My Question 2 for my evaluation

1. How effective is your
combination of your main
product and ancillary texts?

2. IMAGES
The similarities
between the digipak
and magazine
advertisement lie
primarily in the
comparison of
imagery. Both use a
similar colour scheme
and this was to keep
both relevant to one
another, I chose to use
a dark purple shadow
and orange highlight
scheme. These colours
being complementary
are visually interesting
and grabbing to a
viewer.
I chose to use the ash/fire themed imagery in both productions to link to
the self destructive theme of the song and the tone of my music video, the
fires destruction of the artist connotes danger around him, which helps
correlate with the star image conveyed to the audience. This also carries
into the background used in the digipak.
To match with the music video’s style I used very similar lighting techniques when photographing the artist for the magazine
advertisement. The Rembrandt lighting coupled with the use of backlighting creates a striking and dramatic looking image that
assists in connoting the tone of the song, album and music video successfully. The use of the fire imagery also adds to this. The
top right artificial light that I added in post blends well with the lighting of the original photograph.

3. FONT
The font of the title was initially a challenge, I wanted a contrast between the imagery of the poster itself and the title of the
album/song font style. Implementing this I opting for a drawn style font combined with it falling apart into birds, a peaceful
connotation coupled with the name. I also applied a stereoscopic effect to the title, making it seem distorted, implying to the
audience that this “easy” is somehow ironic.
“OUT NOW”, I used this
at the bottom in such a
large and bold font to
emphasise the urgency
of the product
displayed, it even
outweighs the band
name and song name
just above it in terms of
scale and coverage of
the advertisement. It is
also in an area of the
image where there is a
strong black
background, this also
contrasts with the
white lettering to make
it immediate to the
audience.
The lettering just below the “OUT NOW” gives the viewer the less
important information, detailing the other songs listed and the record
company. This is so small as to bring emphasis to the rest of the titling, the
song names along this information however are capitalised so that even in
the small information shown, the song names and products are still taking
importance in selling to the audience.
In my digipak, I listed
the songs in a italics
and written style of
font, this would
connote to the
audience a
“homemade” style of
song and product which
would appeal to the
anti corporate elements
of rock music and indie.
Also listed under this is
the song lyrics which
are often seen in other
digipaks of the same
genre, for example
“White Blood Cells” by
the White Stripes.

4. EDITING
For the main image, a photograph of the artist I wanted to make them seem as if they were being “burned away”, relating to the
themes of the song and music video. For this I used a photo editing software called Adobe Photoshop. In this I layered up 3d
generated embers and used an eraser tool with a custom particle brush to get the disintegration effect seen in the image. In
Photoshop is also where I applied the colour grade to create a colour contrast to make the shadows and low key lighting for
defined.
The ancilliary task
involved sectioning off
a large texture
background that I
created using the same
assets, as from the
magazine
advertisement to keep
the theming and the
visuals similar in style,
into the individual sides
of the digipak template
that I found online.