The document contains summaries of 3 can designs, experiments with can designs, and 3 magazine advertisements created by the author to promote an Irn-Bru energy drink called Irn-Bru 32. It also includes summaries of 2 web banners created by the author. The can designs experiment with layout, colors, fonts and graphics to make the number 32 and the energy drink message stand out. The magazine ads incorporate famous historical photos with the Irn-Bru can incorporated to draw attention. The web banners showcase the new product alongside existing Irn-Bru lines, use a tile pattern of photos from the magazine ads, and feature an animated introduction of the can against colored gradients. Rhyming slogans

1. Evaluation
Task 7

11. Can design 1
My first can has quite an animated cartoon look that just happened because of
the text and lightening bolts the colours are also quite bright which makes it also
relate to a cartoon look. They also stand out and make the text very readable,
the first bit of text they would notice is the ‘32’ as it is orange against a blue
background then they will realise it is an ‘Irn-Bru’ product as it has the blue text
which has the metal boarder around but still separates itself from the blue
background. The lightening bolts go with the energy drink theme as lightening is
energy and electricity and it implies that it gives you a boost.
I first thought it would be better to have a silver background but it didn’t look as
good, it thought it looked quite dull so I coloured the whole can in blue to go with
the ‘Irn-Bru’ colour scheme. The final can looks better as it is quite plain but
effective and gets peoples attention. Also with the lightening bolts it makes it
more recognisable as an energy drink. The first font I tried was too bold and
formal whereas the one I have no is a lot more laid back and makes the can
design have that cartoon effect. The back of the can is like every other can design
I have as I wanted to keep a house style with it.
This can relates a lot more to my first ideas that I had for my actual packaging as
it bright and colourful and looks like quite an inviting product. Comparing this to
a Monster energy drink can or a Relentless energy drink can it doesn’t look as
mean or dark. The fonts on those can look quite sharp and aggressive but my can
looks soft and friendly.
I changed the colour of the background to black to make the text stand out more
and also just to see what it looks like. The lightening stands out more which
shows off the fact that it is an energy drink even more. You can see the glow
from the lightening more as well which gives off the effect of the drink being
energising. Another one of my cans has a black background so I could make it a
set colour throughout the Irn Bru 32 campaign.

12. Can design 2
This can is quite different to my first one as it doesn’t look like it is from a
cartoon. The text is very different as it is similar to what you find on a
Monster or Relentless energy drink can as it is quite rough looking and also
looks a bit medieval which will relate to my poster design. I coloured half
the can blue and the other half orange and had the opposite text against
the background. The black border helps each bit of text stand out against
the background.
I started with just having the Irn-Bru text and the 32 but I thought it
needed a bit more detail on the can so I added the ‘Energy Drink’ banner
around the top of the can to fill up the empty space. The middle of the
can doesn’t have a lot of free space which makes it a bit untidy so next
time I should try to fit all the things on I want but have it more organised.
The back of the can is like every other can design I have as I wanted to
keep a house style with it. I got all the ingredients off the Irn Bru website
so they all the correct ingredients. I also included an original Irn Bru logo
on the back to sort of verify the can.
The 32 does not really stand out in this can design so next time I would try
to make it stand out more by maybe making the text smaller and making
the number 32 bigger and maybe have it in a different colour to help it
stand out more.

13. Can design 3
My third can is quite plain but has a small pattern on it with the four
triangles. The text is very bold and stands out against the blue and black
background. I made the 32 stand out more with an inner and outer glow
so people know it is Irn-Bru 32. I made the 32 blue so it stands out against
everything else so it is recognisable as a new product which is an energy
drink. I differed the colour scheme by adding black, this is because it is
different compared to the normal cans which is blue orange and silver. I
thought the colour should change as it is not a regular Irn-Bru drink so it
shouldn’t be a regular Irn-Bru packaging.
I tried to make everything on the can bold and appealing to the eye an I
think a have achieved this. The ‘32’ on the black background stands out
more as there is a bigger contrast between the two colours. I think the
‘32’ stands out more on the black can which is better because it makes the
type of drink more obvious to the viewers.
This can design relates to my first draft ideas as I used bold writing which
stands out. Although I stuck to the normal Irn-Bru colour scheme but I
think the black can looks better than the blue can. The back of the can is
like every other can design I have as I wanted to keep a house style with it.
I started with adding the triangle shapes to maybe start with a pattern but
then I added the text and I thought it would look good just like that. The
triangle then ended up being something to fill the background space
instead of just having the ‘Irn Bru 32’ text.

14. Can design Experiments
I made some changes to my final designs to see what they look like and
this is the outcome. For the top two I followed the black background as it
is a new type of drink so I could of set a specific colour scheme for my Irn
Bru 32 can designs. I also stuck with the lightning bolt for the top two cans
as it relates to it being an energy for example it is a bolt of energy, a lot of
other energy drink cans have lightning bolts on.
On the bottom can I tweaked it by moving the text around and making the
number 32 bigger to make the type of drink more recognisable. I made
the stroke on the text the same colour as the can. Also moving the text
made the orange or blue text go on an orange or blue background so I had
to change it to make sure the blue text had an orange background and the
orange text had a blue background.

