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Enterprise 2.0
     SUMMIT
     Setting the Path to an Open and Agile Enterprise
     October 26 – 28, 2010, Le Méridien Parkhotel, Frankfurt, Germany


     Keynotes                               Selected Speakers                     Selected Best Practices
                                            •   Jenny Ambrozek, USA               •   Bayer
                Richard Collin
                                            •   Oscar Berg, Sweden                •   Bertelsmann
                Enterprise 2.0 Institute,
                                            •   David Demetrius, Belgium          •   BMW
                Grenoble Ecole de
                                            •   Bertrand Duperrin, France         •   Hewlett-Packard
                Management, France
                                            •   Anu Elmer, Switzerland            •   Lufthansa
                                            •   Mark Masterson, Germany           •   Océ
                                            •   Prof. Joachim Niemeier, Germany   •   Renault
                Lee Bryant                  •   Emanuele Quintarelli, Italy       •   Société Générale
                Headshift,                  •   Dr. Frank Schoenefeld, Germany    •   Swiss Re
                Great Britain               •   Luis Suarez, Spain                •   The Boston Consulting Group
                                            •   Dr. Alexander Stocker, Austria    •   T-Systems International


                JP Rangaswami
                British Telecom,
                Great Britain
                                                Practice Workshops
                                                • Social Messaging & Micro Sharing
                                                • Social Networking Culture
                Rolf Schmidt-Holtz
                SONY, USA




     www.e20summit.com
Initiative                  Gold Sponsor                Silver Sponsors                           Organizer


             ECM                                                                                  KongressMedia
             WORLD                                                                                Driving Business Innovation
Workshop Day October 26, 2010

Enterprise 2.0                                                        Workshop 1

SUMMIT                                                                From Social Messaging to Social Sharing

Setting the Path to an Open and
Agile Enterprise                                                                 Joachim Lindner, Senior Analyst,
                                                                                 N:Sight Research GmbH, Germany
October 26 – 28, 2010
Le Méridien Parkhotel, Frankfurt, Germany                             In our knowledge-based society, employees have to be able to find
                                                                      the information they need quickly and to share it easily. Is Social
New ways of sharing information, acquiring knowledge and colla-       Messaging the compelling solution it appears to be? The workshop
borating using social software platforms have now been introduced     discusses the most relevant scenarios and gives participants a
in many enterprises.                                                  comprehensive overview of available tools and technologies.

At the Enterprise 2.0 SUMMIT, experts and practitioners from          10:00 Welcome and Introduction
Germany and around Europe provide valuable insights into such         10:15 Social Messaging – Definition and Basic Functions
projects. They show how Enterprise 2.0 initiatives support            10:45 The Potential of Social Messaging
organizational change, question traditional structures and workflow
                                                                      11:15 Coffee break
processes, and above all require new approaches for their
introduction and adoption.                                            11:30 Application Scenarios and Concepts
                                                                      12:15 Communal lunch
“Setting the Path to an Open and Agile Enterprise” is the theme       13:45 Social Messaging and its Technological Concepts
of this year’s Enterprise 2.0 SUMMIT with a focus on the              15:30 Coffee break
implementation, optimization and performance measurement of
Enterprise 2.0 from different points of view.                         16:00 Introduction Methods – Brainstorming
                                                                            and Discussion
International experts and best practices                              17:30 Workshop End

Participants can pick and choose between two parallel panels                                                           The seminar is in English
throughout the conference. In the first panel “Enterprise 2.0
Challenges”, acknowledged international experts present their
Enterprise 2.0 concepts, initiatives and strategies.

In the panel “Enterprise 2.0 Best Practices”, company represen-       Workshop 2
tatives from across Europe discuss their personal experiences.        Social Networking Culture - Made Simple
The focus is on the pitfalls and success factors of different
Enterprise 2.0 application scenarios.

Social media channels of the conference                                          Jenny Ambrozek, Founder and Lead Consultant,
Posterous http://e20summit.posterous.com                                         SageNet LLC, USA
Blog http://blog.enterprise2open.com
Facebook www.facebook.com/e20summit
XING www.xing.com/net/enterprise20
Twitter www.twitter.com/enterprise20                                             Mark Masterson, Innovation Lead,
LinkedIn Group Enterprise 2.0 SUMMIT                                             CSC Computer Science Corporation

                                                                      Join Jenny Ambrozek to consider “organizations as networks” and
                                                                      understand how a knowledge of social network analysis can increase
                                                                      the success of collaboration initiatives. Hear also Mark Masterson’s
Media Partner
                                                                      success story of implementing organizational network analysis at
                                                                      CSC. By applying social network exercises to their own projects,
                                                                      workshop attendees will learn how to promote open, participatory
                                                                      and relational cultures essential for delivering value in a networked
                3.0                                                   world.
 i
                                                                      10:00 Welcome and Introduction
                                                                      10:15 Enterprise 2.0 Impact on Organizations –
Conference Partner
                                                                            The Culture Challenge
                                                                      10:45 Mark Masterson: The Case for a Network Mindset
                                                                      11:15 Coffee break
                                                                      11:30 Thinking Networks – Personal Network Drawing Exercise
                                                                      12:15 Communal lunch
                                                                      13:45 Applying Network Mapping to Participants’
                                                                            Enterprise 2.0 Projects
                                                                      15:30 Coffee break
The latest Information on the congress, speakers and                  16:00 Enterprise 2.0 Organizational Readiness Check List
topics can be found at                                                      and Next Steps

www.e20summit.com                                                     17:30 Workshop End
                                                                                                                       The seminar is in English
1st September 2009 Programmuebersicht / Konferenztag
 16.Conference Day October 27, 2010 Program Outline 1

