- The document analyzes and compares two Chinese tea businesses - Swee Tin Tea Merchant in Ipoh and Chwan Deng Tea Art in Klang.
- It provides background on each business, including founding year and founders. It also identifies their main products and customers.
- A comparative analysis is presented, including the number of competitors in each area, biographies of top competitors, and obstacles in starting a Chinese tea business. The nature of the tea market is described as perfect competition.
- Key differences and the competitive strategies employed by each business are summarized.
The document analyzes and compares two tea businesses in Malaysia - Swee Tin Tea Merchant located in Ipoh, and Chwan Deng Tea Art located in Klang Valley. It provides background information on each business such as founding year, founders, products, customers, and size. It also discusses the history of the tea trade in China and Malaysia. A comparative analysis is presented on the competitive landscape and strategies of each business. Research methodology included interviews with each business and secondary research.
This document summarizes a research project conducted by a group of students on two herbal shops in Malaysia. The group studied Zhong Hua Herbal Shop in Teluk Intan, Perak and KH Herbal Shop in Kuala Lumpur. The interviews revealed that Zhong Hua Herbal Shop, established in 1986, has been in business longer and is more stable, likely due to the founder's medical background and customer-focused approach. In contrast, KH Herbal Shop, founded in 1994, seems to prioritize profits over customer service. The document includes sections on the research proposal, methodology, descriptions of the businesses and industry, transcripts of interviews, and comparisons of the two shops.
The document summarizes a research project comparing two Chinese herbal shops located in different parts of Malaysia. A group of seven students interviewed the owner of Zhong Hua Herbal Shop in Teluk Intan, Perak, which has been in business for over 28 years. They were unable to interview the owner of Bao Jian Herbal Shop in Kuala Lumpur due to an unhelpful employee. The document includes transcripts of the Zhong Hua interview, brief descriptions of the herbal industry and the two shops, and an outline of the group's research methodology and questions.
Here are the key points from the interview questions:
- Moustache Houze was founded in July 2013 by two partners, Catherine and Christine.
- Their main products are cakes, coffee, ice cream and desserts. They do not sell hot foods.
- Their target customers are locals and tourists. They have one shop located in Penang with 8 employees.
- Their goals for the next 5 years are to become as successful as Starbucks through maintaining high quality products and service.
This report analyzes and compares two beverage businesses - Purple Cane tea shop in Kuala Lumpur and Mustache Houze coffee shop in Penang. Purple Cane has been operating for over 25 years with 25 branches across Malaysia focusing on tea and tea products. Mustache Houze is a newer coffee and cake shop founded by two graduates, currently operating one location in Penang. The report finds that while Purple Cane has more competitors due to its large size, it also has more resources and marketing strategies, making it more commercially successful compared to the smaller Mustache Houze.
This document compares and contrasts two beverage businesses - Purple Cane tea shop and Moustaches Houze coffee shop. Purple Cane has been operating since 1987 and now has 25 locations across Malaysia, selling a wide range of tea products. In contrast, Moustaches Houze is a smaller, newer coffee shop run by two individuals and focused primarily on coffee and cakes. While Purple Cane benefits from its larger size and diversity, Moustaches Houze relies on its unique atmosphere and specialty offerings to compete.
The document provides a comparative analysis of two cafés, Eté Café in Penang and Shakespeare in Subang Jaya. It describes the methodology used to conduct interviews at each location. Eté Café is owned by a Taiwanese man named Alex who makes signature coffees and French desserts using traditional methods. It is small with only a few tables. Shakespeare is larger but the interview there was shorter. The document outlines the similarities and differences between the two cafés.
This document contains a presentation for a school project on comparing two herbal businesses in Malaysia. It includes an introduction, descriptions of the businesses and herbal industry, transcripts of interviews with the business owners, recommendations, and analyses. The group interviewed the owners of Zhong Hua Herbal Shop in Teluk Intan and Bao Jian Herbal Shop in Kuala Lumpur about the history, operations, challenges and future of their businesses to understand the similarities and differences between the two companies.
The document analyzes and compares two tea businesses in Malaysia - Swee Tin Tea Merchant located in Ipoh, and Chwan Deng Tea Art located in Klang Valley. It provides background information on each business such as founding year, founders, products, customers, and size. It also discusses the history of the tea trade in China and Malaysia. A comparative analysis is presented on the competitive landscape and strategies of each business. Research methodology included interviews with each business and secondary research.
This document summarizes a research project conducted by a group of students on two herbal shops in Malaysia. The group studied Zhong Hua Herbal Shop in Teluk Intan, Perak and KH Herbal Shop in Kuala Lumpur. The interviews revealed that Zhong Hua Herbal Shop, established in 1986, has been in business longer and is more stable, likely due to the founder's medical background and customer-focused approach. In contrast, KH Herbal Shop, founded in 1994, seems to prioritize profits over customer service. The document includes sections on the research proposal, methodology, descriptions of the businesses and industry, transcripts of interviews, and comparisons of the two shops.
The document summarizes a research project comparing two Chinese herbal shops located in different parts of Malaysia. A group of seven students interviewed the owner of Zhong Hua Herbal Shop in Teluk Intan, Perak, which has been in business for over 28 years. They were unable to interview the owner of Bao Jian Herbal Shop in Kuala Lumpur due to an unhelpful employee. The document includes transcripts of the Zhong Hua interview, brief descriptions of the herbal industry and the two shops, and an outline of the group's research methodology and questions.
Here are the key points from the interview questions:
- Moustache Houze was founded in July 2013 by two partners, Catherine and Christine.
- Their main products are cakes, coffee, ice cream and desserts. They do not sell hot foods.
- Their target customers are locals and tourists. They have one shop located in Penang with 8 employees.
- Their goals for the next 5 years are to become as successful as Starbucks through maintaining high quality products and service.
This report analyzes and compares two beverage businesses - Purple Cane tea shop in Kuala Lumpur and Mustache Houze coffee shop in Penang. Purple Cane has been operating for over 25 years with 25 branches across Malaysia focusing on tea and tea products. Mustache Houze is a newer coffee and cake shop founded by two graduates, currently operating one location in Penang. The report finds that while Purple Cane has more competitors due to its large size, it also has more resources and marketing strategies, making it more commercially successful compared to the smaller Mustache Houze.
This document compares and contrasts two beverage businesses - Purple Cane tea shop and Moustaches Houze coffee shop. Purple Cane has been operating since 1987 and now has 25 locations across Malaysia, selling a wide range of tea products. In contrast, Moustaches Houze is a smaller, newer coffee shop run by two individuals and focused primarily on coffee and cakes. While Purple Cane benefits from its larger size and diversity, Moustaches Houze relies on its unique atmosphere and specialty offerings to compete.
The document provides a comparative analysis of two cafés, Eté Café in Penang and Shakespeare in Subang Jaya. It describes the methodology used to conduct interviews at each location. Eté Café is owned by a Taiwanese man named Alex who makes signature coffees and French desserts using traditional methods. It is small with only a few tables. Shakespeare is larger but the interview there was shorter. The document outlines the similarities and differences between the two cafés.
This document contains a presentation for a school project on comparing two herbal businesses in Malaysia. It includes an introduction, descriptions of the businesses and herbal industry, transcripts of interviews with the business owners, recommendations, and analyses. The group interviewed the owners of Zhong Hua Herbal Shop in Teluk Intan and Bao Jian Herbal Shop in Kuala Lumpur about the history, operations, challenges and future of their businesses to understand the similarities and differences between the two companies.
