Strengthening Civil Society Through Social Media: with notesDavid Wilcox
Presentation for 21st century network, February 28 2012. With notes
At times of financial restraint and when Governments are looking at how civil society can be recruited to deliver on their own agenda then how can we ensure that the many associations that make up civil society can protect their independence. Can social networking help create a network of mutual independence that strengthens the countless groups that are the social glue of our civil society?
http://www.meetup.com/21stCenturyNetwork/events/41358702/
Strengthening Civil Society Through Social Media: with notesDavid Wilcox
Presentation for 21st century network, February 28 2012. With notes
At times of financial restraint and when Governments are looking at how civil society can be recruited to deliver on their own agenda then how can we ensure that the many associations that make up civil society can protect their independence. Can social networking help create a network of mutual independence that strengthens the countless groups that are the social glue of our civil society?
http://www.meetup.com/21stCenturyNetwork/events/41358702/
Knowledge and Content UK 2009 (KCUK) presentation and case studyScott Gavin
This is the presentation we gave at the Knowledge and Content conference in London, June 2009. We were praised for not 'selling' even though we were there as vendors/sponsors. Without the narrative it's not the easiest set of slides to read but you get the idea.
Enterprise 2.0 - Efficient Collaboration and Knowledge ExchangeAcando Consulting
How to enable dispersed teams to coordinate their actions to achieve their goals and how to enable an organization to harness its collective intelligence - with the use of social software and principles of social media.
Why the social web is here to stay (and what to do about it)Mike Ellis
The social web (was "Web2.0"...) calls to human experience and emotion in a way which transcends the hype often associated with it. While the phrase "Web2.0" does a good job of associating certain services and approaches together, it also has a down-side, suggesting that any day now, a "Web3.0" will be along to replace this transient, fickle technology with something new.
This talk argues that the "social web" has a momentum which should be taken seriously -- more seriously than "just mere hype", particularly by content-rich organisations such as those involved with cultural content. It also examines some of the issues -- particularly around the perceived challenges to authority and "value" of cultural institutions and assets -- and asks how these can be overcome.
Social Experience Design: one method, two tools, three business tips (2012)Erin 'Folletto' Casali
One method, two tools, three business tips. Or in other words: theory of complexity, Dot Loop, Feedback, Relational Motivation, Social Usability, in-the-flow design, double-pyramid of social businesses.
This is the speech I prepared for UX Conference 2011 (Lugano) and part of the workshop I did at Digital Accademia (Venice).
As Richard Farson’s truism “no one smokes in church no matter how addicted” points out, context informs almost everything that happens in an environment. Online social experiences are no exception.
How a product’s social model is set up can impact not only who contributes, but how much, and why. From permission-based subscriptions to one-click follows, Luke will discuss the attributes and implications of several popular social models by looking at data and behavior in the Web’s most popular social applications.
Making a Gabillion Dollars With Community Marketing...or something like thatTara Hunt
Slide 1. So, I’m here today to talk to you about a subject that is near and dear to my heart: “How to Make a Gabillion Dollars with Community Marketing…or something to that effect” And, truly, it’s pretty simple…there really are…
Slide 2. …only 3 ways to make a gabillion dollars online. The first?
Slide 3. …duh…we all know it is…
Slide 4. …the obvious…PORN! Sex! Hubba hubba! …which is accompanied by its first cousin…
Slide 5. …spam…because you know you will need…
Slide 6. …a few of these in order to…
Slide 7. …get alot like this and the next thing you know you can…
Slide 8. …roll your own…
Slide 9. The second way to make that gabillion dollars, of course, is to…
Slide 10. …get extremely bloody lucky. I’ve known more than a few instances where people were in the…
Slide 11. right place at the
Slide 12. right time and ended up…
Slide 13. …striking it rich. These are those situations where we love to go back in time and examine exactly what it was that…munity have to do with making a gabillion dollars?
Slide 25. a whole lot. Because …
Slide 26. …customers have a whole lot of choice, and if you haven’t noticed, it’s getting easier and easier for them to…
Slide 27. …tune you out. In fact, doesn’t it seem that the harder you try to get a message across
Slide 28. the more likely it is that you are ignored? You may be producing the world’s coolest widget (and widget means something entirely different in this crowd), which, much like this sign is good for your customers, yet…they completely ignore it!
