Ethnographical research involves in-depth observation and study of a culture or group within their natural environment. It aims to provide a holistic understanding of cultural patterns, behaviors, beliefs, and language. Key aspects of ethnographic research include living among and observing the day-to-day lives of cultural groups through techniques like participant observation, interviews, and focus groups. While it provides rich cultural understanding, ethnographic research requires significant time investment and skills in cultural understanding, observation, and reporting.
Description of what is ethnography and how it can be used to study a particular group. How to use ethnography in the development of a specific group/community tourism interest
The one of the major approaches of the Qualitative Research is Ethnography, sometimes known as Cultural Anthropology or sometimes called as Naturalistic Enquiry. Its disciplinary origin is Anthropology. Ethnography deals with the discovery and description of culture of a group or group of individual. As the concept of culture is the central theme of Ethnography Research; that’s why the question raised from this point of view is that what the Cultural characteristics of a group of individuals are? Here Culture means the system of norms and standards that a society develops over the courses of many generations. Ethnography research helps to search very complicated or complex deign challenges. A tremendous and effective researcher is needed when he or she is viewing or observing or interacting with target population in their real-life situation. Ethnography Research is a one of the most important qualitative research where researcher observe or interact with the target population and researcher plays an important role to obtain useful cultural information that’s why Ethnography research is known as cultural ethnography or cultural anthropology. This kind of research is a part of social science research. We know there are several forms of Ethnography research. As for example, confessional Ethnography research, life history Ethnography research, feminist Ethnography research, realist Ethnography research, critical Ethnography research etc. Out of the several form of Ethnography research, the two most common and popular form of Ethnography research are “Realist Ethnography Research” and “Critical Ethnography Research”. The “Realist EthnographyResearch” is sometimes known as traditional Ethnography research whereas the critical Ethnography research is concerned with those group or group of individuals who are marginalized in society. The toughest activity of Ethnography research is the researcher should play as a member of the target population and spent several months even if several years with target population or group. Therefore, Ethnography researches not only a qualitative research but also it is a longitudinal research.
Description of what is ethnography and how it can be used to study a particular group. How to use ethnography in the development of a specific group/community tourism interest
The one of the major approaches of the Qualitative Research is Ethnography, sometimes known as Cultural Anthropology or sometimes called as Naturalistic Enquiry. Its disciplinary origin is Anthropology. Ethnography deals with the discovery and description of culture of a group or group of individual. As the concept of culture is the central theme of Ethnography Research; that’s why the question raised from this point of view is that what the Cultural characteristics of a group of individuals are? Here Culture means the system of norms and standards that a society develops over the courses of many generations. Ethnography research helps to search very complicated or complex deign challenges. A tremendous and effective researcher is needed when he or she is viewing or observing or interacting with target population in their real-life situation. Ethnography Research is a one of the most important qualitative research where researcher observe or interact with the target population and researcher plays an important role to obtain useful cultural information that’s why Ethnography research is known as cultural ethnography or cultural anthropology. This kind of research is a part of social science research. We know there are several forms of Ethnography research. As for example, confessional Ethnography research, life history Ethnography research, feminist Ethnography research, realist Ethnography research, critical Ethnography research etc. Out of the several form of Ethnography research, the two most common and popular form of Ethnography research are “Realist Ethnography Research” and “Critical Ethnography Research”. The “Realist EthnographyResearch” is sometimes known as traditional Ethnography research whereas the critical Ethnography research is concerned with those group or group of individuals who are marginalized in society. The toughest activity of Ethnography research is the researcher should play as a member of the target population and spent several months even if several years with target population or group. Therefore, Ethnography researches not only a qualitative research but also it is a longitudinal research.
Often when we say research, we think of a phenomenon which we can explain and generalise to fit into a future context. Ethnography is one research which brings out the humanistic nature of research. Participant observation lets you observe the phenomenon as an observer or as a participant. Interesting read to know something we already know but might not be consciously aware.
Ethnographic research is one of the many crucial research methodologies in educational research. This well-researched ppt gives a clear picture of the what, how, and why of the research design.
Slides to accompany Dr Paul Lynch's workshop session "An introduction to ethnography" presented at DREaM Event 2.
For more information about this event, please visit http://lisresearch.org/dream-project/dream-event-2-workshop-tuesday-25-october-2011/
Welcome to my educational page, where you can find a wealth of information about teaching and learning. As an experienced educationist, I'm passionate about sharing my knowledge and expertise with others to help them achieve their full potential. Whether you're a teacher, student, or simply interested in education, you'll find valuable insights and resources here. From practical classroom tips to the latest research on education, my blog covers a wide range of topics to help you stay informed and inspired. Join me on this journey of learning and discovery, and let's make education accessible and engaging for everyone!
