The Presentation Jo Caudron gave at the EBU Connect event in Copenhagen. It deals with the way TV is changing in the digital age and what the challenges are for channels.
Joining the dots from Social Strategy to Social Analytics: And Why you Shou...iGo2 Pty Ltd
A Presentation for #AusLUG12 the largest Lotus User Group conference. The Promise:
1. The state of the social landscape;
2. Joining the dots between social strategy, governance, architecture, communities and social
analytics.
– For enterprises, this will help IT position cross-
organisational social business initiatives, including for marketing, sales, support, innovation and HR;
– For Partners, it will aid them in understanding customer priorities in social, and in developing and
positioning social business proposals.
Joining the dots from Social Strategy to Social Analytics: And Why you Shou...iGo2 Pty Ltd
A Presentation for #AusLUG12 the largest Lotus User Group conference. The Promise:
1. The state of the social landscape;
2. Joining the dots between social strategy, governance, architecture, communities and social
analytics.
– For enterprises, this will help IT position cross-
organisational social business initiatives, including for marketing, sales, support, innovation and HR;
– For Partners, it will aid them in understanding customer priorities in social, and in developing and
positioning social business proposals.
TeamPark book (english) part 1, vision and inspirationPatrick Savalle
In every company, it is possible to identify processes that do not thrive well in a bureaucratic structure. The localization of people, content, and expertise, the utilization of special talents and the maintenance of usable innovation: many things run more smoothly when use is made of an organization’s social dimension. Many tasks can be performed better by organizing employees not just in teams but also in communities and crowds. An organization that makes use of social media,
social networks, crowdsourcing, stigmergic collaboration and other “2.0” concepts has an advantage over its competitors. This type of organization is what we are calling the “Intelligent Organization.”
This book gives a vision of that new organization. The accompanying book is "TeamPark, platform and method".
Do You Have the Strength to Embrace Innovation in a 2.0 World?Dan Keldsen
Presentation given at the Front End of Innovation on Tuesday, May 19th, 2009 in Boston, MA.
If you aren't yet using Enterprise 2.0 (or Web 2.0 - let's not get hung up on labels as a barrier to adoption) for Innovation... What are you waiting for? If you've begun, what return have you seen? Pitfalls?
TeamPark book (english) part 2, platform and methodPatrick Savalle
Worlds first complete method to transform the enterprise into a socially integrated enterprise. Use web 2.0 style tools and collaboration to deindustrialize knowledge work, removing most of the problems facing normal 'bureaucratically' structured organizations.
A few days ahead of the London Marathon, a quick check to see whether your organisation is socially brand fit. Social branding is no jog in the park - it's a slog!
My presentation at the Figaro Digital conference about social marketing, London. 21 April 2010.
Social Media Marketing Workshop for CorporationsDigital Vidya
Social Media is a new paradigm in which Marketing is done today. Let us empower and enable you to unleash the potential of Social Media for your Brand. And, in the process, help you ensure that your people have acquired the right skills to take charge of your brand on Social Media.
A jargon-free, plain-speak guide for small businesses to really 'get' internet marketing and social media in today's new marketing world. Understand the true meaning of commercial success on the Internet.
TeamPark book (english) part 1, vision and inspirationPatrick Savalle
In every company, it is possible to identify processes that do not thrive well in a bureaucratic structure. The localization of people, content, and expertise, the utilization of special talents and the maintenance of usable innovation: many things run more smoothly when use is made of an organization’s social dimension. Many tasks can be performed better by organizing employees not just in teams but also in communities and crowds. An organization that makes use of social media,
social networks, crowdsourcing, stigmergic collaboration and other “2.0” concepts has an advantage over its competitors. This type of organization is what we are calling the “Intelligent Organization.”
This book gives a vision of that new organization. The accompanying book is "TeamPark, platform and method".
Do You Have the Strength to Embrace Innovation in a 2.0 World?Dan Keldsen
Presentation given at the Front End of Innovation on Tuesday, May 19th, 2009 in Boston, MA.
If you aren't yet using Enterprise 2.0 (or Web 2.0 - let's not get hung up on labels as a barrier to adoption) for Innovation... What are you waiting for? If you've begun, what return have you seen? Pitfalls?
TeamPark book (english) part 2, platform and methodPatrick Savalle
Worlds first complete method to transform the enterprise into a socially integrated enterprise. Use web 2.0 style tools and collaboration to deindustrialize knowledge work, removing most of the problems facing normal 'bureaucratically' structured organizations.
