Tea is an infusion prepared from the leaves, flowers, or roots of the Camellia sinensis plant. It originated in China but was introduced to Europe by the Portuguese in the 16th century. Portugal pioneered tea cultivation and consumption in Europe beginning in 1750 on the Azores islands. The traditional British "tea party" was introduced by Catherine of Braganza, a Portuguese princess, when she married King Charles II of England. While tea contains substances like fluoride and caffeine that can be harmful in excess, it also contains beneficial antioxidants and polyphenols that promote health. The document discusses the history and cultivation of tea in Portugal and the Azores as well as its various types and health effects.
Read and share with your tea loving friends and staff to spread the love and knowledge of tea. Learn the basic varieties and glean some advanced details about origins and health benefits.
Describes the process of making tea, the history of tea, the health benefits in a cup of tea, different types of tea and different ways of drinking tea in different cultures. It is an informal presentation I gave to my local rotary club
Read and share with your tea loving friends and staff to spread the love and knowledge of tea. Learn the basic varieties and glean some advanced details about origins and health benefits.
Describes the process of making tea, the history of tea, the health benefits in a cup of tea, different types of tea and different ways of drinking tea in different cultures. It is an informal presentation I gave to my local rotary club
this presentation includes some information about tea industry in india and the most popular brands in india and their different marketing strategies they use.
INTRODUCTION
INDIAN TEA INDUSTRY
MAJOR PLAYERS IN TEA INDUSTRY
STRATEGIC ANALYSIS OR INDUSTRIAL ANALYSIS
DISTRIBUTION CHANNEL
ANALYSIS OF TEA INDUSTRY
FUTURE SCOPE
this presentation includes some information about tea industry in india and the most popular brands in india and their different marketing strategies they use.
INTRODUCTION
INDIAN TEA INDUSTRY
MAJOR PLAYERS IN TEA INDUSTRY
STRATEGIC ANALYSIS OR INDUSTRIAL ANALYSIS
DISTRIBUTION CHANNEL
ANALYSIS OF TEA INDUSTRY
FUTURE SCOPE
Ethical Tea Partnership (ETP) is a not-for-profit membership organisation, which has been working with tea producers and tea companies since 1997.
ETP runs three sustainability programmes and works with a variety of partner organisations to achieve its vision of a 'thriving tea industry that is socially just and environmentally sustainable.'
Tea has reportedly been consumed in China from 2700 BCE. Tea was first used daily beginning in the third century CE and was originally prepared by boiling fresh leaves in water for medicinal purposes. This was the beginning of tea production and cultivation. In 350 CE, the earliest description of plantation, processing, and drinking practices was recorded. Around 800, the first seeds arrived in Japan, and by the 13th century, cultivation had spread all throughout the nation. In 1810, Chinese immigrants from Amoy introduced tea growing to the island of Formosa (Taiwan). The Dutch introduced laborer's, equipment, and seeds from China in 1833 after bringing Japanese seeds and Japanese employees to Java in 1826.
In the highlands along the border between Burma and the Indian state of Assam in 1824, tea trees were found. The British introduced the tea culture to India and Ceylon (Sri Lanka), respectively, in 1836 and 1867. They initially utilized Chinese seeds, but later on they switched to Assamese seeds. The first shipment of Chinese tea to reach Europe was sent by the Dutch East India Company in 1610. In 1669, China tea was shipped by the English East India Company from Javan ports to the London market. Later, teas produced on British plantations in Ceylon and India made their way to Mincing Lane, the hub of the London tea trade. By the late 19th and early 20th centuries, tea was produced in Russian Georgia, Sumatra, Iran, non-Asian countries including Queensland in Australia, Natal, Malawi, Uganda, Kenya, Congo, Tanzania, and Mozambique in Africa, Argentina, Brazil, and Peru in South America.
Classification of teas
Teas are divided into categories based on their country of origin, such as Chinese, Ceylon, Japanese, Indonesian, and African teas, or by smaller districts, such as Kemon from Chi-men in China's Anyway Province and Enshu from Japan.
The size of the processed leaf is another way that teas are categorized. Larger leafy grades and smaller broken grades are the results of conventional processes. Flowery pekoe (FP), orange pekoe (OP), pekoe (P), pekoe slouching (PS), and slouching (S) are the leafy grades. Broken orange pekoe (BOP), broken pekoe (BP), BOP fanning, fanning, and dust are the broken grades. While leafy grades are mostly derived from the harder and older leaves, broken grades can contain significant contributions from the more delicate shoots. In current commercial grading, broken grades account for 95 to 100% of production, although leafy grades made up a significant portion of output in the past. This change is a result of growing consumer demand for teas with lower particle size that brew quickly and strongly.
