The document discusses the feedback received throughout the research, planning, and production stages of creating a music video and ancillary materials. Formative feedback helped identify areas for improvement, such as shortening shots, adding more storyline elements, and improving image clarity. Summative feedback noted what worked well, like shot variety and emotional capture, but also identified continuity issues from differing camera quality and fire scenes. Overall, the feedback process enabled improvements to be made and ensured the final products catered to the target audience's preferences.

1. What have you learned from your audience feedback?
The audience feedbackthroughoutthe research,planningandconstructionstageswasuseful
because itenabledustomake any necessarychangesandto make sure that our mainproductand
ancillarytextslookasprofessional aspossible.Italsoensuredthat we were creatingourproducts
withour targetaudience inmind.
The feedbackwe gotfrom ourtarget audience
interviewswashelpful because ittolduswhatthe
audience wantedtosee andwhattheydidnot want
to see andwhat theyfoundrepetitive in thisgenre.
For example,ourtargetaudience saidthatthey
preferanindie rockmusicvideotohave a deeper
meaning,we tookthisintoconsiderationand
workedonthe meaningourvideocouldhave from
the interpretationof the lyricsandcame upwithour owninterpretationwhichthe audience liked
whentellingthemduringourpitch.The audience alsosaidthattheydidnotwant the actors to have
extravagantmake upbecause itwoulddistractthem
fromthe storyline andisnotrepresentativeof thisgenre
so we usedsubtle make uponthe actors face inorder to
keepitsimple andbarelynoticeable sowe decidedthat
we wouldonlyputsubtle make uponour actors as
showninthe picture,thisactor onlyhas a bitof dirton
herface to looklike sootfromthe fire.Theyalsosaid
that theydidnot like the diegeticsoundsince ittakes
away fromthe storyline anddistractsthe audience
so we didnot use anydiegeticsound,similarly
theysaidthat theywantedtosee ‘normal’,every
day clothingsoagainthey do notget side-tracked
whichwe listenedtoandtookintoconsideration
and usedeverydayclothingbutthe audience does
not reallysee the clothinginthe videosoitwas
not as importantbutwe still tookonboard the
feedback.We triedtocoverall of thiswhencreatingourmusicvideoandI thinkwe have done this
successfullyandIthinkwe have createdaproduct that relatestothe audiencespreference.From
this,I have learnedthatwe needtotake intoconsiderationthe audiences’needsinordertocreate a
productthat bestsuitsthemand bydoingthis,we createda product that we feltlookedprofessional
and alsocateredto the needsof the targetaudience.Thisfeedbackwasveryuseful asitmeantthat
we couldchange our ideasonthe storyboardbefore filminganythingsowe couldplanthe shots
aroundwhat the target audience wantedtosee.Withoutthisfeedback,the musicvideowouldnot
be as effective asitwouldn’tbe whatthe targetaudience wouldwanttosee whichwouldmake it
completely pointlessbutaftertakingthe feedbackintoconsiderationandmakingsome crucial
changes,we feel thatitbestfitswithwhatthe target audience wantedtosee.

