Medical Imaging - Opportunities for Business Seminar
24/01/12
Session 3b - Developing Your Product and Market
This sessions shows businesses how to develop a social media strategy and how to select export markets
In this new report, Engauge executives share their perspectives on the most important challenges and opportunities facing the advertising industry, revealing thought-provoking ideas about what it takes to truly engage consumers in today’s culture.
Emerging technology insights include evaluations of the most important platforms for digital marketing and what to expect from interactive TV, as well as key takeaways from the retail industry on managing convergence.
The report also features critical perspectives on important issues in contemporary culture, including privacy concerns in the social media ecosystem, and the radical reorientation of the relationship between brands and consumers.
Medical Imaging - Opportunities for Business Seminar
24/01/12
Session 3b - Developing Your Product and Market
This sessions shows businesses how to develop a social media strategy and how to select export markets
In this new report, Engauge executives share their perspectives on the most important challenges and opportunities facing the advertising industry, revealing thought-provoking ideas about what it takes to truly engage consumers in today’s culture.
Emerging technology insights include evaluations of the most important platforms for digital marketing and what to expect from interactive TV, as well as key takeaways from the retail industry on managing convergence.
The report also features critical perspectives on important issues in contemporary culture, including privacy concerns in the social media ecosystem, and the radical reorientation of the relationship between brands and consumers.
Community Management - presented by Gaurav Singh of Squad DigitalSquad_Digital
Gaurav Singh took us through what Squad Digital offers for Community Management as a practice. Another brilliant presentation from Social Media Day Nairobi.
Präsentation und Gesprächsgrundlage für PRleben an der FH Joanneum in Graz. Public Relations heisst im Web: sich unters Volk mischen, interagieren und Wert schaffen. Wert, der für die Community von Bedeutung ist. Motto: zuerst Holz in der Ofen legen, dann gibt er Wärme.
Creating a social media strategy for a tourism business | Block 4: Case prese...Francisco Hernandez-Marcos
Creating a social media strategy for a tourism business
Block 4: Case presentation
International Master in Hospitality and Tourism Management
ESCP Europe - Cornell University School of Hotel Administration
7 top technology trends and what they mean for brand experienceJack Morton Worldwide
Technology drastically impacts every aspect of the world around us these days, but it's harder than ever to integrate technology into live experiences in ways that are relevant, effective and above all seamless.
Discover our top technology trends and what they mean for brands, marketers and brand experience.
Social Media Marketing Trends 2017 - Sopravvivenza, resilienza ed evoluzioneAdv Media Lab
Ogni anno in tutto il mondo si fanno previsioni sui potenziali sviluppi nell’ambito del social media marketing. E ogni anno che passa guardando indietro ancora sorridiamo pensando a tutte quelle persone e quei professionisti e consulenti che sostenevano che il social media marketing fosse una moda passeggera…
These are lessons that I have learned from studying Propagation Planning in 2009. These lessons will help you understand the philosophy, review case studies and apply the method to your communication plans.
Contagious rounds up the landmark events, movements and socio-economic shifts that have shaped the last year. Buy a beautiful physical copy now: bit.ly/printMoCo
Social Media Marketing - Basics and How To for NGOs. A presentation made to NGOs at a workshop conducted by the NASSCOM Foundation. Slides made in collaboration with Sreeraman Thiagarajan.
How can NGOs use Social Media for Marketing and for Raising FundsPavan Mondreti
Bala Vikasa has organized a one-day seminar to NGOs and students at their campus. I have covered different topics from how social media has changed the way we communicate to How can NGO's leverage the potential of Social Media to reach out to larger audience and raise funds.
Community Management - presented by Gaurav Singh of Squad DigitalSquad_Digital
Gaurav Singh took us through what Squad Digital offers for Community Management as a practice. Another brilliant presentation from Social Media Day Nairobi.
Präsentation und Gesprächsgrundlage für PRleben an der FH Joanneum in Graz. Public Relations heisst im Web: sich unters Volk mischen, interagieren und Wert schaffen. Wert, der für die Community von Bedeutung ist. Motto: zuerst Holz in der Ofen legen, dann gibt er Wärme.