Slide 29. Do you wanna know why? Do you? Even if you don’t I’m going to tell you (I have the stage)…It’s because…
Slide 30. they don’t care what you have to say, sell or even give away. No they don’t. People don’t listen to ads, salespeople or important messages anymore. People don’t listen to YOU because they are too busy…
Slide 31. listening to their friends! The people they TRUST! The people they care about!
Slide 32. this is not news. The majority of our buying decisions have always been through word of mouth. This hasn’t changed. What HAS changed is that, thanks to the proliferation of online communities…
Slide 33. …our networks have gotten bigger. Which means that we have more options for getting recommendations. This is a screenshot of my ‘Friend Wheel’ from Facebook. As of this day, I have over 900 friends on Facebook. A portion of them I only actually know online and some of them, of course, have more influence over decisions I make than others. But what is important to note here is that even the most distant “friend” on one of these networks has more influence over my buying decisions than any ad or salesperson I encounter.
Slide 34. It isn’t just me or the digerati or the “next generation”, there is significant online growth in all segments of the market.
Slide 35. Just to put this all into perspective for you, this year Forrester Research found that only 13% of consumers say they buy products because of their ads. Contrast that to 60% of small business owners in North America that say they use peer recommendations to make their buying decisions and over 70% of 18-35 year olds who report the same for their media purchases. With every new social network, the penetration deepens. People are getting savvier and savvier. Their bullshit compass is well-tuned. They don’t want a pretty picture, they want to have the FULL picture.
Slide 36. Now, as a word of caution…some companies have gotten smart to this phenomenon and started to join these social networks themselves…not as people, but as companies and characters and as sales. Which leads to a reaction something like this…
Slide 37. Companies like Pay-Per-Post, who cater to clients who want to tap into Social Networks and the power of blogging, think they will influence others through word of mouth, but they have it dead wrong.
Slide
Knowledge and Content UK 2009 (KCUK) presentation and case studyScott Gavin
This is the presentation we gave at the Knowledge and Content conference in London, June 2009. We were praised for not 'selling' even though we were there as vendors/sponsors. Without the narrative it's not the easiest set of slides to read but you get the idea.
Enterprise 2.0 - Efficient Collaboration and Knowledge ExchangeAcando Consulting
How to enable dispersed teams to coordinate their actions to achieve their goals and how to enable an organization to harness its collective intelligence - with the use of social software and principles of social media.
Why the social web is here to stay (and what to do about it)Mike Ellis
The social web (was "Web2.0"...) calls to human experience and emotion in a way which transcends the hype often associated with it. While the phrase "Web2.0" does a good job of associating certain services and approaches together, it also has a down-side, suggesting that any day now, a "Web3.0" will be along to replace this transient, fickle technology with something new.
This talk argues that the "social web" has a momentum which should be taken seriously -- more seriously than "just mere hype", particularly by content-rich organisations such as those involved with cultural content. It also examines some of the issues -- particularly around the perceived challenges to authority and "value" of cultural institutions and assets -- and asks how these can be overcome.
Social Experience Design: one method, two tools, three business tips (2012)Erin 'Folletto' Casali
One method, two tools, three business tips. Or in other words: theory of complexity, Dot Loop, Feedback, Relational Motivation, Social Usability, in-the-flow design, double-pyramid of social businesses.
This is the speech I prepared for UX Conference 2011 (Lugano) and part of the workshop I did at Digital Accademia (Venice).
As Richard Farson’s truism “no one smokes in church no matter how addicted” points out, context informs almost everything that happens in an environment. Online social experiences are no exception.
How a product’s social model is set up can impact not only who contributes, but how much, and why. From permission-based subscriptions to one-click follows, Luke will discuss the attributes and implications of several popular social models by looking at data and behavior in the Web’s most popular social applications.
Making a Gabillion Dollars With Community Marketing...or something like thatTara Hunt
Slide 1. So, I’m here today to talk to you about a subject that is near and dear to my heart: “How to Make a Gabillion Dollars with Community Marketing…or something to that effect” And, truly, it’s pretty simple…there really are…
Slide 2. …only 3 ways to make a gabillion dollars online. The first?
