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Emakina Academy - Enterprise2.0 - 20070614


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Emakina Academy - Enterprise2.0 - 20070614

  1. 1. David Rademaker Strategic Consultant Emakina Introduction Potential of Enterprise 2.0
  2. 2. Warming up… 3
  3. 3. Let’s watch 4
  4. 4. Let’s watch Today we will talk about Enterprise 2.0 And you’ll see why you will leave this session as a different person from the one who came in this morning 5
  5. 5. Quick Recap 2.0 6
  6. 6. Web 2.0 Web 2.0 is set of buzzwords that point to the eradication of the classical web model and indicate a more democratic and collaborative web experience 7
  7. 7. Web 2.0 8
  8. 8. Web 2.0 Web 2.0 allows people to nurture the Internet Cloud and such people got Time’s person of year award Key Web 2.0 features as: – The Web and all its connected devices as one global platform of reusable services and data – Data consumption and remixing from all sources, particularly user generated data – Continuous and seamless update of software and data, often very rapidly – Rich and interactive user interfaces – Architecture of participation that encourages user contribution 9
  9. 9. Some key Elements Rich In ter net Ap plicatio ns ng Bloggi sting Podca Widge ts / Mini a pplicat Social ions networ ks Wiki’s 10
  10. 10. Is this relevant for companies? 11
  11. 11. Company 2.0 Success of Web 2.0 on the internet Use of Web 2.0 behind the firewall? On the internet people commonly The same design philosophies, blog, participate in communities, technologies, approaches, generate content on video, photo, interface rules will vastly impact power-point sharing applications. the way enterprises are managing knowledge and They browse and write blogs, they information read and write wikis. Specific Web 2.0 and social They publish and subscribe to computing tools that have been feeds using rss, and share adapted for enterprise use documents and information on include: groupwares. – Hypertext and unstructured Those social web applications that search tools are used by the general public on – Weblogs for authoring and the internet are known under the storytelling. name “Web 2.0”. – Wikis for authoring and linking – Social bookmarking for tagging and building folksonomy. – RSS Newsreaders for signaling 12
  12. 12. Enterprise 2.0 Stimulating knowledge sharing 13
  13. 13. What Is Enterprise 2.0? Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers. Andrew McAfee 14
  14. 14. The knowledge iceberg What you think is known and resides on the network What is really known and resides in the heads of people 15
  15. 15. Attempted solutions Partial solution The good The bad Nobody finds Shared directories Everybody can access Messy structure Few can write Central document repository Everybody can read Departmental bottle-neck Shared folders in Outlook, Notes, .. Close at hand Requires IT expertise How to maintain quality Departmental web pages Usually good at launch Many remain passive Email, newsletters You are notified Easily too much New employees have no Newsletters Easy & efficient access to past When employee is gone, Employee initiatives Can be strong katalyst initiative withers Forums Information is archived No quality control Is there a See the answer “best-of” solution? in 30 minutes! 16
  16. 16. Corporate Life before Enterprise 2.0 17
  17. 17. Components of Enterprise 2.0 S Search L Links A Authoring T Tags E Extensions S Signals 18
  18. 18. Components of Enterprise 2.0 Search Life since Google: Search, don’t organize Links Authoring Keywords are preferred over navigation Tags Recent studies reveal: Extensions Less than 50% of employees find what they are looking for intranet Signals Almost 90% of people find what they need on internet 19
  19. 19. Components of Enterprise 2.0 Search Google: link based popularity = voting mechanism Links Ratio: Authoring (Human) links are indication of relevancy & quality Links are contextual and add value to structure Tags Extensions Validity Very relevant on internet: huge population and variation; Signals truth by numbers Challenge on today’s intranet: few people control content and masses can not interact… YET Less than 50% of employees find what they are looking for intranet Almost 90% of people find what they need on internet Coincidence? 20
  20. 20. Components of Enterprise 2.0 Search Blogs & wikis prove: People like to write and contribute Links Authoring Challenge: Tags Extensions Signals But even lower echelons in chain have value: voting, evaluation, commenting, … many small make one big 21
  21. 21. Components of Enterprise 2.0 Search Most popular wish from employees: BETTER CONTENT ORGANIZATION Links Authoring New trend = tagging = adding keywords Tags Taxonomy = content categorization by (few) experts Extensions Folksonomy = dynamic categorization by many folks Focus on usage and consumption, not organization Signals Allows knowledge usage pattern visualization Classify content according to relevance 22
  22. 22. Components of Enterprise 2.0 Search Extrapolation of likeability (made popular by Amazon) Links Process Authoring 1. Search on topic 2. Vote for first page Tags 3. If like vote ☺ Extensions 4. If dislike vote 5. System learns at multiple levels Signals Individual user Community level Global level 23
  23. 23. Components of Enterprise 2.0 Search Email was great innovator; now often considered as spam Higher exposure to more relevant information could lead to Links information overload how to fight it? Authoring Solutions Tags 1. Single line emails telling that a page has changed Extensions not super clever… 2. RSS = Really Simple Syndication Signals Get notified of something you want to see at the moment you’re ready to see it 24
  24. 24. What should YOU do? 25
  25. 25. Modern management As modern manager, your role is not to control resources but to stimulate resources Not: – TAG THAT! – BLOG THIS! – SYNDICATE THAT! – BOOKMARK THIS! But: – “If you build it, they will use it” – Offer them a platform that will benefit them – Offer them technology to provide solutions to unknown problems 26
  26. 26. Success factors 1 2 Receptive Culture Common platform Cultivate new collaboration processes One large wiki instead of multiple disconnected ones 3 4 Informal rollout Managerial support Underpromise, overdeliver Lead by example Pilot projects Seed information consumption Loose guidelines 27
  27. 27. Risks 1 2 Doesn’t catch on Unintended use You need at least a good mix of Use it in stable information focussed companies with potential for “drive” 28
  28. 28. Putting it all together 29
  29. 29. Meet Charlie 30
  30. 30. Your bottom-line advantage? 31
  31. 31. The result? If you manage to unlock the social collaborating knowledge worker within your company you will get… 32