09:15 Welcome and Introducation

09:30 Keynote: Manager 2.0 – Key Elements of Leadership Concepts in an Enterprise 2.0
      How do new methods of collaboration affect business management? What leadership principles are most effective in a world where
      knowledge no longer legitimizes power? The opening plenary session deals with these questions.
      • Richard Collin, Professor & Director Enterprise 2.0 Institute, Grenoble Ecole de Management
      • Rolf Schmidt-Holtz, CEO, SONY Music Entertainment
      • Moderation: Willms Buhse, DoubleYUU

10:30   Coffee Break

Enterprise 2.0 Challenges                                                  Enterprise 2.0 Practices
11:00 Managing the Change towards Enterprise 2.0                            11:00 Best Practices for Improving Internal Communications
      What are the biggest challenges for companies on their way                  How can internal communications be supported and improved
      to an Enterprise 2.0? The session discusses the results of two              by social software? Case studies from Océ and The Boston
      research reports from France and Germany.                                   Consulting Group share their experiences.
      • Cécile Demailly, Early Strategies                                         • Samuel Driessen, Océ
      • Prof. Dr. Thorsten Petry, Wiesbaden Business School                       • Kornelia Kis, The Boston Consulting Group
      • Moderation: Jenny Ambrozek, SageNet                                       • Moderation: Prof. Dr. Joachim Niemeier,
                                                                                    Universität Stuttgart


11:55 Driving Enterprise 2.0 Maturity                                       11:55 Best Practices for Enhancing the Information Flow
      What are the most likely scenarios and stages of maturity                   How can you encourage informal information flow within your
      for Enterprise 2.0? This panel discusses the evolution of                   corporation to support your business objectives?
      Enterprise 2.0 within corporations.                                         Two project leads discuss their lessons learned.
      • Discussion: Prof. Dr. Joachim Niemeier,                                   • Dietmar Zipfel, T-Systems International
        University of Stuttgart                                                   • Dieter Zirnig, Hewlett-Packard
        JP Rangaswami, British Telecom                                            • Moderation: Joachim Lindner, N:Sight Research
        Dr. Frank Schoenefeld, T-Systems MMS
      • Moderation: David Demetrius, Fyronic

12:45 Communal Lunch                                                        12:45 Communal Lunch

14:00 Overcoming Cultural Boundaries                                        14:00 Best Practices for Fostering Knowledge Sharing
      What challenges face pan-European corporations in sharing                   How can you strengthen information transfer and knowledge
      knowledge collaboration? How do we overcome cultural                        sharing via social networking? A case by Renault, discuss
      boundaries?                                                                 successful approaches to knowledge management.
      • Bertrand Duperrin, NextModernity                                          • Juliette Girard, Renault
      • Discussion: Emanuele Quintarelli, OpenKnowledge                           • Moderation: Dr. Richard Heigl, Hallo Welt!
        Ellen Trude, Bayer Business Services
      • Moderation: Mark Masterson, CSC

14:55 Avoiding Enterprise 2.0 Pitfalls                                      14:55 Best Practices for Enriching Knowledge Retention
      How do corporations cope with the pitfalls of new forms of                  How can social software enhance knowledge retention?
      collaboration, e.g. information overload, loss of focus, ineffi-            Bertelsmann gives insights into the lessons they have learned.
      ciencies? We discuss new challenges and mitigation strategies.              • Tom Goschuetz, Bertelsmann
      • Dr. Frank Schoenefeld, T-Systems MMS                                      • Moderation: Simon Dueckert, Cogneon
      • Discussion: Prof. Dr. Joachim Niemeier,
        University of Stuttgart
        Luis Suarez, IBM
      • Moderation: Lee Bryant, Headshift

15:45 Coffee Break                                                          15:45 Coffee Break

16:15 Exploring the Adoption Archetypes                                     16:15 Best Practices for Strengthening Collaboration
      What are the archetypes for the adoption of Enterprise 2.0                  How can you improve collaboration within the corporation
      initiatives? The presentations provides insights into different             with the help of social networking? Two case studies
      approaches, followed by a discussion.                                       show improvements on adhoc collaboration.
      • Dr. Alexander Richter, CSCM                                               • Anu Elmer, Swiss Re
      • Dr. Alexander Stocker, Joanneum Research                                  • Moderation: Bertrand Duperrin, NextModernity
      • Luis Suarez, IBM
      • Discussion: Lee Bryant, Headshift
      • Moderation: Prof. Dr. Joachim Niemeier,
        University of Stuttgart


17:10 Defining the Business Case for Enterprise 2.0                         17:10 Best Practices for Improving Talent and Skill Management
      What are the relevant measurement criteria to justify the                   How do talent and skill management practices change with the
      business case for Enterprise 2.0 initiatives?                               emerging social software? Two case studies show you how.
      • Julien Le Nestour*, Schlumberger                                          • Franck La Pinta, Société Générale
      • Discussion: David Demetrius, Fyronic                                      • Discussion: Ellen Trude, Bayer Business Services
        Markus Poll-Stachelscheid, Bayer CropScience                              • Moderation: Bjoern Negelmann, N:Sight Research
      • Moderation: Emanuele Quintarelli, OpenKnowledge