This document presents an English research assignment comparing two beverage businesses - Purple Cane tea house and Moustaches Houze coffee shop. Purple Cane has been operating since 1987 and now has 25 locations across Malaysia, selling various tea products. Moustaches Houze opened more recently in 2013 in Penang, focusing solely on coffee and cakes in a unique themed cafe. While Purple Cane enjoys greater success due to its size, history and product diversity, recommendations are made to expand Moustaches Houze's space and maintain good customer service, while Purple Cane could improve worker performance and product analysis.
This document discusses the history of tea in China and Malaysia and provides information about several Malaysian tea shops. It traces the origins and worldwide spread of tea from China and how tea culture was brought to and revived in Malaysia. It then profiles four tea shops - Chwan Deng Tea Art and Swee Tin Tea House, providing their histories, locations, products offered, competitors, pricing strategies and recommendations to improve.
This document contains a research proposal and report on comparing two herbal businesses in Malaysia - Zhong Hua Herbal Shop in Teluk Intan and Bao Jian Herbal Shop in Kuala Lumpur. The report outlines the group members, research questions, methodology used which included interviews and site visits to the two shops. It provides background on the herbal industry in Malaysia and brief descriptions of the two businesses, including their founders and histories. Transcripts of the interview with the owner of Zhong Hua Herbal Shop are included. The report also covers recommendations, a comparative analysis and appendices with meeting minutes and shop details.
INTRODUCTION
INDIAN TEA INDUSTRY
MAJOR PLAYERS IN TEA INDUSTRY
STRATEGIC ANALYSIS OR INDUSTRIAL ANALYSIS
DISTRIBUTION CHANNEL
ANALYSIS OF TEA INDUSTRY
FUTURE SCOPE
The document is a summer internship project report submitted by Jagdish Sadhariya to Gujarat Technological University in Ahmedabad, India. It details his 48-day internship at Umiya Tea & Food Pvt. Ltd. in Rajkot, Gujarat, where he studied customer satisfaction for Umiya tea. The report includes sections on the company profile, production, human resources, marketing, and finance departments, as well as research methodology and findings/suggestions.
A Comprehensive Project report on tea industryBhavik Parmar
This document provides a detailed overview of the history and development of the tea industry globally and in India. It discusses the origins of tea drinking in China in the 4th century AD. It then outlines the spread of tea cultivation and consumption throughout Asia and later to Europe starting in the 16th century as the Dutch and British East India Companies began trading tea. The document also describes the three main tea growing regions in India - Darjeeling, Assam, and Nilgiri - and their distinctive tea varieties. It includes a timeline tracing major developments in tea history from 2737 BC to the late 1600s.
This document outlines a presentation on the tea industry in India. It begins with an introduction to tea and the types of tea. It then discusses the major players in the Indian tea market and provides statistics on India's share of global tea exports. The document describes the research methodology used in analyzing the industry. It performs a PESTLE analysis and uses Porter's Five Forces model and the BCG matrix to evaluate the industry. It identifies key success factors and driving forces. A value chain analysis and opportunities/threats analysis are also included. The conclusion states that India is the largest global producer and consumer of tea, and the industry aims to play a significant role in the Indian economy through production increases, price adjustments, export growth, and
India has a long history with tea production and was once the largest producer and exporter of tea. The document discusses the origins and major tea growing regions of India, the different varieties of Indian tea, and provides statistics on production and exports. It also analyzes the strengths, weaknesses, opportunities and threats facing the Indian tea industry, noting increasing competition from countries like Kenya, Sri Lanka, and China that have lower production costs. The key challenges for India include high costs, remote plantation locations, and declining market share in major importing countries.
This document discusses the history and spread of tea culture from China to other parts of Asia and Europe. It then focuses on tea culture and shops in Malaysia, comparing two tea shops called Chwan Deng Tea Art and Swee Tin Tea House. Chwan Deng Tea Art was founded more recently in 1999 in Klang, Selangor, sells pu-erh and oolong teas, and has 15 employees. Swee Tin Tea House was established earlier in 1942 in Ipoh, Perak, sells a wider variety of teas imported from China and other countries, and has 1 storekeeper and 15 warehouse employees. The document concludes with recommendations for both shops.
This document provides an overview of Sabar Tea Packers and Process, a leading tea brand in Sabarkantha district, India. It discusses the company's history since 1965, current management structure, and philosophy of building long-lasting relationships and being socially responsible. It also includes sections on the introduction of tea, the characteristics of tea including types and quality, the history of tea, and an overview of the tea industry.
Tea Industry has seen a lot of changes in the past few years.
India, lost its first position as tea producer to China for the first time, in the last 110 years. www.unitedworld.edu.in
Tea industry india presentation 17.11.14 final ecojaygadhia0701
This document discusses the tea industry in India. It provides an overview of the history and development of tea production in India over the past 172 years. It also outlines the current market scenario, major brands, industry leaders, economic impact, government policies, barriers to growth, and forecasts continued growth in tea production and consumption in India. The tea industry is an important agricultural and economic sector in India.
The Tea Board of Pakistan has developed a marketing plan to increase tea consumption among youth. Their research found that tea is seen as outdated and not fitting with youth culture and lifestyle. The plan aims to change this perception by portraying tea as social, trendy and energizing. A TV, print and radio campaign will tell stories showing how tea connects people. It will highlight tea's social and cultural importance to build relevance with youth. The goal is to make tea a regular part of youth lifestyle and culture.
This document provides information on the history of tea consumption and production. It discusses how tea was originally chewed by monkeys and humans in ancient China for medicinal purposes before being introduced to Japan and other Asian countries. The document also outlines major tea growing regions like India and top producing countries. It provides details on the tea export process, challenges of exporting, and sustainability efforts of large tea companies.
Bright Prospects For The Tea & Coffee Sector And The Tremendous Growth Potent...flashnewsrelease
* Show was held from 15th Feb – 17th Feb 2013 at Mumbai, India. * This was India’s first & only trade expo dedicated to the Hot Beverages sector. * 2nd edition of the exhibition to be held at a bigger venue in Mumbai in early 2014.
The document analyzes and compares two tea businesses in Malaysia - Swee Tin Tea Merchant located in Ipoh, and Chwan Deng Tea Art located in Klang Valley. It provides background information on each business such as founding year, founders, products, customers, and size. It also discusses the history of the tea trade in China and Malaysia. A comparative analysis is presented on the competitive landscape and strategies of each business. Research methodology included interviews with each business and secondary research.
This report analyzes and compares two beverage businesses - Purple Cane tea shop in Kuala Lumpur and Mustache Houze coffee shop in Penang. Purple Cane has been operating for over 25 years with 25 branches across Malaysia focusing on tea and tea products. Mustache Houze is a newer coffee and cake shop founded by two graduates, currently operating their original location in Penang. The report finds that Purple Cane has more success due to its larger size, product diversity and marketing strategies, while Mustache Houze is smaller and just starting out in the competitive market.
This document outlines a research report comparing two sundry businesses in different locations: Perniagaan Lee Min in Puchong, Selangor and KwongTuck Sundries & Liquors in Georgetown, Penang. Perniagaan Lee Min has been operated for 30 years by the Lee family, while KwongTuck has been run for 185 years through four generations of the Kwong family. The report provides background on the history and operations of each business and analyzes similarities and differences between their strategies, competitors, markets, and challenges faced.
This document outlines a research report comparing two sundry businesses in different locations: Perniagaan Lee Min in Puchong, Selangor and KwongTuck Sundries & Liquors in Georgetown, Penang. Perniagaan Lee Min has been operated for 30 years by the Lee family, while KwongTuck has been run for 185 years through four generations of the Kwong family. The report provides background on the history and operations of each business and analyzes similarities and differences between their strategies, competitors, and performance.