15. Magazine advert 1
I started with an idea of using old famous photographs with my product
included in it somewhere and I thought this picture of Muhammad Ali was
a good idea as his arm is in a good position to hold a can. Having a larger
image of the can in the corner shows the can off more and makes it more
visible for the viewer.
I thought using old pictures it would make people stop and look and
recognise the picture then notice it has a little twist to it which makes it
quite funny which is what the Irn-Bru advertising campaigns are like. I
added the coloured header and footer to make the poster more
recognisable as it is the brands colours.
I improved it by adding the Barr logo and moving the can around so it fills
the full A4 space. I added the text off the can on the top of the poster
which stands out against the dark grey background. I included the Barr
logo as it isn't very visible on the can because I made it quite small. I
thought the can was in the way of the image so I moved it to make it blend
in with the whole theme of the poster but it is still noticeable.
This might make the drink more popular as it shows a very famous sports
icon holding an Irn-Bru can and even though it is fake it might make people
want to go and buy one just because it says ‘it would have been
Muhammed Ali’s Favourite Drink’.
On my finished poster I added a blue header and footer to match the
colour of the can and change the opacity of the blue box with the orange
border.

16. Magazine advert 2
I followed the same theme of using old pictures that are famous or well
known. I used this one as the person in the picture is standing in the right
way which makes it look like they are holding something. I tried using the
black can instead of using the blue can for this advert to see which one
looks better. I used the same layout as the previous advert as I want to
keep a house style throughout this advertising campaign.
The text at the top of the poster stands out against the dark grey
background and I made the ‘32’ bigger so people know what is being
advertised although I think it could be bigger and be made to stand out a
bit more.
I'm using old famous images because it makes them more recognisable
and people will stop and wonder why they are in a magazine and then
realise it is for Irn-Bru. I think it is a good way of advertising because some
people already know what the photograph is so they recognise it then
notice it has a slight twist so it gets their attention then they read more
into the advert.
The slogan ‘Lets all just have a Bru’ relates to the humorous side of IrnBru’s advertising as it is a very serious photograph but using that slogan it
makes it quite funny.
On my finished poster I change the opacity of the blue box with the orange
border and moved the position of the can so it looks like she is actually
holding it.

17. Magazine advert 3
This is my third magazine advert with another old famous photo which is
on of the more recognisable photographs. I think this image fits the
product being advertised the most as it is showing lots of working men
that need energy to work so they are drinking Irn-Bru 32 which will
energise them. It represents the fact that the product is an energy drink
more. I used the black header and footer to match the colour of the can
which is useful because it makes the ‘Irn Bru 32’ text stand out. I used the
blue box with and orange border to match the colour scheme of Irn Bru so
the audience know it is an Irn Bru advert even though the can design in the
advert is different so people will still recognise that it is Irn Bru being
advertised.
I rearranged the text and added an outer glow to ‘32’ to make it stand out
more. I also added a grey background to match the main colour of my can
design.
I made the ‘32’ stand out more by adding an outer glow which brightens it
and makes it stand out a lot more. My slogan refers to the product being
an energy drink by saying ‘boost’.
If I were to change anything I think I would try to make the can more
visible because they it is hard to see the people holding them. I would of
liked to make the can black and white but it would have to be quite big to
stand out in the black and white photograph. I think this would have been
a good idea because then the can would blend in.
On my finished product I change the opacity of the blue box with the
orange border.

18. Adverts
My unfinished magazines are all quit similar as in production I knew what I
was doing because they were all set out the same, it had a house style.
Once I figured out my layout for the first advert it would imply for the rest
of my adverts so the production stages will be very similar on each advert.
So there wont be a lot of different stages of production on my second or
third magazine advert. The layout on each advert is the same as you can
see, the only things that are different is the slogan, the image and the
background colour on the bottom advert. I only changed the colour of it to
match the colour of the can.

19. Web Banner
My web banner is quite different to my posters as I used all the other Irn Bru
packaging to compare to my own packaging design. I put my product in the
middle of the page to stand out the most and added an outer glow so it is shown
as the most important thing in the image, another way I have done that is making
the can bigger than every other product on there. I added all the other products
to sort of welcome my product to the family of Irn Bru, it is like a new member of
Irn Bru. I used a blue header and an orange footer to relate to the Irn Bru colour
scheme because my can design is mainly black so I though I should include more
colours. The text also stands out more against the blue background. I included all
types of the drink which is regular, diet and my design which is an energy drink.
My can is also at the front of the line of products that implies it is the most
important product on the banner.
My second web banner relates to my poster designs with the old famous
photographs. I made a tile pattern of all the photographs I saved and put them
together then copied the photographs so they create a tile pattern effect. I
added an orange tint so it makes it similar to one of Irn Bru’s main colour. I made
the can as big as I could so it stood out more than anything else. Once it grabs
peoples attention they will look closer and notice the background pattern and
how it relates to the magazine adverts. I chose a blue font because it stands out
the most in front of the black and white photograph pattern and the orange tint.
My third banner is quite simple so that is why I animated it so the text at the top
appears first, then the can moves about then the bottom text appears then at the
end it zooms in on the can. I used the gradient tool to make half the banner
orange and half blue to match the Irn Bru colour scheme. I used an outer glow on
the can to make it stand out more but it still stands out more as it is a black can
against a colourful background. It is simple but it gets the message across about
the new product.
On each of my banners I made some words rhyme so it makes the slogan quite
catchy, for example “New”, “Bru” and “You”. All the rhyming words make the
slogans a lot more memorable and they have a nice flow to them. I think most of
my banners would stand out on a webpage as my can designs are quite striking
anyway but the detail behind the cans would also catch peoples eyes.