The document analyzes data on film genres and audiences to determine the target audience for a new thriller/horror hybrid film. It finds that while thrillers/suspense are more popular overall, horror appeals more to younger female audiences. Specifically, females under 35 represent the primary audience for horror, while thrillers attract an older female audience aged 35+. The document concludes that the main target audience for the new film should be females under 35, in order to appeal to horror fans, while also aiming to attract secondary male viewers.

1. The genresI am pursuingare that of a thriller/suspense withhorrortocreate an eye catchinghybrid.
The followingslidesillustrate differentgenre’spercentageof enjoyment,the typical audience age
percentage andthe social classpercentage. WithinthisIamgoingto analyse the data below and
thencome to a conclusionof the maintargetaudience Iwill be aimingmyfilmopeningat.
Thisslide showsthatthe genresof Thriller/Suspenseisenjoyedbeingwatchedby53% of people
whereas Horrorhas a percentage of 32%. Thissignifiesthatthe horrorgenre isalmostone thirdof
people comparedtothatof overhalf inthrillerandsuspense.Thismeansthathorroris notas
popularthoughitis notquite a niche targetaudience asit isstill nearone thirdof people.

2. The above data showsthat the typical primaryaudience forthriller/suspenseare womenof the age
of 35+ incontrast to the secondaryaudience whichismale 35+. Thisaltogethercontraststothat of
the horror genre in whichthe mainprimaryaudience are <35 femalesandsecondaryaudienceof
<35 male.Thisdatatherefore showsthatthe olderpopulationof peopleenjoythe thriller/suspense
comparedto the youngeraudience of horrorfilms. The C2social classcategory is the highest
percentage of audience comparedtoothers.

3. The above showsthe genre of filmthat people considertheirfavourite.Like the previousdatathe
genre of thriller/suspenseappearstobe a more commonchoice with26% of people sayingitistheir
favourite whereashorrorisconsiderablylowerwith15%.Thismeansthatlike before horrorisless
popularthanthrillerandsuspense.

4. Thisdata illustratesthe favourite filmgenresbyage andgender(demographic) percentages.
Thriller/suspenseistypicallyfemale 35+as a primaryaudience andsecondarymale 35+. Thisis
differenttohorror inwhichthe primaryaudience is<35 femalesandthe secondaryaudience males
<35. Thisrelatesto the original general watchingpopulation andthe percentagesassociatedwith
them. Also,the mostdominantpercentage of social classremainsthe same forthe highest
percentage whichisthe C2 category.

5. Thisdata showswhatthe general publicwouldwanttosee more of in the future andthe two that
linktothe genresIhave chosento doare ‘edge of seatthrillers’whichisat52% more withprimary
audience of malesat66%. This differsto‘darkhorror’whichstandsat a mere 28% witha primary
audience of femalesbelow35 beingata 39%. Thistherefore showsthatthere iswide varietyof
audiencesbutcome fromthe same social classgroup.
In conclusiontothisresearchandanalysisIhave foundthat the maintarget audience isthatof
femalesbelowthe age of 35, despite the largerproportionof maleswantingtosee anincrease in
‘edge of seatthrillers’.ThereforeIwantmyfilmopeningtotypicallyappealmore tothe female
audience seeingasthisis the largerprimaryaudience thoughIwouldlike tosee anincrease inthe
secondarymale audience sowill therefore make itabalancedfilmopeningbetweenthe two
genders.