Creating a social media strategy for a tourism business | Block 4: Case prese...Francisco Hernandez-Marcos
Creating a social media strategy for a tourism business
Block 4: Case presentation
International Master in Hospitality and Tourism Management
ESCP Europe - Cornell University School of Hotel Administration
7 top technology trends and what they mean for brand experienceJack Morton Worldwide
Technology drastically impacts every aspect of the world around us these days, but it's harder than ever to integrate technology into live experiences in ways that are relevant, effective and above all seamless.
Discover our top technology trends and what they mean for brands, marketers and brand experience.
Social Media Marketing Trends 2017 - Sopravvivenza, resilienza ed evoluzioneAdv Media Lab
Ogni anno in tutto il mondo si fanno previsioni sui potenziali sviluppi nell’ambito del social media marketing. E ogni anno che passa guardando indietro ancora sorridiamo pensando a tutte quelle persone e quei professionisti e consulenti che sostenevano che il social media marketing fosse una moda passeggera…
These are lessons that I have learned from studying Propagation Planning in 2009. These lessons will help you understand the philosophy, review case studies and apply the method to your communication plans.
Contagious rounds up the landmark events, movements and socio-economic shifts that have shaped the last year. Buy a beautiful physical copy now: bit.ly/printMoCo
Social Media Marketing - Basics and How To for NGOs. A presentation made to NGOs at a workshop conducted by the NASSCOM Foundation. Slides made in collaboration with Sreeraman Thiagarajan.
How can NGOs use Social Media for Marketing and for Raising FundsPavan Mondreti
Bala Vikasa has organized a one-day seminar to NGOs and students at their campus. I have covered different topics from how social media has changed the way we communicate to How can NGO's leverage the potential of Social Media to reach out to larger audience and raise funds.
Best Practices in Social Media for NGO's [Report]Social Samosa
As an NGO, your social media activities should aim at creating awareness, generating interest, encouraging sharing, and enlisting support and participationfor your initiatives.
Social Media Overview and Strategy For NGOsGregory Heller
This slide deck accompanies a 60 minutes webinar by CivicActions' Social Media Strategist Gregory Heller that explains the top level concepts of social media, cover a wide variety of social media platforms (including microblogging sites like Twitter, Facebook pages and groups, blogging, photo and video sharing). We will cover examples of a variety of successful uses of social media. Learn more at http://civicactions.com/social-media
The Who What Where When And Why Of Social Media Lead GenerationAbhishek Shah
Social Media is the place to be for lead generation. Each platform offers insight and information about thousands of potential prospects, and it’s all right there waiting for you.
But in order for your strategy to be efficient and effective, you have to identify the 5 W’s of your lead generation: Who, What, Where, When, and Why.
This SlideShare will give you a brief breakdown of what these elements are and how to use them to your advantage.
A keynote talk by Dave Chaffey at Technology for Marketing and Advertising 2012 in London. Explains 7 Steps for creating an integrated social media strategy based around the Smart Insights
Emerging Portfolio Trends presentation given at the Art Institute of Atlanta on April 18, 2011 "As digital trends advance and emerge how should a design portfolio visually communicate ideas & information?" All the work (Images and videos) appearing on this presentation are the property of their respective owners.
David Nour on Enterprise Social Market Leadership 6.10David Nour
David Nour, author of Relationship Economics on Enterprise Social Market Leadership. Social Networking is about "presence;" Social Market Leadership is about "purpose."
Why Healthcare Marketing Must Go SocialEric Weaver
EVENT: Puget Sound AMA June Healthcare Luncheon, June 24, 2009
CONTENT: This presentation discusses cultural shifts and crumbling trust that makes marketing less effective than in the past. In order for marketers to be successful in an era of the empowered consumer, we need to recognize that our profession has changed and that social tools present an opportunity to build trust with prospects necessary to convert.
Thanks to all for coming out!
Wondering if your social media initiative is providing value to your organization? Browse through Salesforce Radian6's March 29, 2012 webinar presentation, featuring Dr. Natalie Petouhoff and learn how to take your social media metrics and turn them into valuable information for your business.
Social Media effect on today's enterprise, What are Social Brands and Social Enterprises, and the difference between them.
How should leaders consider integration of Social Media in the organization, and much more..
Contact raz@kinshipdigital.com for presentation notes.