A few days ahead of the London Marathon, a quick check to see whether your organisation is socially brand fit. Social branding is no jog in the park - it's a slog!
My presentation at the Figaro Digital conference about social marketing, London. 21 April 2010.
Social Media Marketing Workshop for CorporationsDigital Vidya
Social Media is a new paradigm in which Marketing is done today. Let us empower and enable you to unleash the potential of Social Media for your Brand. And, in the process, help you ensure that your people have acquired the right skills to take charge of your brand on Social Media.
A jargon-free, plain-speak guide for small businesses to really 'get' internet marketing and social media in today's new marketing world. Understand the true meaning of commercial success on the Internet.
Presentatie Nicky Hekster eHealth Week 2017 20 januari 2017ICT Café Den Haag
Masterclass gegeven door Nicky Hekster, IBM Watson Health Technical Leader bij IBM én ambassadeur en adept van IBM Watson. Hij gaat in op de impact van zelflerende computersystemen op zaken als zorg en werk. In een wereld vol data, waar alles en iedereen gekoppeld is aan het Internet of Things, maakt cognitive computing het verschil. Zelflerende systemen doorgronden immense datastromen in milliseconden. En niet alleen feiten en cijfers, maar ook beelden, geluid, menselijke sentimenten en relaties. Ze redeneren zelf, leren continu en ondersteunen het nemen van complexe beslissingen. Ze brengen de toekomst naar het hier en nu
Jo Caudron - keynote at 'The next 10 years in employer marketing'Tom De Wachter
Jo Caudron is misschien wel dé pionier van de Belgische internetwereld. In 1993 hield hij The Reference boven het doopvont, het allereerste webbureau in België. In 2009 richtte hij DearMedia op, een adviesbureau dat bedrijven klaarstoomt voor een wereld die almaar digitaler wordt. De jongste jaren heeft hij met zijn team een methode ontwikkeld om als bedrijf door een noodzakelijke digitale transformatie te gaan. Hij vertelt waarom juist die digitale transformatie zo'n grote impact heeft op je bedrijfscultuur en dus op je werkgeversmerk.
Telecom 2020: Preparing for a very different futureRob Van Den Dam
Mega market and technological trends are creating a very new world for consumers, businesses and markets as a whole. A potential role for communications service providers in this new world charts a path to growth
Digital transformation masterclass june 2016Scopernia
How do you deal with digital transformation in your organization? These are the hand-outs of the masterclass that Jo Caudron is giving. Jo is co-author of the best-selling book on the topic http://www.digitaltransformationbook.com.
On Friday 29th January, Jo gave a presentation on managing your Digital Transformation at Bryo, a network of young entrepreneurs.
Need help with your transformation? Contact us:
http://www.duvalunionconsulting.com/
Social media in times of economical crisisScopernia
We are living in challenging (economical) times. This presentation deals with how social media can and should be used to help you and your company deal with crisis and challenges.
Is Social CRM the new Holy Grail? How big is the hype and what is reality? A critical view on all types of (online) CRM and what Social CRM actually means today.
Are you busy or indispensible? Meaningful communications strategies in the di...Lars Voedisch
(Re-)Defining the role of PR: Integrating Communications with Your Business Strategy;
Determining the business value of social media PR and how to persuade management buy-in;
Creating impact: Are you busy or indispensible for your company?;
The future of PR: Current trends and challenges PR practitioners should be aware of
Fallon Brainfood x VCU Brandcenter: The Engagement OpportunityAki Spicer
Aki Spicer, Fallon's Director of Digital Strategy conducted a workshop at VCU Brandcenter's Executive Training Program for account planners.
"The Engagement Opportunity" outlines the evolving role and function of strategic planning in this age of digital and social technologies and proposes a methodology for integrated creative ideation.
10 Inspiring Corporate Venturing Initiatives in the UAEScopernia
Corporate Venturing is a growing trend worldwide, allowing corporates to accelerate innovation through collaboration with startups.
Since we opened our office in Dubai in 2017, we have collaborated with major local and international organisations to help them invest in corporate venturing but also discovered marvellous local initiatives.
That's why we decided to highlight and share with you 10 of the greatest corporate venturing initiatives in the UAE.
Download the full slide deck for free here: bit.ly/Future_of_Mobility
This is a presentation given by Aitor Somers, consultant at Duval Union Consulting and expert in mobility. This slide deck gives a more thorough insight on the symbiosis between the mobility of the future and other societal, demographical and economic changes on a holistic level.
