Analysis of music posters

1. The same image is used as the one
on the digipak cover. This creates a
link between the poster and digipak
and shows that the poster is
advertising the same album. The
same image may also be used as
advertises the digipak further.
The same font is also used as the
digipak, again enforcing the
message that the poster is
representing the same album and
creating publicity for the album. The
font used at the top of the artists
name is subtle and pretty creating a
relatable connotation of the artist
and the name font underneath the
image containing the album title is
much bolder, creating impact and
making a statement on behalf of the
music in the album.
The date of release is provided directly below
the album title. This may be done to prevent
any confusion and so that it is clear what this
date is representing. Some extra information
is the given underneath this such as the
singles included in the album being
advertised. The singles are likely to have
already been released on radio, TV etc. and
therefore those that have heard the tracks can
identify that they belong to this album and as
a result buy this album. When looking at the
lexis of the language used on this digipak we
can see a link to animals such as ‘dog’ and
‘rabbit’ from the single names.
Extra information is given at the
bottom of the poster, such as a list
of the media platforms that the
album is provided on. This
information may be given to show
the audience the range of platforms
the album is accessible on and
therefore may encourage
individuals to purchase the album. It
also shows that thought has been
put into the production process, by
creating media forms that are
suitable or preferable for a large
range of audiences.
The website address of the artist is provided at the very bottom
of the page, further advertising the artist. It also provides
opportunity for the audience to look more into the artist and
the album and allows them an opportunity to purchase the
album.
The record label is subtly provided
in the bottom right hand corner of
the poster. It is kept small to
prevent it distracting attention of
the audience and being too
overpowering.
The image on this poster has
been analysed in detail in my
research on digipaks. The
image is the centre of visual
interest on this page.

2. The title of the artist is presented
in Kasabians signature font. It is
bold, capitalised and presented in a
white font above a black
background to ensure that it
stands out. This is the largest piece
of text on the page suggesting it is
the most important. They want
their audience to immediately
recognize the name and therefore
this catches their attention.
Below the artists name is the web
address of the bands’ music video. This is
going to promote the website and
encourage the audience to visit the web
page, which would include the bands’
singles and more than likely
merchandising and an option to purchase
the album. Therefore this is done for
advertising purposes.
The image used is eye catching and
blends perfectly into the rest of the
digipaks colour coding. It is quite an
abstract image as at an initial glance it is
difficult to judge exactly what the image
is, however cleverly this encourages you
and makes it more likely for you to take
a second look. It therefore catches the
audiences attention .
Interestingly, this poster
does not contain the name
of the album title but
simply says ‘The Debut
Album’. Again, this may be
another tactic used to
entice the audience. Fans
or people with an interest
in kasabian will see their
name on the poste and
want to find out more
about ‘the debut album’
therefore visiting the
webpage to get this
information which is
bound to contain many
more techniques for
advertising.
Like the Florence and The Machine poster, the text at the bottom of the page provides some
information about the singles on the album which are likely to have already been on the radio etc.
Therefore people will recognize these singles and be more inclined to purchase the album.
This poster also contains
information at the very
bottom of the page about the
media platforms it is available
on. Providing a selection and
presenting this selection to
people will boost sales of the
album.
There is a lot of negative space on
the poser especially surrounding the
let and right hand side of the image.
This allows focus to be kept on the
centre piece image and does not
distract attention.
The black and white colour scheme
works very well as it allows the text
and image to stand out .