Slide 3. …duh…we all know it is…
Slide 4. …the obvious…PORN! Sex! Hubba hubba! …which is accompanied by its first cousin…
Slide 5. …spam…because you know you will need…
Slide 6. …a few of these in order to…
Slide 7. …get alot like this and the next thing you know you can…
Slide 8. …roll your own…
Slide 9. The second way to make that gabillion dollars, of course, is to…
Slide 10. …get extremely bloody lucky. I’ve known more than a few instances where people were in the…
Slide 11. right place at the
Slide 12. right time and ended up…
Slide 13. …striking it rich. These are those situations where we love to go back in time and examine exactly what it was that…munity have to do with making a gabillion dollars?
Slide 25. a whole lot. Because …
Slide 26. …customers have a whole lot of choice, and if you haven’t noticed, it’s getting easier and easier for them to…
Slide 27. …tune you out. In fact, doesn’t it seem that the harder you try to get a message across
Slide 28. the more likely it is that you are ignored? You may be producing the world’s coolest widget (and widget means something entirely different in this crowd), which, much like this sign is good for your customers, yet…they completely ignore it!
Slide 29. Do you wanna know why? Do you? Even if you don’t I’m going to tell you (I have the stage)…It’s because…
Slide 30. they don’t care what you have to say, sell or even give away. No they don’t. People don’t listen to ads, salespeople or important messages anymore. People don’t listen to YOU because they are too busy…
Slide 31. listening to their friends! The people they TRUST! The people they care about!
Slide 32. this is not news. The majority of our buying decisions have always been through word of mouth. This hasn’t changed. What HAS changed is that, thanks to the proliferation of online communities…
Slide 33. …our networks have gotten bigger. Which means that we have more options for getting recommendations. This is a screenshot of my ‘Friend Wheel’ from Facebook. As of this day, I have over 900 friends on Facebook. A portion of them I only actually know online and some of them, of course, have more influence over decisions I make than others. But what is important to note here is that even the most distant “friend” on one of these networks has more influence over my buying decisions than any ad or salesperson I encounter.
Slide 34. It isn’t just me or the digerati or the “next generation”, there is significant online growth in all segments of the market.
Slide 35. Just to put this all into perspective for you, this year Forrester Research found that only 13% of consumers say they buy products because of their ads. Contrast that to 60% of small business owners in North America that say they use peer recommendations to make their buying decisions and over 70% of 18-35 year olds who report the same for their media purchases. With every new social network, the penetration deepens. People are getting savvier and savvier. Their bullshit compass is well-tuned. They don’t want a pretty picture, they want to have the FULL picture.
Slide 36. Now, as a word of caution…some companies have gotten smart to this phenomenon and started to join these social networks themselves…not as people, but as companies and characters and as sales. Which leads to a reaction something like this…
Slide 37. Companies like Pay-Per-Post, who cater to clients who want to tap into Social Networks and the power of blogging, think they will influence others through word of mouth, but they have it dead wrong.
Slide
Community Marketing: Using Customer & Peer Endorsement to Lift Conversions, G...Percussion Software
Websites that leverage peer participation and allow visitors to interact socially drive more results. 79% of online retailers reported that consumer-generated rating and reviews improved site conversion rates (eMarketer). And the trend doesn’t affect only consumer-facing businesses: 90% of B2B buyers first turn to the internet, including user-generated content (TechTarget/CMO Council).
Learn:
• How leveraging peer endorsement can lift conversation rates and drive more sales, leads, or revenue.
• Different ways of fostering participation on your website - comments, ratings, reviews, and polls.
• Actionable steps you can take and best practices for implementing community features.
HandUp's Meghan Murphy (formerly of Twilio and Twilio.org) talks about how community can be leveraged for marketing and how all of marketing is turning toward a community focus. She shares stats about how community can be leveraged toward marketing's goals. This talk is from CMX Summit West 2015.
The Social Media Spine: Building the backbone to your online presenceStacy Lukasavitz Steele
Slides for the presentation I gave to Leadership Genesee on social media - very bare-bones approach to building an online presence, doesn't go too deep.