2. We have hadformative feedbackthroughoutour
research,planningandconstructionstages. We created
storyboarddraftsas part of our researchandplanning
so that we couldsee whatideasworkedwell andwhich
didnot and to geta feel of whatwe want our videoto
looklike.Thisfeedbackwasvital asitmeantthat we
couldmake the changesthe class suggestedbefore
filminganything.Thisislesstime consumingasif we did
not have thisfeedback,we wouldhave hadtofilmeven
more to make the videolookbetter.The feedbackwe
got for the roughdrafts wasthat we neededtofocusmore on the protagonistandto add more fire
inthe eye scenes.Asaresultof thisfeedback,we drew
the storyboardagainas a final draftandaddedmore of
the protagonistscenestoaddmore depthtothe
storyline.We alsoaddedmore eye scenestoour
storyboardbut we were notsure that we wantedto
use the eye scenesthatmuch throughoutsowe did
not filmmore thanone eye scene whencreatingthe
videoasit isverytime consumingandthe shotsare
difficulttocompose andfilm.
To go alongwiththe musicvideo,we hadto make ancillarytasks – a digipakanda magazine advert.
We made several ancillarydraftsbecausewe were notsure whatlookedbestforthe genre when
makingthemon PowerPointsowe decidedthatwe wouldgetthe classtotell uswhat they
preferredfromall the drafts. We had lotsof differentideas,includingusinganactual picture of
Hozierwhichwe chose notto do since we couldhave problemswithcopyrightandwe alsotookan
image fromThe WalkingDeadas thisis where the songwasfirst heardbut again,due to copyright
issueswe decidednottouse this. We endedup adding
differentdraftstogethertomake the full digipak. The
feedbackwe got fromthe drafts wasthat the black andwhite
looksgoodbut festive,the picture ishardto see butthe flame
on the back looksprofessional.Thisfeedbackhelpedus
because itenabledustomake some changes,e.g.we toned
downthe pencil strokesonPowerPointsothatthe audience
couldsee the
picturesbetter,with
regardsto the black
and white,we left
one panel withoutblackandwhite butleftthe otherthree
inblack andwhite because we feltthatitfitbetterwiththe
genre – despite the ‘festive’feel,the image incolouralso
relatesdirectlytoourmusicvideoandwe feltitwasan
iconicshot.Withregards to the magazine advert,againwe
had several draftsaswe didnot knowwhatimage to use

3. for itso we letthe class choose whichtheyfeltfitthe genre best.They
chose the magazine advertwiththe image of the actor on it facingthe
fire as theyfeltitbestfitthe message of the videoratherthanthe
advertwe drew withthe eye shoton itwhichwouldnothave worked
since the image wouldhave beengrainyandhardto workwith.The
criticismswe gotaboutthe advertwasthat usuallyon a magazine
advert,ithas an actual release date onitratherthan saying‘Coming
Soon’like we putonours. We theneditedthisandchangeditto
‘AvailableNow’.We alsohadmore problemswiththe classnotbeing
able to tell whatthe image wasuntil it
was explainedtothemsoagainwe
toneddownthe pencil strokeson
PowerPointwhichmakesthe image lookclearerandtheneveryone
couldtell whatitwas, especiallybecausethe picture wasfromthe
musicvideo.Thisfeedbackforboththe ancillarytasks wasextremely
helpful asitenabledustomake the appropriate changestoour
work,it wouldnothave beenassuccessful withoutthe feedback,for
example,we wouldnothave knownthe imageswere notclearto
see otherwise –we didnotnotice thissince we alreadyknew what
the imageswere butthe classmade itclearthat these imageswere
not as clearwhichinturn, ensuredwe made themclearersothe audience couldthenidentifythem
whenlookingatthemwithouthavingtowatchthe musicvideo.The feedbackalsohelpedusto
make our digipaksince the classpickedwhichtheythoughtwere bestandthismeantwe had
audience participationandwe incorporatedtheirideasintoourdigipaktoensure thattheywould
definitelylike it.
The feedbackwe gotfrom the firsthalf of our musicvideowasthat some of our shotswere toolong
and that we needtofocusmore on a storyline sowe wentoutandfilmedmore footage of the
protagonisttoadd to the storyline whichmade
us realise thatwe were lackingwithregardstoa
storyline sothisfeedbackwasespeciallyhelpful
because itmeantthat we couldfocusmore upon
this. We decidedtoshortenthe shotsbecause of
thisso that theydidnotdrag on for too long–
the shotswere so longbecause we didnothave
enoughfootage tofill the gapssowe dragged
out the clips.Afterreceivingthis,we wentandfilmedmore sowe couldshortenthe shotsandthen
fitmore shotsin,especiallytodowiththe storyline
whichare shownfromthe surroundingimages –we
didnot have thisfootage whenshowingthe firsthalf
of the video,whichiswhatwe wentoutandfilmed
afterreceivingthisfeedback. The formative feedback
we got here helpedussignificantlybecause itallowed
us to make our musicvideolookbetterandmake it