Addressing Top CEO Priorities through Social Media Marketing and MetricsJacques Pavlenyi
Presented at the August 21 2012 Business Marketing Association's Southern California Chapter meeting. The world is changing - becoming more social, even in traditionally conservative B2B. B2B marketing is maturing, with social leading to more measurable successes. But taking b2b social media marketing to the next level is easier than you might think. This presentation hopes to help you:
-- Understand how to better align social media marketing with key strategic initiatives
-- Learn how to focus on the social metrics that matter
-- See applicable examples of real b2b social media marketing benefits
These views are my own and do not represent those of my employer.
How to embed social media in your business? Orange Digital corner at Women's ...the bureau, digital agency
Being a social business is about creating relationships. Brands are no longer controlled by their owners but by consumers and employees. Consumer-to-consumer interaction is crucial, with peer recommendations trusted more than advertising. Engagement is replacing marketing as the key goal of social media. Social strategy needs to be represented at board level; roles such as chief social media officer will become commonplace. Employees of all levels can communicate socially about the brand, provided that standards are set out to protect both brand and individuals. At a minimum, it is vital that companies listen to what social media are saying about them.
Social Ideas: mUmBRELLA and TCO Social Media AcademyTCO
A presentation that explores the creation & planning of a specific Social Idea that harnesses owned & shared media to earn its own media! This will be useful to help understand how to plan & use tactical social media activities to gain awareness of your brand / business activities.
A speech to the University of Iowa's Marketing Institute on Social Media Marketing covering strategy, execution, and measurement along with some best practices and case studies.
Similar to Social Media Think Tank (kick-off) (20)
"Trans Failsafe Prog" on your BMW X5 indicates potential transmission issues requiring immediate action. This safety feature activates in response to abnormalities like low fluid levels, leaks, faulty sensors, electrical or mechanical failures, and overheating.
What Could Cause The Headlights On Your Porsche 911 To Stop WorkingLancer Service
Discover why your Porsche 911 headlights might flicker out unexpectedly. From aging bulbs to electrical gremlins and moisture mishaps, we're delving into the reasons behind the blackout. Stay tuned to illuminate the road ahead and ensure your lights shine bright for safer journeys.
Why Is Your BMW X3 Hood Not Responding To Release CommandsDart Auto
Experiencing difficulty opening your BMW X3's hood? This guide explores potential issues like mechanical obstruction, hood release mechanism failure, electrical problems, and emergency release malfunctions. Troubleshooting tips include basic checks, clearing obstructions, applying pressure, and using the emergency release.
What Are The Immediate Steps To Take When The VW Temperature Light Starts Fla...Import Motorworks
Learn how to respond when the red temperature light flashes in your VW with this presentation. From checking coolant levels to seeking professional help, follow these steps promptly to prevent engine damage and ensure safety on the road.
Symptoms like intermittent starting and key recognition errors signal potential problems with your Mercedes’ EIS. Use diagnostic steps like error code checks and spare key tests. Professional diagnosis and solutions like EIS replacement ensure safe driving. Consult a qualified technician for accurate diagnosis and repair.
The Octavia range embodies the design trend of the Škoda brand: a fusion of
aesthetics, safety and practicality. Whether you see the car as a whole or step
closer and explore its unique features, the Octavia range radiates with the
harmony of functionality and emotion
What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...Autohaus Service and Sales
Learn what "PARKTRONIC Inoperative, See Owner's Manual" means for your Mercedes-Benz. This message indicates a malfunction in the parking assistance system, potentially due to sensor issues or electrical faults. Prompt attention is crucial to ensure safety and functionality. Follow steps outlined for diagnosis and repair in the owner's manual.
𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
Fleet management these days is next to impossible without connected vehicle solutions. Why? Well, fleet trackers and accompanying connected vehicle management solutions tend to offer quite a few hard-to-ignore benefits to fleet managers and businesses alike. Let’s check them out!
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
Ever been troubled by the blinking sign and didn’t know what to do?
Here’s a handy guide to dashboard symbols so that you’ll never be confused again!
Save them for later and save the trouble!