This document outlines a research report comparing two sundry businesses in different locations: Perniagaan Lee Min in Puchong, Selangor and KwongTuck Sundries & Liquors in Georgetown, Penang. Perniagaan Lee Min has been operated for 30 years by the Lee family, while KwongTuck has been run for 185 years through four generations of the Woo family. The report provides background on the history and operations of each business and analyzes similarities and differences between their strategies and performance.
This document provides a comparative analysis of two local product shops located in different geographical areas - Tean Ean Local Products in Penang and Sin Hup Heng in Klang Valley, Selangor. The analysis examines aspects like the businesses' histories, products, strategies, market environments and competitive traits. Key findings are that Tean Ean has stronger brand recognition and appeal as a tourist destination shop in Penang, while Sin Hup Heng faces challenges from limited parking and an aging shoplot in a more competitive Klang Valley market. Recommendations for Sin Hup Heng include expanding their product range and relocating to a shoplot with more parking.
This document provides a comparative analysis of two local product shops located in different geographical areas - Tean Ean Local Products in Penang and Sin Hup Heng in Klang Valley, Selangor. The analysis examines aspects like the businesses' histories, products, strategies, market competition and recommendations. It finds that Tean Ean has been more commercially successful due to offering a wider variety of differentiated products, employing effective promotional strategies and being located in a high tourism area, while Sin Hup Heng faces challenges from limited product varieties and an outdated shop location. Recommendations are made for Sin Hup Heng to diversify products for different cultures and relocate to an area with more parking.
This document presents an English research assignment comparing two beverage businesses - Purple Cane tea house and Moustaches Houze coffee shop. Purple Cane has been operating since 1987 and now has 25 locations across Malaysia, selling various tea products. Moustaches Houze opened more recently in 2013 in Penang, focusing solely on coffee and cakes in a unique themed cafe. While Purple Cane enjoys greater success due to its size, history and product diversity, recommendations are made to expand Moustaches Houze's space and maintain good customer service, while Purple Cane could improve worker performance and product analysis.
This document discusses the history of tea in China and Malaysia and provides information about several Malaysian tea shops. It traces the origins and worldwide spread of tea from China and how tea culture was brought to and revived in Malaysia. It then profiles four tea shops - Chwan Deng Tea Art and Swee Tin Tea House, providing their histories, locations, products offered, competitors, pricing strategies and recommendations to improve.
This document contains a research proposal and report on comparing two herbal businesses in Malaysia - Zhong Hua Herbal Shop in Teluk Intan and Bao Jian Herbal Shop in Kuala Lumpur. The report outlines the group members, research questions, methodology used which included interviews and site visits to the two shops. It provides background on the herbal industry in Malaysia and brief descriptions of the two businesses, including their founders and histories. Transcripts of the interview with the owner of Zhong Hua Herbal Shop are included. The report also covers recommendations, a comparative analysis and appendices with meeting minutes and shop details.
INTRODUCTION
INDIAN TEA INDUSTRY
MAJOR PLAYERS IN TEA INDUSTRY
STRATEGIC ANALYSIS OR INDUSTRIAL ANALYSIS
DISTRIBUTION CHANNEL
ANALYSIS OF TEA INDUSTRY
FUTURE SCOPE
The document is a summer internship project report submitted by Jagdish Sadhariya to Gujarat Technological University in Ahmedabad, India. It details his 48-day internship at Umiya Tea & Food Pvt. Ltd. in Rajkot, Gujarat, where he studied customer satisfaction for Umiya tea. The report includes sections on the company profile, production, human resources, marketing, and finance departments, as well as research methodology and findings/suggestions.
A Comprehensive Project report on tea industryBhavik Parmar
This document provides a detailed overview of the history and development of the tea industry globally and in India. It discusses the origins of tea drinking in China in the 4th century AD. It then outlines the spread of tea cultivation and consumption throughout Asia and later to Europe starting in the 16th century as the Dutch and British East India Companies began trading tea. The document also describes the three main tea growing regions in India - Darjeeling, Assam, and Nilgiri - and their distinctive tea varieties. It includes a timeline tracing major developments in tea history from 2737 BC to the late 1600s.
This document outlines a presentation on the tea industry in India. It begins with an introduction to tea and the types of tea. It then discusses the major players in the Indian tea market and provides statistics on India's share of global tea exports. The document describes the research methodology used in analyzing the industry. It performs a PESTLE analysis and uses Porter's Five Forces model and the BCG matrix to evaluate the industry. It identifies key success factors and driving forces. A value chain analysis and opportunities/threats analysis are also included. The conclusion states that India is the largest global producer and consumer of tea, and the industry aims to play a significant role in the Indian economy through production increases, price adjustments, export growth, and
India has a long history with tea production and was once the largest producer and exporter of tea. The document discusses the origins and major tea growing regions of India, the different varieties of Indian tea, and provides statistics on production and exports. It also analyzes the strengths, weaknesses, opportunities and threats facing the Indian tea industry, noting increasing competition from countries like Kenya, Sri Lanka, and China that have lower production costs. The key challenges for India include high costs, remote plantation locations, and declining market share in major importing countries.
This document discusses the history and spread of tea culture from China to other parts of Asia and Europe. It then focuses on tea culture and shops in Malaysia, comparing two tea shops called Chwan Deng Tea Art and Swee Tin Tea House. Chwan Deng Tea Art was founded more recently in 1999 in Klang, Selangor, sells pu-erh and oolong teas, and has 15 employees. Swee Tin Tea House was established earlier in 1942 in Ipoh, Perak, sells a wider variety of teas imported from China and other countries, and has 1 storekeeper and 15 warehouse employees. The document concludes with recommendations for both shops.
This document provides an overview of Sabar Tea Packers and Process, a leading tea brand in Sabarkantha district, India. It discusses the company's history since 1965, current management structure, and philosophy of building long-lasting relationships and being socially responsible. It also includes sections on the introduction of tea, the characteristics of tea including types and quality, the history of tea, and an overview of the tea industry.
Tea Industry has seen a lot of changes in the past few years.
India, lost its first position as tea producer to China for the first time, in the last 110 years. www.unitedworld.edu.in
Tea industry india presentation 17.11.14 final ecojaygadhia0701
This document discusses the tea industry in India. It provides an overview of the history and development of tea production in India over the past 172 years. It also outlines the current market scenario, major brands, industry leaders, economic impact, government policies, barriers to growth, and forecasts continued growth in tea production and consumption in India. The tea industry is an important agricultural and economic sector in India.
The Tea Board of Pakistan has developed a marketing plan to increase tea consumption among youth. Their research found that tea is seen as outdated and not fitting with youth culture and lifestyle. The plan aims to change this perception by portraying tea as social, trendy and energizing. A TV, print and radio campaign will tell stories showing how tea connects people. It will highlight tea's social and cultural importance to build relevance with youth. The goal is to make tea a regular part of youth lifestyle and culture.
This document provides information on the history of tea consumption and production. It discusses how tea was originally chewed by monkeys and humans in ancient China for medicinal purposes before being introduced to Japan and other Asian countries. The document also outlines major tea growing regions like India and top producing countries. It provides details on the tea export process, challenges of exporting, and sustainability efforts of large tea companies.
Bright Prospects For The Tea & Coffee Sector And The Tremendous Growth Potent...flashnewsrelease
* Show was held from 15th Feb – 17th Feb 2013 at Mumbai, India. * This was India’s first & only trade expo dedicated to the Hot Beverages sector. * 2nd edition of the exhibition to be held at a bigger venue in Mumbai in early 2014.
