11. Can design 1
My first can has quite an animated cartoon look that
just happened because of the text and lightening bolts
the colours are also quite bright which makes it also
relate to a cartoon look. They also stand out and make
the text very readable, the first bit of text they would
notice is the ‘32’ as it is orange against a blue
background then they will realise it is an ‘Irn-Bru’
product as it has the blue text which has the metal
boarder around but still separates itself from the blue
background. The lightening bolts go with the energy
drink theme as lightening is energy and electricity and it
implies that it gives you a boost.
I first thought it would be better to have a silver
background but it didn’t look as good, it thought it
looked quite dull so I coloured the whole can in blue to
go with the ‘Irn-Bru’ colour scheme. The final can looks
better as it is quite plain but effective and gets peoples
attention. Also with the lightening bolts it makes it
more recognisable as an energy drink. The first font I
tried was too bold and formal whereas the one I have
no is a lot more laid back and makes the can design
have that cartoon effect. The back of the can is like
every other can design I have as I wanted to keep a
house style with it.
12. Can design 1
This can relates a lot more to my first ideas that I had
for my actual packaging as it bright and colourful and
looks like quite an inviting product. Comparing this to a
Monster energy drink can or a Relentless energy drink
can it doesn’t look as mean or dark. The fonts on those
can look quite sharp and aggressive but my can looks
soft and friendly.
I changed the colour of the background to black to
make the text stand out more and also just to see what
it looks like. The lightening stands out more which
shows off the fact that it is an energy drink even more.
You can see the glow from the lightening more as well
which gives off the effect of the drink being energising.
Another one of my cans has a black background so I
could make it a set colour throughout the Irn Bru 32
campaign.
13. Can design 2
This can is quite different to my first one as it doesn’t look like it
is from a cartoon. The text is very different as it is similar to
what you find on a Monster or Relentless energy drink can as it
is quite rough looking and also looks a bit medieval which will
relate to my poster design. I coloured half the can blue and the
other half orange and had the opposite text against the
background. The black border helps each bit of text stand out
against the background.
I started with just having the Irn-Bru text and the 32 but I
thought it needed a bit more detail on the can so I added the
‘Energy Drink’ banner around the top of the can to fill up the
empty space. The middle of the can doesn’t have a lot of free
space which makes it a bit untidy so next time I should try to fit
all the things on I want but have it more organised.
The back of the can is like every other can design I have as I
wanted to keep a house style with it. I got all the ingredients off
the Irn Bru website so they all the correct ingredients. I also
included an original Irn Bru logo on the back to sort of verify the
can.
The 32 does not really stand out in this can design so next time I
would try to make it stand out more by maybe making the text
smaller and making the number 32 bigger and maybe have it in
a different colour to help it stand out more.
14. Can design 3
My third can is quite plain but has a small pattern on it with the
four triangles. The text is very bold and stands out against the
blue and black background. I made the 32 stand out more with
an inner and outer glow so people know it is Irn-Bru 32. I made
the 32 blue so it stands out against everything else so it is
recognisable as a new product which is an energy drink. I
differed the colour scheme by adding black, this is because it is
different compared to the normal cans which is blue orange and
silver. I thought the colour should change as it is not a regular
Irn-Bru drink so it shouldn’t be a regular Irn-Bru packaging.
I tried to make everything on the can bold and appealing to the
eye an I think a have achieved this. The ‘32’ on the black
background stands out more as there is a bigger contrast
between the two colours. I think the ‘32’ stands out more on
the black can which is better because it makes the type of drink
more obvious to the viewers.
This can design relates to my first draft ideas as I used bold
writing which stands out. Although I stuck to the normal IrnBru colour scheme but I think the black can looks better than
the blue can. The back of the can is like every other can design I
have as I wanted to keep a house style with it. I started with
adding the triangle shapes to maybe start with a pattern but
then I added the text and I thought it would look good just like
that. The triangle then ended up being something to fill the
background space instead of just having the ‘Irn Bru 32’ text.
15. Can design Experiments
I made some changes to my final designs to see what
they look like and this is the outcome. For the top two I
followed the black background as it is a new type of
drink so I could of set a specific colour scheme for my
Irn Bru 32 can designs. I also stuck with the lightning
bolt for the top two cans as it relates to it being an
energy for example it is a bolt of energy, a lot of other
energy drink cans have lightning bolts on.
On the bottom can I tweaked it by moving the text
around and making the number 32 bigger to make the
type of drink more recognisable. I made the stroke on
the text the same colour as the can. Also moving the
text made the orange or blue text go on an orange or
blue background so I had to change it to make sure the
blue text had an orange background and the orange text
had a blue background.
16. Magazine advert 1
I started with an idea of using old famous photographs
with my product included in it somewhere and I
thought this picture of Muhammad Ali was a good idea
as his arm is in a good position to hold a can. Having a
larger image of the can in the corner shows the can off
more and makes it more visible for the viewer.
I thought using old pictures it would make people stop
and look and recognise the picture then notice it has a
little twist to it which makes it quite funny which is what
the Irn-Bru advertising campaigns are like. I added the
coloured header and footer to make the poster more
recognisable as it is the brands colours.
