IBM has embraced social media and empowered its employees to actively engage online. It recognized that effective communication in the digital age happens through all employees, not just a communications department. IBM catalogs employees' expertise, manages access to experts, and optimizes expert interactions with constituents. By fully enabling digital employees, IBM can systematically manage social interactions and connect them with relevant parts of the business like sales.
IBM is moving itself and its clients well beyond Social Media into a new era of collaboration, insight sharing, and lead generation it calls Social Business. One of the notions behind becoming a Social Business is that your employees should be front and centre in your digital activities. Since IBM no longer sells consumer products the brand experience for IBM is an experience with an IBMer. An experience that is increasingly happening online.
Ketchum Pleon was asked to support the change program that radically transforms how IBMers sell their products: ‘From Social Media to Social Business’. To bridge communications and sales enablement Ketchum Pleon:
1. Developed a suite of communications trainings that combine sales enablement, social media, presentation skills and personal branding;
2. Helped build an active pool of 100+ trained professionals;
3. Identify and coached front runners to jumpstart the program;
4. Co-developed Social Business content with IBM industry leaders.
A case presented by Ronald Velten and Andrada Morar @ Social Media In Praktijk, Maarssen, 27th Otober 2011
presentation about the IBM Social strategy at the 'Get Social. Social Business Roadshow' Initiative of Sugar CRM hosted by IBM at the IBM Forum Brussels
IBM is moving itself and its clients well beyond Social Media into a new era of collaboration, insight sharing, and lead generation it calls Social Business. One of the notions behind becoming a Social Business is that your employees should be front and centre in your digital activities. Since IBM no longer sells consumer products the brand experience for IBM is an experience with an IBMer. An experience that is increasingly happening online.
Ketchum Pleon was asked to support the change program that radically transforms how IBMers sell their products: ‘From Social Media to Social Business’. To bridge communications and sales enablement Ketchum Pleon:
1. Developed a suite of communications trainings that combine sales enablement, social media, presentation skills and personal branding;
2. Helped build an active pool of 100+ trained professionals;
3. Identify and coached front runners to jumpstart the program;
4. Co-developed Social Business content with IBM industry leaders.
A case presented by Ronald Velten and Andrada Morar @ Social Media In Praktijk, Maarssen, 27th Otober 2011
presentation about the IBM Social strategy at the 'Get Social. Social Business Roadshow' Initiative of Sugar CRM hosted by IBM at the IBM Forum Brussels
A practical guide to Success in Interactive Marketing. Master Inbound Marketing, Online Promotion, Social Media, Search Optimization and content creation. A great place to get started. Innovative new ideas and practical tips.
2020 Social Decoding The Social In Social CRM2020 Social
Slides from the 2020 Social workshop on Decoding the Social in Social CRM.
This deck has been used for the following workshops:
- Private workshop for a CRM product firm in India.
- Talk at Talisma Insights 2010.
Update history:
- March 2010
- June 2010
awesomize.me, launched in Jan of 2012, is the social b2b2c (business 2 business 2 consumer) to help both the consumers and the enterprise to connect and manage their brand leveraging the power of rating by the community. The platform is a powerful social interaction engine that will help users to determine intelligently and effectively their quality vs quantity fans, friends, followers, and clients online.
Social Media Strategy @ IBM: Programs & ResourcesDelaney Turner
For IBM, social goals are business goals. The IBM social strategy aims to increase employee engagement, improve the IBM client experiences and drive financial results by enabling social engagement with customers, influencers and communities of interest.
Case study: IBM's journey to becoming a social business (September 2012)Rowan Hetherington
MBA, Change management, Communications and IT students around the world are learning about social networking tools and the potential benefits of applying these tools within an organisational context.
Articles on this topic quickly become out of date, due to the speed of progress in this rapidly emerging area.
This case study provides information, current as at September 2012, about IBM's journey to becoming a social business.
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
A practical guide to Success in Interactive Marketing. Master Inbound Marketing, Online Promotion, Social Media, Search Optimization and content creation. A great place to get started. Innovative new ideas and practical tips.
2020 Social Decoding The Social In Social CRM2020 Social
Slides from the 2020 Social workshop on Decoding the Social in Social CRM.
This deck has been used for the following workshops:
- Private workshop for a CRM product firm in India.
- Talk at Talisma Insights 2010.