18:00 End of 1st Conference Day
2nd Conference Day October 28, 2010 Program Outline

Enterprise 2.0 Challenges                                                      Enterprise 2.0 Practices
09:15 Managing the Participation for Enterprise 2.0                            09:15 Best Practices for Regaining Business Agility
      Is it possible to incentivize and govern Enterprise 2.0                        How can we increase the business agility of corporations with
      participation? The panel discusses community management                        social software? Examples by BASF and Lufthansa present
      concepts.                                                                      improvements on business processes.
      • Anthony Poncier, USEO                                                        • Dr. Chee Chin Liew, BASF
      • Discussion: Mark Masterson, CSC                                              • Tobias Kunz*, Lufthansa
         Jamil Ouaj, Deutsche Bank                                                   • Moderation: David Demetrius, Fyronic
      • Moderation: Bjoern Negelmann, N:Sight Research

10:10 Governing Enterprise 2.0 Risks                                           10:10 Best Practices for Enforcing Business Innovation
      How do we minimize the downsides Enterprise 2.0                                How can we enhance business innovation processes with
      transparency can bring to corporations - without hindering                     social software? The panel discusses different social
      adoption and the upside effects? The panel discusses security                  approaches to enforce business innovation, e. g. by BMW.
      and non-disclosure aspects of E 2.0                                            • Stephan Oertelt, BMW
      • Oscar Berg, Acando                                                           • Moderation: Bjoern Negelmann, N:Sight Research
      • Discussion: Dr. Frank Schoenefeld, T-Systems MMS
      • Moderation: Prof. Dr. Joachim Niemeier,
        University of Stuttgart

11:00 Coffee Break

11:30 Keynote: Challenges of the Organizational Setup of the Enterprise 2.0
      What are the organizational building blocks for Enterprise 2.0? The panel discusses different experiences with new organization structures.
      • JP Rangaswami, British Telecom
      • Discussion: Franck La Pinta, Société Générale
      • Moderation: Prof. Dr. Joachim Niemeier, University of Stuttgart

12:30 Communal Lunch

14:00 Open Space Workshop
      Working teams discuss the topic: Setting the Path to an Open and Agile Enterprise
      In the Open Space Workshop, questions, problems and success factors for the transformation and development of a corporation towards
      Enterprise 2.0 are discussed. The workshop focuses on the different questions and hot topics of the conference participants.

15:00 Coffee Break

15:30 Open Space Workshop
      Presentation of the working teams’ results for the topic: Setting the Path to an Open and AgileEnterprise

16:30 Keynote: An Holistic Approach to Enabling the Collaborative Enterprise
      What new possibilities does social software present for a holistic analysis of corporations? This and other questions around the so called
      Social Business Design are covered in this keynote and discussion.
      • Lee Bryant, Founder & Director, Headshift
      • Moderation: Bjoern Negelmann, N:Sight Research

17:30 End of the Enterprise 2.0 SUMMIT 2010 and Get Together
                                                                                                                            The conference language is English.
                                                                                                              *Speaker requested. Program is subject to change.



                                                                                                                                             ECM
                                                                                                                                             WORLD
Jenny Ambrozek      Oscar Berg        Lee Bryant          Richard Collin




