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M A S T E R I N G
D i g i t a l
Transformation
Hi, I’m Jo Caudron
Active in digital since 1993
Internet entrepreneur involved
in 20+ start-ups.
Founding Partner of
Duval Union Consulting
@jcaudron
jo@duvalunion.com
We are business
consultants for a digital
world.
Our mission is to help
organisations transform.
@jcaudron
Sold in +50
countries!
BUY NOW! www.digitaltransformationbook.com
Survey
Expect a smack in the face…
Digital Disruption is real
What do
these 4 have
in common?
1995+
Music
Photography
Video Rental
…
2005+
Print Media
TV
Travel
HR
…
2015+
Retail
Healthcare
Automotive
Education
Telco
Food
FMCG
Banking/Insurance
…
2025
All Safe
havens will be
subject to
digital
disruption
…
WAVES OF Disruption
You have a
C H O I C E
Disruption
Modeling
Transformation
You have a
C H O I C E
Disruption
Modeling
Transformation
Fear
Insight
Direction
Are you
Scared or
Inspired?
@jcaudron
Don’t worry,
we’ve got a PLAN
@jcaudron
A PLAN FOR TRANSFORMATION
SCAN
INNOVATIONS
DETERMINE
IMPACT
NORTH STAR
VISION &
STRATEGY
BUILD
ROADMAP
INSTALL
DIGITAL
LEADERSHIP
BUILD DIGITAL
ORGANIZATION
AND CULTURE
YOU NEED TO
Scan YOUR
ENVIRONMENT
@jcaudron
DETERMINE
THE
IMPACT
Slicing the
Elephant
creates Insight
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
THE WHEEL OF
CHANGE
New experts
and our peers
decide what
matters
People
participate,
share and
co-create
their future
Technology
becomes part of
everything we
do
The relationship
with the market
changes
New
experiences in
product, service
& packaging
The position in
the value chain
changes
Mobile gives access to
everything,
everywhere, every
time
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
THE WHEEL OF
CHANGE
New experts
and our peers
decide what
matters
People
participate,
share and
co-create
their future
Technology
becomes part of
everything we
do
The relationship
with the market
changes
New
experiences in
product, service
& packaging
The position in
the value chain
changes
Mobile gives access to
everything,
everywhere, every
time
Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparencyThe Glass House
The Glass House Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency
Facebook
replaces
websites
The Glass House Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency
The Glass House Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency
Benchmarking
Doctors & Hospitals
RADICAL
TRANSPARENCY
The Glass House Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency
The Glass House Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
THE WHEEL OF
CHANGE
New experts
and our peers
decide what
matters
People
participate,
share and
co-create
their future
Technology
becomes part of
everything we
do
The relationship
with the market
changes
New
experiences in
product, service
& packaging
The position in
the value chain
changes
Mobile gives access to
everything,
everywhere, every
time
The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability
Angry Birds
Twitter,
Facebook
Newspaper Website
CNN online /
app
Blogs
Vertical sites and
specialties portals
Yelo App
Apple TV
Spotify
Sporza.be
LinkedIn,
Monster, ...
eBay
Pinterest, blogs
Weather Pro (iPhone)
Traffic: Waze
YouTube
Twitter,
Facebook
RSS
Breaking
news
In-depth
analysis
Services
Weather
Classifieds
Jobs
Sports
TV
Fun
Specials
Discovery
Culture
Trends &
Lifestyle
The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability
Unburdening the
patient (personalised,
smart experiences)
The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability
B2B SaaS subscriptions
in healthcare solutions
The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability
The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
THE WHEEL OF
CHANGE
New experts
and our peers
decide what
matters
People
participate,
share and
co-create
their future
Technology
becomes part of
everything we
do
The relationship
with the market
changes
New
experiences in
product, service
& packaging
The position in
the value chain
changes
Mobile gives access to
everything,
everywhere, every
time
The Frog Bypassing Virtualization Fragmentation of touchpoints
Bypassing
If you can sell expensive cars
online, you can sell anything online.
The Frog Bypassing Virtualization Fragmentation of touchpoints
Tech companies
reaching out to
patients
The Frog Bypassing Virtualization Fragmentation of touchpoints
Hospitals reaching out to their patients
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
THE WHEEL OF
CHANGE
New experts
and our peers
decide what
matters
People
participate,
share and
co-create
their future
Technology
becomes part of
everything we
do
The relationship
with the market
changes
New
experiences in
product, service
& packaging
The position in
the value chain
changes
Mobile gives access to
everything,
everywhere, every
time
The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship
Crowd-sourced opinions
Peers as news distributors
Automatic algorithms
The traditional gatekeeper
New “experts”
+
+
+
The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship
The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship
Opencare offers
Healthcare
matchmaking
The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
THE WHEEL OF
CHANGE
New experts
and our peers
decide what
matters
People
participate,
share and
co-create
their future
Technology
becomes part of
everything we
do
The relationship
with the market
changes
New
experiences in
product, service
& packaging
The position in
the value chain
changes
Mobile gives access to
everything,
everywhere, every
time
@jcaudron
ANYTHING
ANYTIME
ANYPLACE
The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
Our phones are
metric devices
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
THE WHEEL OF
CHANGE
New experts
and our peers
decide what
matters
People
participate,
share and
co-create
their future
Technology
becomes part of
everything we
do
The relationship
with the market
changes
New
experiences in
product, service
& packaging
The position in
the value chain
changes
Mobile gives access to
everything,
everywhere, every
time
The Participant Community Power of the crowd Sharing economyCollaboration
Sharing economy
From scarcity
to abundance
The Participant Community Power of the crowd Sharing economyCollaboration
Discuss with other
patients
The Participant Community Power of the crowd Sharing economyCollaboration
Leveraging the crowd 