17. Magazine advert 1
I improved it by adding the Barr logo and moving the
can around so it fills the full A4 space. I added the text
off the can on the top of the poster which stands out
against the dark grey background. I included the Barr
logo as it isn't very visible on the can because I made it
quite small. I thought the can was in the way of the
image so I moved it to make it blend in with the whole
theme of the poster but it is still noticeable.
This might make the drink more popular as it shows a
very famous sports icon holding an Irn-Bru can and even
though it is fake it might make people want to go and
buy one just because it says ‘it would have been
Muhammed Ali’s Favourite Drink’.
On my finished poster I added a blue header and footer
to match the colour of the can and change the opacity
of the blue box with the orange border.
18. Magazine advert 2
I followed the same theme of using old pictures that are
famous or well known. I used this one as the person in
the picture is standing in the right way which makes it
look like they are holding something. I tried using the
black can instead of using the blue can for this advert to
see which one looks better. I used the same layout as
the previous advert as I want to keep a house style
throughout this advertising campaign.
The text at the top of the poster stands out against the
dark grey background and I made the ‘32’ bigger so
people know what is being advertised although I think it
could be bigger and be made to stand out a bit more.
19. Magazine advert 2
I'm using old famous images because it makes them
more recognisable and people will stop and wonder
why they are in a magazine and then realise it is for IrnBru. I think it is a good way of advertising because
some people already know what the photograph is so
they recognise it then notice it has a slight twist so it
gets their attention then they read more into the
advert.
The slogan ‘Lets all just have a Bru’ relates to the
humorous side of Irn-Bru’s advertising as it is a very
serious photograph but using that slogan it makes it
quite funny.
On my finished poster I change the opacity of the blue
box with the orange border and moved the position of
the can so it looks like she is actually holding it.
20. Magazine advert 3
This is my third magazine advert with another old
famous photo which is on of the more recognisable
photographs. I think this image fits the product being
advertised the most as it is showing lots of working men
that need energy to work so they are drinking Irn-Bru
32 which will energise them. It represents the fact that
the product is an energy drink more. I used the black
header and footer to match the colour of the can which
is useful because it makes the ‘Irn Bru 32’ text stand
out. I used the blue box with and orange border to
match the colour scheme of Irn Bru so the audience
know it is an Irn Bru advert even though the can design
in the advert is different so people will still recognise
that it is Irn Bru being advertised.
I rearranged the text and added an outer glow to ‘32’ to
make it stand out more. I also added a grey background
to match the main colour of my can design.
21. Magazine advert 3
I made the ‘32’ stand out more by adding an outer glow
which brightens it and makes it stand out a lot more.
My slogan refers to the product being an energy drink
by saying ‘boost’.
If I were to change anything I think I would try to make
the can more visible because they it is hard to see the
people holding them. I would of liked to make the can
black and white but it would have to be quite big to
stand out in the black and white photograph. I think
this would have been a good idea because then the can
would blend in.
On my finished product I change the opacity of the blue
box with the orange border.
22. Adverts
My unfinished magazines are all quit similar as in
production I knew what I was doing because they were
all set out the same, it had a house style. Once I figured
out my layout for the first advert it would imply for the
rest of my adverts so the production stages will be very
similar on each advert. So there wont be a lot of
different stages of production on my second or third
magazine advert. The layout on each advert is the same
as you can see, the only things that are different is the
slogan, the image and the background colour on the
bottom advert. I only changed the colour of it to match
the colour of the can.
23. Web Banner
My web banner is quite different to my posters as I used all
the other Irn Bru packaging to compare to my own
packaging design. I put my product in the middle of the
page to stand out the most and added an outer glow so it is
shown as the most important thing in the image, another
way I have done that is making the can bigger than every
other product on there. I added all the other products to
sort of welcome my product to the family of Irn Bru, it is
like a new member of Irn Bru. I used a blue header and an
orange footer to relate to the Irn Bru colour scheme
because my can design is mainly black so I though I should
include more colours. The text also stands out more against
the blue background. I included all types of the drink which
is regular, diet and my design which is an energy drink. My
can is also at the front of the line of products that implies it
is the most important product on the banner.
My second web banner relates to my poster designs with
the old famous photographs. I made a tile pattern of all the
photographs I saved and put them together then copied
the photographs so they create a tile pattern effect. I
added an orange tint so it makes it similar to one of Irn
Bru’s main colour. I made the can as big as I could so it
stood out more than anything else. Once it grabs peoples
attention they will look closer and notice the background
pattern and how it relates to the magazine adverts. I chose
a blue font because it stands out the most in front of the
black and white photograph pattern and the orange tint.
24. Web Banner
My third banner is quite simple so that is why I
animated it so the text at the top appears first, then the
can moves about then the bottom text appears then at
the end it zooms in on the can. I used the gradient tool
to make half the banner orange and half blue to match
the Irn Bru colour scheme. I used an outer glow on the
can to make it stand out more but it still stands out
more as it is a black can against a colourful background.
It is simple but it gets the message across about the
new product.
On each of my banners I made some words rhyme so it
makes the slogan quite catchy, for example “New”,
“Bru” and “You”. All the rhyming words make the
slogans a lot more memorable and they have a nice
flow to them. I think most of my banners would stand
out on a webpage as my can designs are quite striking
anyway but the detail behind the cans would also catch
peoples eyes.
