3. Idea 1: Bold
My initial idea was
to blend and merge
the two colours
together on the can,
Whilst attempting
this in Photoshop I
created this merge
effect which I was
aiming for but the
colours were to bold
and solid.
I made sure that the
colours matched the
original Irn-Bru cans
by importing an
image and
extracting the
colours from that
image.
I then wanted to
make my can
design look 3D so I
gave the colours a
‘multiply’ effect
which then showed
the original template
and shading which
made it look 3D.
I also wanted my
design to look more
modern so I took
away the merging
effect.
When I first added
the text I made
each part a different
colour to make it
look different and
interesting but I
didn’t like that way I
had positioned the
words ‘IRN-BRU’
because it looked
too modern and
boring.
I wanted to make
sure that my text
was big and bold to
make it stand out.
I then changed the
position and the
angle of the words
to make it look more
interesting, I also
added a more 3D
effect by cutting off
the edges of the
words to make it
look like it was
wrapped around the
can.
I also changed the
colour of the ‘32’ to
make it match with
the theme of my
design.
My final design
turned out with the
writing a little bigger
and more narrow, it
is also changed to
white to make it
look brighter and
eye-catching.
I am happy with my
finished design, If I
was to change
anything it would be
the 3D effect of
making the text look
more like its
wrapped.
4. Idea 2:Scottish flag
Initial slogan ideas
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This is an image of
my first design idea
which was initially
just a Scottish flag
covering the can.
on this idea I kept
the original colours
of the image I had
taken from the
internet and just
added a simple bold
narrow font for the
front, I warped the
text to ensure that
the design looked
3D and as if it were
wrapping around
the can.
After tweaking parts
of the design I
wanted to
experiment with
colours and which
parts of the can
were to be covered
after this is had
changed the colour
of the text to an
orange which ties in
with the original
colours of Irn-Bru
and I took the top of
the flag off so that it
wasn’t covering the
whole can.
I then decided that I
liked the whole can
to be covered to
ensure that it didn’t
look odd, I also
changed the font
back to black but
still wanted the
orang colour on the
design too so I
changed the centre
of the flag to the
orange colour and
changed the blue
parts to the blue
which matched the
original Irn-Bru
colours instead of it
being dark.
This is an image of
my final finished
design which I am
happy with.
I thought that it
looked bare so
added a quick
slogan at the
bottom but I may
change the slogan
throughout my work
progress.
If I could change
one thing about it I
would change how
accurate the orange
matches up with the
blue outline.
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5. Idea 3: Burning
Before I made the
mind maps for my
initial ideas I quickly
wrote down the idea
of having an Irn-Bru
can I had designed
burning through the
design of an
existing can, I
quickly made this
design of the
modern Irn-Bru can
burning through a
Coca cola can to
give me an idea of
what I wanted my
final design to look
like.
This is my final
finished design
which I am happy
with.
I used the smudge
tool on Photoshop
to make the outer
edge of the burn
marks look realistic.
Although I would
like to change a lot
on it I think that it is
a good design. The
main thing I would
like to change is to
make the burn
marks look more
realistic.
The idea for this design came
from a Pepsi advert I had come
across on the internet whilst
Researching, which shows a Pepsi
Can dressed as a Coca-Cola can.
7. Idea 1: Make mine a bru
The initial idea for my first
magazine advert was to
use this old iconic war
poster and edit it a little to
make it look like an Irn-Bru
advert. I added my main
slogan to the speech
bubble at the top and the
second slogan to the
bottom, I also added the
product name and website
to the bottom but I
thought it looked too bare.
I then decided to add my
irn-bru can design as if it
were a tattoo so that the
customer and the
audience knew which
product the advert was
promoting.
Adding this also allowed
me to take away the bare
look on the advert.
To make the tattoo effect
look more realistic I then
added more tattoo designs
on the womans arms, to di
this I had to use the burn
tool to emphasize the
arms and distort the
tattoo designs so they
looked like they were on
the skin.
8. My second magazine advert didn’t have any
development because I had drawn it out already and
stuck to the original design and ideas.
I wanted to keep the Scottish theme so used a very
stereotypical Scottish photograph which also keeps in
with the humour theme I have throughout my work.
It took a while to edit this in Photoshop to how I
wanted it because of the way the photograph had
been taken in the first place, to make it look like the
man was holding the can of Irn-Bru I had to cut out
parts of his hand and create another layer for them on
top of the can.
I wanted to keep the simple font and simple design I
had done with my other pieces of work and my other
poster by just adding the same text I had on the first
poster at the top and on the bottom, I think this
worked well because it keeps a consistent theme and
its easy to read.
10. Idea 1: Liquid drip
The initial idea for my design was to incorporate
the two main irn-bru colours for my web
banner, the first thing I did was cut the banner in
half and made one half an orange colour and the
other half I made a blue colour.
I then decided that I wanted the colours to look
more interesting and put them together in a
different way, I also wanted to keep in with the
theme of the drink so I used a water drip effect
and made it orange as to still include the colours.
After making my posters and packaging designs I
wanted to keep the theme of using the slogan
‘make mine a bru’ to do this I added the slogan in
the same size and font from the posters I had
already made.
I still thought that my banner looked bare so I
added a small image of the irn-bru packaging I
had created to make sure that the customer knew
what I was advertising and to ensure that I had no
bare place.
11. Idea 2: Liquid drip gif
My frame animation idea has been developed from the first
banner I had made, I then looked at other web and
developed my ideas and guidelines from there.
The first frame consists of the Irn-Bru blue on a blank
frame, my own design of the Irn-Bru 32 can then appears
on the blue followed by the slogan.
I still wanted to keep the orange coloured water dripping
but instead of leaving it in the background I wanted to use
it as a way to get rid of the text and add more.
With this idea in mind I made the water drip move down
the banner until it had covered the whole thing, I then let it
pause for a few seconds before letting the words ‘Irn-Bru
32’ appear in white in the same font as before but centred
a little and in a different colour.
I think that this banner worked really well because it is
simple but easy to read and gets the message across, it is
also not too messy or crowded, I have also made sure that I
have not left any bare space on the banner.
12. Idea 3: Mario gif
For my third web banner idea I wanted to change the way it would be laid out on the web page so I decided the make
a skyscraper banner to be placed on the side of a webpage.
I made a fame animation/gif of the game character Mario as if the game were being played at the side of the page, to
start with I wasn’t going to make it as long and it was going to finish with 8 frames until I decided to add more to it and
have Mario walk into another scene where he would retrieve the irn-bru can, I made everything similar to the game
including the writing and the graphics. When Mario got the can I made his outfit change to the colours of the can as if
he had been given a power or a level up, I then added the words ‘level up! With irn-bru 32’ on each frame in the Mario
font.