Cécile Demailly     David Demetrius   Samuel Driessen     Simon Dueckert
                                                                              Speakers
                                                                              Jenny Ambrozek, Participation Architect & Founder, SageNet LLC, USA
                                                                              Oscar Berg, Senior Management Consultant, Acando, Sweden
                                                                              Lee Bryant, Founder and Director, Headshift Ltd., Great Britain
                                                                              Dr. Willms Buhse, Enterprise 2.0 Expert & Founder, DoubleYUU, Germany
                                                                              Richard Collin, Professor & Director Enterprise 2.0 Institute, Grenoble
                                                                              Ecole de Management, France
                                                                              Cécile Demailly, Founder & Executive Consultant, Early Strategies, France
Bertrand Duperrin   Anu Elmer         Thomas Geyer        Juliette Girard
                                                                              David Demetrius, Partner, Fyronic, Belgium
                                                                              Samuel Driessen, Information Architect, Océ, Netherlands
                                                                              Simon Dueckert, CEO, Cogneon GmbH, Germany
                                                                              Bertrand Duperrin, Management & Enterprise 2.0 Consultant,
                                                                              NextModernity, France
                                                                              Anu Elmer, Vice President Communications, Swiss Reinsurance Company,
                                                                              Switzerland
                                                                              Thomas Geyer, Founder & CEO, SKYTEC AG, Germany
Tom Goschuetz       Richard Heigl     Kornelia Kis        Tobias Kunz
                                                                              Juliette Girard, Web 2.0 Program Manager, Renault, France
                                                                              Mertxe Gordillo*, Community Manager, Ibermática S. A., Spain
                                                                              Tom Goschuetz, Chief Technology Officer Corporate Center,
                                                                              Bertelsmann AG, Germany
                                                                              Dr. Richard Heigl, Managing Director, Hallo Welt! –
                                                                              Medienwerkstatt GmbH, Germany
                                                                              Kornelia Kis, Marketing Specialist, The Boston Consulting Group, Austria
                                                                              Tobias Kunz*, Information Management, Deutsche Lufthansa AG, Germany
Joachim Lindner     Mark Masterson    Joachim Niemeier    Stephan Oertelt
                                                                              Dr. Chee Chin Liew, Project & Community Manager, BASF SE
                                                                              Joachim Lindner, Senior Analyst, N:Sight Research GmbH, Germany
                                                                              Mark Masterson, Innovation Lead, CSC Computer Science Corporation,
                                                                              Germany
                                                                              Björn Negelmann, CEO, N:Sight Research GmbH, Germany
                                                                              Julien Le Nestour*, IT Innovation Manager, Schlumberger, France
                                                                              Prof. Dr. Joachim Niemeier, Executive Consultant and Honorary Professor,
                                                                              University of Stuttgart, Germany
Jamil Ouaj          Franck La Pinta   Thorsten Petry      Markus Poll-        Stephan Oertelt, Innovation Manager, BMW Group, Germany
                                                          Stachelscheid
                                                                              Jamil Ouaj, Communications Manager, Deutsche Bank AG, Germany
                                                                              Prof. Dr. Thorsten Petry, Professor for Organization & HRM, Wiesbaden
                                                                              Business School, Germany
                                                                              Franck La Pinta, Employer Brand Marketing Manager, Société Générale,
                                                                              France
                                                                              Markus Poll-Stachelscheid, Head of Web Strategy & Communications
                                                                              Services, Bayer CropScience AG, Germany
Anthony Poncier     Emanuele          JP Rangaswami       Alexander Richter   Anthony Poncier, Director Consultant, USEO, France
                    Quintarelli
                                                                              Emanuele Quintarelli, Partner and Enterprise 2.0 Strategist,
                                                                              OpenKnowledge SRL, Italy
                                                                              JP Rangaswami, BT British Telecom, Chief Scientist, Great Britain
                                                                              Dr. Alexander Richter, Research Associate, Cooperation Systems Center
                                                                              Munich (CSCM), Germany
                                                                              Rolf Schmidt-Holtz, CEO, SONY Music Entertainment, USA
                                                                              Dr. Frank Schoenefeld, Chief Technology Officer, T-Systems Multimedia
Rolf Schmidt-       Frank             Alexander Stocker   Luis Suarez         Solutions GmbH, Germany
Holtz               Schoenefeld
                                                                              Dr. Alexander Stocker, Project Manager & Business Developer, Joanneum
                                                                              Research Forschungsgesellschaft mbH, Austria
                                                                              Luis Suarez, Social Computing Evangelist, IBM Software Group, Spain
                                                                              Ellen Trude, Training Consultant, Bayer Business Services GmbH, Germany
                                                                              Dietmar Zipfel, Project Manager Enterprise 2.0,
                                                                              T-Systems International GmbH, Germany
                                                                              Dieter Zirnig, Manager Worldwide Digital Strategy, Hewlett-Packard GmbH,
Ellen Trude         Dietmar Zipfel    Dieter Zirnig                           Austria
Date                                                                                      Conference Fee
Enterprise 2.0 SUMMIT                                                                     Enterprise 2.0 SUMMIT
October 26, 10:00 - 17:30   Workshop Day
October 27, 09:15 - 18:00   1st Conference Day                                                                                until Oct 8        until Oct 19      from Oct 20
October 28, 09:15 - 17:30   2nd Conference Day
The seminars and conference are held in English.                                          Conference Pass, Oct 27-28          € 890,-            € 990,-            € 1.090,-

                                                                                          Workshop Day Pass, Oct 26           € 590,-            € 690,-            €    790,-
Venue                                                                                     Full Conference Pass +              € 1.090,-          € 1.190,-          € 1.290,-
                                                                                          Workshop Day Pass,
Le Méridien Parkhotel,                                                                    Oct 26-28
Wiesenhuettenplatz 28-38, 60329 Frankfurt a. M.
Tel: + 49 69 2697 884, www.lemeridienparkhotelfrankfurt.com                               Conference Day Pass +               € 890,-            € 990,-            € 1.090,-
                                                                                          Workshop Day Pass
We have reserved a limited number of rooms at special rates (159 € per night
incl. breakfast) for conference participants. The rooms can be called up using
the code "Kongress Media" at the Hotel Le Méridien (tel. +49 69 2697 0).                  Conference Day Pass,                € 590,-            € 690,-            €     790,-
For alternative accommodation see our website at www.e20summit.com/                       Oct 27 OR 28
location.html                                                                                                                         All prices are subject to MwSt (German VAT)



Included Services                                                                         Contact
Workshop                                    Conference                                    If you have any questions regarding the Enterprise 2.0 SUMMIT,
• Admission to one of                       • Admission to conference                     please do not hesitate to contact Alfred Dietl and Robert Widl.
   the workshops                            • Access to the online                        Telephone +49 89 523 503 58 or e-mail service@kongressmedia.de
• Printed workshop materials                  download area of the
• Access to the online download               conference incl.
   area of the workshop                       documentation
• Drinks, lunch & coffee breaks             • Drinks, lunch & coffee break
                                                                                          www.e20summit.com


Note: Vendor overview „Social Messaging Systems”
Social messaging (also called microblogging or microsharing) enables
users to exchange information quickly and easily. Within the enterprise,
social messaging presents an efficient network for employees, business
partners or even customers. N:Sight Research examines in their up-to-
date vendor overview different social messaging systems and technolo-
gical concepts. Thus, N:Sight offers corporations detailed information on
leading vendors for choosing the perfect social messaging solution.



