The document discusses strategies for building successful virtual communities inside companies based on lessons from Web 2.0. It covers defining communities and their key elements: a domain of shared focus, a group of members, and a body of shared knowledge and practices. Wikis are one tool but may lead to too many isolated efforts without search; a single centralized wiki works better. Metrics are needed to demonstrate community value to users and management.

2. Web 2.0 Community Strategies Inside and Out Kimberly Edwards Product Manager June 6, 2009

4. The Wrong Conversation I want a Community! I’ll make you one!

5. The Wrong Conversation… Here’s a large Community toolset! ?!

7. Wikipedia Number of Participants Degree of Individual Engagement Information Consumers Editors & Contributors A single, content-centric platform = Enterprise Wiki A Web 2.0 Lesson from the Consumer Web

8. The questions are: “ Which technology tool or tools are best?” “ How should they be deployed?”

9. Community Group of people sharing a common understanding who reveal themselves by using the same language, manners, tradition and law. en.wiktionary.org /wiki/community

10. Community … In human communities, intent, belief, resources, preferences, needs, risks and a number of other conditions may be present and common, affecting the identity of the participants and their degree of cohesiveness… en.wikipedia.org /wiki/Community

11. Community… … In sociology, the concept of community has caused infinite debate … en.wikipedia.org /wiki/Community

12. Community of Practice The concept of a community of practice (often abbreviated as CoP) refers to the process of social learning that occurs and shared sociocultural practices that emerge and evolve when people who have common goals interact as they strive towards those goals. http://en.wikipedia.org/wiki/Community_of_practice

13. Virtual Community of Practice To some a virtual community of practice is a misnomer as the original concept of a community of practice (CoP) was based around situated learning in a co-located setting. However, with increasing globalization and the continued growth of the Internet many now claim that virtual CoPs do exist… http://en.wikipedia.org/wiki/Virtual_Community_of_Practice

15. Communities Virtual Enabled by technology Group of People working together with a shared focus This applies to all communities, not just CoPs

18. The Spectrum & Domain of Virtual Enterprise Communities Number of Participants Degree of Individual Engagement Team Customers CoP Dept. Intranet Area of Knowledge Tasks Shared Product Common Roles Shared Role = Employee Enterprise 2.0 Collaboration & Content Creation Content Consumption

19. Other Kinds of Virtual Communities? Number of Participants Degree of Individual Engagement Team Customers CoP Dept. Intranet ? Web 2.0 Lessons from the Consumer Web

20. Facebook, MySpace, LinkedIn, etc. Number of Participants Degree of Individual Engagement Users Social networks create opportunities for self-organizing communities based on a selected focus Community A Web 2.0 Lesson from the Consumer Web

21. Community examples

22. Example Enterprise Wiki – OT Central Wiki

23. Example – Homepage to Orient Staff

24. Example – Portal Community

25. Example – Product Community

26. Example – Partner

27. Communities with several technologies

29. Example – Blogs, Wikis and Homepage

30. Example – Project with Discussion, Wiki & Library

31. Example – Project with Blog, Library & Real Time

33. On Wikis

35. A Plague of Wikis I want a Wiki! Can you use the enterprise wiki so that everyone can access you entries? … or, are there confidentiality issues that drive the need for a standalone ?

41. The Right Conversation We have a Community - we want to start working virtually! I’ll get you the right tools and help you use them!

43. Thank You