4. more interestingforouraudience.If we didnotshortenthe shotsthenitwouldhave beenboring
aftera while,if we didnotgooutand filmmore thenthere wouldbe nostoryline whichwouldmean
our storyboard/pitchideaswouldhave beenignored.Overall,the formative feedbackwe gotwas
veryhelpful becauseitmeantwe couldgoback and make changesto the workwe had done to
improve itandmake it lookbetterandalsomade sure we were notmakinganylittle mistakes.
We alsoshowedourfinal musicvideotothe classto getfeedbackonthe final productandto check
we had not made anymistakesbefore sharingitonsocial media.
Our musicvideowasshownonthe projectorand the classwrote
theirfeedbackona post-itnote andgave itto us at the end.Some
of the feedbackwe gotwasthat the shot varietywasgood,the
reflectionof the fire inthe eye wasbrilliantandthatthe storyline
was limited.Thisfeedbackhashelpedusbecause itshowsuswhat
people enjoyedfromitandwhatwe couldpossiblyhave changed.
Although,we couldnotchange certainthingssuchas the camera
qualitybecause itisnotour faultand wouldtake extratime tofilm
the whole thingagainina good qualitycamera.Withregardsto
the limitedstoryline - we thoughtwe conveyedourinterpretation
throughoutandmade reference tothe storyline throughthe key
themesinthe video. Overall,the feedbackwe got wasverypositive andthe onlycriticismswere
thingswe had alreadypickeduponbutcould notchange since it wastoo late and itwouldhave
takentoo long.
Once the videowas completedwe putiton YouTube andFacebookto gathermore feedback.This
was notas useful ason mobile phonesbecause the videowouldnotplayonmobile devicesforan
unknownreason(we triedtofix thisissue butwe could
not doanythingaboutit) but itwouldplayon the
computer.The feedbackwe gotfromYouTube and
Facebookwasveryminimal due tothe technical problems
we faced. Despite the issues,usingFacebookmeantthat
we couldshare our videowithpeople whofitourtarget
audience demographicandthismeantthatwe couldget
constructive feedbackfromthis.The feedbackwe gotwas
that itdefinitelylooksbetterthanourAS filmopeningand
we capture the emotionreallywellthroughoutthe media
product.People alsosaidthattheycouldtell the
difference betweenthe cameraqualityassome of itis ina
higherqualitythanotherpartsand that the fire looksdifferentinsome shots.Thishelpedusto
make a decisiononwhatwe wouldchange if we were todo thisagain,we wouldhave usedthe
same camera throughoutsothat we didnot have the same problemswiththe varyingqualityand
we wouldhave filmedall the fire scenesonthe same day,we triedtodo thisbut we neededmore
footage whenitcame to editingsowe hadto go out and filmagaininorderto make sure that the
storyline makessense andthatwe had enoughfootage.Generallythe feedbackwe gotwasvery

5. positive andthere wasnotmuchwe neededtochange butthe critical feedbackmeantthatwe can
make sure we do not make the same mistakesaslasttime.
In conclusion,Ithinkthatthe cinematographyaspectof ourvideowentdownwell because itmade
the product lookprofessional andof averyhigh standardand I thinkthatthe storyline waswell
developedthroughout.However,the audience didnotlike the factthatthere wasa difference in
camera qualityandfire scenesbecause itlackedcontinuityandconfusedthe storyline.Overall,I
wouldchange the fact that we useddifferentcamerasanda differentfire becauseitmade the video
as a whole looklessprofessional,the cameraqualitywasnotasnoticeable asthe fire atthe end
whichlookedcompletelydifferent tothe otherfire.We triedourbestto coverthisup but
unfortunatelyitwasstill verynoticeable andthe audience pickedthisout.Despite havingafew
problems,Ithinkall three of ourproductswentwell andwe didall we couldto improve the
problemshighlightedbyourclass/audience.The feedbacksessionswere of greatuse tous because
it made usaware of what didnot lookgoodand allowedustomake changestothis.It alsomeant
that we couldsee whatworkedwell foruswhichhelpedustosee whatwe shouldinclude more of.
All the feedbackwe gothelpedusinseveral waysthroughoutthese stages.