From Inbox to iPod: Meshing Today's Social Media Elements into the Marketing ...Greg Cangialosi
A presentation I have at this years edu Web Conference on July 24, 2007. The talk is given to an academic crowd but is highly relevant to marketing in general.
How to use social media to engage independent school audiences like prospective students, parents and alumni. Delivered as a workshop for the Association of Independent Schools of New England.
Presentation at Facebook Developer Garage in Miami on Nov 10, 2007. These principles of Facebook app design help when rethinking social relationships as centered around objects.
By the time hurricane season starts this year, it will have been nearly a decade since the last hurricane has directly impacted Florida. Meanwhile, our population and real estate development has boomed, with over a million new residents that are inexperienced with preparing for and surviving tropical storms. With each successive major disaster around the world, we have witnessed the public’s widespread adoption of smartphones and of social media technologies to obtain information during emergencies and to share text, pictures, video of the disaster. This explosion in use of social media presents many challenges for emergency managers, who are wholly unprepared to monitor and respond to digital pleas for help and who are unable to effectively spread official disaster messages through social media platforms. When integrated with traditional channels, social media increases the situational awareness of emergency responders, which allows for better decision-making, planning and resource allocation.
We are currently experiencing the fastest pace of innovation, which is already impacting the way we live and work. Since 2000, 52% of Fortune 500 companies have gone bankrupt, been acquired, or ceased to exist. We take a look at new trends that have quickly grown into multi-billion dollar industries, including the shared and maker economies, virtual and augmented reality, the Internet of Things, dark social, mobile media and apps, and more. The common thread? They are all powered by social media and we are all participants.
WordCamp Miami 2013 - Top 20 WordPress Plugins We Can't Live WithoutAlex de Carvalho
If you’re self-hosting your WordPress website, you’ll want to extend its functionality with plugins. However, there are more than 23.500 free plugins in the WP library. You can of course visit WordPress’ Most Popular Plugin Directory, but it’s a potential time sink and you’ll miss many great ones by not digging deeper. So, we’ve shaken down the interwebs for you to come up with this list of must-have plugins you won’t know how you survived without.
"Five Keys to Implementing Social Media" presentation delivered by Alex de Carvalho at the EyeForPharma eMarketing Europe Summit, Berlin, Germany, March 2010
Your customers online, the source of your best ideas and worst nightmares. Here are some case studies and corresponding lessons learned on how to manage your online communications.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
4. StartPR: social media management
- Track your mentions on social networks and on over 100 million blogs
- Annotate and store important posts
- Coordinate responses with colleagues
- Report on mentions and improve blogger relations activity
http://startpr.com
5. RefreshMiami: new media community
- South Florida’s web and new media community
- Established March 2006
- Over 1,000 members
- Monthly meetups average 100 participants
http://refreshmiami.org
6. BarCamp Miami: new media conference
- Third web and new media “un”conference
- February 22nd 2009, just before the Future of Web Apps conference
- 806 registered and over 600 participants attended
- Free conference supported by company sponsorships
http://barcampmiami.org
7. Social Media Club of South Florida
A community for the champions of social media and those seeking to learn
- Expand media literacy
- Share lessons learned
- Adopt industry standards
- Promote ethical practices
http://socialmediaclubsf.org
8. Topics
Introduction
✤
What is Social Media?
✤
Creating Identity and Brand online
✤
Community outreach, engagement ... and marketing
✤
9. social networks sure look like a random
mess (and thus a waste of time?) ...
Graph: GustavoG
http://www.flickr.com/photos/gustavog/9708628/
10. Wikipedia is a social media ... let’s
look here for a definition
11. TOOLS for sharing and discussing
Tools Activities
social
media
Interaction
13. INTERACTION that builds
shared meaning among communities, as
people share their stories and experiences
Tools Activities
social
media
Interaction
14. Through social media,
people build their online ...
• Presence
• Credibility
• Identity
• Authority
• Reputation
• Influence
15. Traditional media
Newspapers
Magazines
Television
Radio
Books
CDs
DVDs
A box of photos
Physical, paper mail and catalogs
Yellow Pages
16. Digital media
Cellphones
Compact disc
Digital video
Digital television
e-book
Internet
Minidisc
Video games
17. Social media
Blogging
Social Networking
Wikis
Bookmarking
Photosharing
Calendaring
Tagging
Podcasting
Microblogging
18. Social media
• Traditional media above can’t be changed. A newspaper can’t
magically change its stories
• You can interact with my blog. You can leave a comment.