for Data Science & 

Machine learning
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
THE WHEEL OF
CHANGE
New experts
and our peers
decide what
matters
People
participate,
share and
co-create
their future
Technology
becomes part of
everything we
do
The relationship
with the market
changes
New
experiences in
product, service
& packaging
The position in
the value chain
changes
Mobile gives access to
everything,
everywhere, every
time
The Cyborg Wearables Quantified SelfInternet of Things Robotics Data Monitoring
Data is used to
personalize health
insurance
The Cyborg Wearables Quantified SelfInternet of Things Robotics Data Monitoring
Merck, the German chemical & pharma
company, is teaming up with Silicon Valley’s
highest-profile data & analysis company,
Palantir, to more quickly develop new drugs
The Cyborg Wearables Quantified SelfInternet of Things Robotics Data Monitoring
Tech companies
are betting big
on medical
The Cyborg Wearables Quantified SelfInternet of Things Robotics Data Monitoring
“No I’ll take the robot that
has done the operation
perfectly 1000 times”
The Cyborg Wearables Quantified SelfInternet of Things Robotics Data Monitoring
The $100 biodegradable Pill
Robot can be navigated around
our bodies using magnetism
The Cyborg Wearables Quantified SelfInternet of Things Robotics Data Monitoring
Nanobots will take care
of our health with
unprecedented precision
The Cyborg Wearables Quantified SelfInternet of Things Robotics Data Monitoring
“A neural lace as a digital layer above
the cortex would enable us to create a
symbiosis with machines.” ~Elon Musk
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
THE WHEEL OF
CHANGE
New experts
and our peers
decide what
matters
People
participate,
share and
co-create
their future
Technology
becomes part of
everything we
do
The relationship
with the market
changes
New
experiences in
product, service
& packaging
The position in
the value chain
changes
Mobile gives access to
everything,
everywhere, every
time
CREATE A
North Star
VISION
DEFINE A
Transformation
STRATEGY
@jcaudron
DEFINE A
Transformation
STRATEGY
@jcaudron
BUILD A
ROAD MAP
@jcaudron
D I G I TA L
Leadership
BUILD a new
ORGANIZATION
Ready for a digital world
From an outdated
MOTHERSHIP
From an outdated
Mothership
TO A modern
F L E E T
D I G I TA L Culture
@jcaudron
WORLD OF
UNCERTAINTY
@jcaudron
AGILE &
FLEXIBLE
PEOPLE & TECHNOLOGY
Digital Transformation
IN THE FUTURE
MACHINES
WILL TAKE OVER
ALL
REPETITIVE
REPETITIVE
TEDIOUS
HEAVY
TASKS
SO WHAT ABOUT 

HUMANS?
SHOULD WE ALL BECOME
PROGRAMMERS?
HUMANS VS
MACHINES
We will have to
focus on skills
that make us
real humans
and will not
(easily) be
replaced by
machines
Creativity
Entrepreneurship
Emotionality
Innovation
Empathy
Intuition
Agility
Resilience
Improvisation
Negotiation
“Smarts”
HOW?
HOW?
CANNIBALIZE
YOURSELF
@jcaudron
LEAD OR FOLLOW?
Case Courage
MINDSET
MEANS MANDATE
“license to win”
“license to operate” “license to change”
Capital
BE BRAVE
TO CHANGE
A PLAN FOR TRANSFORMATION
SCAN
INNOVATIONS
DETERMINE
IMPACT
NORTH STAR
VISION &
STRATEGY
BUILD
ROADMAP
INSTALL
DIGITAL
LEADERSHIP
BUILD DIGITAL
ORGANIZATION
AND CULTURE
Find my slides on
www.speakersbase.com/jo
Need help? Book me and my team to
consult you!
www.duvalunionconsulting.com
@jcaudron
jo.caudron@duvalunion.com
00 32 475 43 80 98
M A S T E R I N G
D i g i t a l
Transformation

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Digital Transformation in Healthcare