Update history:
- March 2010
- June 2010
awesomize.me, launched in Jan of 2012, is the social b2b2c (business 2 business 2 consumer) to help both the consumers and the enterprise to connect and manage their brand leveraging the power of rating by the community. The platform is a powerful social interaction engine that will help users to determine intelligently and effectively their quality vs quantity fans, friends, followers, and clients online.
Social Media Strategy @ IBM: Programs & ResourcesDelaney Turner
For IBM, social goals are business goals. The IBM social strategy aims to increase employee engagement, improve the IBM client experiences and drive financial results by enabling social engagement with customers, influencers and communities of interest.
Case study: IBM's journey to becoming a social business (September 2012)Rowan Hetherington
MBA, Change management, Communications and IT students around the world are learning about social networking tools and the potential benefits of applying these tools within an organisational context.
Articles on this topic quickly become out of date, due to the speed of progress in this rapidly emerging area.
This case study provides information, current as at September 2012, about IBM's journey to becoming a social business.
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
How to embed social media in your business? Orange Digital corner at Women's ...the bureau, digital agency
Being a social business is about creating relationships. Brands are no longer controlled by their owners but by consumers and employees. Consumer-to-consumer interaction is crucial, with peer recommendations trusted more than advertising. Engagement is replacing marketing as the key goal of social media. Social strategy needs to be represented at board level; roles such as chief social media officer will become commonplace. Employees of all levels can communicate socially about the brand, provided that standards are set out to protect both brand and individuals. At a minimum, it is vital that companies listen to what social media are saying about them.
This is my social trends presentation for 2018-19. I have just finished presenting this last month. It is packed with interesting stats and case studies I have ever worked on or sourced from various places including Social Bakers.
In it I cover chat bots, audio, video and the future.
Kate Cooper, MD of BLOOM defines Social Business and how, if leveraged correctly can bring about positive change within an organisation and deliver long-term, strategic results across multiple business functions.
Are you busy or indispensible? Meaningful communications strategies in the di...Lars Voedisch
(Re-)Defining the role of PR: Integrating Communications with Your Business Strategy;
Determining the business value of social media PR and how to persuade management buy-in;
Creating impact: Are you busy or indispensible for your company?;
The future of PR: Current trends and challenges PR practitioners should be aware of
Morten Meier, Nordic Channel & Sales Manager, holdt denne præsentation i forbindelse med en Social Business Workshop i IBM Danmark. Præsentation viser fordele ved Social Business samt IBM's rejse med sociale samarbejdsværktøjer.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Andrada morar & Ronald Velten - social media in de praktijk - socmedprak 27102011
1. Worstelt jouw organisatie met social-mediagebruik door medewerkers? Vindt het
management het tijdverspilling of betaald hobbyisme? Wil je een goed voorbeeld
van het tegenovergestelde? Kom dan luisteren naar de praktijkcase van IBM! Het
bedrijf begreep al vroeg dat effectieve communicatie in het 2.0-tijdperk via alle
medewerkers gaat, en niet alleen via een afdeling communicatie. Zij omarmden de
mogelijkheden van social media en ‘empowerden’ IBM’ers om actief te zijn online.
Wil je weten hoe IBM dit precies heeft aangepakt en hoe het met de accountability
zit? Ronald Velten en Andrada Morar vertellen het je graag in hun boeiende
presentatie!
Over Ronald Velten en Andrada Morar Ronald Velten is Marketing,
Communications & Citizenship Director bij IBM Benelux. Naast zijn werk maakt hij
deel uit van NIMA B2B expertgroep en is hij juryvoorzitter van Esprix Nederland.
Andrada Morar is sinds 2010 Head of Social Media bij Ketchum Pleon. Ze werkte
sinds haar 12e (!) als presentator / producer bij de Roemeense radio. Tijdens haar
studie journalistiek en communicatiewetenschappen aan de universiteit van
Boekarest ging ze werken bij Pleon Romania. In 2008 verhuisde Andrada naar
Nederland, waar ze startte bij het IBM-team van Ketchum Pleon.
2. TRANSFORMING IBM THROUGH SOCIAL BUSINESS
Andrada Morar Ronald Velten
Ketchum Pleon IBM
October 27th 2011
6. KETCHUM PLEON-SOCIALMEDIA
KP loves the internet.
