This document provides an overview of using social media for professional development presented by Jordan Epp. It discusses defining Web 2.0, organizing Web 2.0 tools into categories of networking, collaborating and sharing. It also provides examples of specific social media tools for each category and tips for using tools professionally and personally. Finally, it discusses developing an online presence and digital identity.

1. Finding Function in Social Media: Day One
Presented by Jordan Epp, MEd
Instructional Designer, University of Saskatchewan

2.  Define Web 2.0
 Get overwhelmed by the Web 2.0 tools
 Organize our tool boxes
 Categorize tools
 Define purpose
 Begin to build your online presence

3. Web 1.0 Web 2.0 Web 3.0
Content developer driven User as content developer Computer as content
developer
User goes to the web to User goes to the web to Web becomes Ubiquitous
retrieve information contribute information in our lives
Dial-up Wifi Cloud computing/Mobile
Web 2.0 applications include, but are not limited to, social networking, social
bookmarking and social media sites.

4. Your Digital
Tattoo Image by Arup CC-BY
• Who do you want to be?
• What does the Internet
know about you?
• Who is it telling?
Activity:
Go to your Internet
Browser and “Google”
yourself.
• What did you find?
•What did you expect to
find?
• What images of you
already exist on the WWW?

5. The goal of this site and the Digital Tattoo project is to share resources
to encourage you to think about your presence online, navigate the
issues involved in forming and re-forming your digital identity and learn
about your rights and responsibilities as a digital citizen.

6. “Partial list of web 2.0 apps”
Plearn – CC-BY

8. l33t

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10. PROFESSIONALLY PERSONALLY
 Marketing  Staying in touch with
 Public Relations Friends and Family
 Networking  Collaborating
 Sharing  Journaling
 Collaborating  Networking
 Communicating  Relationship Building
 Gathering  Dating
 Informing  Purchasing
 Sharing

11. Most of what we want to do with these tools, from a personal
and professional POV, can fall under one of three categories:
 Networking
 Collaborating
 Sharing

12. Social networking tools allow you to move the old
Rolodex or listserv into a dynamic, expandable and
active network of like-minded individuals who share
and collaborate based on interests and philosophies.
Your network has the ability to not only grow your list
of contacts, but also provide you with valuable
resources and up-to-date information in your
particular fields of interest.

13. Online collaborating tools allow you to work at a
distance with colleagues and friends. These tools
act as online repositories, word processors, and
presentation rooms that are all available from
any Internet connected computer. These tools
often include, but are not limited to, a mashup of
other tools including Instant Messaging services
(chat windows), whiteboards, application and
screen sharing tools and more.

14. Sharing tools are typically searchable
repositories of content. YouTube, Flickr, and
Slideshare are some examples of places you can
upload and organize content for public
consumption. Other sharing tools include Blogs
where you can organize content and musings
around a topic of interest. Creative Commons
Licensing expands the “all rights reserved” model
of copyright to be more collaborative and open.

15. Networking Collaborating Sharing
facebook Google Docs YouTube
LinkedIn Virtual Meetings Flickr
Bebo Wikis Slideshare
twitter Writeboard Creative Commons
SecondLife Twiddla DOJA
Vyew

16.  Facebook  Facebook is a social utility that connects people with friends and
others who work, study and live around them.
 LinkedIn  LinkedIn strengthens and extends your existing network of trusted
contacts.
 Bebo  Bebo provides an open, engaging, and fun environment that
empowers a new generation to discover, connect and express
themselves.
 Second Life  Second Life is a free 3D virtual world where users can
socialize, connect and create using free voice and text chat.
 Twitter  Twitter is without a doubt the best way to share and discover what
is happening right now.

17.  Facebook Facebook is a social utility that connects people with friends and
others who work, study and live around them.
 LinkedIn LinkedIn strengthens and extends your existing network of trusted
contacts.
 Bebo Bebo provides an open, engaging, and fun environment that
empowers a new generation to discover, connect and express
themselves.
 Second Life Second Life is a free 3D virtual world where users can socialize, connect
and create using free voice and text chat.
 Twitter Twitter is without a doubt the best way to share and discover what is
happening right now.
For professional development, these tools provide the opportunity to expand
your network of peers, colleagues, customers and clients easily and effectively.