Digital Transformation in Media - 7 Steps to Become Future ProofScopernia
What is the current state of TV and media? How have digital challengers been reshaping the industry? How can media-companies respond to the challenges? In 7 steps we explain how any (media) company can prepare themselves to be future proof for a digital world.
Digital transformation 7 Steps To Become A Future Proof OrganisationScopernia
The world is changing at a high pace. Digital disruption has an impact on every part of society and is transforming business in every industry. This presentation shows how you can master your digital transformation in 7 steps. The endgoal is to become a future proof organisation
Traditional retailers are under serious pressure by new online players like Amazon, Zalando and Alibaba. This presentation introduces the concept of hybrid retail, as a way for traditional retailers to effectively build a digital strategy that could really work?
12 Steps to Become a Future Proof OrganizationScopernia
Digital Transformation is real but and takes more than insights and inspiration to become a future proof organization. This presentation explains in 12 steps how to evolve from urgency to vision, from strategy to planning and from governance to culture.
The travel industry was one of the first to be disrupted by digital and is stil subject to permanent change. This presentation applies the 7 metaphors to identity the parallels with other industries and describes a method to master the transformation.
Man Machine Collaboration Dell EMC event in Brussels Scopernia
Will AI and robots take our jobs? Why is it accelerating? How can you manage this evolution? These questions are addressed in this presentation that offers a framework to deal with the collaboration between man and machines.
Automation and AI are becoming a reality and entering many (white collar) professions. Will robots take over all our jobs? Man Machine Collaboration is a framework to anticipate and connect automation and human employment to work towards a positive future.
Digital Transformation In The Hotel IndustryScopernia
Presentation for the GM's of Benelux Accor hotels in Amsterdam. How recognise the patterns of disruption and develop your own plan to understand and deal with transformation.
We believe that every organisation, large or small, has much to learn from Amazon. If you're in any kind of commerce or logistics, you absolutely must pay attention to Amazon.
In The Amazon Case we'll explain you why they are winning and how they are doing it.
Digital Transformation From Strategy To ImplementationScopernia
Creating a digital transformation strategy is one thing but how do you put the insights and plans into practice. This presentation deals with vision, strategy, roadmap, governance, leadership, channel hacking, start-up-thinking and many more issues.
Yuki is an innovative online platform for the future of accounting. In their effort to educate their industry they invited accountants to listen to Jo Caudron for a talk on how digital is transforming the services industry in general and accounting in particular.
Digital transformation AP hotel industry 21042017Scopernia
The Artesis Plantijn Hogeschool in Antwerp conducted research on how hotels are using social media. This is Jo Caudron's closing keynote on the impact of digital transformation on the travel industry.
Digital Transformation And The Future Of EmploymentScopernia
Digital is forcing companies to embrace new business models and technologies. Automation and AI are part of the possible solution. But what is the impact on employment? Will we lose our jobs? Can we prepare people to work in a Man-Machine-Collaborative environment?
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Enhancing Performance with Globus and the Science DMZGlobus
ESnet has led the way in helping national facilities—and many other institutions in the research community—configure Science DMZs and troubleshoot network issues to maximize data transfer performance. In this talk we will present a summary of approaches and tips for getting the most out of your network infrastructure using Globus Connect Server.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Elevating Tactical DDD Patterns Through Object Calisthenics
EBU Connect: Channel Branding in the Digital Age
1. Channel branding
in the digital age
EBUConnect, 24-25 April 2012, Copenhagen
jo@dearmedia.be
@jcaudron
zondag 29 april 12 1
2. • a digital consulting company
• founded in 2009 by Jo Caudron
• our mission is to help you finding a
new balance between the certainties
of your traditional business and the
opportunities of innovations in
(digital) media
• our scope is everything in the digital
space, with focus on social, mobile,
tablets, location, connected TV,
new radio, ...
• We work for large European clients
@jcaudron
zondag 29 april 12 2
3. Our Field of Activities
Mobile & Tablets
Online Media Social Media
Connected TV
Impact on traditional communication, media, business, ...
zondag 29 april 12 3
4. Our Services
Presentations,
Custom Social Media Social Media
Trainings &
Consulting FireStarter KickStarter
Workshops
Public and in-house A variety of consulting The proven A pragmatic, fast and
presentations, and advisory services, methodology to efficient way to
trainings or tailored to the specific thoroughly prepare kickstart social media
workshops. needs of our clients. any organization for strategy in your
social media: company.
