media coursework evaluation

1. Question 2 : how effective is the
combination of your main product
and ancillary texts?

2. • I find that its important to have an effective combination with my main product and
ancillary texts as it makes the overall finished product look professional and unique, as I
believe I had to do this to ensure my product stands out from other albums from the
same genre. Also having a continuity theme and typography also makes the digipak
stand out and look bold when seeing the magazine advert or digipak in store.
• The house style and layout of my ancillary texts is mostly central as I found that this is
where the eye first focusses as its eye catching and bold to look at in addition to this
I've also used ‘Tw Cen MT Condensed’ on Photoshop as it looked readable and
professional, also my house style is natural because of the sky and buildings from this
I've used the city's lights as well as the buildings colours to make the text stand out as
because the image is taken at night the buildings come out really dark, therefore make
the text stand out because I have used a white font. In the house style I have also used
black and white because I believe these two colours work well together. For e.g. you
can see that because of the black background the white font automatically catches the
audiences attention because it stands out.

3. • Both the magazine advert and digipak have the same background picture and I've
deliberately done this so it gives the viewer an insight to what the artists albums
digipak is like also its visual connection. In addition to this is also goes with music
video because within the music video I have done different shots of the artist
performing on a rooftop and this links to the image in the ancillary texts as it
makes it stand out because of the white text.

4. • The typography is the same as the artist band name is in the name font, however I
have also used the same colour font to make it look professional nevertheless the
font size was made bigger to make it more noticeable, in addition to this I placed it
at the top of the page to make it more noticeable for the audience.
• Also the track list typography on the digipak is the same writing as the magazine
typography except that some of the typography in the magazine advert is lower
case for e.g. the reviews, I did this because the reviews weren't as important as the
artist name and album name.

5. • Despite this the combination of my main products video involves the artist
performing in different locations as it’s a performance based music video but with
this so audience members know who the main singer is. I have also added an
image of the artist on a rooftop looking down at the city, I did this because it goes
with my digipaks theme but also so that it combines with the music video.
• In addition to this I've added snippets of the lead singer posing in front of the
locations used in the music video, this is so that it shows continuity.

6. • I think this is effective as the link between the video and ancillary text links well
together as I have used the same back drop (Image 1) as the one I used in the
digipak, this is because I believe it enhances the brand image of the artist because
it makes the overall product look more professional as there is a continuity
throughout.