Analyzed social messaging solutions
Blogtronix Enterprise, BlueKiwi, Communote, ESME (Enterprise Social
Messaging Experiment), Flowr, Heart of Co., Jive 4.5, Just Connect, Lotus                 For conference participants, the vendor overview is available at the
Connections, OpenMicroBlogger, Socialcast®, Socialtext, Socialwok,                        special price of € 390,- (price for non-conference participants:
Yammer, YoolinkPro                                                                        € 590,- ). You can order the paper online at www.n-sight.de . Please
                                                                                          refer to your conference participation in order to be granted the price
                                                                                                                                                                                    09/10




                                                                                          reduction.




©ECM WORLD is
a trademark of                        ECM
                                                                      © Kongress Media GmbH • Knorrstraße 85 • D-80807 Munich
                                                                      Germany • Telefon +49 89 2000 1463 • Telefax +49 89 2000 1464     KongressMedia
Kongress Media GmbH                   WORLD                           info@kongressmedia.de • www.kongressmedia.de                      Driving Business Innovation

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Enterprise 2.0 SUMMIT Conference Flyer

  • 1. Enterprise 2.0 SUMMIT Setting the Path to an Open and Agile Enterprise October 26 – 28, 2010, Le Méridien Parkhotel, Frankfurt, Germany Keynotes Selected Speakers Selected Best Practices • Jenny Ambrozek, USA • Bayer Richard Collin • Oscar Berg, Sweden • Bertelsmann Enterprise 2.0 Institute, • David Demetrius, Belgium • BMW Grenoble Ecole de • Bertrand Duperrin, France • Hewlett-Packard Management, France • Anu Elmer, Switzerland • Lufthansa • Mark Masterson, Germany • Océ • Prof. Joachim Niemeier, Germany • Renault Lee Bryant • Emanuele Quintarelli, Italy • Société Générale Headshift, • Dr. Frank Schoenefeld, Germany • Swiss Re Great Britain • Luis Suarez, Spain • The Boston Consulting Group • Dr. Alexander Stocker, Austria • T-Systems International JP Rangaswami British Telecom, Great Britain Practice Workshops • Social Messaging & Micro Sharing • Social Networking Culture Rolf Schmidt-Holtz SONY, USA www.e20summit.com Initiative Gold Sponsor Silver Sponsors Organizer ECM KongressMedia WORLD Driving Business Innovation
  • 2. Workshop Day October 26, 2010 Enterprise 2.0 Workshop 1 SUMMIT From Social Messaging to Social Sharing Setting the Path to an Open and Agile Enterprise Joachim Lindner, Senior Analyst, N:Sight Research GmbH, Germany October 26 – 28, 2010 Le Méridien Parkhotel, Frankfurt, Germany In our knowledge-based society, employees have to be able to find the information they need quickly and to share it easily. Is Social New ways of sharing information, acquiring knowledge and colla- Messaging the compelling solution it appears to be? The workshop borating using social software platforms have now been introduced discusses the most relevant scenarios and gives participants a in many enterprises. comprehensive overview of available tools and technologies. At the Enterprise 2.0 SUMMIT, experts and practitioners from 10:00 Welcome and Introduction Germany and around Europe provide valuable insights into such 10:15 Social Messaging – Definition and Basic Functions projects. They show how Enterprise 2.0 initiatives support 10:45 The Potential of Social Messaging organizational change, question traditional structures and workflow 11:15 Coffee break processes, and above all require new approaches for their introduction and adoption. 11:30 Application Scenarios and Concepts 12:15 Communal lunch “Setting the Path to an Open and Agile Enterprise” is the theme 13:45 Social Messaging and its Technological Concepts of this year’s Enterprise 2.0 SUMMIT with a focus on the 15:30 Coffee break implementation, optimization and performance measurement of Enterprise 2.0 from different points of view. 16:00 Introduction Methods – Brainstorming and Discussion International experts and best practices 17:30 Workshop End Participants can pick and choose between two parallel panels The seminar is in English throughout the conference. In the first panel “Enterprise 2.0 Challenges”, acknowledged international experts present their Enterprise 2.0 concepts, initiatives and strategies. In the panel “Enterprise 2.0 Best Practices”, company represen- Workshop 2 tatives from across Europe discuss their personal experiences. Social Networking Culture - Made Simple The focus is on the pitfalls and success factors of different Enterprise 2.0 application scenarios. Social media channels of the conference Jenny Ambrozek, Founder and Lead Consultant, Posterous http://e20summit.posterous.com SageNet LLC, USA Blog http://blog.enterprise2open.com