The document analyzes and compares two tea businesses in Malaysia - Swee Tin Tea Merchant located in Ipoh, and Chwan Deng Tea Art located in Klang Valley. It provides background information on each business such as founding year, founders, products, customers, and size. It also discusses the history of the tea trade in China and Malaysia. A comparative analysis is presented on the competitive landscape and strategies of each business. Research methodology included interviews with each business and secondary research.
This report analyzes and compares two beverage businesses - Purple Cane tea shop in Kuala Lumpur and Mustache Houze coffee shop in Penang. Purple Cane has been operating for over 25 years with 25 branches across Malaysia focusing on tea and tea products. Mustache Houze is a newer coffee and cake shop founded by two graduates, currently operating their original location in Penang. The report finds that Purple Cane has more success due to its larger size, product diversity and marketing strategies, while Mustache Houze is smaller and just starting out in the competitive market.
This document outlines a research report comparing two sundry businesses in different locations: Perniagaan Lee Min in Puchong, Selangor and KwongTuck Sundries & Liquors in Georgetown, Penang. Perniagaan Lee Min has been operated for 30 years by the Lee family, while KwongTuck has been run for 185 years through four generations of the Kwong family. The report provides background on the history and operations of each business and analyzes similarities and differences between their strategies, competitors, markets, and challenges faced.
This document outlines a research report comparing two sundry businesses in different locations: Perniagaan Lee Min in Puchong, Selangor and KwongTuck Sundries & Liquors in Georgetown, Penang. Perniagaan Lee Min has been operated for 30 years by the Lee family, while KwongTuck has been run for 185 years through four generations of the Kwong family. The report provides background on the history and operations of each business and analyzes similarities and differences between their strategies, competitors, and performance.
This document outlines a research report comparing two sundry businesses in different locations: Perniagaan Lee Min in Puchong, Selangor and KwongTuck Sundries & Liquors in Georgetown, Penang. Perniagaan Lee Min has been operated for 30 years by the Lee family, while KwongTuck has been run for 185 years through four generations of the Woo family. The report provides background on the history and operations of each business and analyzes similarities and differences between their strategies and performance.
This document provides a comparative analysis of two local product shops located in different geographical areas - Tean Ean Local Products in Penang and Sin Hup Heng in Klang Valley, Selangor. The analysis examines aspects like the businesses' histories, products, strategies, market environments and competitive traits. Key findings are that Tean Ean has stronger brand recognition and appeal as a tourist destination shop in Penang, while Sin Hup Heng faces challenges from limited parking and an aging shoplot in a more competitive Klang Valley market. Recommendations for Sin Hup Heng include expanding their product range and relocating to a shoplot with more parking.
This document provides a comparative analysis of two local product shops located in different geographical areas - Tean Ean Local Products in Penang and Sin Hup Heng in Klang Valley, Selangor. The analysis examines aspects like the businesses' histories, products, strategies, market competition and recommendations. It finds that Tean Ean has been more commercially successful due to offering a wider variety of differentiated products, employing effective promotional strategies and being located in a high tourism area, while Sin Hup Heng faces challenges from limited product varieties and an outdated shop location. Recommendations are made for Sin Hup Heng to diversify products for different cultures and relocate to an area with more parking.
1. The document summarizes research conducted on coffee shops in Penang and Kuantan, Malaysia. It describes interviews conducted at two coffee shops - 42 La Boheme and Moontree47.
2. 42 La Boheme is owned by a French pastry chef and his wife and targets both international tourists and local customers. Moontree47 is a heritage building that combines a cafe, art gallery, and homestay and targets local customers and tourists.
3. Both coffee shops use social media and word-of-mouth promotion but do not distribute their products externally. Competition from other coffee shops and high rent pose challenges to 42 La Boheme.
This document presents an analysis that compares and contrasts two different beverage businesses - Purple Cane tea shop and Moustaches Houze coffee shop. Purple Cane has been more commercially successful due to having more locations and connections than the smaller Moustaches Houze. Both businesses are recommended to focus on customer service and employee performance to remain competitive.
This document provides a comparative analysis of two local product shops in different locations: Tean Ean Local Product in Penang and Sin Hup Heng in Klang Valley, Selangor. The analysis finds that Tean Ean is more commercially successful due to its attractive location in the tourism area of Gurney Drive in Penang and its wider product selection. Both businesses face competition, with Tean Ean's main competitor being Ghee Hiang bakery. The document also discusses the challenges new businesses face when entering the market such as securing capital and suppliers.
Wan Choon Tong and Toon Choon Thong are two Chinese herbal shops located in different areas of Malaysia. Wan Choon Tong has been operating for 62 years in Seremban, while Toon Choon Thong has been operating for 52 years in Semenyih. Both shops sell traditional Chinese herbs and provide health consultations. However, Wan Choon Tong sees more customers daily (around 100) due to its location in a larger, more developed city. Toon Choon Thong averages 30-50 customers daily in the smaller town of Semenyih. While both shops faced challenges when starting, Wan Choon Tong had an easier time gaining regular customers as it was established earlier and
This document is a report summarizing research conducted on two Chinese herbal shops in Malaysia - Wan Choon Tong in Seremban and Toon Choon Thong in Semenyih. A group of six students interviewed the owners of the two shops. They discussed the background and history of the businesses, products sold, number of customers, competitors, challenges faced, and future plans. The group found that both shops have been in business for decades and sell similar products, but Wan Choon Tong has more customers, branches and competitors due to its location in a larger city. The report includes a comparative analysis and tables comparing the key aspects of the two businesses.
Wan Choon Tong and Toon Choon Thong are two Chinese herbal shops located in different areas of Malaysia. Wan Choon Tong has been operating for 62 years in Seremban, while Toon Choon Thong has been operating for 52 years in Semenyih. Both shops sell traditional Chinese herbs and provide health consultations. However, Wan Choon Tong sees more customers daily (around 100) due to its location in a larger, more developed city. Toon Choon Thong averages 30-50 customers daily in the smaller town of Semenyih. While both shops faced challenges when starting, Wan Choon Tong had an easier time gaining regular customers as it was established earlier and
This document provides information about two cafes that were selected for analysis and comparison: AMPM Cafe located in Subang Jaya, Selangor, Malaysia and Calanthe Art Cafe located in Melaka, Malaysia. It discusses the background and history of AMPM Cafe, which was founded in September 2014 by three partners who had previously worked in a restaurant. The cafe serves coffee, breakfast, and desserts primarily to neighborhood families and workers. Annual revenue is between 120K-130K. The manager, Eric, was interviewed to obtain the background information.
The document summarizes research conducted on two Chinese herbal shops in Malaysia - Wan Choon Tong in Seremban and Toon Choon Tong in Semenyih. Interviews were conducted at each shop to understand their history, operations, customers, competitors and challenges. Both shops have been in business for decades and largely serve middle-aged and elderly customers. While Wan Choon Tong faces more local competitors, both shops rely on building trust with customers through affordable prices, friendly service and herbal expertise. The research provides insights into running a successful herbal business over generations in Malaysia.
Tean Ean Local Products in Penang and Sin Hup Heng Local Product in Klang Valley are compared. Tean Ean offers a variety of differentiated local products and pastries and has grown more successful than Sin Hup Heng, which offers a limited standardized product selection. Tean Ean employs strategies like promotions and good customer service to compete against rivals, while Sin Hup Heng focuses on product quality. The report analyzes the competitive nature of each market and provides recommendations for Sin Hup Heng to diversify products and improve their shop location and appearance.