Topics: Range: • strategy
• social media • strategy development Format: a limited set
• fixing the media development • concepts and of strategy and
• mobile and tablets • concept translation architecture concept workshops,
• entrepreneurship • RFP assistance and • processes and aimed at rapidly
vendor selection workflow orienting our clients.
• boardroom advice • team formation
• business case • trainings, coaching
development • tools, monitoring, ...
• change management
zondag 29 april 12 4
5. Available Now
www.MediaMorgen.com
@jcaudron
zondag 29 april 12 5
7. To get this started...
• Who is using? • Who is using?
- Twitter - an iPhone
- Facebook, Google+, ... - an Android
- LinkedIn, Plaxo - a Blackberry
- Email - a Nokia, Samsung, Sony
- LBS Ericsson, ...
- Augmented Reality - a tablet (iPad, Android, ...)
zondag 29 april 12 7
8. A short history of everything (in media)
Analogue Digital
Connected (internet) Social
Everything is getting mobile
And the mobile eco-system will go to the living room very soon ...
@jcaudron
zondag 29 april 12 8
10. zondag 29 april 12
Radio
@jcaudron
TV
Print
Billboards
From ...
DM
Social Media
Marketing & Communication
Sales
The sky is the limit...
Service & Support
HR
... to
IT
Social Business
PR & External Commun.
R&D & Enterprise 2.0
10
23. The end of traditional media?
?
@jcaudron
zondag 29 april 12 23
24. What might impact TV? Non-linear viewing!
How big is time shifted
viewing today?
• 2,5% (VRT)
• 20% (VTM telenovelas)-
30%
• 10% (RTL)
It IS growing.
How much loss of advertising
can commercial TV digest?
@jcaudron
zondag 29 april 12 24
28. “People have never watched so much TV as today”
“TV still works, definitely in times of crisis”
“People timeshift to watch more TV, it has
no impact on advertising”
@jcaudron
zondag 29 april 12 28
29. NYT, April 22, 2012
NBC -3% “ratings for people who watch shows
CBS -8% when they are first broadcast) have
ABC -21% declined for 14 straight quarters"
Fox -20%
“We are seeing the
cumulative effect of
nonlinear viewing.”
Jeff Gaspin
@jcaudron (former head of entertainment NBC)
zondag 29 april 12 29
30. This all impacts Channel Branding too
@jcaudron
zondag 29 april 12 30
31. What might impact TV? Direct OTT Distribution!
@jcaudron
zondag 29 april 12 31
34. What might impact TV? The People!
They don’t watch less TV.
But they are changing the very
nature of the DNA of (commercial)
TV.
They might even pay for TV, but
maybe not to you.
They might stay loyal to TV-brands,
(near) linear TV, ...
but if they run away from your
advertising, pay-TV, ... you still have
an issue.
zondag 29 april 12 34
35. How big should CHANGE be?
What will 15% ad erosion mean for the
business?
What will 15% of OTT viewing mean for the
business?
What if OTT and Second Screens are mainly
owned by Apple, Facebook, Netflix,
Zeebox ...?
The “inconvenient truth” is we simply don’t
know.
But just look at what 4° temperature increase
will do to our planet...
@jcaudron
zondag 29 april 12 35
36. How to respond in this new digital age?
zondag 29 april 12 36
37. The Second What is it?
Screen
TV enhancements
Top-down & Bottom-up
Branding & services (EPG, ...)
Targeted advertising & CRM
Social TV
TV-commerce
VOD & linear TV (will
it replace the STB?)
@jcaudron
zondag 29 april 12 37
38. The Second Who owns it?
Screen
The content owner?
The channel?
The media company?
The operator/distributor?
A new challenger?
@jcaudron
zondag 29 april 12 38
39. The Second Think about your role in
the development of
Screen second screen business
and branding
The channel?
@jcaudron
zondag 29 april 12 39
40. Customer Bypass?
OTT
Who do you want to be?
Media Value Chain Shortcutting?
@jcaudron
zondag 29 april 12 40
42. About strong media brands
Strong OTT
potential
Strong Media Brands Strong Digital Brands
Who’s best at building Media Communities?
What will be the Media Love Brands of tomorrow?
zondag 29 april 12 42
43. The new “social” paradigm
Content is no longer King
Connection just became
the new King
zondag 29 april 12 43
44. The new “social” paradigm
Yes, media are connecting.