Facebook www.facebook.com/e20summit XING www.xing.com/net/enterprise20 Twitter www.twitter.com/enterprise20 Mark Masterson, Innovation Lead, LinkedIn Group Enterprise 2.0 SUMMIT CSC Computer Science Corporation Join Jenny Ambrozek to consider “organizations as networks” and understand how a knowledge of social network analysis can increase the success of collaboration initiatives. Hear also Mark Masterson’s Media Partner success story of implementing organizational network analysis at CSC. By applying social network exercises to their own projects, workshop attendees will learn how to promote open, participatory and relational cultures essential for delivering value in a networked 3.0 world. i 10:00 Welcome and Introduction 10:15 Enterprise 2.0 Impact on Organizations – Conference Partner The Culture Challenge 10:45 Mark Masterson: The Case for a Network Mindset 11:15 Coffee break 11:30 Thinking Networks – Personal Network Drawing Exercise 12:15 Communal lunch 13:45 Applying Network Mapping to Participants’ Enterprise 2.0 Projects 15:30 Coffee break The latest Information on the congress, speakers and 16:00 Enterprise 2.0 Organizational Readiness Check List topics can be found at and Next Steps www.e20summit.com 17:30 Workshop End The seminar is in English
  • 3. 1st September 2009 Programmuebersicht / Konferenztag 16.Conference Day October 27, 2010 Program Outline 1 09:15 Welcome and Introducation 09:30 Keynote: Manager 2.0 – Key Elements of Leadership Concepts in an Enterprise 2.0 How do new methods of collaboration affect business management? What leadership principles are most effective in a world where knowledge no longer legitimizes power? The opening plenary session deals with these questions. • Richard Collin, Professor & Director Enterprise 2.0 Institute, Grenoble Ecole de Management • Rolf Schmidt-Holtz, CEO, SONY Music Entertainment • Moderation: Willms Buhse, DoubleYUU 10:30 Coffee Break Enterprise 2.0 Challenges Enterprise 2.0 Practices 11:00 Managing the Change towards Enterprise 2.0 11:00 Best Practices for Improving Internal Communications What are the biggest challenges for companies on their way How can internal communications be supported and improved to an Enterprise 2.0? The session discusses the results of two by social software? Case studies from Océ and The Boston research reports from France and Germany. Consulting Group share their experiences. • Cécile Demailly, Early Strategies • Samuel Driessen, Océ • Prof. Dr. Thorsten Petry, Wiesbaden Business School • Kornelia Kis, The Boston Consulting Group • Moderation: Jenny Ambrozek, SageNet • Moderation: Prof. Dr. Joachim Niemeier, Universität Stuttgart 11:55 Driving Enterprise 2.0 Maturity 11:55 Best Practices for Enhancing the Information Flow What are the most likely scenarios and stages of maturity How can you encourage informal information flow within your for Enterprise 2.0? This panel discusses the evolution of corporation to support your business objectives? Enterprise 2.0 within corporations. Two project leads discuss their lessons learned. • Discussion: Prof. Dr. Joachim Niemeier, • Dietmar Zipfel, T-Systems International University of Stuttgart • Dieter Zirnig, Hewlett-Packard JP Rangaswami, British Telecom • Moderation: Joachim Lindner, N:Sight Research Dr. Frank Schoenefeld, T-Systems MMS • Moderation: David Demetrius, Fyronic 12:45 Communal Lunch 12:45 Communal Lunch 14:00 Overcoming Cultural Boundaries 14:00 Best Practices for Fostering Knowledge Sharing What challenges face pan-European corporations in sharing How can you strengthen information transfer and knowledge knowledge collaboration? How do we overcome cultural sharing via social networking? A case by Renault, discuss boundaries? successful approaches to knowledge management. • Bertrand Duperrin, NextModernity • Juliette Girard, Renault • Discussion: Emanuele Quintarelli, OpenKnowledge • Moderation: Dr. Richard Heigl, Hallo Welt! Ellen Trude, Bayer Business Services • Moderation: Mark Masterson, CSC 14:55 Avoiding Enterprise 2.0 Pitfalls 14:55 Best Practices for Enriching Knowledge Retention How do corporations cope with the pitfalls of new forms of How can social software enhance knowledge retention? collaboration, e.g. information overload, loss of focus, ineffi- Bertelsmann gives insights into the lessons they have learned. ciencies? We discuss new challenges and mitigation strategies. • Tom Goschuetz, Bertelsmann • Dr. Frank Schoenefeld, T-Systems MMS • Moderation: Simon Dueckert, Cogneon • Discussion: Prof. Dr. Joachim Niemeier, University of Stuttgart Luis Suarez, IBM • Moderation: Lee Bryant, Headshift 15:45 Coffee Break 15:45 Coffee Break 16:15 Exploring the Adoption Archetypes 16:15 Best Practices for Strengthening Collaboration What are the archetypes for the adoption of Enterprise 2.0 How can you improve collaboration within the corporation initiatives? The presentations provides insights into different with the help of social networking? Two case studies approaches, followed by a discussion. show improvements on adhoc collaboration. • Dr. Alexander