This document summarizes a student's portfolio covering several topics in a media production course. For topic 1, the student created a horror movie poster and magazine covers. For topic 2, the student designed energy drink cans, t-shirts, and a website for an original energy drink brand focused on Asian culture. The process for both topics involved extensive photo shoots, editing in Photoshop, and designing graphics. The student chose this media production course to explore career options in the media industry and hopes to eventually work in Japan applying their interest in Japanese culture.

1. Level 3 Media
Portfolio
Stephanie Holden

2. Topic 1 – Creating a Horror poster
In this exercise I was told to go out and do a photo-shoot to fit the movie
genre ‘horror’. The title of the film would be ‘Truth’ and the sub title would be
‘It’s out there’. I was then told to pick the best picture and then edit it on
Photoshop. Image 1 is the original picture I shot and it was taken under a
bridge next to St. Gregory’s High School. I changed the aperture setting on the
SLR digital camera to get the darkness within the picture. When editing the
photo on Photoshop, I cropped the image the focus more on the model, I
changed the hue and saturation but I also altered the levels of black and
white. I used a smoky brush tool to create a black mist around the model.
However I used a billing block from online so the horror poster looked effect
(and by adding the colour red to the texts, the colour has connotations of
blood and fear).

3. Topic 1 – Horror poster 2
This is my other idea of the horror poster. Again I did a photo-shoot with the same
model but different location (Sankey Valley). In Photoshop I edited the brightness
and contrast of the whole image, then with the paintbrush tool I coloured her pupils
red and added blood splats on her waterline and across her face to add a devilish
look to her. Again I used a billing block for the image to be a convincing film poster.

4. Topic 1 – Magazine covers
Our main topic in this unit was to create four different lifestyle magazine covers for a
teenage audience ages 13-19. However the magazine covers were to be of the same
title but different themes e.g. summer, love etc. For each cover we were told to do a
photo-shoot and then narrow it down to a ‘top 5’.
The title of my magazines were called ‘Urban’
The following pictures are what I took for the photo-shoot

8. These are the finalized magazine
covers. Taglines and barcodes were
included to make it more like a
magazine cover.
For the first cover I erased the
background then added a gradient fill.
Cover 2 was done in a class room that
can be used for photo-shoots as there
are blank sheets of paper on the walls
(cover 3 was done in the same room).
Cover 4 was done in the town centre
behind the stores where deliveries are
done.
All the models costume and make-up
were planned beforehand.
The editing was done on Photoshop.
Cover 1 Cover 2
Cover 3 Cover 4

9. Topic 2 – Energy drink design
In this topic we were to create 3 different energy drinks designs; 3 can designs and 3
shirt designs. Once we finished these designs we had to present them to group and they
were to choose the best design.
My three brands were called:
• Kawaii Energy (Kawaii – Cute in Japanese)
• Raptured
• Zen Energy
When we finished designing the cans and t-shirts we then started to design a rough
webpage for each brand; this was done PowerPoint.
After I presented the designs to the group, the brand that was most popular was Zen
Energy. When that was decided we had to create a webpage for the popular brand
which included a homepage, products page and events page. When creating it we could
not use images taken from the internet as that would go against the Copyright Law, so
we had to use pictures that we took ourselves.
All designing processes were done on Photoshop.

10. These are my 3 can design brands.
Firstly we had to find an image of a can to act as a template for the designs.
Can1: I used a background image online and warped the image to fit around the can smoothly.
Next I added the brand name, and by doing so I downloaded an oriental font and had the colour of
the font made pink to fit a female audience.
Can2: For the background and tyre mark, again I downloaded a paintbrush tool and made it the
colour black to add a gritty effect. The lightning strikes were already installed shapes.
Can3: Lastly, I added a colour overlay and cut around it to fit the can. For the Asian symbol (which
means ‘Zen’ in Chinese) I recreated it on Adobe Illustrator. I also found a plant image that has a
‘Zen’ aspect to and warped it to look as if it’s growing around the can.