KP has a special understanding for the online culture.
KP helps their clients to join & participate to that culture.
KP sees a lot of opportunities and challenges for online marketing
KP is different than most other ‘social media’ shops You’ve Seen.
7. Ketchum Pleon Social Media
Identity of the brand Imago of the brand
on the web on the web
8. What KETCHUM PLEON does for their Clients
• the Development of new Social Media Strategies
• the Improvement of current Social Media Strategies
• the Creation of campaigns highly Integrated with the Social Media culture
• the Management of the online Communities
• the Strength of their other agencies online activities
• the Creation of compelling & share-worthy content
• the Deployment of Social Media for reaching their Internal Publics
• the Problem and Crisis solving activities
9. Why are we different?
The Strong relationships with powerful and influential communities!
We use these relationships for
creating truly unique and special
campaigns.
Why?
To bridge the gap between the br
identity & the brands image on th
24. Harsh Truth #1
Most social
media strategies
are no strategies
but just a view
‘out of the blue’
activities.
25. Harsh Truth #2
In the social media
world brands love to
only take
from their fans, in
stead of contributing
something back into
the online
ecosystem.
26. Harsh Truth #3
Social media users do
not really need
brands on the social
media platforms.
So what needs to be
earned, like in the
traditional world,
are three words:
Acceptance, Equality
So what do they want from us? & Affinity.
27. To provide consumer value, brands
need more than good insights
and experts in how to use social media
tools.
What they need are people
who know the
online communities
Inside&Out
28. “It is not just about doing
social media for doing it,
but how you use these emerging
technologies for social business”
- Ronald Velten
28
35. FOUR COMPANY PROFILES OF
SOCIAL MEDIA ADOPTERS
THE IGNORENT
THE SCARED
THE AMATEURISTIC
36.
37. FOUR COMPANY PROFILES OF
SOCIAL MEDIA ADOPTERS
THE IGNORENT
THE SCARED
THE AMATEURISTIC
THE SUCCESFULL
38. Social business focusses
SOCIAL on business outcomes,
business models and
BUSINESS management related to
use of social media
a definition technologies
39. Social Media
• Networking
•Corporate Branding
Social • Marketing
Networking • Communications
•Personal Branding
…
Social Social
Collaboration Selling
• Sales
•Collaboration • CRM
•Integration of Social Media • …
•in day 2 day business
SOCIAL BUSINESS
48. 25.000 378.000 198.000
IBMers actively on IBMers utilizing IBMers present at
Twitter LinkedIN, including Facebook
Alumni
48
49. 200+ 100.000 1.000.000
IBM channels IBMers collaborating Tweets upon the launch
On YouTube With 200.000 of our CMO study
nonIBMers via
DevelopersWorks
49
50. 17.000 1.000.000 400.000
Individual blogs Active page views IBMers profiled at
maintained regularly a DAY of Wikis IBM connections
51. 15.000.000 400.000 20.000.000
Downloads of Regular Sametime Minutes of LotusLive
employee generated instant messaging users, meetings, internally
video- and podcasts resulting in 40-50 million and externally each
messages per day month
51
52. We don’t have a corporate blog or a corporate Twitter ID,
because we want the ‘IBMers’ in aggregate to be the
corporate blog and the corporate Twitter ID.
We represent our brand online the way it always has
been, which is employees first.
Our brand is largely shaped by the interactions
that they have with customers.”
Adam Christensen, social media communications, IBM Corporation
53. IBM is moving itself and its clients well beyond Social Media into a new era
of collaboration, insight sharing, and lead generation it calls
Social Business. One of the notions behind
becoming a Social Business is that your employees
should be front and centre in
your digital activities. Since IBM no longer
sells consumer products the brand experience for IBM is an
An experience that
experience with an IBMer.
is increasingly happening
online.
55. IBM’s social business strategy
is to catalog IBMers’ expertise,
manage access to them and
optimize their interactions with
our constituents. By fully
enabling the digital IBMer, we
can systematically manage
the way these social
interactions connect with all
relevant parts of IBM, including
the Demand System – and
perform all of these tasks at
massive scale.
56. IBM’s social business strategy
is to catalog IBMers’ expertise,
manage access to them and Expert Locator
optimize their interactions with
our constituents. By fully
enabling the digital IBMer, we
can systematically manage
the way these social
interactions connect with all
relevant parts of IBM, including
the Demand System – and
perform all of these tasks at
massive scale.
