The combination of the artist's main product (music) and ancillary texts (magazine advertisement, music video, merchandise) is effective at maintaining brand continuity. A consistent color scheme, logo, and dark aesthetic are used across products to represent the rock/alternative genre. While time constraints prevented incorporating the signature tree imagery into all products, the logo acts as a recognizable symbol that combines the products as a brand.

1. Q2. How effective is the
combination of your main
product and ancillary texts?
By Amy Pierce

2. I think they are very affective as a combination. As you can see, one way I have attempted to
maintain continuity of the brand throughout is with the constant use of the similar images of the tree
Maintaining
on all of my Digipack and the magazine poster. I have also kept a similar colour scheme Continuity Of
throughout my products of light blue and orange as you can see. I think keeping this colour
scheme throughout allows all the products to be seen as a combination of products. Many of my The Brand.
products are also relatively dark with little vivid colours such as yellow, green etc. This was one
thing I made sure was consistent with my video that the scenes were kept in a similar dark theme
as the rest of the products especially as the genre is rock/alternative which is stereotypically dim.
The logo I designed has also been placed on many of my media texts in order to combine all the
products as a brand. My intentions behind the logo is that it becomes a recognisable symbol for the
band and the placement of the logo on various potential merchandise would allow me to brand the
bands image with the logo.
In order for my music video to be seen as combination of products along with the Digipack and
magazine advertisement, I had initially intended to shoot various scenes featuring the tree. However
due to time constraint and weather conditions I was unable to this. Next time I definitely feel I
would manage my time more efficiently so I was able to film these scenes and gain that continuity
throughout all of the products.

3. A logo of a band can be extremely useful in combining their products as a brand. It can allow products or
Logo. merchandise of the band to become recognisable by just a symbol and develop into a combination of media text
linked by this one similar feature used to represent the bands image.
Computer
Design.
After looking over all of my logo designs I chose this logo, firstly as it is very basic simplistic logo which after
researching logo designs of this genre tended to be basic and simple with only the use of black and white. In fact
my research showed that many of the most famous and well known bands of this genre used logos similar to this in
Hand
that they do not actually feature the band name but a symbol that has gradually become a logo used to represent
Drawn
them.
Design.
The idea of this logo is that each letter is signed by a different member of the band as there are three members.
Advert. There fore the consumers of the Digipack or any merchandise/products also gain a copy of the band signature
within the logo. I think this is something unique that would appeal to my audience as consumers now do not
Digipack simply buy a CD just for the CD but expect additional information or giveaways with it such as lyric books or as I
Front. have also included featuring the log a free poster.
The reason I chose this logo design was that a logo
Digipack
represents a band as well as their image and the
Back.
genre of music they produce, therefore I felt as my
band is rock/Alternative the lack of colour ad style
of writing represented that in a similar way as
many other well known rock band logo do. I
personally think as well that this chosen font
Free
Poster. looks similar to that of Japanese style writing and
as the band is Birds of ‘Tokyo’ it symbolizes the
band very well.

4. The Institution.
The way your products work as a combination and a brand affect what institution will buy into
you and distribute/promote you. What institution promotes and distributes you adds to your
brand image, a rock band will attract a more appropriate audience if distributed and
represented by an institution more related to that genre. This is why previously I conducted
research into what record label would represent my band. As you have seen I chose Atlantic
and Interscope records as I found them to be the most appropriate for my genre of music also
Interscope showed great potential for large promotion as they were a part of on of the ‘big
four’ . Once chosen these I was then able to use them not only on my Digipack but on my
magazine advertisement to show my audience they are a combination of media texts.

5. Yes, I think the collection of all of my product appeal to my target
Do they work
audience. The products are combine with the use of colour imagery and as a
band intensity that will appeal t the target audience and a colour scheme
collection of
and theme was used that reflects this genre of music and so will appeal to
listener of this genre, My audience feedback also showed me that my
products for
audience felt they worked as a collection of products an would appeal to the target
them.
audience?

6. Why is a
brand image
important?
A brand image is very important it allows you to show the industry as well as the audience your identity and image
which then reflect your genre and promote your music, film etc. A brand image can determine who e.g. Buys your
products. Without a brand image it can lead to attracting a different audience than you indented who in turn will not
respond as you anticipated to your product or worse attract no audience at all. I have branded my products with the
use of a logo, colour schemes, images and costume that will appeal to my target audience.

7. Q2. How effective
is the
combination of
your main product
and ancillary
texts?
Overall I definitely believe that the combination of my main product and ancillary tasks are very effective.
There is a strong theme of colour and image through all of my products, I have considered the institution and
how that allows the products to work as a brand and combination and developed a logo that has the best
potential to combine the products to overall represent the band and their image,