Tean Ean Local Products in Penang and Sin Hup Heng in Klang Valley are compared. Tean Ean has been in business since 1995 and sells local Penang specialties like tau sar pneah pastries. It has 20 employees and competes against Ghee Hiang. Sin Hup Heng was founded in 1974 and sells "Biscuit Beh The Sor", employing over 10 people. Both businesses face obstacles entering the market but employ strategies like quality products, promotions and good customer service to compete. Tean Ean is considered more commercially successful with its expansion outside of Penang.
Tean Ean Local Products in Penang and Sin Hup Heng Local Product in Klang Valley are compared. Tean Ean offers a variety of differentiated local products and pastries and has attracted many customers and tourists. It faces competitive pressure from 20-30 other bakeries. In contrast, Sin Hup Heng only offers a few standardized products and has few customers due to its outdated shop lot with limited parking. The report analyzes and compares the businesses' competitive traits and recommends that Sin Hup Heng introduce more diverse products and relocate to improve its appeal to customers.
Tean Ean Local Products in Penang and Sin Hup Heng in Klang Valley are compared. Tean Ean has differentiated products and is located in a tourism area, while Sin Hup Heng has standardized products and few competitors. Tean Ean employs strategies like promotions and good customer service to compete against Ghee Hiang, while Sin Hup Heng ensures product quality. The report analyzes the competitive nature of each market and recommends Sin Hup Heng introduce new products and relocate to improve its business.
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This document analyzes and compares two Chinese tea businesses - Swee Tin Tea Merchant located in Ipoh, and Chwan Deng Tea Art located in Klang Valley. It provides a brief history of each business, including when they were founded, their founders, products, customers, and recent developments. It also lists the research questions asked during interviews with each business. Finally, it presents a comparative analysis of the competitive traits of each business, including the number of competitors in their respective areas.
- The document analyzes and compares two Chinese tea businesses - Swee Tin Tea Merchant in Ipoh and Chwan Deng Tea Art in Klang.
- It provides background on each business, including founding year and founders. It also identifies their main products and customers.
- A comparative analysis is presented, outlining the competitive landscape in each location, top competitors, and obstacles faced in starting a Chinese tea business. Market characteristics and a comparison of the two businesses is also summarized.
The document provides a compare and contrast essay analyzing the animated films Shrek and Up. Both films feature main characters who are initially loners - Shrek the ogre and Carl Fredricksen, an elderly widower. However, both characters find friendship through Donkey and Russell, respectively. Shrek and Carl also cherish the love of their lives, Shrek with Princess Fiona and Carl with his late wife Ellie. By the end of each film, Shrek and Carl undergo changes in attitude and become more open-minded and willing to let others in as a result of the people in their lives. The essay examines these similarities between the two protagonists across the films.
This document discusses two photographs. The first photo shows an old man enjoying coffee with another person, as seen by the expression on his face. He seems to be dominating the conversation. The second photo depicts a recycle man traveling by trishaw to collect recyclable materials from neighborhood houses, illustrating the relationship between the recycle man and the local community.
This document provides details about a charity drive event organized by students to raise funds for the Malaysian Association for the Blind. The students ran a food and drink stall on campus for 5 days, selling items like ice cream, tea eggs, and drinks. They analyzed competition, priced items, promoted through posters and donation boxes, secured sponsors like Coca-Cola, and distributed products on campus. Various green measures were taken to reduce environmental impact. The group's roles and strategies helped maximize sales and donations for the charity.
1. SCHOOL OF ARCHITECTURE, BUILDING & DESIGN
Foundation in Natural and Built Environment (FNBE)
| FEB INTAKE 2014 | ELG30605 | 01
February Intake 2014
A Comparative Analysis of 2 Businesses of Similar
Industry in Different Geographical Locations
English 2 | ELG30605
Group Members: Tang Juyi / 0317741
Wong Carol / 0317735
Rozanna Farahibram / 0317967
Samaa Tariq Abdulsattar Abdulaziz Ismaeeel / 0316353
Ang Wei Yi / 0317885
2. CONTENTS
No. Title Page No.
1 Key Summary 3
2 History of the Trade 6
3 Brief Description of Swee Tin Tea Merchant 7
4 Brief Description of Chwan Deng Tea Art 8
5 Comparative Analysis of the Businesses’ Competitive Traits 9
6 Recommendation 15
7 Bibliography 16
8 Appendices 17
9 Reference 29
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3. | FEB INTAKE 2014 | ELG30605 | 03
Key Summary
1. Location
Our task was to study two businesses in any part of the Malaysian Peninsular, and Klang
Valley. We chose to do a research on the tea business located in two different areas, which are Ipoh
and Klang Valley.
2. The Group
For this research report, we have to form a group of five members and choose a business to do a
research on. Our group members consist of Tang Juyi, Wong Carol, Rozanna Farah Ibram, Samaa
Tariq Abdulsattar Abdulaziz Ismaeel, and Ang Wei Yi.
3. The Topic
The two businesses that we have decided to do a comparison on are Swee Tin Tea Merchant and
Chwan Deng Tea Art. Both are tea businesses which have been running for over 15 years.
However, they differ in terms of business management and target audience, however, aside from
their differences they have similarities in the type of products they sell.
4. Research Questions
- When was the business founded?
- Who are the key founders?
- What prompted the founders to start this business?
- What are your main products?
- Who are your customers?
- What is the business’ annual revenue figure?
- How many branch offices/stores do you have (if applicable)?
- Can you provide us a brief history of your business and its most recent developments?
- Do you have many competitors? Who are they? Who are your top 3 competitors?
- Is the business constantly facing strong competition from other competitors? What strategies have
they used to compete with you?
4. - How much capital is required to start this business? What, if any, specialised field of knowledge
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do you need to run this business?
- Generally, do you feel it is easy or hard to enter this market? Why?
- How do you compete with your competitors i.e. what strategies do you employ to divert
customers away from your competitors?
- How often do you release a new product (this assumes the business sells differentiated products)?
- Are your pricing decisions strongly affected by your competitors?
5. Methodology
5.1 The Interview
Before we visited their shop to interview them, we contacted the person in charge to get their
permission from the owner of the tea shop. Firstly, we introduced ourselves and briefly explained
the reasons we were interviewing them. After that, we began our interview by questioning them
with the listed questions. During the interview, we recorded and listed down every single important
detail and information. Finally we took pictures of the shop, products and the owner at the end of
the interview session.
5.2 References
All research and interview results to show our understanding of the business was recorded. In
addition, some researches were done through online sources and printed materials. Based on the
data obtained from the interview sessions, comparison between the two businesses was made.
5.3 Meetings
On the first meeting we discussed on what kind of business to do our interview and agreed with
Chinese tea shops. We then chose to do the interview in Ipoh and Klang. Throughout the research,
we had small meetings amongst ourselves so that we were able to understand the businesses’ flow
more clearly. Lastly, we delegated our tasks, so that everyone is contributing in the assignment.
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History of the Trade
Chinese tea is a simple beverage, and one that has long been central to the lives of millions
of people, originally from South-East Asia, and now virtually worldwide. Chinese tea is said to aid
in meditation and self-reflection, induce tranquility and even inspire imaginations.
China, the homeland of tea, is the leading producer and consumer. The origin of tea is lost
among history and legends. What can be roughly confirmed is that tea originated in the southwest
of China. The discovery and usage of tea there has a history of about four or five thousand years.
According to history, tea started in the Tang Dynasty and flourished in the Song Dynasty.
