The document provides details on four different ideas for promoting a charity called SASH that helps prevent youth homelessness: 1. A poster with equal text and imagery, including facts, images of happy people, and information on how to help. 2. A three-page leaflet with information on "what, how, why, where" the charity works on the inside and contact details on the back. 3. A billboard ad with the charity name and logo at the top, an image below, and brief details at the bottom near images of houses. 4. A circular sticker with the charity name, a large image of smiling teenagers, and a helpline number and slogan. The simple designs aim

1. TASK 7
Flat Plans & Ideas

2. Idea 1 – Poster
Facts about sash.
Layout: I have decided to use this idea as a
basic layout of my homeless poster. I have
decided to spilt my poster between an
equal amount of text and imagery. I think
that this will allow the audience to view it
without reading lots of text but allowing
them to look at images as well. I have
decided to use a good amount of space
where the title, slogan and logo will fit in. I
decided that I would like quite a large
amount of space for my title as this will
catch the audiences attention. As the title
will have a lot of space this will allow the
audience to notice it and then remember
it. I have used the top centre of the poster
to put an image there. As this is directly in
the center of the poster the image will
draw attention. At the side of the image I
will put information giving facts and
figures about the charity and also about
teens becoming homeless. Below the
images and the facts I have also put a box
where extra information will go. This will
include information about the charity in
more detail such as what the charity does,
how they help and how the public can
help. At the bottom of the poster I have
made room for extra images.
image 1
SASH – SAFE AND SOUND HOMES.
Preventing youth homelessness together
Sash is a small charity aimed at 16-24 year olds. The charity prevents young adults from
becoming homeless.
Helpline **** email ******
facts and figures
about homelessness.
image 2 image 3
Text: At the top of my poster I
have allowed space for the name
of the charity I have experimented
with different fonts the different
fonts that I have used for my title
experiment include Tomato round,
National first font, comic neue sans
and janda manatee. All these fonts
are taken from the website
dafont.com I have decided to use
these fonts and I think that they
are suitable for a homeless poster.
They are also aimed at my
audience between 16-24 year olds
as all of the fonts are sans serif
fonts. I think these are suitable for
a homeless poster.
Images: I have decided to use
these images on my homeless
poster as I think that they
represent happiness. The first
image I have decided to include an
image of 3 people, 2 girls and a
boy. In this image they feature
people who are the same age as
my target audience. I have decided
to use this photograph as it
includes the ages of my target
audience. My other images include
a young girl and their parent. I
have decided to use these images
as they present young people with
families. This will give the
impression to my target audience
that they can become happy with
other people. The sources where I
have go my images from are from
Google. I have not decided if I am
defiantly using these images
however the images that I use will
be similar as I would like to
represent and show happiness.
Colour: The colours that I have used are
orange and yellow the colours I have used
are very pastel and pale colours. I have
decided to use these colours as I think they
represent happiness. I would like to show
happiness throughout this poster as this
will give a positive impression to the
audience. If I used negative colours such as
blues and greys this would represent
sadness however this is not the message
that I wanted to get across to the
audience.
Copy: I have very basically included some
copy which I would like to include on my
poster. The copy I would like to use would
be in a very persuasive language. I would
like to include facts about the SASH charity
and also facts and figures about
homelessness. This will raise awareness of
homelessness to my audience and make
them more aware.

3. Idea 2 – Leaflet
WHAT WE DO
HOW WE DO IT
WHY WE DO IT
WHERE WE DO IT
FACTS ABOUT TEENAGERS
BECOMING HOMELESS.
Image
Telephone –
email –
Write to –
Visit-
Layout: I have decided to split
my leaflet into 3 different
pages. It will be a folded leaflet
with the front pages including
information what the charity
is, how it started and other
information about the charity
and homelessness. On the
back I will include similar
information however the
information will be aimed at
more of the audience and give
them information on how they
can get involved and how they
can help or what to do if help
is needed. On my first page I
have decided to include a
large image. I will then put the
title and the slogan of the
charity in large at the bottom
of the first page. On the
second page I have decided to
have a full page of information
although that this may seem a
lot I will make sure that the
information used is split up
and it not in a large paragraph.
On the second page I may
include a small image. On the
back of my leaflet on the 3rd
page I will include a large
image in the centre of the
page. I will also include facts
on this page however there
will be not as much copy there
is on the middle page. On the
back of my leaflet the layout
which I use will be very similar
however I will use different
text and slightly change the
images.
Front BackMiddle
Colours: There are two main colours within this design the colours that
I have used is orange and yellow. I think that these are very suitable
colours to use as they are suitable for the audience. They are very
happy colours which is what I would like to show through the product.
I have also included a small colour of red. I think that red will stand out
and grab attention. I think that the red colour contrasts with the
yellow and orange and will grab attention from my audience.
Images: The images that I have shown in this design are very similar. They are all
photographs of families. I would like to present and show to the audience a positive
attitude towards the charity as this would gain more attention from the audience. I
have decided to use images with families in them looking like they are having fun as
this would give the impression to the audience that becoming homeless isn't always
a negative thing. By representing happiness and showing families that are happy I
think that this would stop the audience from thinking bad things about being
homeless and would also prevent them from stereotyping homeless people.
Font: For the title of
my leaflet I wanted a
large sans serif font
which left a lasting
impression on the
audience. I decided to
pick the font Yanone
Kaffeesatz as it stood
out and was very bold.
For the font for my
copy I have decided to
go for a very simple
and east to read font.
Copy: On the first
page the only copy I
have decided to
include is the title. On
the second page I
have decided to
include 4 different sub
headings this will
allow me to explain
what the charity is to
the audience in 4
simple paragraphs. On
the last page I have
decided to include
facts about
homelessness and
also ways that the
public can get in
contact with the
charity.

