The document discusses the use of social media on intranets. It provides an overview of how social media can help drive change in organizations by enabling collaboration and information sharing. It also outlines the benefits organizations have seen from using social media internally, such as improved communication and knowledge sharing. The document then discusses various social media tools and concepts that can be used, and provides examples of how some companies have implemented social media on their intranets. It emphasizes that successful implementation requires planning, measuring return on investment, and change management.
Search and Society: Reimagining Information Access for Radical Futures
Philippe Borremans_Intralife2010
1. Sosiale medier på intranett...
Hva fungerer?
A focus on social media
& internal communications
Intralife 2010
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2. Agenda
The changing business landscape.
Social Media for the enterprise, a hype ?
Tools & concepts
Business Cases
Calculating Return On Investment
Project steps to ensure success.
Final thoughts.
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3. The changing business environment
Drive change in the organization
Use a wide range of communications tools
& styles
Understand customer through
collaboration & information sharing
Source: ibm.com/ceostudy
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5. The changing business environment
Getting closer to the customer: 88%
People Skills: 81%
Insight & Intelligence: 76%
Source: ibm.com/ceostudy
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8. Fortune 500 Research
• Corporate blog use is steadily increasing, especially among the lower-ranked
group of Fortune 500 corporations.
• All higher-ranked corporations have a Twitter account, as well as almost all
other companies in the lower positions of the Fortune 500 list
• 86% of the 108 corporate blogs examined are linked to a Twitter account
• All 173 corporate Twitter accounts analyzed were active with replies and
retweets in the past 30 days, showing a persistent interaction with other
users.
• Podcasting and videos gained momentum among Fortune 500 companies.
Research by Nora Ganim Barnes, Ph.D., Eric Mattson CEO, Financial Insite - http://www.umassd.edu/cmr/studiesresearch/2009f500.cfm
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9. Research
Internal Use of Social Media - Benefits:
Improved communication, collaboration: 91%
Locating experts within the company: 81%
Improving knowledge management: 78%
Collaboration & Social Media Report - Gilbane Group, June 2008.
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10. By 2014, social networking services will replace
e-mail as the primary vehicle for interpersonal
communications for 20 percent of business
users.
By 2012, over 50 percent of enterprises will use
activity streams that include microblogging,
but stand-alone enterprise microblogging will
have less than 5 percent penetration.
Analyst
Predictions Through 2012, over 70 percent of IT-dominated
social media initiatives will fail.
Through 2015, only 25 percent of enterprises
will routinely utilize social network analysis to
improve performance and productivity.
Source: Gartner, February 2, 2010: http://www.gartner.com/it/page.jsp?id=1293114
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12. It is NOT
about the
tools !
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13. It is NOT about
Generation Y:
familiar with digital
technologies
but more about
Generation C:
for Communicate,
Collaborate and Create.
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14. Tools & Concepts
X
A
Y
Y = conversation
A = company
B B = market
X = membrane
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24. Dresdner Kleinwort Wasserstein (DrKW) is an investment bank
headquartered in London and Frankfurt. With 6,000 employees, it
has offices inNew York, Paris, Luxembourg, Tokyo, Singapore and
Hong Kong.
RESULTS
Accelerate project cycle
times by 25%
Reduce email overload by
up to 75%
Cut search costs by 50%
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26. Example - Sabre Network
Challenge 2007: • Objective:
Sabre goes international • Support employees during
organizational change
Loss of “people
connections” • Transparent & immediate
feedback on change comms.
Virtual not connected
teams felt left out • Activate community as a
support group
Attrition
• Retain the best talent
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27. Example - Sabre Network
Social Media Usage:
Results
• Online social network
60% of employee questions are
• Enterprise level Q&A answered within 1 hour
• Detailed user profiles Increased internal social &
business networks
• Blogs
Creation of an internal
• Employee community which functions
commenting as a change support group
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28. Where’s the
ROI ?
How to
calculate ?
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29. 1 Create the Plan
Business Goals
Internal Communications Goals
Collaboration Goals
Intranet Objectives
Project
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30. 2 Benchmark/Survey
How much time is lost searching for info ?
How much time is lost searching for people ?
Internal telephone costs ?
Time “lost” managing email ?
Efficiency of co-creating documents ?
Efficiency of sharing information ?
Response time to internal customer query ?
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42. Take away...
Increase non-hierarchical & transparent
communications in order to facilitate feedback
Stimulate immediate gratification of Q&A and
finding correct information by social networking
Create an always on “virtual finger on the pulse”
through employee networks
Support transparent feedback on change
communications in order to adapt where needed
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43. Planning - high level
Pilot Full
Vision
(Soft Launch) Roll Out
Value realization & benefit tracking
Stakeholder Engagement & Communications
Management
Change
Organization Design & Governance
Training - Information Sessions
Culture Change
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44. Roles of IT, Comms & Education
Ongoing IT Support
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45. Roles of IT, Comms & Education
Choice of platform Project Plan Communications Communications
IT Test Test Group Champion Promo Company wide roll out
Compatibility Quick Start Education Plan Education Plan
IT Ongoing IT Support
Comms Internal Communications
Education
Change
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46. Pilot Phase Detail
Pilot Phase
1. Plan 2. Analyze 3. Implement 4. Assess
Secure Executive Sponsorship Conduct social network analysis Seed critical applications Post Pilot analysis
Present to pilot candidates Refine initiative Implement communications plan Identify lessons learned
Identify champions, connectors, Work with champions, (training/
Identify final candidate groups Evaluate pilot
brokers coaching)
Identify additional groups of early
Define specific use cases Develop custom training resource Measure & adjust as necessary
adopters
Define training strategy Identify & plan critical applications Mentor Develop action plans for add. groups
Develop measurement framework for
Plan full roll out to organization
Pilot
Define physical architecture Develop requirements definition Install & configure software for pilot Technical support during pilot period
Operational Model Define pilot deployment planning Install & configure LC components Planning workshop for requirements
Directory integration Install LDAP assembly Business objectives & priorities
Define UI branding Test & verify
Define security requirements Knowledge transfer for admin &
operational procedures
Define support model
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47. Lessons Learned
Be ready...
Web 2.0/Social Media integration change a
company, make sure your corporate culture is
ready.
Bottom up roll out - enforcing the use of social
media is a contradiction.
Start small, grow slow.
What’s in it for the employee ?
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48. Lessons Learned
Be ready
Link social media to business objectives and
business functions.
Create rules, to protect the company AND the
employees.
Executive support and IT support is needed.
Explain, train and explain again...
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50. Final thoughts
Social Media Tools can support change through
their Interactive, transparent, immediate and
collaborative nature.
Implementation can be quick, low cost and
focused on fast return of investment.
Social Media integrate, enhance and support
existing communications platforms, they do not
replace them
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51. Thank You
Don’t hesitate:
philippe.borremans@gmail.com
@horationelson
http://www.conversationblog.com
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