Chinese tea started to break free from its region of origin and has been transported to most parts
of the world. Japanese monks took tea seeds, the techniques of tea making, and tea utensils back to
Japan, which led to the appearance of the Japanese tea ceremony. At the end of the sixteenth
century, the Dutch brought word to Europe that there was a kind of magic leaf in the east, from
which tasty drinks could be made, and this was the first time that Europeans heard of tea. In 1610,
the East India Company was the first to sell tea to Europe, after which the habit of drinking tea took
root. In 1636, tea entered France and two years later it entered Russia, whereas Britain, a nation
famous for its tea drinking, did not have tea until 1650.
Chinese tea drinking culture was brought along by the Chinese people to Malaysia in the olden
days. Driven by the revival of tea drinking culture, the 21st century foresees an upsurge of Chinese
tea consumption. This enables a steady growth of the commodity. Malaysia serves as an ideal tea
stowing and trading point because of the import duty- free policy and strategic geological
conditions. Besides that, Malaysia with a multi-racial society plays a vital role in promoting tea
trading on a global basis.
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Brief Description of Swee Tin Tea Merchant
NAME : Swee Tin Tea Merchant Trading Sdn. Bhd
CURRENT LOCATION: No. 18, Persiaran Bijih Timah, 30000 Ipoh, Perak
Swee Tin Tea Merchant Trading Sdn. Bhd has been incorporated in Malaysia for over 65
years. The business does not have any branch. However, it does have one warehouse in First
Garden, Ipoh where the packaging process of the tea takes place. They hired one worker in the retail
shop and fifteen workers in the warehouse.
The business was founded by Lee Yi Zhen in 1942. His father was a tea businessman in China
but his business failed. Lee Yi Zhen came to Malaysia during the glory period of tin mining in Ipoh
and started over the business set up by his father. Lee named his shop as Swee Tin in order to
commemorate his father. The business started as a small stall and sold only Chinese tea. Later on,
he noticed the locals preferred ‘teh tarik’ over Chinese tea and decided to sell black tea as well.
Nowadays, the company is devoted to tea by importing finest teas, blending, processing, and
packing to marketing and distributing. Chinese tea, black tea, red tea, green tea, fermented tea and
non- fermented tea are sold and the main brands are Lion Tea and Fuk Luk Sau Tea. They import tea
from China, Indonesia, Sri Lanka and wholesaler in the same field. Recently, Lee Kah Onn, the
third generation of the founder takes over the business and modernized the business. Computer
generated systems are gradually incorporated into the business. Regularly, they receive around 30
orders per day. Most of the customers are ‘kopitiam’ or ‘mamak’ stall’s owner and majority of the
customers are Malay.
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Brief Description of Chwan Deng Tea Art
NAME : Chwan Deng Tea Art
CURRENT LOCATION : No. 2098, Jalan Meru, 41050 Klang, Selangor D.E.
NUMBER OF BRANCHES : None
NUMBER OF EMPLOYEES : 2
Chwan Deng Tea Art was first founded in year 1999. It is a family operated business. The
key founders of the business are two sisters, Tan Hoe Sim and Tan Hoe Ling. They originated from
Subang, however at that time, Subang was not a developed area, and hence the sisters chose to
attend a high school in Klang. The sisters started to develop interest in Chinese tea since tea
drinking culture was popular in Klang. After they graduated from high school, they bought over an
existing small tea company which was not very successful. They started selling Chinese tea leaves
in Klang Parade. The venue had limited space that they had problems with storage. Recently, in
2013, the sisters decided to move to a bigger venue as their business started to expand and more
stocks required a larger space. Operation of the shop became more efficient as they have enough
space to put their stocks properly.
Pu-erh tea leaves, a kind of fermented black tea produced in Yunnan province, China, makes
up 80% of their sales and is the main product sold in Chwan Deng. The second popular item is the
Oolong tea leaves, which is produced through a unique process of withering and oxidation. The
estimated customers per month are about 300. The customers are mainly Chinese; however they
have Indian customers who enjoy Chinese tea as well. Although their target audiences are people
from age 30 and above, there are still youngsters who purchase tea leaves from them. This is
because more people are aware that Chinese tea brings lots of benefits to health.
8. Comparative Analysis of the Businesses’ Competitive Traits
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Number of Competitors in Respective Areas
Klang Ipoh
Qiu Xiang Tea Merchant Purple Cane Tea House
YL Tea Art Garden STG Tea House Café
Purple Cane Tea House Thaitee Tea
Yuan Yuan Tea House Tork Shou Heong
Cheong Hing Bar
Koong Woh Tong
Lao Ba Cha Tea House
Fong Lye Tea House
Water Drop Tea House
Kuyichai Chinese Cultural & Tea House
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Top Competitors Biography
1. Top Competitors for Chwan Deng Tea Art, Klang
1.1 Purple Cane Tea House
Established in 1987 by founder Lim Hock Lam. The company distributes, and re-packages teas that
are imported from China and Taiwan. The company has twenty-four branches spread out across
Malaysia. Furthermore, the company provides education to the mass on the arts of Chinese tea, as
well as raising campaigns to increase the awareness of the beneficial qualities of consuming tea.
1.2 Qiu Xiang Tea
The company has 4 branches in Malaysia.
1.3 Jit Ri Enterprise
Established in the year 2005. The company fulfills demands for both Chinese and Taiwanese tea.
The Chinese teas selections are: Pu-erh tea, Liu Bao tea, Guan Yin, Huang Jin Gui, Dan Chong, Da
Hong Pao, Shui Xian, Tie Luo Han, Scented tea, and Green tea. The selections of Taiwanese teas
are Dong-Ding Oolong tea and Alisan High Mountain tea. In addition, the business also includes
selling tea art accessories.
2. Top Competitors for Swee Tin Tea Merchant, Ipoh
2.1 Purple Cane Tea House
Established in 1987, by founder Lee Yi Zhen, the company distributes and repackages tea from
China and Taiwan. The company has 24 branches across Malaysia. Furthermore the company
provides education to the mass on the art of Chinese tea as well as campaigns to increase awareness
on the benefits of tea.
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2.2 Thaitee Tea
Established in 1990, Malaysia’s premier distributor of high-quality tea leaves. Won several awards
in both domestic and international competitions in China. Signature award-winning tea includes
Bergamot, Tie Guan Yin and Shui Xian teas. The tea master Zheng Qing Chi regulates the import
and export of the Young Chun branch responsible with maintaining the excellence of the brand.
2.3 Tork Shou Heong Tea Merchant
Established in 1946, by Lee Thong Kay. Started a small scale tea business now selling tea from all
over the world such as China and Japan. The original “Tork Shou Heong Chinese Tea” is a well-known
tea appreciated by many fans today.
Obstacles Faced When Starting the Chinese Tea Business Today
In 1999 Chinese tea was not as popular as it is now; therefore, to penetrate the market was a
difficult task to do. However, in 2007, Taiwan started importing different flavoured teas from
China. Albeit, to widen their market and increase sales; Taiwan promoted the health benefits of
Chinese tea across the continent, and all over the world. According to statistics, the increase
awareness of health benefits of Chinese tea had resulted in a 7.04% annual market increase between
the years of 2004 and 2009. The demand for tea increased dramatically which was mainly due to the
tea development strategy, this including: implementing modern techniques to better extract tea, as
well as researches done into discovering more benefits of tea consumption. It is a good investment
idea since it has helped discover that bubble tea is popular amongst the young buyers, and is
currently spreading worldwide. It does not apply to any specific demographic as tea comes in many
forms that can be enjoyed by all. On the other hand, starting from scratch isn’t as easy as it seems;
starting a business afresh requires a high capital. The investment put into the business will be spent
on: venue rental, stocks, imported tea, packaging, labor, and marketing. A lot of money that will be
spent on the business is used for marketing so that people are aware of its existence. Moreover, not
everyone can just start a tea business, it is crucial that the shop has a tea master that is skilled and
11. familiarized with the history of tea, characters, properties, science, and trends of tea leaves. The
staffs should at least know how to handle and package the tea leaves properly as well as how to
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prepare and serve the tea.
