The document discusses the effectiveness of combining a main music product (album) with ancillary texts (magazine advertisement and digipak). It analyzes how the products work together using consistent imagery of the artist Nikki playing the piano. The font, color scheme, and emotional expression are carried through each product to effectively portray the acoustic genre and themes of loss/grief from the song "Flight". By focusing on the singer-songwriter and incorporating conventions of the genre like soft transitions, the products aim to get the target audience emotionally invested.

1. How effective is the
combination of your main
product and ancillary texts?

2. The images for
the finished
digipak
The finished
magazine
advertisement

3. As you can see, the three products work in harmony
together using the same iconic image of Nikki playing
the piano. As Nikki would be entering the music
industry as a new emerging artist, it is important to the
consumer to see what she looks like, and for her to be
the centre piece of any products released into the
market. I noticed this in particular during my research
into existing products, with the example of Lana Del
Ray. This image also showcases Nikki emotionally
involved within the music, and therefore connecting to
the song ‘Flight’.

4. Digipak front cover Magazine advertisement
I ensured elements such as the font converged together between the digipak and magazine
advertisement. This creates a format that will be recognisable to the target audience when they see
these media products in magazines and online. I took this inspiration from my research into newly
released album ‘Opposites’ by Biffy Clyro. I used this font as I believe it is effective in portraying the
acoustic genre and linking to the key themes of the song ‘Flight’ that I have used for my music video.
Its swirly style evokes sympathy, as Biffy Clyro’s capitalised font evokes power and strength.

5. Other Links to the Music Video
The colour scheme of black and white translate through both the music video and both
ancillary products. This was an informed choice to carry the emotion through all the
products. The song ‘Flight’ is about loss, grief and moving forward, and this is what the
colour scheme intends evoke. If all the products didn’t follow these colour scheme, the
poignancy could have been lost. As my audience is broad, the selling point of my
products is the themes which it explores, and makes it unique. The emotion showcased
by Nikki in the video, magazine advertisement and digipak allowed this to be carried
right through. If the singer/songwriter is beaming emotion, the target audience will see
this as genuine passion, and therefore feel more likely to consume in the products
presented to them. This allows the acoustic music genre to conveyed clearly throughout.
The conventions of the genre are that there is a clear focus on the
singer/songwriter, which I have achieved through all three products. In my digipak, the
artist is the focus within each image.

6. Continued...
The genre is further emphasised by the shots used in the music video, and
although the ancillary texts are still images, the idea of soft transitions flows
into the magazine advertisement, and digipak. The soft transitions between
shots linked to the sadness and need for reflection from the audience, as linked
to the Uses and Gratifications Theory. The need for reflection is conveyed
through the image of Nikki looking down and playing the piano.
OVERALL, I believe my products worked really well, and represent the genre
I was attempting to evoke clearly, appeals to the target audience in trying to
get them emotionally connected to the products. I think the idea of a new
artist emerging with products that in unison aim to tackle sensitive issues
makes it an iconic and unique concept, which would allow it to stand out in the
current music market.