But who’s community is
this anyway? Connection just became
the new King
zondag 29 april 12 44
45. Interaction
zondag 29 april 12
High
Medium
Low
8 Viral
Marketing
Direct
Email
Marketing
Marketing
POS
Traffic
Traditional
Above Media
2 weeks
Social
Campaigns
Online media
Campaigns
PR
Activation
Campaigns
Conversion
2 months
offline
Duration
Social
harvesting
Social Websites
Websites
2 years
Social
seeding
Your Destination
(info, fun, engagement, loyalty)
Conversion
online
45
46. Interaction
zondag 29 april 12
High
Medium
Low
8 Viral
Marketing
Direct
Email
Marketing
Marketing
POS
Traffic
Traditional
Above Media
2 weeks
Social
Campaigns
Online media
Campaigns
PR
Activation
Campaigns
Conversion
2 months
offline
Duration
Social
harvesting
Social Websites
Websites
2 years
Social
seeding
Your Destination
(info, fun, engagement, loyalty)
Conversion
online
46
47. Interaction
zondag 29 april 12
High
Medium
Low
8 Viral
Marketing
Direct
Email
Marketing
Marketing
POS
Traffic
Traditional
Above Media
2 weeks
PR
Social
Campaigns
Online media
Campaigns
Activation
Campaigns
Conversion
2 months
offline
Duration
Social
harvesting
Social Websites
Websites
2 years
Social
seeding
Your Destination
(info, fun, engagement, loyalty)
Conversion
online
“Masters Of Community”
?
(local)
relationships
between media
brands and media
customers
47
48. Interaction
zondag 29 april 12
High
Medium
Low
8 Viral
Marketing
Direct
Email
Marketing
Marketing
POS
Traffic
Traditional
Above Media
2 weeks
Social
Campaigns
Online media
Campaigns
PR
Activation
Campaigns
Conversion
2 months
offline
Duration
Social
harvesting
Social Websites
Websites
2 years
Social
seeding
Your Destination
(info, fun, engagement, loyalty)
Conversion
online
In the future,
owning the
community
around a show
will be equally
important to
owning the
(broadcasts)
rights for the
show.
48
49. Interaction
zondag 29 april 12
High
Medium
Low
8 Viral
Marketing
POS
Email
Marketing
Direct
Marketing
Traffic
Traditional
Above Media
2 weeks
Social
Campaigns
Online media
Campaigns
PR
Activation
Campaigns
Conversion
2 months
offline
Duration
Social
harvesting
Social Websites
Websites
2 years
Social
seeding
Your Destination
(info, fun, engagement, loyalty)
Conversion
online
Media online need to be more
than a website.
They need to be media
communities, powered by a
rich collection of “social
objects” (the brand, the news,
people, stories, ...)
The ultimate goal should be to
build a named and long-term
relationship with each
individual media user.
Media companies should use
the big social networks, not
the other way around.
MEDIA NEED TO OWN
THEIR OWN
COMMUNITY
49
50. Interaction
zondag 29 april 12
High
Medium
Low
8 Viral
Marketing
Direct
Email
Marketing
Marketing
POS
Traffic
Traditional
Above Media
2 weeks
Social
Campaigns
Online media
Campaigns
PR
Activation
Campaigns
Conversion
2 months
offline
Duration
Social
harvesting
Social Websites
Websites
2 years
Social
seeding
Your Destination
(info, fun, engagement, loyalty)
Conversion
online
In the future,
owning the
community
around a show
will be equally
important to
owning the
(broadcasts)
rights for the
show.
50
52. TV
Tr
New
ad
al
iti an
ci
TV Mix
on d
Near Linear
So
Linear
al T
br T
• Live • Now +/-3H
O
B
oa
• Traditional model • Hybrid model:
ST
dc
• IRL ad skipping (toilet, selectively loyal to
Vi and
d
channel
as
fridge, ...)
an
a
• Channel zapping • Full ad skipping (DVR)
t
Se oth
TV
• Live interaction on TV, & FFWD
co er
SMS, 2nd screen • Channel shifting
a
nd de
• • Shifted interaction
vi
Advertising
• Pay-TV (apps follow the show)
Sc vic
How to brand via 2nd screen
re es
• Advertising
a media
en
• Pay-TV
channel in
s
• Pay-for-service
this new
landscape? Up-sell
On Demand
Pre-run Starting from channel-logic: Selective, high value, expensive, premium, paid
Where do you
want to be? Re-run Starting from channel-logic: High convenience, mainstream, premium, free/paid, advertising
Do you want
to lead or Catalogue Premium: series, movies, ... NOT necessarily linked to existing channels, paid
Long-tail: archive, wide offering, niche offering, both linked and not lined to existing channels, paid
follow?
n zondag 29 april 12 52