Nature of Market
Both tea shops are categorized under perfect competition. ‘Perfect Competition’ is a market
structure which meet the following standards: all firms sell an identical product, have no control on
the market price of the products, have a relatively small market share, buyers have clear information
about the products sold and prices charged and, the industry has freedom of entry and exit. Due to
the many competitors in both areas, the shops are forced to set the prices according to the market
price. The market shares are small as the sales for Swee Tin, Ipoh is MYR 41,000 per month while
Chwan Deng Tea, Klang receives around MYR 30,000 per month. The tea industry produces about
18 billion dollars of revenue annually. The total market shares for both shops results in a minor
percentage in comparison to the tea industry annual revenue. In the long run, the shops gain only
normal profit.
Swee Tin Tea Merchant and Chwan Deng Tea Art Comparison Summary
Swee Tin Tea Merchant was established in 1942, by its founder Lee Kok Kong. The reason
the business set up was in memory of the owner’s father, whose original business unfortunately
failed back in China. The customers that buy from Swee Tin Tea are predominantly Malay, the
minority being Chinese, and they also sell their products to Chinese Kopitiam in Ipoh. The
strategies used by competitors to compete with Swee Tin Tea are in the following area which
concern quality, familiarity, modernism, packaging, and technology. For example, they had stated
that other businesses sell higher quality of leaves, sell brands that are well-known and ensures a
sense of safety when bought by customers, they are up-to-date with technological advances – some
competitors have a wide market due to online ordering, aesthetically attractive packaging (which
also reflect and markets business). As the employees had stated – it is quite difficult to enter the tea
market, as it depends on the level of experience the business (owner & employees) has, a lot of
12. capital is required and in return the level of income may not meet expectation, and due to the
business’ location being in Ipoh (where coffee is valued highly) it show that in the area there is a
preference before tea. On the other hand, Chwan Deng Tea Art was established in 1999, the founder
being –unknown-. The business was bought and is currently run by a family, the two main owners
of the shop are sisters Tan Hoe Ling, Tan Hoe Sim. The ethnic backgrounds of the customers that
buy from Chwan Deng Tea Art are predominantly Chinese and the minority being Indian. The
strategies used by competitors to compete with Chwan Deng Tea Art are in the following areas
which concern opening up many branches, technology, providing services, and winning awards.
Chwan Deng Tea Art’s competitor, Purple Cane, has many branches across Malaysia and does not
have a limited market due easy to access to their website and order the items available. Moreover,
other competitors provide services other than products, such as, education on the art of Chinese tea,
and distributing award-winning tea leaves. In comparison, what we can differentiate from Swee Tin
Tea, Ipoh and Chwan Deng Tea Art, Klang is that Swee Tin Tea has more experience due to the
year of establishment (1942) – 57 years prior to the establishment of Chwan Deng Tea Art which
suggests that Swee Tin Tea has greater experience due to the business running for many years. The
location of business also affects the number of sales made, for example, Chwan Deng Tea Art is
located in Klang. Klang is an area in which Indians predominantly live; therefore, some of the tea
flavors available (such as Jasmine tea) are popular amongst the Indian-Malaysian buyers. On the
other hand, the set up location of Swee Tin Tea is in Ipoh - according to the culture in Ipoh – many
people favour coffee over drinking tea. Therefore, the amount of sales made may not be similar to
the amount of sales that Chwan Deng Tea Art due to the area the business is located in, and the taste
preference the people in the surrounding environment have. The area in which both Businesses can
relate is that they both do not have any branches, they do not provide services to their customers,
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nor do they have a website to widen their market audience.
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Summary of Comparison Traits
Swee Tin Tea Merchant Chwan Deng Tea Art
Key founder Lee Yi Zhen Tan Hoe Sim
Tan Hoe Ling
Location Ipoh Klang
Products sold Lion tea
Fuk Luk Sau tea
Pu-erh tea
Oolong tea
Products Imported from China, Indonesia, Sri Lanka China, Taiwan
Customers Predominantly Malay and the
minority being Chinese
Chinese kopitiams in Ipoh
Predominantly Chinese and and
the minority being Indian
Number of branches — —
Number of competitors Four Eleven
Strategies applied to keep
steady flow of customers
Pricing and promotions
- the price is set lower
- coupons are distributed to
customers
- special promotions during
the holiday seasons (e.g.
‘buy 3 free 1’ deal)
Quality of tea leaves
- mainly order tea leaves of
the best quality and brand
- keep up with the latest
technology of storing and
tea extracting
Management of tea leaves
- up-to-date with the latest
advancements in tea and
technology
- understand customers’ needs
and offer a wide variety of tea
supplies
Close contact with customers
- notify loyal or regular
customers whenever new
products arrives
Festive season gift sets
- provide special sets of products
with attractive packaging
14. Swee Tin Tea Merchant Chwan Deng Tea Art
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How often new products are
released?
Every month Twice a month
Is pricing affected by
competitors?
Yes
The price is set lower than the
competitors
Yes
Set she price according to the
market
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Recommendations
Swee Tin Tea Merchant
Some of the problems that Swee Tin Tea Merchant are location and lack of advertisements.
The first way to improve their problems that regards location is to study their audience. For
example, as stated before the people in Ipoh have a preference for coffee over tea. Therefore, they
could import coffee products or even use local beans to gain more customers. Secondly, Swee Tin
Tea could easily gain a lot of customers as its establishment year was in the 40’s, therefore, what
this suggests is that it is a reliable business and a trustworthy one as it has been running for many
years. However, people will not be aware of the business, its products or services if there is a lack
in selling strategy. Swee Teen Tin could easily improve their marketing by changing their
packaging, having an official website to widen their market, and to provide services such as
educating their customers on the history of tea.
Chwan Deng Tea Art
Chwan Deng Tea Art has similar problems. Majority of their products are favored by
Chinese-Malaysians, however, from what we found out is that the location in which it is set is
where the Indian-Malaysians predominantly live. Moreover, to gain more customers that could
import more Jasmine tea products as it is a popular flavor amongst the Indian-Malaysians.
Secondly, Chwan Deng Tea Art does not have any branches; therefore, it is difficult to gain
recognition with a business that is set up in one specific area only. Their number of customers will
always be limited due to them having no branches in Malaysia. Thirdly, Chwa Deng Tea could
easily provide their customers with services aside from tea products, they not only sell Tea utensils
but they have books on the different uses of tea leaves. That could easily be used to educate the
customers on what tea leaf would come in useful to them.
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BIBLIOGRAPHY
Ling,W. (2001). Chinese tea culture: The origin of tea drinking. Malaysia: Pelanduk.
Tong,L. (2012). Chinese tea. New York: Cambridge university press.
Yun,L. (2009). Tao of chinese tea: A cultural and practical guide. China. Shanghai donnelley.