1. SOCIAL MEDIA THINK TANK
a social brand requires becoming a social business
04/07/2011
2. THE SMA SELECTION PROCESS
2Impact - Absolut Mind - Ana Anaxis - Aubergine - But
Before the Hype - Be-Spicy - - Cap47 - Cherry & Cake
38
Chilli - Creaxial - CRMArt Design is Dead - Doppio
Blogging - Elastik - Epic Agency - Glucone - iFood
KunstMaan - Lemon Crush Little Miss Robot - NTCP8
Minded Design - My Media is Rich Ottoman - Oxalis - Qiwie
PepperKoffee - SAS - Section Media - Social Lab - Dear Media
Via Futura - TNT - Emakina Soc ial - Yappa - Think Social - Bwat
8
3. THE SMA SELECTION PROCESS
Engage - Social Lab - iFood
Section Media - Talking 8 Dear Media - Opengraphy -
Heads - Emakina Social
Social Lab Dear Media
Emakina Social
4. THE SMA SELECTION PROCESS
30 selection criteria
STRUCTURE COMPETENCES TECH APPROACH REFERENCES
Services proposés Créativité générale FBML Approche stratégique globale Nombre de clients actifs
Nombre d’experts Internes Social Awareness Open Graph Vision long-terme Tailles des clients
Compétences au niveau Evaluation d’une présence Clients dans le secteur
Réseaux d’indépendants
STRATEGY Social Media (conversion) automobile
Compétences au niveau
Activité d’évangélisateur Capacité à dire “ NON “ Qualité des réalisations
CONCEPT
Professionnalisme lors de la Compétences au niveau
Methodologie de travail
présentation COACHING
Temps de réponse lors de Compétences au niveau Outils au niveau
l’invitation TRAINING “ Mesures “
Compétences au niveau Outils au niveau
EXECUTION “ Publications “
Compétences au niveau
MEASUREMENTS
6. THE SMA SELECTION PROCESS
Dear Media
Awareness Digital Concepts Functional Social Next
Strategy Requirements Media Plan
7. FROM SOCIAL BRAND TO SOCIAL BUSINESS
Community Management
Marketing
Customer Service
Communications
Events
Campaigns
Advocacy
SOCIAL BRAND MEASURABLE SOCIAL BUSINESS
OUTCOMES
(External) (Internal)
Training
Process
Collaboration
Knowledge Sharing
Research & Development
Policies & Guidelines
Culture
8. FROM SOCIAL BRAND TO SOCIAL BUSINESS
SOCIAL BRAND SOCIAL BUSINESS
External Communications Change Management
Corporate communications Employees in every brand across the organisation
Engagement with the social customer Engagement with internal teams and channel partners
Measuring clicks, impressions, engagement, likes, comments, ... Measuring # of employees trained, process efficiencies, ...
Budget allocated towards Advertising, Community management, Budget allocated towards internal social technologies, training and
Facebook applications, ... change management initiatives
Collaboration is imperative to its success of becoming
Little to no internal collaboration
the social business
9. THE ZERO MOMENT OF TRUTH (ZMOT)
When consumers hear about a product today, their first reaction is
“Let me search online for it”
And so they go on a journey of discovery: about a product, a service,
an accessory, an opportunity.
Today we are not behind our competition. We are not behind the technology.
We are behind our consumer.
10. THE ZERO MOMENT OF TRUTH (ZMOT)
When consumers hear about a product today, their first reaction is
“Let me search online for it”
And so they go on a journey of discovery: about a product, a service,
an accessory, an opportunity.
Today we are not behind our competition. We are not behind the technology.
We are behind our consumer.
bit.ly/googlezmot
11. THE ZERO MOMENT OF TRUTH (ZMOT)
A busy mom in a minivan, looking up on her old mobile phone
as she waits to pick up her son at school.
A student in a cafe, scanning user ratings and reviews while
looking for a cheap hotel in Barcelona.
A winter sports fan in a ski store, pulling out a mobile phone to
look at video reviews of the latest snowboards.
A young woman in her house, searching the web for
juicy details about a new guy before a blind date.
12. THE ZERO MOMENT OF TRUTH (ZMOT)
The buying decision journey has changed.
What was once a message is now a conversation. Consumers today
find and share their own information about products, in their own way,
on their own time.
Word of mouth is stronger than ever. For the first time in human history,
word of mouth is a digitally archived medium.
17. DEFINE THE NEW CONTENT GRID
The “buying” process begins long before a sales person contacts a prospect.
The fuel that drives a prospect from latent interest to active demand is created,
curated or procured by a brand, distributed over social channels
and measured against business objectives.