• You can get some sense of the popularity of my stu in real time.
• With the “new media” you can look at my archives and see all posts.
• Here on my blog I can mix media. A post could contain text, audio,
video, or photos.
• Here on my blog I don’t need to convince a committee to publish.
• The new media is infinite. (time, space, schedule)
• The new media can be syndicated, linked and easily reused.
• The new media can be mashed up with data from other services.
Robert Scoble, http://scobleizer.com/2007/02/16/what-is-social-media/
19. Topics
Introduction
✤
What is Social Media?
✤
Creating Identity and Brand online
✤
Community outreach, engagement ... and marketing
✤
21. Tom Peters said (over 10 yrs ago):
To be in
“We are CEOs of our own companies: Me Inc.
business today, our most important job is
to be head marketer for the brand called
You.”
http://www.fastcompany.com/magazine/10/brandyou.html
From Issue 10 | August 1997
22. there are lots of books on the importance of
branding yourself professionally ...
23. ... but very few books (yet) on how to
brand yourself professionally
online
Note: your online identity works for you 24/7
24. so here’s the deal:
1. what defines you?
- write your bio,
- select your avatar,
- choose a username
2. go where people are
3. connect with people
(who share your interests)
4. publish, publish, publish
5. display your activity streams
25. Axiom #1:
your social profiles online and
the stuff you publish
will attract new
connections and opportunities
29. network of associations
Gain
moon
Tide All
ocean
Fab
wave
Source: Drew Westen, Ph.D., “The Political Brain: The Role of Emotion in Deciding the Fate of the Nation”
http://tinyurl.com/bawfff
30. work on your own network
of associations
people
content
You people
content
people
content
31. this is how people find you online
podcasts blogs
blog posts
social
socnets
video
profiles
You online
avatars photos communities
virtual
tags
lifestream worlds
online
comments presence
32. 1. what defines you?
reputation
work experience
passions
education
sports hobbies
relationships
geography thoughts
associations
groups
desires
community work other activities
travel pets
(now and in the future)
33. so here’s the deal:
1. what defines you?
- write your bio,
- select your avatar,
- choose a username
2. go where people are
3. connect with people
(who share your interests)
4. publish, publish, publish
5. display your activity streams
34. 2. Go where people are
Think of it this way. If you are a fisherman you would
not fish for the trophy catch in stagnated water.
You would need to go to where there is fresh water.
That's where the fish are.
http://infoworthsharing.com/blog2/2008/06/go_where_the_people_are.html
36. think of social networks this way:
The Social Media Starfish
Robert Scoble
http://www.flickr.com/photos/dbarefoot/1814873464/
37. or think of them as a “Conversation Prism”
Brian Solis
http://www.briansolis.com/2008/08/introducing-conversation-prism.html
38. so here’s the deal:
1. what defines you?
- write your bio,
- select your avatar,
- choose a username
2. go where people are
3. connect with people
(who share your interests)
4. publish, publish, publish
5. display your activity streams
40. Axiom #2:
“People don’t just connect to each other.
They connect through a shared object.”
“Social Object”
Jyri Engestrom
http://www.zengestrom.com/
41. “The services that we love to play with allow
people to socialize around objects”
Flickr YouTube Del.icio.us
“Think about objects as the reason why
people get in touch with each other”
Jyri Engestrom
http://www.zengestrom.com/
42. the same social network as before, showing
how people have connected by interests
Graph: GustavoG
http://www.flickr.com/photos/gustavog/4499404/in/set-113313
43. Axiom #3:
People you don’t know well
will you open more doors for you
than your closest friends and family
44. Mark Granovetter on “weak ties”
Weak social ties account for most of the structure of social
✤
networks in society as well as the transmission of information
through these networks.
More novel information flows to individuals through
✤
weak rather than strong ties.
Because our close friends tend to move in the same circles
✤
that we do, the information they receive overlaps
considerably with what we already know.