Tea contains caffeine, which improves taste and fragrance, improves focus, and takes some time to enter the bloodstream. Contrarily, a cup of coffee contains 125–185 mg of caffeine. It has been noted that those who drink coffee feel better right away. Both coffee and tea have a long history, as well as a rich and varied body of folklore surrounding their precise origins. In the present day, coffee and tea are still quite popular, with the majority of individuals regularly consuming one of the two beverages.
Coffee drinking has been linked to both positive and negative health effects. In general, moderate use, or three to four cups per day, is associated with a lower risk of Parkinson’s disease, liver cancer, type 2 diabetes, and cardiovascular disease. A longer lifespan has also been related in research to moderate coffee drinking.
Heartburn, anxiety, jitteriness, and sleep difficulties can all result from drinking too much coffee. A causal relationship between coffee and cancer was hypothesized by studies done in the 20th century. The World Health Organization (WHO), however, withdrew coffee from its list of potential carcinogens in 2016 since several studies have refuted any causal link between coffee drinking and cancer.
Tea - A Training Manual by Hemant SharmaHEMANT SHARMA
An amazing informative tool to enjoy everything from its origin, culture, interesting facts & right way to make or serve this awesome potent drink. So, sip in or dunk in to savour important knowledge about "Tea"
2. Tea is a Drink which is prepared by an infusion
of leaves, flowers, roots of tea or Camellia
sinensis.
WHAT IS TEA?
3. The infusion is prepared with hot water;
Each variety acquires a taste defined according
to the processing used;
You can include oxidation, fermentation and
contact with other herbs, spices and fruits.
WHAT IS TEA?
4. The word "tea" is also
popularly used to refer to
any infusion of fruits,
leaves, roots or herbs,
such as chamomile or
lemon balm, not even
containing tea leaves.
WHAT IS TEA?
6. TEA IN PORTUGAL
Portugal had pioneered the introduction of tea in
Europe:
1. In its consumption;
2. In its cultivation (1750).
7. TEA IN PORTUGAL
In 1750 were produced on the island of São
Miguel, in areas of micro-climate, as Porto Formoso
and Chapels, 10 kg of black tea and 8 kg of green
tea.
8. TEA IN PORTUGAL
Only a century later, with the arrival of
skilled labor, its production became regular,
through its industrialization.
9. TEA IN PORTUGAL
Currently the tea produced in the
Azores, under the brands Gorreana and
Porto Formoso, is considered an
organic tea.
Being a current idea in the markets,
it is something that is practiced in the
Azores for hundreds of years.
11. TEA IN PORTUGAL
The processing of tea, from the care of
the bushes to harvest, has been the same
for 250 years.
This tea has virtually its entire
production split between the Azores, the
island community in the diaspora and the
UK.
12. Originating in China, tea was
introduced to Europe by the
Portuguese in the sixteenth
century.
THE HISTORY OF TEA
13. One of the most typically
British habits, the "tea party“,
was introduced at the English
court by Catarina de Bragança,
Portuguese princess, daughter
of D. John IV, when she married
Charles III of England.
THE HISTORY OF TEA
14. Catarina de Bragança had one of
the most exotic and lavish dowry
of History:
500,000 pounds of gold;
Free trade of England with the
Portuguese possessions (Asia,
Africa and America);
A box of tea.
THE HISTORY OF TEA
15. THE HISTORY OF TEA
The dowry of D. Catherine was crucial to the
future of the English empire.
The tea would forever change the lives of English
people, becoming an integral element of their
personality and habits.
16. THE HISTORY OF TEA
The ritual of “Tea Party" is associated with the
traditional scones and marmalade. The latter was
also introduced by D. Catarina of Bragança in the
UK.
17. Tea is traditionally used in its countries of
origin as a beneficial health drink.
All types of tea have virtually the same
substances, but in very different concentrations
due to preparation processes.
INFLUENCES ON HEALTH
18. Recently, scientists have dedicated
themselves to studying the effects of tea on
body as well as to better understand the
substances that promote these effects.
INFLUENCES ON HEALTH
19. INFLUENCES ON HEALTH
It should be noted that excessive consumption, or
consumption of tea poorly maintained or poorly
prepared, also has negative effects on health.
20. INFLUENCES ON HEALTH
The tea has in its composition:
Fluoride (cause osteoporosis, arthritis and are
carcinogenic);
Caffeine (causing insomnia);
Exalatos (cause kidney problems).
21. INFLUENCES ON HEALTH
But generally it can be said that the tea is
particularly beneficial, because all these substances
have beneficial effects if ingested in small amounts.
22. INFLUENCES ON HEALTH
The leaves of Camellia sinensis are rich in
flavonoids, a type of polyphenol potent
antioxidants.
23. PREPARATION
The best way to prepare tea is:
Place the leaves in a teapot;
Boiling water is added and the
infusion should be maintained
for 30 seconds to 5 minutes;
Using a strainer separates the
leaves from water;
It is usual to add sugar or
honey to tea, lemon, milk and
fruit jelly.