Ethnography is a branch of anthropology that focuses on understanding a culture from the perspective of the people in that culture. There are two main types: micro ethnography, which studies narrow aspects of a culture, and macro ethnography, which studies broader aspects. Ethnographic research involves observing a group in its natural setting through long-term interaction and participation to understand cultural behaviors, artifacts, and speech. It provides insights into cultural health beliefs and practices.

1. ETHNOGRAPHIC RESEARCH
DR. MAHESWARIJAIKUMAR

2. • Ethnography is a branch of
human enquiry.
• It is associated with the field of
anthropology.
• It focuses on the culture of a
group of people with an aim to
understand their world view.

3. TYPES
• 1.MACRO ETHNOGRAPHY.
• 2.MICRO ETHNOGRAPHY

4. MICRO ETHNOGRAPHY
Is the study of more narrow
aspects of a culture

5. MACRO ETHNOGRAPHY
Is the studies broader
aspects of a chosen culture.

6. • Ethnographic research is a method
of conducting enquiry of a life
process by studying individuals,
artefacts, or documents in their
original or natural setting.
• It includes both anthropology &
historical forms of research.

7. • In health care, ethnographic studies
provide the health providers an
accesses to health beliefs & health
care practices about cultural
behaviour & practices affecting
people.

8. CHARACTERISTICS
• Ethnographers study about cultural
groups of interest through an
extensive field work.
• It is labor intensive & time
consuming task, which could involve
several months.

9. • Ethnographic studies require a
certain level of intimacy with the
cultural groups under study, this
requires a long term interaction &
participation with them in their
living environment.

10. • Researchers use themselves as
instruments in the ethnographic
studies. The investigators spend
their time with group members to
collect data through informal
interactions & observations rather
than using a formal tool for data
collection.

11. • The investigator studies on three major
aspects of cultural life in ethnographic
studies, i.e.,
• 1.CULTURAL BEHAVIOUR-What
members of culture do ?.
• 2.CULTURAL ARTEFACTS –what
members of culture make & use.
• 3.CULTURAL SPEECH – What people in
culture group say

12. • Ethnographers depend upon several
sources of data collection such as in-
depth interviews, record analyses &
observation of physical evidences
(photographs, diaries, letters etc)

13. EXAMPLE
• A study focusing on blood
donation beliefs of women living
in rural areas of Tamil Nadu.

14. THANK YOU