Eukaryotic promoters are DNA sequences located upstream of genes that recruit transcriptional machinery to initiate gene transcription. Promoters can range from 100-1000 base pairs in length and are located near transcription start sites on the same DNA strand in the 5' region. Promoters serve as binding sites for RNA polymerase and help initiate transcription of downstream DNA. The strength of a promoter can be regulated by the presence or absence of binding proteins. There are different types of promoters including constitutive, tissue-specific, synthetic, and inducible promoters. Methods like DNase footprint assays and online prediction tools can determine promoter sites.