57. Expert IBM’s social business strategy
Relationship
Management
is to catalog IBMers’ expertise,
Social Aggregator manage access to them and Expert Locator
optimize their interactions with
our constituents. By fully
enabling the digital IBMer, we
can systematically manage
the way these social
interactions connect with all
relevant parts of IBM, including
the Demand System – and
perform all of these tasks at
massive scale.
58. Expert IBM’s social business strategy
Relationship
Management
is to catalog IBMers’ expertise,
Social Aggregator manage access to them and Expert Locator
optimize their interactions with
our constituents. By fully
enabling the digital IBMer, we
Social Business can systematically manage
@ IBM
the way these social
interactions connect with all
relevant parts of IBM, including
the Demand System – and
perform all of these tasks at
massive scale.
59. Expert IBM’s social business strategy
Relationship
Management
is to catalog IBMers’ expertise,
Social Aggregator manage access to them and Expert Locator
optimize their interactions with
our constituents. By fully
enabling the digital IBMer, we
Social Business can systematically manage
@ IBM
the way these social Social Business
Manager
interactions connect with all Social Intelligence
relevant parts of IBM, including
the Demand System – and
perform all of these tasks at
massive scale.
60. Social Business Strategy Enablement
1. Expert Locator
2. Expert Relationship Management
3. Social Business @ IBM
4. Social Activation For Centennial
5. People For A Smarter Planet
6. Social Aggregator
7. Social Business Manager
8. Digital Labs
9. Social Business Council
67. Owns Listed 43 180 603
6 lists times Retweet Following
s
3,058 790 420
Mentions Tweets Followers 54
Social Business Manager Comments
3,000 Videos &
Clicks on whitepapers
bit.lys most popular
Network Manager
Monitoring &
Engaging
Target Site List
Content Activation Plan
Coordinated Dialogue
SMEs BUs PR / MR
68. Embrace
Digital Labs
Consolidated
Constituent(s) Vision
Insights
Engage Energize
Data iteration
Outcomes iteration
Optimization iteration
71. KP for IBM
- communications trainings that combine
sales enablement, social media,
presentation skills and personal branding.
- key messaging sessions
- co-development Social Media Strategies
- co-creation of campaigns highly
integrated with the Social Media culture
- co-management of the online
communities
- co-creation of compelling & share-worthy
content
- deployment of Social Media for reaching
their Internal Publics
72. (Social) Media Training
Traditional Media
Social Media
Key Messaging
Personal Branding
Presentation Skills
73. By using our 4 step media training model we then explain IBMers how
to work with (social) media.
Know your media
Know your message
Know yourself
Know your position
74. The Solution
The first part of the program is to inspire and enthuse
employees about the value social media can add and
motivate them to start exploring the online world. After,
follow-up sessions are organized to turn employees into
brand ambassadors on specific platforms or practices:
- Hands-on guidance on using social media platforms (1 or 2
platforms to start with)
- Assisting in writing blog posts; pitching posts and creating
more social media spin off
77. The Results
IBMers have in-dept platform knowledge and know how
to collaborate with and use every type of media.
IBMers are able to create hands-on messaging and know
how to use media to bring their message across their
target groups.
IBMers know their tone of voice and how to control their
body language so it can strengthen their message when
talking to media.
IBMers are aware of the role they should take in several
situations (e.g. crisis) and know they are always seen as
the spokesperson.
78. The Results
IBM’s Erwin Boeren is now a brand ambassador for IBM.
Starting from scratch, he’s actively participating on several
social platforms. Besides, he is an active blogger and
successfully pitched his posts to several online media.
79. Crisis Communication
(Online) Crisis Communication
Traditional Media
Social Media
80. In order to create real life situations the training takes place at the
Broadcast Facilities in Hilversum, The Netherlands. During the training
theory is presented a true crisis is being simulated:
1. The Incident
First facts of a possible crisis come out online. One tweet about the
situation leads to a trending topic on Twitter.
2. The Fire
The message is spread across several (online) media and press is waiting for
a statement from IBM. A TV- and a radio interview with IBM’s
communication team are simulated.
3. The Aftercare
The teams evaluate the situation and decide how to communicate
internally and externally, handle press and social media in the future.