46. LinkedIn is a good place to start connecting your
social networks to your other professional identity
online, like blogs, slide presentations, etc.
http://www.linkedin.com/static?key=application_directory
47. so here’s the deal:
1. what defines you?
- write your bio,
- select your avatar,
- choose a username
2. go where people are
3. connect with people
(who share your interests)
4. publish, publish, publish
5. display your activity streams
48. blogging:
content, frequency, pipeline, links
list 20 topics
✤
write the articles:
✤
keep them short
✤
link to other bloggers
✤
include visual media
✤
post the first 5 to 10 at a frequency you determine ...
✤
then tell your contacts about your blog
post the next 10 at the same frequency
✤
meanwhile, work on the next 20:
✤
always keep drafts in your pipeline!
49. a few words on writing for the web
most importantly: listen first
✤
you are part of a community
✤
say LESS people skim so keep it short
✤ ✤
front-load: inverted pyramid important content at the top
✤ ✤
clear headlines and headings make it easy for people
✤ ✤
be factual, not cryptic unless it’s fiction
✤ ✤
establish trust provide context
✤ ✤
use active voice passive voice is to be avoided
✤ ✤
pay attention to netiquette, be gracious
✤ ✤
culture, tone of voice
52. don’t forget to:
• link to your own and to others’ content
• make it easy for others to contact you
53. what about protecting my own content?
what about using (embedding, quoting,
reposting) other peoples’ material?
54. Creative Commons
Share, Remix, Reuse — Legally
Creative Commons provides free tools that let authors, scientists, artists,
and educators easily mark their creative work with the freedoms they
want it to carry. You can use CC to change your copyright terms from
quot;All Rights Reservedquot; to quot;Some Rights Reserved.quot;
We're a nonprofit organization. Everything we do — including the
software we create — is free.
http://creativecommons.org/
55.
56. so here’s the deal:
1. what defines you?
- write your bio,
- select your avatar,
- choose a username
2. go where people are
3. connect with people
(who share your interests)
4. publish, publish, publish
5. display your activity streams
57. The news feed is another way to
✤
keep up with what your friends
and contacts are doing -
offline as well as online
quick scan, no interaction = low
✤
transaction costs
you may find something
✤
interesting to do, based on what
your friends are doing
you get a better sense about your
✤
contacts’ interests and activities
develop your “peripheral vision”
✤
58. your mini-feed provides a
✤
snapshot of who you are
at any given point in time
it also provides context
✤
show your personality
✤
manage your privacy
✤
Text
Text
real interaction and
communication, or even just
“phatic” communication
59. Topics
Introduction
✤
What is Social Media?
✤
Creating Identity and Brand online
✤
Community outreach, engagement ... and marketing
✤
60. THE ONLINE OBJECTIVE
Influence
Authority
p
to
e
Reputation
th
to
se
Identity
Ri
Credibility
Presence
61. Markets are conversations
Hugh McLeod
X is the membrane between your internal conversation, A, and what
your customers are talking about, B
http://www.gapingvoid.com/Moveable_Type/archives/
001607.html
62. Think of advertising in general
http://thoughtnow.blogspot.com/2006/04/nyc-and-automobiles.html
84. Axiom #5
quot;The biggest challenge is moving away from
thinking about [social media] as marketing and PR.
It's about product development, it's about IT.
It's got to cut across all functions of the company.quot;
-Peter Kim
Forrester Research
http://www.adweek.com/aw/content_display/news/digital/e3i5dab627a6e5e9f670fe61aa2512a7514?pn=1
86. 1. Become or hire a community manager
1.a) Also, train your colleagues
87. Intel
Intel will build credibility among the tough-to-impress IT crowd by
putting its engineers out front, rather than a media-trained
spokesperson.
So far, 150 engineers have been selected to contribute as bloggers on
Intel sites and on other tech sites.
-ADWEEK, July 2008
http://www.adweek.com/aw/content_display/news/digital/e3i5dab627a6e5e9f670fe61aa2512a7514?pn=1
89. Questions:
How do people feel about my brand?
✤
What is being discussed?
✤
Who’s talking?
✤
Are they influential?
✤
Is my marketing working?
✤
Are my products working?
✤
How do we engage in the conversation?
✤
90. Listen: track your mentions
online brand monitoring / South Florida startup
http://startpr.com