Digital transformation is happening across many industries. Three common misunderstandings about digital transformation are that it is only about technology, only about product innovation, or the same as digitization. A plan for digital transformation should scan innovations, determine impact, create a vision, build a roadmap, install leadership, and design the organization. The future will bring more changes like augmented reality, artificial intelligence, and self-driving vehicles that will disrupt many industries.

1. Stanwick
geert.martens@duvalunion.com
DIGITAL TRANSFORMATION
June 2017

2. 2

3. 3
Expect a smack in the face…
Digital Disruption is real

4. 4
1995+
Music
Photography
Video Rental
2005+
Print Media
TV
Travel
HR
2015+
Retail
Healthcare
Automotive
Education
Telco
Food
FMCG
Banking/Insurance
2025
All Safe havens
will be subject
to digital
disruption

5. 5
You can learn
how to surf
You cannot stop the waves

6. Sold in
50+
countries!

7. 7
Survey

8. 8
It is gonna be
A rideBU MP Y
These digital hyper times will lead to unprecedented innovation, but…

9. DIGITAL TRANSFORMATION
CUSTOMER EXPERIENCE
9
OPERATIONAL EXCELLENCE

10. 31 2
10
Three common misunderstandings about digital transformation

11. 31 2
10
Three common misunderstandings about digital transformation
It is about
technology

12. 31 2
10
Three common misunderstandings about digital transformation
It is about
technology
It is about
product innovation

13. 31 2
10
Three common misunderstandings about digital transformation
It is about
technology
It is about
product innovation
It is the same as
digitization

14. 11
F R O M DIGITIZATION
T O TRANSFORMATION

15. 12
F R O M DIGITIZATION

16. 13
F R O M DIGITIZATION
T O TRANSFORMATION

17. Digital Disruption is a story of…
14
%

18. This is NOT our story
15
YOU THEM
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!

19. This IS our story
16
YOU
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!
THEM
But your
app sucks
I want
experience
Uhh..ok
Hey this
solves my
problem!
I don’t want to
wait a week
NEW

20. The Tipping Point
17
YOU THEM

21. 18

22. Are you
Scared or
Inspired?

23. Don’t worry,
we’ve got a PLAN

24. A PLAN FOR TRANSFORMATION
SCAN
INNOVATIONS
DETERMINE
IMPACT
CREATE
VISION
BUILD
ROADMAP
INSTALL
LEADERSHIP
DESIGN
ORGANIZATION

25. 22
Slicing the
Elephant
creates Insight

26. 23
The Glass House
The relationship between the organization and the
outside world is changing: extreme transparency,
humanization

27. 24

28. 25

29. 26

30. 27

31. 28
Estimated
77 mio EUR
Paid
280 mio EUR

32. 29
Estimated
118 mio EUR
Paid
437 mio EUR

33. 30
Elegant is a Belgian green
energy supplier, delivering to
households at wholesale prices.
No anonymous customer
service, every Elegant customer
has its personal account

34. 31

35. 32
Tesla’s Hyperloop - From LA to SF in
35 minutes.
Musk’s open source approach makes
it easier to create new product
innovations faster and cheaper.

36. 33

37. The Glass House
The Package
The Frog
The GatekeeperThe Traveller
The Participant
The Cyborg
THE WHEEL
OF CHANGE
34

38. The Package
35
The evolution of unbundling and rebundling and
how this changes your products, services and go-to-
market.