Richter, CSCM • Anu Elmer, Swiss Re • Dr. Alexander Stocker, Joanneum Research • Moderation: Bertrand Duperrin, NextModernity • Luis Suarez, IBM • Discussion: Lee Bryant, Headshift • Moderation: Prof. Dr. Joachim Niemeier, University of Stuttgart 17:10 Defining the Business Case for Enterprise 2.0 17:10 Best Practices for Improving Talent and Skill Management What are the relevant measurement criteria to justify the How do talent and skill management practices change with the business case for Enterprise 2.0 initiatives? emerging social software? Two case studies show you how. • Julien Le Nestour*, Schlumberger • Franck La Pinta, Société Générale • Discussion: David Demetrius, Fyronic • Discussion: Ellen Trude, Bayer Business Services Markus Poll-Stachelscheid, Bayer CropScience • Moderation: Bjoern Negelmann, N:Sight Research • Moderation: Emanuele Quintarelli, OpenKnowledge 18:00 End of 1st Conference Day
  • 4. 2nd Conference Day October 28, 2010 Program Outline Enterprise 2.0 Challenges Enterprise 2.0 Practices 09:15 Managing the Participation for Enterprise 2.0 09:15 Best Practices for Regaining Business Agility Is it possible to incentivize and govern Enterprise 2.0 How can we increase the business agility of corporations with participation? The panel discusses community management social software? Examples by BASF and Lufthansa present concepts. improvements on business processes. • Anthony Poncier, USEO • Dr. Chee Chin Liew, BASF • Discussion: Mark Masterson, CSC • Tobias Kunz*, Lufthansa Jamil Ouaj, Deutsche Bank • Moderation: David Demetrius, Fyronic • Moderation: Bjoern Negelmann, N:Sight Research 10:10 Governing Enterprise 2.0 Risks 10:10 Best Practices for Enforcing Business Innovation How do we minimize the downsides Enterprise 2.0 How can we enhance business innovation processes with transparency can bring to corporations - without hindering social software? The panel discusses different social adoption and the upside effects? The panel discusses security approaches to enforce business innovation, e. g. by BMW. and non-disclosure aspects of E 2.0 • Stephan Oertelt, BMW • Oscar Berg, Acando • Moderation: Bjoern Negelmann, N:Sight Research • Discussion: Dr. Frank Schoenefeld, T-Systems MMS • Moderation: Prof. Dr. Joachim Niemeier, University of Stuttgart 11:00 Coffee Break 11:30 Keynote: Challenges of the Organizational Setup of the Enterprise 2.0 What are the organizational building blocks for Enterprise 2.0? The panel discusses different experiences with new organization structures. • JP Rangaswami, British Telecom • Discussion: Franck La Pinta, Société Générale • Moderation: Prof. Dr. Joachim Niemeier, University of Stuttgart 12:30 Communal Lunch 14:00 Open Space Workshop Working teams discuss the topic: Setting the Path to an Open and Agile Enterprise In the Open Space Workshop, questions, problems and success factors for the transformation and development of a corporation towards Enterprise 2.0 are discussed. The workshop focuses on the different questions and hot topics of the conference participants. 15:00 Coffee Break 15:30 Open Space Workshop Presentation of the working teams’ results for the topic: Setting the Path to an Open and AgileEnterprise 16:30 Keynote: An Holistic Approach to Enabling the Collaborative Enterprise What new possibilities does social software present for a holistic analysis of corporations? This and other questions around the so called Social Business Design are covered in this keynote and discussion. • Lee Bryant, Founder & Director, Headshift • Moderation: Bjoern Negelmann, N:Sight Research 17:30 End of the Enterprise 2.0 SUMMIT 2010 and Get Together The conference language is English. *Speaker requested. Program is subject to change. ECM WORLD
  • 5. Jenny Ambrozek Oscar Berg Lee Bryant Richard Collin Cécile Demailly David Demetrius Samuel Driessen Simon Dueckert Speakers Jenny Ambrozek, Participation Architect & Founder, SageNet LLC, USA Oscar Berg, Senior Management Consultant, Acando, Sweden Lee Bryant, Founder and Director, Headshift Ltd., Great Britain Dr. Willms Buhse, Enterprise 2.0 Expert & Founder, DoubleYUU, Germany Richard Collin, Professor & Director Enterprise 2.0 Institute, Grenoble Ecole de Management, France Cécile Demailly, Founder & Executive Consultant, Early Strategies, France Bertrand Duperrin Anu Elmer Thomas Geyer Juliette Girard David Demetrius, Partner, Fyronic, Belgium Samuel Driessen, Information Architect, Océ, Netherlands Simon Dueckert, CEO, Cogneon GmbH, Germany Bertrand Duperrin, Management & Enterprise 2.0 Consultant, NextModernity, France Anu Elmer, Vice President Communications, Swiss Reinsurance Company, Switzerland Thomas Geyer, Founder & CEO, SKYTEC AG, Germany Tom Goschuetz Richard Heigl Kornelia Kis Tobias Kunz Juliette Girard, Web 2.0 Program Manager, Renault, France Mertxe Gordillo*, Community Manager, Ibermática S. A., Spain Tom Goschuetz, Chief Technology Officer Corporate Center, Bertelsmann AG, Germany Dr. Richard Heigl, Managing Director, Hallo Welt! – Medienwerkstatt GmbH, Germany Kornelia Kis, Marketing