4. Information on sash
Idea 3 – Billboard Advert
Layout: I have decided on a very
straight forward and simple layout for
my bill board design. I have firstly
decided to put the name of the charity
in the top corner so when my audience
look at the billboard that will be the first
thing that they notice. Underneath is
what SASH means which is safe and
sound homes. This will then give the
audience a little more information to
what the charity is about. Next to the
title I have decided to put an image as
this will also allow the audience to
notice it straight away. As the charity
name and the image is the first thing
the audience will notice I have decided
to put them at the top to gain more
attention. Underneath the charity name
I have decided to put a box of
information. As it is a billboard advert I
will have to include on a small amount
of information. At the bottom of my
billboard I have included some houses. I
have decided to do this as it will give
the audience an idea about what the
charity is about.
Colours- I have used very bright and
happy colours including yellow and
orange. I have used these colours as I
think they are bright and bring a warm
feeling to the audience. I have decided
to have the title of the charity in a black
colour as this stands out and contrasts
with the background
Images: I have only included 1 image on this billboard however I would maybe
include more. The photo which I have included is of 3 young people smiling. This
represents happiness. When the audience look at this billboard design they will look
at the image and wonder what they are so happy about I think that this method will
persuade people to take an interest in the charity.
Copy: I have not included very
much copy on this billboard as I
would like to keep it short and
simple so that it interests the
audience and so that they don’t
have to read a lot. On this billboard
design I would include copy in the
middle of the billboard. This would
allow people to then directly look at
the information given. The
language which I would use on the
billboard would be very persuasive.
I would like to keep the copy short
and simple for the audience.
Font: The font for the SASH title
would be in a very bold sans serif
font. I would also like the font of
the slogan and the information to
be very basic however creative.

5. Idea 4 – Sticker
Layout: For this sticker design
I decided to create a very
simple design. As the stickers
would be very small I needed
a basic design that was
straight to the point and that
would grab attention. I
decided to use the top of the
sticker as where the title
would go this grabs attention
and I would use a bold font to
do this. I have then decided to
use a large image of 3
teenagers. I have put this in a
circle shape so this fits in with
the theme. In smaller writing I
have decided to promote the
company by including the
helpline number for the
charity. This will allow people
to know the number if they
are in urgent help. I have also
included a small slogan which
includes a small sentence to
explain to the audience what
the charity does. I have
decided to use this layout
because although it is very
simple, my audience will be
able to understand the charity
and remember the name of
the charity.
Copy: For this copy I did not use much
text. I wanted to keep the copy very
basic on this design as it is only a small
design so I would have to keep the
words used very small and basic but
straight to the point. The language
which I wanted to use on this design is
persuasive and emotive because I think
that this will attract the audience
attention more.
Font: The font which I have used on
this plan is a very striking font. I have
decided to use a red font as this will
bring attention as the colour is bright
and very bold. For the slogan and the
helpline number I have decided to use
more of minimalistic font. One that
doesn’t stand out as much as the title
however will still be able to be read by
the audience.
Images: I have decided to use one main
image on this sticker as I think if I used
anymore then the design would look
too busy and wouldn’t look very
professional. I decided to use a
photograph of 3 teenagers smiling. I
used this image as it represents the
teenagers who has been involved with
SASH. My aim is to give the audience a
good impression of the charity and I
believe that this image will give
positive attitude to the audience and
will allow them to asses the charity and
what benefit the charity has.