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APPENDICES
Swee Tin, Ipoh
Information of the Interviewee
NAME : Lee Mei Mei
JOB POSITION : Sales Assistant
OFFICE NUMBER : 05-2540943
19. Chwan Deng Tea Art, Klang
Information of the Interviewee
NAME : Chong Sze Yen
JOB POSITION : Sales Assistant
OFFICE NUMBER : 03-33440949
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21. NAMES OF GROUP MEMBERS TUTORIAL GROUP
Rozanna Farah Friday 8am-10am
Tang Ju Yi Friday 8am-10am
Wong Carol Friday 8am-10am
Ang Wei Yi Wednesday 10am-12pm
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Samaa Ismaeel
DATE 1st November 2014
TIME 10am-3pm
VENUE Swee Tin Tea Merchant
ACTIVITY Interview (Ipoh)
DATE 11th November 2014
TIME 3pm-5.30pm
VENUE Chwan Deng Tea Art
ACTIVITY Interview (Klang)
Minutes of the Meeting
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DATE 29th November 2014
TIME 10am-2pm
VENUE Block E3.09
ACTIVITY Watch interview video clip
Do report
DATE 30th November 2014
TIME 10am-2pm
VENUE Block E3.09
ACTIVITY Make presentation slide
DATE 2nd December 2014
TIME 3pm-5.30pm
VENUE Block E3.08
ACTIVITY Rehearsal for presentation
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Interview Questions (Ipoh):
1. When was the business founded?
The business was founded in 1942.
2. Who are the key founders?
Lee Yi Zhen is the founder of Swee Tin Tea Merchant.
3. What prompted the founders to start this business?
The founder’s father was a tea business man in China but faced business failure. He wanted to start
over again the business that was set up in China by his father. He continued to use the ‘Swee Tin’
which was used by his father’s shop in China.
4. What are your main products?
Our main products are Chinese tea, Lion tea and Fuk Luk Sau.
5. Who are your customers?
Our customers are predominantly Malay and the minority being Chinese. We sell our products to
the Chinese kopijiams in Ipoh too.
6. What is the business’ annual revenue figure?
We gain less profit compared to last time.
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7. How many branch offices/stores do you have (if applicable)?
No branches. However, there is a factory at first garden, Ipoh.
8. Can you provide us a brief history of your business and its most recent developments?
The founder who was from China started up the business with a small stall. At first, they focused on
selling Chinese tea. After he moved to Malaysia, he started to sell Teh Tarik tea leaves as the locals
prefer this flavour.
9. Do you have many competitors? Who are they? Who are your top 3 competitors?
Our top 3 competitors are Thaitee Tea, Tork Shou Heong Tea Merchant and Purple Cane Tea
House.
10. Is the business constantly facing strong competition from other competitors? What strategies
have they used to compete with you?
We constantly face strong competition from them because they sell high quality tea leaves and they
provide better packagings. Besides that, they even have their own official website to promote their
products.
11. How much capital is required to start this business? What, if any, specialised field of knowledge
do you need to run this business?
To run this business, we need to acquired the knowledge of mixing tea leaves
12. Generally, do you feel it is easy or hard to enter this market? Why?
It is not that easy to start the business because the cost required to start the business is high as we
need to purchase stocks, van for transportation, packagings such as boxes and rental fees.
25. 13. How do you compete with your competitors i.e. what strategies do you employ to divert
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customers away from your competitors?
Although this market is highly competitive, what makes us unique is the experience we gained over
years.
14. How often do you release a new product (this assumes the business sells differentiated
products)?
We will keep our new products updated in a month.
15. Are your pricing decisions strongly affected by your competitors?
Yes. We need to set lower price than our competitors.
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Interview Questions (Klang):
1. When was the business founded?
Chwan Deng Tea Art was founded in 1999. It is a family run business which has been running for
over 15 years.
2. Who are the key founders?
Chwan Deng Tea Art’s key founders are the sisters, Tan Hoe Ling and Tan Hoe Sim. They bought
an existing tea business which was already generating cash flow and profits and took over it.
3. What prompted the founders to start this business?
They were from Subang, however at that time, Subang was not a developed area, hence the sisters
chose to attend a high school in Klang. The sisters started to develop interest in Chinese tea since
the tea drinking culture in Klang is so popular. After they graduated from high school, they bought
over an existing small tea company which was not very successful.
4. What are your main products?
80% of Chwan Deng Tea Art’s main products are Pu-erh tea which is produced in the Yunnan
district in the southwestern part of China. Oolong tea is another traditional Chinese tea, originating
in Southern China’s Fujian province which only constitute 20% of the products.
5. Who are your customers?
Our customers are mainly the Chinese people. We have had a few Indian customers too. Our target
audience is people at the age of 30 and above. However, recently, there are a lot of young people
who want to purchase Chinese tea from us.
6. What is the business’ annual revenue figure?
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About RM 30000 per month.
7. How many branch offices/stores do you have (if applicable)?
We do not own any branches for this business. Starting a new branch will cost a lot because we
need to spend more on rent and operations.
8. Can you provide us a brief history of your business and its most recent developments?
Recently, in year 2013, the sisters decided to move to a bigger shop as their business started to
expand and more stocks require more space. Things started to go smoothly as they have more space
to locate their stocks properly.
9. Do you have many competitors? Who are they? Who are your top 3 competitors?
The number of competitors in the Chinese tea market is increasing dramatically in the Klang Valley
area. Our top 3 competitors are Qui Xiang Tea Merchant, Taitee Tea Merchant, and Jit Ri
Enterprise.
10. Is the business constantly facing strong competition from other competitors? What strategies
have they used to compete with you?
Competition will be tough because there are local brands everywhere and many of them are long
established with a significant market share. For Taitee Tea Merchant, they are Malaysia’s premier
distributor of high- quality tea leaves. They are constantly making refinements and improvements to
satisfy the market demand for high-quality teas under the careful management and supervision of
their tea master. They have not just established themselves as Malaysia’s market leader and expert
in Oolong tea; they are influencing current and future trends in tea culture.
11. How much capital is required to start this business? What, if any, specialised field of knowledge
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do you need to run this business?
To run this business, we need to know about the market price, types of tea leaves, benefits of tea
leaves to health and how to brew different kinds of tea leaves.
12. Generally, do you feel it is easy or hard to enter this market? Why?
It is hard to enter this market because Chinese tea is not well known in Malaysia since 1999.
However, in 2003, it became more popular when the tea leaves are brought to Taiwan from China.
Taiwanese start to promote the tea leaves to people all over the world including Malaysia.
13. How do you compete with your competitors i.e. what strategies do you employ to divert
customers away from your competitors?
We can clearly see that the Chinese tea market is highly competitive in Klang Valley area.
However, with our innovative approach to marketing, I think we can compete with them.
14. How often do you release a new product (this assumes the business sells differentiated
products)?
Our products will be updated twice in a month. As for the new product, we will scheme against
Chinese tea supplies to get different types of Chinese flavoured tea according to the seasons.
15. Are your pricing decisions strongly affected by your competitors?
Yes. Therefore, we usually try to set prices according to the market price.
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REFERENCE
1. Global Manufactural(2008) Swee Tin Tea Merchant Sdn Bhd. Retrieved from
http://www.gmdu.net/corp-734216.html
2. About to Thaiteetea.com. (2013, January 1). Retrieved December 2, 2014, from
http://www.thaiteetea.com/en/about.html
3. About us - Purple Cane eShop. (2014, January 1). Retrieved November 25, 2014, from
http://www.purplecane.my/en/content/4-about-us
4. Welcome to Tork Shou Heong. (2010, January 1). Retrieved December 1, 2014, from
http://www.torkshouheong.com.my/index.php
5. China's Tea: Trends and Growth 2012-2013. (2013, December 10). Retrieved November 22,
2014, from http://www.slideshare.net/…/chinas-tea-trends-and-growth-20…
6. Perfect Competition Definition | Investopedia. (2014, January 1). Retrieved November 21, 2014,
from http://www.investopedia.com/terms/p/perfectcompetition.asp