11. Just like the can designs, we also had to find a shirt template online for the rest of the designing.
The shirts had to be different types of shirts.
Shirt1: I selected the sleeves of the shirt and added a colour overlay to create the image that the
shirt and the sleeves are different coloured. I added the energy brand and used different brush
tools such as the fruits and the angel wings around the brand. The little girl, the dog and the
grass were brush tools too.
Shirt2: Again I added a colour overlay to the sleeves which are a dark grey colour and just like
the shirt1 I added the brand. I drew the face completely from scratch and tried to add tones and
highlights to the hair to bring it somewhat to life.
Shirt3: I decided to make this shirt a bit more simplistic and by doing so I added only the brand
name and the tree like image (duplicated them, then I rotated one of them to go the other side).

12. The following three slides are my
webpage concepts for each brand.

13. Home | Store | Product Range | Events | Competitions | Info
COMPETITION!
Spot all 5 Doge’s to get
a chance to win 2
tickets to Kpop
Central! Click here
Amazing T-shirts
on SALE 25% off.
EXO K’s first concert in
Malaysia: To discover more on
their debut click here!

14. HomeStore Events The
Drinks
Our new range of T-
shirts are now
available to order
online, able to pick
up at your local
sports store. For
more details click
here.
Get a chance to win 2
tickets to Warped Tour
2014! Also includes a 6
month supply of
Raptured Energy
Drinks. Full details here.
Ricky
Carmichael

15. Home
Store
Events
Facts/
Info
Contact
Us
Introducing
our new range
of T-shirts
available now!
The ways of the
Buddha!
Tickets on sale for a Tai Chi
lesson!

16. This is the first webpage for Zen Energy.
For me to create the background, I traced an
image on Adobe Illustrator, however the only
way I could use it without breaking the
copyright law was for me to add colour to it
as the original image hadn’t. The background,
navigation bar, search bar, contacting and
policies were kept the same for rest of the
webpages.
All the images on the page were taken by
myself included the trees, and I also had
someone model for me in order to create my
brand’s t-shirt. The circle’s on the model’s
hand was again done on Illustrator and the
symbol represents ‘Zen’.
I decided to have the colour scheme that
consists of beige, creams and greens to add a
calm feeling.
We were told to add apps that are relevant to
our products however we were told that
including them isn’t copyright but it is cross-
promoting that product.

17. This is the products page of the
website.
I sectioned each type of
merchandise: shirts, can, accessories
and an upcoming product.
For the shirts , I found 2 different
types of shirts and had them in a
different colour, however, for this to
look like an accurate products page I
included little coloured squares as if
to give the customer different colour
options.
I used the same types of cans but
changed the colour of them to
create the image that they are
different flavours.
Again, for the accessories I used
blank images and added the Zen
symbol on each one.
The same goes for the shoe
promotion, however I was told by
my teacher that it would be a
greater idea if I had someone model
the shoes then add the brand on.

18. Lastly, this is the events and last page of
the website.
I wanted to add an image of a Zen
garden on this page however I couldn’t
do so as I don’t have a garden that could
be recreated as one, so instead I decided
to make one using the shapes on the
programme.
All the images here were taken by me
from my trip to London Comic Con and I
knew it would be suitable as the
products are from Asian places.
These are the tickets for the events. I
simply created a rectangular shape and
had the colour changed to blue, I then
drew a black line near the end and
erased parts to make it look like the
tearing section of a real ticket. The
background of the ticket was done by a
cloud brush tool.

19. For Topic 1, my ideas and inspirations came from the codes and conventions
on what an actual horror poster and magazine covers are to be presented. I
wanted my horror to be as sinister as it an be rather than it being gory and
disturbing. My magazine covers were based on what my models dressed
liked on a day-to-day basis which gave me the idea of the title ‘Urban’.
For Topic 2 all my inspiration came from my passion for the Asian culture and
I wanted to portray that throughout the project. My ideas were unique as I
was the only person in the class to have a cultural brand.
The processing of both topics were very long but required a lot of hard work
and effort. In order to complete the topics I’d use as much as my free time in
college to finish them off.

20. I chose FdA Media Production as I felt that it would give me a broader
outlook of the media industry and help me to choose a definite career
path. However whilst in the midst of choosing my courses I was a little
unsure on what to do and so my Media teacher showed me this course
and felt it would be a great option for me.
After University, I would like to see myself working in the media but I’m
still unsure on what job role to take on and I have yet to continue
researching into it, however my dream/aspiration would be to work in
Japan as I’m very compassionate about the culture.