THE SOCIAL MEDIA IS THE OPORTUNITY TO CREATE, SHARE AND TALK WHIT MANY PEOPLE

1. WEB 2.0
AND
SOCIAL
MEDIA
BY JUANA
ROMANO

2. WHAT IS WEB 2,0 AND SOCIAL
MEDIA?
It is those websites that optimize information sharing, user-centered
design and collaboration on the World Wide Web. Web 2.0 that allows users
to create content, share, interact with the purpose of the use of the masses
as collective intelligence.

3. WEB 2.0 A MORE SOCIAL WEB.
Web 2.0 proposes a change in the concept of the Internet and its functions, changing its
one-sidedness to a massive interaction through the development of social networks and
other collective intelligence systems;this great step has revolutionized the way of
expressing, of receiving information, of educating, of doing politics, of doing business,
etc., generating a contribution of information in which users can dispose of the
information, erase it, transform it, discuss it, recommend it, exchange it to give way to
"digital democracy" a new era of transformation and change of perspective as an effect
of said revolution, collaborative environments with smart mobs (smartmob).

4. WHAT IS A BLOG?
A blog is a website that offers reading of topics of interest that offers spaces of interest
for all audiences; the fundamental part of a blog is the ARTICLE or post, which will be
displayed chronologically, showing first the most recent article and the one before it.
The theme of a blog is very varied. In the blogosphere there are personal, journalistic,
business, technological, educational (edublogs), political, etc. blogs.
The purpose of a blog is to create content within an article with a topic of interest that
can be debated and generate various opinions that the blog will collect by addressing
the public or in this case to the users to create a participatory and discussion space in
which the The reader can generate a dialogue between authors and readers, in which
they can also share, rate and reference the article or blog. However the edition of the
article and the blog depends on the author or authors

5. What are wikis
A wiki is a collaborativeprogram that allows users to add content, but also allows anyoneto edit,
unlike the blog that belongsto an authoror several authors, who are the only ones that can edit
or transform the information. This is a good example of "digital democratization",which has the
purpose of sharing knowledge and developingcollective intelligenceor intelligentuser or
intelligentmobs.
The term wiki comes from the Hawaiianword wiki wiki which means fast. In simple terms, a wiki is
an editableWeb page.
Unlike blogs, wikis have a "history" function that allowsyou to examine previous versions and a
rollback function that restores previousversions.
Two good examples of this type of work are Wikipediaand Wiki Surgery.
Other examples of wikis:
Oss Watch Wiki is an example that helpsus understand the structure of the application. wikiHow
Collaborationproject

6. what is a
podcast?A podcast, in its technicaldefinition,is a periodic digital publicationinaudio or video that can be
downloadedfrom the Internet, a podcast is nothing more than a customizable,downloadable
radio program that you can mount on your own website or blog, or even on platforms like iVoox.
The usual thing is that the podcast is directed by a presenter or several components, and that
during a certain period of time they talk about a specific topic. And, of course, the podcast is
made up of different episodes that talk about that or several themes.
For example, a well-known Hispanic podcast on marketing would be The Success Academy, by
Víctor Martín. Upon entering you will see a player with different episodes, in this case interviews,
in which Víctor is the presenter and the rest the guests.

7. SOCIAL NETWORKS
Social networks are social structures that allow communicationand interactionbetween people
and organizationsconnected with each other and relationshipssuch as education,friendship,
contacts, business, players, among others and are dividedinto two groups:
1. Physical social networks:
Those that developin dailylife without the help of electronic systems.
2. Digitalsocial networks:
Those that are made through a digitalplatform, in other words they are made or take place on
the web. Digital social networks are classified in:

8. 2.2. Generalists: dependingon publicgroups or objective users, such as students, professionals
who have interests, hobbies, and common customs, among others. These are the ones that have
more data such as Facebook, Twitter, Instagram, Tuenti, MySpace, Pinterest, etc.
2.3. Contacts: social networks that facilitate relationships,friendship contacts, love affairs, such
as: Meetic, Match, among others
3.Profesionales: networks that seek to contact professionalsand commercials among themselves
such as Linkedln,Viadeo,Xing, Ecademy, Moikrug, among others
4. Friends: they are very similarto generalists and contacts but they are builtby communities of
friends, such as Yahoo360 ° and Linkara.

9. SOCIAL MEDIA EXAMPLES
social network Web page in which Internet users exchange informationand multimediacontent in
which they can make interpersonal, business, business, external relationships,among others;
Social networking platforms have a design in which the user can share informationwith other
users and interact with other cybernautsaccording to the type of platform and its objective, such
as the following platforms that may only be of professional, corporate, educational interest,self-
interest, social or general interest.
Twitter (generalist)
Linkedln(professional)
Pinterest (social platform, marketing, images)
YouTube(video)
Foursquare (geolocation)
Google Places (geolocation)
Vine (video for mobile or cellulardevices)
Quora (questionsand answers)
Facebook (generalist)
Google+ (generalist)

10. Instagram (photography)
MySpace (music)
Facebook Places (geolocation)
Flickr (photography,video ...)
the previousplatforms are the most common, since there are many for paired functions; The tools
and applicationsof social media are numerous and can includeat least the following:
email
instant messaging
blogs and microblogs
podcast
content sharing (audio, photography,video, text)
wikis
social networks
virtual social and gaming worlds
content aggregators
among others...