39. 36
Angry Birds
Twitter,
Facebook
Newspaper
Website
CNN
online / app
Blogs
Vertical sites and
specialties portals
Yelo App
Apple TV
Spotify
Sporza.be
LinkedIn,
Monster, ...
eBay
Pinterest,
blogs
Weather Pro (iPhone)
Traffic: Waze
YouTube
Twitter,
Facebook
RSS
Breaking
news
In-depth
analysis
Services
Weather
Classifieds
Jobs
Sports
TV
Fun
Specials
Discovery
Culture
Trends &
Lifestyle

40. @jcaudron

41. 38

42. 39

43. 40

44. 41
The car insurance industry could shrink
to 40% of its current size by 2040
Self-driving cars could cut 90% of all
accidents in the United States

45. 42
It’s just not evenly
distributed
The future is already here

46. 43

47. The Frog
44
The position in the value chain is
challenged. You can bypass, or be
bypassed. Key words: bypassing,
virtualization
The Gatekeeper
Opinion making is challenged.
New players can dominate the
attention of people. Key words:
trust, convenience

48. 45

49. 46

50. 47

51. 48
Thursday, March 9, 2017 at 5:26:19 PM Central European Standard Time
nkomende shows in de buurt van Zoutleeuw: Coldplay, Ed Sheeran en meer
te:
Tuesday, 7 March 2017 at 16:18:11 Central European Standard Time
From: SpoEfy
To:
geert@idmartens.be
Aankomende concerten van je favoriete
artiesten, bij jou in de buurt.
Coldplaywo, jun 21
Stade Roi Baudouin / Koning
Boudewijn Stadion
Thursday, March 9, 2017 at 5:27:24 PM Central European Standard Time
ciaal voor jou van Ed Sheeran
te:
Thursday, 9 March 2017 at 10:03:26 Central European Standard Time
From: SpoBfy
To:
geert@idmartens.be
Bedanktdatjefanbent!
Om de release van ÷ op Spotify te vieren, is er nu een
gloednieuw t-shirt van Ed Sheeran, exclusief beschikbaar voor
zijn grootste fans op Spotify.
Het t-shirt is beschikbaar in dames- en herenmaten in twee
kleuren en heeft exclusief artwork en de albumcover van zijn
laatste meesterwerk.
T-SHIRT KOPEN
Concert deals Merchandising

52. 49
Sensor-based ‘passive’ buying expected to
make up 15% of all purchases in 2020
http://venturebeat.com/2015/11/12/sensor-based-passive-buying-expected-to-make-up-15-of-all-purchases-in-2020/

53. Samsung’s new
fridge has a built-in
grocery store
http://thenextweb.com/gadgets/2016/01/05/samsungs-new-fridge-has-a-built-in-grocery-store

54. 51

55. 52

56. 54

57. The Glass House
The Package
The Frog
The GatekeeperThe Traveller
The Participant
The Cyborg
THE WHEEL
OF CHANGE
55

58. The Traveller
56
Primary location and place of consumption are
changing. There is a need to merge offline and online:
instant gratification, contextual awareness

59. ACCESS OVER
OWNERSHIP

60. ACCESS OVER
OWNERSHIP

61. 59

62. 60

63. The Participant
61
Consumers are uniting. The power of the crowd can
be good or bad for your organization: sharing
economy, community and collaboration

64. 62
B2C B2B C2C

65. 63

66. @jcaudron
64

67. 65

68. The Cyborg
66
Technology keeps progressing. We are only at the
beginning of the digital revolution: virtual & augmented
reality, internet of things, artificial/augmented intelligence

69. 67

70. 68
Augmented Reality will take the
industrial workfloor next level

71. 69

72. 70
Self-driving Uber truck moves
self-driving Uber taxis to new destination

73. 71

74. 72

75. 73

76. 74

77. The Glass House
The Package
The Frog
The GatekeeperThe Traveller
The Participant
The Cyborg
THE WHEEL
OF CHANGE
75
1
2
3
45
6
7

78. A PLAN FOR TRANSFORMATION
SCAN
INNOVATIONS
DETERMINE
IMPACT
CREATE
VISION
BUILD
ROADMAP
INSTALL
LEADERSHIP
DESIGN
ORGANIZATION

79. A PLAN FOR TRANSFORMATION
SCAN
INNOVATIONS
DETERMINE
IMPACT
CREATE
VISION
BUILD
ROADMAP
INSTALL
LEADERSHIP
DESIGN
ORGANIZATION