Specialist, The Boston Consulting Group, Austria Tobias Kunz*, Information Management, Deutsche Lufthansa AG, Germany Joachim Lindner Mark Masterson Joachim Niemeier Stephan Oertelt Dr. Chee Chin Liew, Project & Community Manager, BASF SE Joachim Lindner, Senior Analyst, N:Sight Research GmbH, Germany Mark Masterson, Innovation Lead, CSC Computer Science Corporation, Germany Björn Negelmann, CEO, N:Sight Research GmbH, Germany Julien Le Nestour*, IT Innovation Manager, Schlumberger, France Prof. Dr. Joachim Niemeier, Executive Consultant and Honorary Professor, University of Stuttgart, Germany Jamil Ouaj Franck La Pinta Thorsten Petry Markus Poll- Stephan Oertelt, Innovation Manager, BMW Group, Germany Stachelscheid Jamil Ouaj, Communications Manager, Deutsche Bank AG, Germany Prof. Dr. Thorsten Petry, Professor for Organization & HRM, Wiesbaden Business School, Germany Franck La Pinta, Employer Brand Marketing Manager, Société Générale, France Markus Poll-Stachelscheid, Head of Web Strategy & Communications Services, Bayer CropScience AG, Germany Anthony Poncier Emanuele JP Rangaswami Alexander Richter Anthony Poncier, Director Consultant, USEO, France Quintarelli Emanuele Quintarelli, Partner and Enterprise 2.0 Strategist, OpenKnowledge SRL, Italy JP Rangaswami, BT British Telecom, Chief Scientist, Great Britain Dr. Alexander Richter, Research Associate, Cooperation Systems Center Munich (CSCM), Germany Rolf Schmidt-Holtz, CEO, SONY Music Entertainment, USA Dr. Frank Schoenefeld, Chief Technology Officer, T-Systems Multimedia Rolf Schmidt- Frank Alexander Stocker Luis Suarez Solutions GmbH, Germany Holtz Schoenefeld Dr. Alexander Stocker, Project Manager & Business Developer, Joanneum Research Forschungsgesellschaft mbH, Austria Luis Suarez, Social Computing Evangelist, IBM Software Group, Spain Ellen Trude, Training Consultant, Bayer Business Services GmbH, Germany Dietmar Zipfel, Project Manager Enterprise 2.0, T-Systems International GmbH, Germany Dieter Zirnig, Manager Worldwide Digital Strategy, Hewlett-Packard GmbH, Ellen Trude Dietmar Zipfel Dieter Zirnig Austria
  • 6. Date Conference Fee Enterprise 2.0 SUMMIT Enterprise 2.0 SUMMIT October 26, 10:00 - 17:30 Workshop Day October 27, 09:15 - 18:00 1st Conference Day until Oct 8 until Oct 19 from Oct 20 October 28, 09:15 - 17:30 2nd Conference Day The seminars and conference are held in English. Conference Pass, Oct 27-28 € 890,- € 990,- € 1.090,- Workshop Day Pass, Oct 26 € 590,- € 690,- € 790,- Venue Full Conference Pass + € 1.090,- € 1.190,- € 1.290,- Workshop Day Pass, Le Méridien Parkhotel, Oct 26-28 Wiesenhuettenplatz 28-38, 60329 Frankfurt a. M. Tel: + 49 69 2697 884, www.lemeridienparkhotelfrankfurt.com Conference Day Pass + € 890,- € 990,- € 1.090,- Workshop Day Pass We have reserved a limited number of rooms at special rates (159 € per night incl. breakfast) for conference participants. The rooms can be called up using the code "Kongress Media" at the Hotel Le Méridien (tel. +49 69 2697 0). Conference Day Pass, € 590,- € 690,- € 790,- For alternative accommodation see our website at www.e20summit.com/ Oct 27 OR 28 location.html All prices are subject to MwSt (German VAT) Included Services Contact Workshop Conference If you have any questions regarding the Enterprise 2.0 SUMMIT, • Admission to one of • Admission to conference please do not hesitate to contact Alfred Dietl and Robert Widl. the workshops • Access to the online Telephone +49 89 523 503 58 or e-mail service@kongressmedia.de • Printed workshop materials download area of the • Access to the online download conference incl. area of the workshop documentation • Drinks, lunch & coffee breaks • Drinks, lunch & coffee break www.e20summit.com Note: Vendor overview „Social Messaging Systems” Social messaging (also called microblogging or microsharing) enables users to exchange information quickly and easily. Within the enterprise, social messaging presents an efficient network for employees, business partners or even customers. N:Sight Research examines in their up-to- date vendor overview different social messaging systems and technolo- gical concepts. Thus, N:Sight offers corporations detailed information on leading vendors for choosing the perfect social messaging solution. Analyzed social messaging solutions Blogtronix Enterprise, BlueKiwi, Communote, ESME (Enterprise Social Messaging Experiment), Flowr, Heart of Co., Jive 4.5, Just Connect, Lotus For conference participants, the vendor overview is available at the Connections, OpenMicroBlogger, Socialcast®, Socialtext, Socialwok, special price of € 390,- (price for non-conference participants: Yammer, YoolinkPro € 590,- ). You can order the paper online at www.n-sight.de . Please refer to your conference participation in order to be granted the price 09/10 reduction. ©ECM WORLD is a trademark of ECM © Kongress Media GmbH • Knorrstraße 85 • D-80807 Munich Germany • Telefon +49 89 2000 1463 • Telefax +49 89 2000 1464 KongressMedia Kongress Media GmbH WORLD info@kongressmedia.de • www.kongressmedia.de Driving Business Innovation