18. Facebook is a social utility that connects people
with friends and others who work, study and
live around them.
 Benefits
 Contacts begin to seek you out based on your
profile and network connections
 Information is easily shared through status
updates which keeps you and your work on the
radar
 Pitfalls
 The over updater or the “breakfast club”
 “Neon sign”

19.  Getting started
 Get an account
 Search for contacts from the ol’ rolodex or listserv
 Resist the temptation to “friend” Gerald, your old
college roommate
 Build a network of professionals
 Next steps
 Build fan pages for your company, group, or unit
 MAINTAIN your presence

20. Twitter is without a doubt the best way to
share and discover what is happening right
now. Micro-blogging
 Benefits
 Phone a friend/poll the audience
 Constant feed of relevant research news within
your discipline
 Networking with fellow tweeters
 Pitfalls
 The “breakfast club”
 Using as Instant Messaging board

21.  Getting Started
 Get an account
 Search for contacts from the ol’ rolodex or listserv
 Search twitter for topics of interest (link)
 Build network of relevant news feeds
 Next Steps
 Refine “follows” through those who follow you
 Backchannel conversations at conferences

22.  Google Docs Collaborative editing tools allow a group of individuals to
simultaneously edit a document, see who else is working on it, and
watch in real time as others make changes.
 Virtual Virtual meetings are real-time interactions that take place over the
Meetings Internet using integrated audio and video, chat tools, and
application sharing.
 Wikis Wikis are Web pages that can be viewed and modified by anyone with a
Web browser and Internet access.
For professional development, these tools provide the opportunity to
collaborate with peers and colleagues from anywhere in the world.

23. Collaborative editing tools allow a group of
individuals to simultaneously edit a document,
see who else is working on it, and watch in real
time as others make changes.
 Benefits
 Efficient way to collaboratively work on
documents
 Accessible from any Internet connected computer
 Versioning now available
 Pitfalls
 Assumes a trusted group of editors
 Formatting can require tweaking

24. Wikis are Web pages that can be viewed and
modified by anyone with a Web browser and
Internet access.
 Benefits
 Efficient way to collaboratively work on
documents
 Accessible from any Internet connected computer
 Ever growing resource
 Pitfalls
 Assumes a trusted group of editors
 Organization is key

26.  Social Social bookmarking involves saving bookmarks one would normally
make in a Web browser to a public Web site and "tagging" them
Bookmarking with keywords.
 Creative Creative Commons licenses provide a flexible range of protections and
Commons freedoms for authors, artists, and educators.
 Blogs Blogs are usually maintained by an individual with regular entries of
commentary, descriptions of events, or other material such as
graphics or video.
Youtube, Vimeo, Flickr, Slideshare, Ustream let you share works you’ve
 Media Sites produced with a public audience.
For professional development, these tools provide the opportunity to share
resources, original material, and personal opinion.

27. Social bookmarking involves saving
bookmarks one would normally
make in a Web browser to a public
Web site and "tagging" them with
keywords.
 Benefits
 social networking through bookmarks
 accessible from any computer
 add others as favorites and create groups
 filter the Internet for what interests you
 Pitfalls
 inconsistent tagging can cause false searches

28. Creative Commons licenses provide a
flexible range of protections and
freedoms for authors, artists, and
educators.
 What
The Creative Commons (CC) copyright licenses and
tools forge a balance inside the traditional “all rights
reserved” setting that copyright law creates. Our
tools give everyone from individual creators to large
companies and institutions a simple, standardized
way to grant copyright permissions to their creative
work. The combination of our tools and our users is a
vast and growing digital commons, a pool of content
that can be copied, distributed, edited, remixed, and
built upon, all within the boundaries of copyright law.

29. Creative Commons licenses provide a
flexible range of protections and
freedoms for authors, artists, and
educators.
 Why
The idea of universal access to research, education, and culture is
made possible by the Internet, but our legal and social systems
don’t always allow that idea to be realized. Copyright was created
long before the emergence of the Internet, and can make it hard to
legally perform actions we take for granted on the network: copy,
paste, edit source, and post to the Web. The default setting of
copyright law requires all of these actions to have explicit
permission, granted in advance, whether you’re an artist, teacher,
scientist, librarian, policymaker, or just a regular user. To achieve
the vision of universal access, someone needed to provide a free,
public, and standardized infrastructure that creates a balance
between the reality of the Internet and the reality of copyright
laws. That someone is Creative Commons.

30. Creative Commons licenses provide a
flexible range of protections and
freedoms for authors, artists, and
educators.
 Where
▪ creativecommons.org for any file type
▪ flickr.com for images
 How
▪ search through filtered engines
▪ license through CC online forms
▪ credit works you use with correct agreement

32. Breathe Image by √ ƒx™ CC-BY
Time for Lunch
We will meet back here at 1pm sharp!
When we come back we will build our
class Wiki and you will create your own
Blog

33.  Tools that work for YOU
 Your Web Presence
▪ Who you want to be on the web
▪ Everything you do on the web affects this
 Building your network
▪ Like growing a garden

34. Jordan Epp
Instructional Designer
Centre for Continuing & Distance Education
University of Saskatchewan
Email: jordan.epp@usask.ca
Twitter: I_am_10_ninjas
Second Life: Harvey Storaro
Skype: jordanepp
Blog: edtech306.wordpress.com
U of S Homepage: http://homepage.usask.ca/~jte076/