80. 78

81. 79
"GIVE PEOPLE SLIGHTLY
MORE TRUST, FREEDOM,
AND AUTHORITY THAN
YOU ARE COMFORTABLE
GIVING THEM. IF YOU’RE
NOT NERVOUS, YOU
HAVEN’T GIVEN THEM
ENOUGH."
- LASZLO BOCK, GOOGLE
VP OF PEOPLE OPERATIONS

82. A PLAN FOR TRANSFORMATION
SCAN
INNOVATIONS
DETERMINE
IMPACT
CREATE
VISION
BUILD
ROADMAP
INSTALL
LEADERSHIP
DESIGN
ORGANIZATION

83. 81
I
D
E
A
S
S
C
A
L
E

84. 81
I
D
E
A
S
Interfaces
Dashboards
Experimentation
Autonomy
Social
S
C
A
L
E

85. 81
I
D
E
A
S
Interfaces
Dashboards
Experimentation
Autonomy
Social
Staff on demand
Community&crowd
Algorithms
Leveraged assets
Engagement
S
C
A
L
E

86. 82
I
D
E
A
S
Interfaces
Dashboards
Experimentation
Autonomy
Social
5 building blocks to
transform your internal
organization
ExOs are non-political, more human organizations
that embrace the power of digital technologies

87. S
C
A
L
E
Staff on demand
Community&crowd
Algorithms
Leveraged assets
Engagement
83
5 building blocks to
transform your external
organization
ExOs do not focus on ownership, but on access to resources.
Collaboration is driven by motivation, mutual respect and shared
benefits. Because you want to, not because you have to.

88. 84
From an outdated
MOTHERSHIP

89. 85
From an outdated
Mothership
TO A modern
F L E E T

90. 86
Expect a smack in the face…
Digital Disruption is real

91. 87
It is gonna be
A rideBU MP Y
These digital hyper times will lead to unprecedented innovation, but…

92. DIGITAL TRANSFORMATION
CUSTOMER EXPERIENCE
88
OPERATIONAL EXCELLENCE

93. 31 2
89
Three lessons learned about digital transformation
It is about solving
customer problems
Innovation >
product
Digitization +
transformation

94. Don’t worry,
we’ve got a PLAN

95. A PLAN FOR TRANSFORMATION
SCAN
INNOVATIONS
DETERMINE
IMPACT
CREATE
VISION
BUILD
ROADMAP
INSTALL
LEADERSHIP
DESIGN
ORGANIZATION

96. The Glass House
The Package
The Frog
The GatekeeperThe Traveller
The Participant
The Cyborg
THE WHEEL
OF CHANGE
Transparency
Closeness
Responsiveness
Speed / Agility
Authenticity
Accountability
Bi-directional
Humanization
From monolithic to atomic
Small & Simple
APPification
Long Tail
Personalized
Real-Time
Utility / Usability
Value for Money
Agile/Cloud/SaaS
By-passing
Virtualization (services, products,
support, distribution, ...)
Distortion of the value chain
Gatekeeper meets the Second Gatekeeper (the power
of social media)
Fragmentation of (communication) touchpoints
Recommendations
Ambassadorship
Mobile technology
Location / Local
Always on / Instant gratification
Decreased mobility (for society)
De-centralized / NWOW
“Good is good enough”
Small Data
Community
Gamification
Co-creation / Collaboration
The power of the crowd
Empowered Self
(Self-)service
Quantified Self
Wearable Computing
Internet of Things
Big Data
Open Data
Monitoring
Even Smaller

97. 93
I
D
E
A
S
Interfaces
Dashboards
Experimentation
Autonomy
Social
Staff on demand
Community&crowd
Algorithms
Leveraged assets
Engagement
S
C
A
L
E

98. 94
You can learn
how to surf
You cannot stop the waves

99. 95
geert.martens@duvalunion.com@geert_martens+32 477 365 166
Thank you!