The document discusses the design choices made for a music video, digipack, and website for a band. A single image representing the themes of relationships and transition was used across all three products to create coherence. Red was used as the main color to match the music video and convey danger or alarm. Black and white were the main colors for the digipack interior and website for contrast and visual appeal. Embedded clips and links were included on the website to promote and showcase the music video and band's music. The designs aimed to conform to conventions of the indie pop genre.