This document provides information and design concepts for new Irn-Bru energy drink cans and marketing materials. It includes: 1) Descriptions of three can designs with different color schemes and graphics representing strength and energy. 2) Details on the design of the cans' backs and consistency across fronts and backs. 3) Concepts for promotional magazine pages featuring Irn-Bru cans photoshopped into athletes' hands. 4) Web banner designs in different styles but keeping consistent colors and text styles to maintain brand recognition.

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2. *DIET TO THE RIGHT, BARR LOGO WILL BE ON THE FINAL PRODUCT*
-Bold font, this will make it easier for the audience to see from close up and far away.
It also fits in with the spor t stereotype, this is because there is chunks missing out
of it so reminds me of chunks of playing fields being ripped out during games, etc.
-Traditional colour scheme, made up of orange and blue.
-The two men running on the drink and symbolising the strength of the drink. This is
dif ferent and original as this isn’t on the typical can of Irn-Bru.

3. -
*DIET TO THE RIGHT, BARR LOGO WILL BE ON THE FINAL PRODUCT*
The two final ones are undecided at the moment because I liked the idea of having the
original colours but then I thought that it’s not really being original and dif ferent If I
just keep the same theme, so I thought that I would go for a black background.
The same font has been kept on the cans to enable easy readability, I also like this font
better because it fits in with the stereotype stated in slide 1.
I thought that the idea of having the runners on the cans again was good because I
thought that it could represent the strength of the drink, so this one would be three
times the strength. It is also written on the top of the can so that people know.

4. **DIET CAN TO THE RIGHT, BARR LOGO WILL BE ON FINAL PRODUCT**
This is my third version of cans, for this one I have gone for something simple and easy, this is becau se my other two designs
were made up of lots of dif ferent things so this time I thought that I would go for something simple so that its dif ferent to the
rest, but in the same way it looks busy at the same time because of all the tones in the back ground f rom th e splash.
I thought that I would go for a splash because this represents liquid, this connects it to the drink . The two droplets at the bottom
represent the strength of the drink, by showing that it’s two times the energy as well as mention ing it on the can itself .
For the audience to be able to tell which can is diet and which can is normal I changed the colours so th at it’s easy for the
audience to tell, on the final product it will have it written on it as well in case there is some confusion .
The text that I have used for this can has still stayed the same through out, reasons for this is because I think that it looks better
if the text and colour scheme stayed the same, I also think that this font works well with whatever back ground because it’s so
bold so it will be easy for the audience to see.

5. -
This is what the back of my can will look like for
each design, all the information is on the can
that is needed but there isn’t too much either,
so it doesn’t look too cluttered.
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Necessar y logos, including the GB logo, the BARR
logo and a recyclable logo.
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I tried to keep the colour schemes the same as best
as I could so that it still looks like the same can.
Rather than a dif ferent front and back.
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The font I had to change because with it being so
bold it would be dif ficult to read so I changed it
to a more simple font.

6. -
In the process of making these I thought of putting the
lightning cans with the lightning background, but then I
thought that it might look too busy so I changed the
backgrounds around so that they were dif ferent to each
other, as you can see the top poster has the
background that looks as if it would go with the cans in
the bottom poster, and visa versa.
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The font has been kept the same as it’s easy for the
audience to read with it being so bold. Though with the
‘which will you pick?’ par t being smaller than the rest
that had to be changed to a clearer font.
-
The colour scheme has been kept the same to keep the IrnBru feel.

7. On the next slide there are fanzine pages that I thought I’d do. I thought
that these would be a good idea to make because if a celebrities
audience saw them with a product that they could buy then it might
influence them to go out and buy it just because they have it. This will
bring a larger target audience to Irn-Bru.
when looking at these you will notice have taken a picture from the
internet of high resolution and placed the product somewhere on them
to make it look like they are doing something with it.
I decided to do these just to see how they panned out and if they would
actually look any good, here are the end results.

8. - This adver tisement is based on spor ts, so it fits the energy drink
stereotype.
- I thought that by cloning the Irn-Bru can in to the rugby players hands
would look really good and work really well to help Irn-Bru gain more of
an audience.
- On the second image down of the poster you can’t really see the Irn-Bru
can because if the background image, to change this I changed the
colours and contrast of the image so that it helped to make the can
stand out more, you can see this in the top right image .
- The font on this has been changed because with the kind of background
that it is you wouldn’t be able to tell what it said, so I thought that I
would change it to something simple and bold so that it’s easier for the
audience to see. I also thought that I would put something quick and
catchy so that it keeps the audiences attention and gets the message
across, by putting ‘Ever yone goes crazy for…’ then having a can of IrnBru makes the audience think for themselves.

9. - This one didn’t work out as well
because the straps from her
clothes are covering her thumbs
and colouring over them didn’t
work as I thought it would.
- The darker cans were used for this
adver tisement to fit in with the
dark contrast image.
If it did work I think that this kind of
adver tisement would work really well
rather than a spor ts one because
singers tend to have more of an
audience than spor ts players simply
because they are known world wide.

10. **DIET BANNER TO THE BOTTOM, BARR LOGO WILL BE
ON FINAL THING**
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This design was really quick and simple to make as it
wasn’t made up of many components.
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The colour scheme for this logo has stayed the same
as the colour schemes for the can and the
magazine page so that they are matching. I
thought that this would be a good idea so that the
audience don’t think that it’s a dif ferent product
if the colours suddenly changed.
-
The text is again the same and this won’t be changing,
for the same reasons as stated above.
- On the middle web banner and bottom lef t I thought
that ever ything looked really flat so this
persuaded me to make it look 3D on the third
banner. It also helps to make it look more
realistic because of the way that the text is
sticking of the page a bit so this helps to show
the meaning of why it’s sticking of f the page a
bit.

11. **DIET BANNER TO THE BOTTOM, BARR LOGO WILL BE
ON FINAL THING**
-
As you can see this is ver y similar to the first set except
the background has changed.
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The colour scheme on this has stayed the same but
because of the background colour underneath the
colour changed.
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The background for this banner has been taken from the
modern version of Irn-Bru on the 3 rd slide, this gives
more of a variety, it also helps to promote that can,
the lightning cans would be put on this for the final
thing as well.
-
The text for this has also stayed the same, and changed
colours depending on which banner is which.
-
Again you can see that the last version of each banner
has been made to look 3D so that it helps
emphasise the fact that the font is sticking out of
the end of the page so that it looks more 3D to the
audience.

12. - This is based on the can that is on the 4 th slide,
again this is extremely similar to the others
so that there isn’t any confusion to the
audience if there was a chance of design.
-
The colour scheme that has been used is again
blue and orange so that this is keeping the
same colours throughout.
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The text that I have sued has also stayed the
same so that its easy for the audience to
see because of how bold and vibrant it is.
-
I thought that I would use spill mark again so
that the drink is still being connected to the
banner rather than the other banners that
are a bit dif ficult to understand why things
are like they are, for example, the lightning
bolt, which people may think has nothing to
do with Energy Drinks.

13. - Though Barack Obama isn’t Scottish I
thought that I would use him as he is
a well known person, this means more
people will see it.
- When creating this I had to cut out the
original thing in his hands and place
the other product in.
- Once I did this I then added some text
too it to tr y and make it comical,
again I am making the audience think
for themselves.
- With there is so much going on in the background, so I just used a simple
font in bold and put an outline around it so that it stands out more and
helps readability.