Often when we say research, we think of a phenomenon which we can explain and generalise to fit into a future context. Ethnography is one research which brings out the humanistic nature of research. Participant observation lets you observe the phenomenon as an observer or as a participant. Interesting read to know something we already know but might not be consciously aware.
Ethnographic research is one of the many crucial research methodologies in educational research. This well-researched ppt gives a clear picture of the what, how, and why of the research design.
Slides to accompany Dr Paul Lynch's workshop session "An introduction to ethnography" presented at DREaM Event 2.
For more information about this event, please visit http://lisresearch.org/dream-project/dream-event-2-workshop-tuesday-25-october-2011/
Welcome to my educational page, where you can find a wealth of information about teaching and learning. As an experienced educationist, I'm passionate about sharing my knowledge and expertise with others to help them achieve their full potential. Whether you're a teacher, student, or simply interested in education, you'll find valuable insights and resources here. From practical classroom tips to the latest research on education, my blog covers a wide range of topics to help you stay informed and inspired. Join me on this journey of learning and discovery, and let's make education accessible and engaging for everyone!
Ethnography is a Social science research method. It is the primary data collection method. It is mainly combined with social background. A qualitative approach that studies the cultural patterns and perspectives of participants in their natural setting.
Ethnography came from Greek, it identifies its roots in sociology and anthropology.
*Ethnos = People
*Graphing = Writing
“Ethnography literally means ‘a portrait of a people’. Ethnography is a written description of a particular culture, the custom, belief and behaviour based on information collected through field work.” (Harris and Johnson 2000).
This is a report for my Anthropology 299 class in Field Methods under Dr. Francisco Datar, Medical Anthropologist, as part of my PhD Media Studies at the College of Mass Communication, University of the Philippines Diliman
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2. Meaning
Ethnography refers to fieldwork.
Literally means “portrait of a people”.
It is also described as the art and science of describing a group or a culture.
Ethnography is a type of qualitative research, that describes, analysis and interprets a
culture-sharing group’s shared patterns behaviour, beliefs or language developed over time.
It was developed originally by anthropologists to study a society, culture, or group in depth.
The approach is dependent upon observations and the emphasis is on studying the people
within an entire culture in their own environment.
It can include language, rituals, economic and political structures, life stages, interactions and
communication styles.
3. Examples
• Observing kids playing in the school of the same class.
• Proctor and Gamble (P&G) observing the consumption behaviour of its customers.
Example of Researches :
• To study the process and outcomes of a program of occupation for seniors with
Dementia.
• To study the habits of Alcoholic male members of the society.
4. Features
• It is conducted in Natural Setting.
• Provides holistic and systematic overview of the content.
• It is done within the field site, Ethnographers may live among cultural groups to study
cultural patterns and their origins.
• It is descriptive in nature and interpretive.
• Guided by general research question and not hypothesis.
• Focuses on meaning of words and images rather than numbers.
5. Features (Cont.)
• Researcher should have shared patterns of beliefs, behaviour, or language among members of a group that are being studied .
• Participant observation – observes their day-to-day life and interviews them .
• Getting “immersed” in a group – informal observations and conversations.
• Describing the field setting in great detail
• Low inference, primarily descriptive presentation of data
• Using extensive quotation from participants
• The purpose is to bring the culture “alive” for the readers
• Use of present tense to communicate permanence and universality
7. Types of Ethnographic Research
• Realist Ethnography – an objective account of a situation, written in the
third person point of view and reporting objectively the information learned
from participants. The realist ethnographer remains in the “background” as
reporter of the “facts”.
• Critical Ethnography- a type of ethnographic research in which the
researcher advocates for the emancipation of groups marginalised in society.
Critical ethnographers are political-minded people who speak against
domination and inequality.
8. Similarity and Difference between a Case Study and
an Ethnographic Research
▪ Similarity with case study:
• Both focus on cases (ranging from individuals to communities, society, or institutions)
• In-depth study of phenomenon of interest
• Study in natural context
▪ Difference with case study:
▪ Ethnographers focus specifically on aspect of cultures
▪ The sample size is also huge as compared to the sample size of a case study
9. Limitations
• Single perspective and it can be biased
• Contradictory results are possible
• Requires in depth study of the sample and observation skills
• Duration of the study might be long as compared to other types of research
• Researcher should have in-depth knowledge of the culture, he/she plans to
study about.
• Proficient Reporting skills are needed in the researcher
