The document contains ideas for creating promotional materials for the organization Surfers Against Sewage. It includes four initial ideas for a campaign poster, with the first idea being selected to develop further. It also includes draft designs for a membership form and merchandise items like t-shirts, mugs, and surfing accessories, with an emphasis on using the organization's color scheme and logo. The merchandise ideas range from inexpensive stickers to more expensive items like surfboards to appeal to different member levels.

1. Social Action
Surfers Against Sewage

2. Logo Designs Logo Evolution

6. Final Logo…

7. Campaign Poster

8. Campaign poster ideas.

9. Ideas.
Idea1- The campaign poster is of a beach but the beach is split in two. One side of the beach is really dull and
horrible it is full of litter and it’s disgusting. The beach is split so the other half is really clean and nice and surfers
are on the beach and it’s a really pretty place. Then there will be a logo in the corner so you know it’s for Surfers
against Sewage. The text will then be on each side. A piece of text on each part of the beach. A fact will be shown
on the bottom this is to shock and people and persuade them to donate.
Idea 2- I want to do something very creative involving the words in the slogan for the campaign poster. I want to
concentrate on the word “bin” and play on the word. So I am thinking of creating the beach into like a bin or
designing it so the beach is in the bin instead of the beach being where it should be. Again having the logo in the
corner. Then the text either on the side or in the middle at the bottom. I still want to include the fact.
Idea 3- This is very plain and just have a really really horrible beach full of litter. The having the normal logo
text/slogan and fact on it. Making it really depressing and haunted like.
Idea 4- Have a very trendy kind of look. Where I have surfers and litter on the beach all mixed in one. So the
surfers can’t go anywhere or get to where they need to be because there is so much litter. They would be stood
their on the beach like surrounded in rubbish and the audience will be able to see that the rubbish has spoilt the
beach. Then again I would include the logo and have this is the middle of the page so everyone knows it’s for
Surfers Against Sewage. I would have the logo and the fact on the page at the bottom of the beach image

10. Initial idea.
 My initial idea is the split beach. So idea 1. I am going
to use real life images of a beach to make it more real.
Then I am going to use photoshop to create my idea
into a real campaign poster.
Good beach Bad Beach
Slogan
Fact
logo
Initially it is going to have
the layout something like
this.

12. Final Campaign Poster

13. Membership form

14. Flat plansfront
Middle
headline
logo
Backheadline
Membership
Form to fill
out.
Image/images
text
image
text
image
text
This is one of my ideas for my flat plan. I have made
in to a booklet as I think this is the easiest format to
create a membership form in. All the information is
going to be in the middle of the booklet and I will
make sure the more important information is on the
left side of the booklet so that it does not get ripped
off the form when sending the membership to SAS. I
am going to put a main picture on the front to intrigue
people into wanting to join the charity. The front of
the cover is going to have a big ‘JOIN US’ this is so it
makes it’s persuasive.
I am going to use bright colours to make the form stand
out. The colour scheme will be blues, whites and whites.
This is because this is the colour scheme that is going
through all the products from SAS. The font is going to
be plain and simple sop it is easy to understand. It is
going to be A4 booklet so it’s not to big.

15. front
back
headline
image
text
image
text
logo images
Images
Membership form
This is the front of the form. The front is going to
be full of pictures and text about SAS and
reasons why you should join. Have bright colours
following the colour scheme blue, white, yellows. I
want a persuasive headline to make people to
join. Lots of interesting pictures and text to get
people interested in the form. It’s going to a A4
size leaflet landscape and have two sides to it.
The text is going got be plain and simple to make
it easy to read.
The back is going to have a serious of pictures
following each other along the bottom to look
fun. These are going to have white boarders
around them to make them look like Polaroid
pictures or quote cartoony. Then the
membership form is going to on the back for
the audience to fill out.

16. Headline
text
logo
I
M
A
G
E
S
I
M
A
G
E
S
Headline
text
Image
Front
The front of my membership form is going
to have small Images of SAS in action
down each side. The logo is going to be
at the bottom of the page. Then I am
going to have a really big persuasive
headline. The colour scheme will be
yellow white and blue. The font will be a
plain simple font to make it readable. The
leaflet size will be A5.
The back of the leaflet is going to split in to two
halves. One half is going to contain reasons
why you should become a member and join
with images and a persuasive headline. The
other side is going to be the form. It will
contain the whole form then three small
images on the bottom like Polaroid pictures.
Again following the colour scheme as the front
and a simple plain font. I am going to have a
different font for the headlines to make them
stand out.
Back

17. Inspiration

18. Front
Back

19. Merchandise

20. Idea Mind Map

21. Mood Boardcushion
Badge Reusable
water bottle
Wind breaker
Sticker
Hat
Surfboard
TowelBeach
Blanket
Mug These are the kind of merchandise that I want to use. So it’s pretty basic products
that are used a lot with people. I want to make a range of products from cheap to
more expensive to allow premium members to buy more expensive products such
as a surfboard. I want to make a range from a sticker to a cushion to give the
merch a wide verity of choice. The products will contain the colours of the yellow
and blue and then the logo. I can’t really use the campaign poster on any of my
merch as it’s a real life picture and not anything cartoony.

22. Wetsuit
Air freshener
Surfboard fin
Surfboard Leash
Body Board
Surfboard bag
Board Wax
Lip Balm
Regarding it being a surfing charity I wanted some of my
merchandise to be surfing related as it’s aiming it at the target
audience of people interested in this sport and keeping the
oceans clean. So I want to have merch like board wax and a
wetsuit. The logo and the colours from the colour theme of
blue and yellow are going to be on the products so I am
thinking of a yellow and blue wetsuit with the logo on the front.
I wanted to make a wide verity of surfing products to make a
lot of choice of products to buy.

23. As part of my merchandise I want to create some
pieces as clothing as I think that this kind of merch is
necessary for the campaign. Having people wearing
the logo and the pictures will help promote the
campaign and it shoes the support that people are
wanting to give it.
Having a range of clothing like a hoodies or t-shirt is a
good idea because there easy clothes that can be
worn round the beach and most people will wear
hoodies or a t-shirt.
I am going to use the colours of yellow and blue as
these are the theme and it will support the campaign
through the clothing. I am going to put the logo on the
shirt. The shirt on the left has the campaign poster on
it. I want to use this as inspiration and create one with
my campaign poster.

24. Merchandise
Cushions T-shirt both Male
and Female
Male Hoodies
Female Navy
Sweatshirt
Yellow mug Travel Cup.

25. Plain T-SHIRT Laptop Cover
IPAD Case Phone Case

26. Themed Wetsuit
Surfboard Fin.
This surfboard fin is going to be
made out of 100% recycled
materials that are found through
beach clean ups.