The document discusses the final digipack design for an indie/dream pop album. It uses dreamlike colors and imagery to signify the relaxed, chill style of music. Similar images and colors are used across the digipack and magazine ad to create brand identity and make fans aware of the artist. The fonts are straightforward and formal, fitting with the genres' emphasis on harmonious vocals. The design follows conventions of the genres to appeal to target audiences.

1. Final Ancillary Pieces

2. The Digipack
This is our final digipack which follows all of the typical
conventions of the genres indie pop and dream pop. The colours
are very dream like and add a sense of relaxation to the album
which signifies the ‘chill out’ style of music which is there to be
listened to and enjoyed by the audience. The colours overlaid on
the images are also there to help signify that there is an open
reading theme among the songs and that there is a potential to be
many different interpretations of the songs on the album. In
particular the imagery and colours link to the magazine advert as
it contains the same girl as on the front of the album. The
advantage to using similar images and colours across both
platforms is that it creates brand identity and helps the audience
to become aware of the artist and their style. The fonts used are
very straight forward and easy to read and are relatively formal
which almost connotes a more traditional and ‘stripped back to
basics’ element to the album which is very common in the genre’s
music as they really on harmonious vocals and soothing
instrument tones. The album appeals to the genre due to the
simplistic layout and design which follows the typical conventions
of our genre. It also features a picture of the artist on the reverse
to help with artist promotion which allows there to be a
recognisable and distinguishable image for further reference.

3. The Digipack

4. The Digipack

5. The Magazine Advert
The magazine advert features the artist name, the album name and a picture
of the album as well to help signify what the album looks like and the styles
of the artist. The imagery is a direct link to our music video due to the couple
used and this helps the brand identity stretch further than just between the
digipack and advert. The font stands out due to the bold white colour and
formal, readable text. The album name along the bottom is bigger than the
‘out now’ as it carries more importance. The colours link to the album art
and of which allows for there to be a notable link between the two. This
almost creates a collection of work which the audience may aspire to have
due to the new release and the direct links. The same font is also used
throughout both pieces which enables there to be a recognisable style and
look to each piece. The composition for the advert is designed so that the
first thing that the audience visualise is the artist name and the last thing the
album itself which leaves a lasting impression for what the direct target
audience are looking for in the shops or online.

6. Conclusion
In conclusion we have chosen to follow the typical conventions of our
genres to ensure that it meets the needs and wants of the target
audience so that it appeals to the masses. We have also added a large
brand identity to help promote the music video and the album which
will draw in more people due to the links made between the three
pieces. This allows there to also be a push towards artist promotion as
the imagery and colours used all closely link to one another.