2. Case Study: A Place To Love Dogs
Purpose: The purpose behind
this poster is to stop and put a
ban on animal cruelty. To raise
awareness of this problem and by
doing so to bring about local,
national and even global change
if possible. To change peoples
attitudes towards it by giving
them the accurate information
about the subject.
Aims: The aims are to stop
abusing animals but also to
donate for these dogs that are
being abused so that it changes
dogs animal welfare but there are
so many other charities that cover
all sorts of animals and if one
animal becomes protected then it
will become the same for all
animals.
2Creative Media Production 2012
3. Techniques and Impact:
By using this photo of a dog which your eyes are
immediately taken to and then you read next to the photo
which are combined which then tells you a dog or any
animal cant tell you their in pain so we should do it and at
the bottom of the poster contains the details for donation.
The image doesn’t contain a lot but less is more in this
case. The image of the dog is clear and very striking
whereas the background is more blurry to add more effect
to image. The eye of the dog is glistening and you are
able to make out a person from within the eye of the dog
but normally when a human eye goes like its usually
because tears are coming through and would show that
the animal is in pain but that’s the point behind this cause
that animals or dogs in this case cant tell us so we have
to stop it for them. The name and information of the
company small at the bottom because people would walk
past with a second look if they new it was just charitable
and say they don’t have the money to help. 3Creative Media Production 2012
Case Study: A Place To Love Dogs
4. Case Study: RSPCA
Purpose: The purpose of this
poster is bring about global
change to the welfare of animals
and being funded by the RSPCA.
But also to bring awareness to
everyone willing to listen and
hopefully to those who inflict pain
on animals and to change their
attitudes. To campaign against
animal cruelty but by doing so
giving correct information.
Aims: The aims of this poster
and many the same are to bring
around the safety and welfare of
all animals great or small and to
show that none should be
subjected to cruelty or pain and
by showing people that they’re no
different to us they shouldn’t be
abused just like no human would
want to be either. 4Creative Media Production 2012
5. Techniques and Impact: The techniques used within this
poster are to use a picture of a dog to draw in a reader or
viewers attention as to the fact it looks ‘cute’ but then next
to it use the words ‘We share 90% of our genes’ which
shows that just because they’re not a human we are so
close to being exactly the same.
The background to this image is white but fades to grey
from one side to another but matches with the colour of
the dog they have used. But there is no different colour
throughout the poster as even the RSPCA logo and small
print next to it are not contrasting colours and the colours
are dull which bring sadness to the poster. The dog also
appears as though its upset which to some is upsetting to
see and by using this techniques might encourage people
to donate but as they don’t have ‘Please Donate’ on the
top people are more likely to read it and then realise and
makes it harder to walk away from than just seeing the
words donate and so would just say they don’t have any
money and keep on walking without a second thought.
5Creative Media Production 2012
Case Study: RSPCA
6. Case Study: Child Abuse
Purpose: The aim of this poster
is to bring awareness to the fact
child abuse is really and is
happening daily but that it can be
stopped. Its to campaign and
hopefully change local, national
and even global change to
prevent child abuse from
happening anywhere as it
shouldn’t be happening at all.
Aims: The aims from this poster
are to try and eradicate child
abuse from all homes all over the
world. And by using imagery such
as injured children they hope it
will get the point across which it
should as no child can prevent it
themselves so adults need to
step in and help.
6Creative Media Production 2012
7. Techniques and Impact: The techniques used within this
poster are to use dark background as with every bit of
colour used is a massive contrast which makes it stand
out like the name of the organisation that this poster is
made by and so the name stands out and also all the
other information that has been printed on the poster all
stands out to grab the viewers attention but what should
grab the attention most is the arm laid across the full
poster of an extremely small chilled that has been
grabbed to say the least and been left with serious
bruising on their arm.
They don’t ask for donations on the poster but after
seeing this poster you’d be interested to view the charities
work maybe find out more about what they do and donate
which is what is need and what they want hence why they
use horrific imagery that any normal person would find
disturbing.
7Creative Media Production 2012
Case Study: Child Abuse
8. Case Study: NHS
Purpose: The purpose behind
this poster is to change the minds
within local areas but then also
national, and global change. Its to
change the attitudes of those
women who smoke whilst
pregnant just to be able to
prolong their child's life if they
didn’t. But also the awareness if
people aren’t aware of the affects
of what they are doing when
smoking and do so by providing
accurate information.
Aims: The aim of this poster is to
inform pregnant women or
women who smoke that want to
have children of the dangers of
smoking whilst pregnant as it can
cause a lot of problems for the
baby during pregnancy and once
born. 8Creative Media Production 2012
9. Techniques and Impact: The techniques used when
designing and making this poster were using black and
shadowing everything as it makes everything seem bad
and dark and with the grey background behind the figure
in the image and then with this you can see the smoke
leaving the belly button which is because of the mother
smoking and is saying when you smoke so does your
baby to try put people off. The white text goes in contrast
with the black of the shadow from the pregnant women.
The words also say ‘Every cigarette harms your baby’ in
caps lock and with this instantly you should know its doing
damage and with this want to go to the NHS to find out
more information and with this could then go further to
assist help with quitting if you felt it necessary. And that’s
the whole point of this poster and by using minimal
colours but the most colourful part of the whole poster
would be the NHS logo which is just blue and which and
is small in the middle to not notice straight away.
9Creative Media Production 2012
Case Study: NHS
10. Case Study
10Creative Media Production 2012
Compare and Contrast: These are two very different types of
posters but are both trying to achieve the same thing of receiving
donations but both take very different approaches to do it, The dog
appeal uses the idea of using people emotions for the cute factor on
how the dog is adorable and don’t want to hurt it whereas with the
child abuse poster they have used horrific imagery by putting a
picture of a child’s arm that has been injured.
The amount of text and presentation of text is varied as well as with
the dog poster the text is in a formal font but isn’t all that much to
read so you could read it quickly but then in the child abuse poster
they have text scattered but is still easy enough to ready but both are
meaningful and describe the terror of things they are appealing
against.
The dog poster hides the fact its appealing for donations and funds
until you reach the bottom of the poster where it has the details of
the organisations so that people don’t just walk straight past the
poster saying that they don’t have money to give whereas the poster
for child abuse has decided to put it straight at top making it more
obvious and so you know what its about before you read anymore.
11. Compare and Contrast :These two different posters are
appealing for different things, the NHS poster is there
showing to give women the correct information and help
them to quick smoking and enlighten them upon what
they are doing to their baby, whereas the RSPCA poster
is to ask for charitable funding towards to the welfare of
all animals but doesn’t show that its asking for that until
you reach the bottom of the poster as then it becomes a
lot harder to walk away from.
Both posters have stuck to using one type of colour, with
the NHS its a lot more dark and scary looking as its black
shadowing of a women with a dark grey background and
then having black smoke leaving from the belly of the
pregnant women there meaning to scare pregnant women
into quitting as what they smoke so does their unborn
child. Whereas the RSPCA is made up purely of different
shades of white as that’s the colour of the dog that is in
the photo, with some text to inform you that we share 90%
of our genes with dogs and so why should they be treated
any differently to how we are. 11Creative Media Production 2012
Case Study
