This document provides examples of projects completed by MediaMosaics, a company that specializes in corporate communication and brand management. It outlines various internal and external communication campaigns, branding projects, and marketing materials created for companies across multiple industries. Testimonials are also included that praise MediaMosaics' expertise, quality of work, and ability to understand client needs and translate them into effective communication strategies and solutions.
MAGNE Consulting provides digital profile management services to help brands reach online users through new digital channels. Their services include designing and setting up digital profiles, conducting analytics on customer behavior, and increasing community engagement through social media and other online forums. MAGNE has over 50 professionals with experience designing, developing, and managing client digital profiles according to business objectives and governance frameworks.
Mann Marketing LLC is a marketing firm that blends strategy and creativity to build brands. It was founded in 2002 and provides marketing services to both B2B and B2C clients across various industries. The firm assists companies with developing and improving their marketing plans through services such as market research, brand strategy, communications design, and measurement. Viki Mann is the president and owner, bringing over 20 years of experience in marketing leadership roles for Fortune 500 companies.
Sid Lee provides interactive and technology solutions including web development, online advertising, mobile marketing, and content development. Their approach involves aligning content, commerce, and community across digital platforms. Sid Lee Technologies offers technological architecture, development, and integration services to support Sid Lee's strategies. Sid Lee is an independent, partner-owned agency with over 550 professionals across multiple offices worldwide specializing in brand strategy, social media, mobile, and more.
Imaj Associates provides graphic design, marketing, branding, and communications services. They offer strategic planning, advertising, public relations, social media campaigns, and web design. Their team has experience across industries such as healthcare, non-profits, government, and more. They take a project-based approach tailored to clients' budgets.
Sid Lee is a 550-person creative agency with offices worldwide. Their mission is to infuse their clients' brands into every customer touchpoint. They believe creativity drives performance and that storytelling is key to building consumer-brand relationships. Their flexible agency model provides integrated solutions across branding, advertising, digital, retail and more. Their case study for Adidas describes a unified "All In" campaign that increased sales by 13% and engaged millions of customers online and in unique retail events. For Adidas Originals, they reconnected with youth by focusing on fun, self-expression and recognition through global storytelling and social media engagement.
How to Acquire Your First Customer - DohertyWhiteMotarme Limited
The document discusses strategies for acquiring a startup's first customer. It covers the importance of the first customer in helping resolve business and technical issues. The rest of the document outlines a scenario for acquiring the first customer, including defining target customers, crafting an effective pitch, creating a product launch plan, optimizing the website, leveraging personal and professional networks, implementing email marketing, and using Google Ads and PR. The goal is to help generate early sales and learn lessons to improve the business.
Echoes Marketing Solutions is a startup providing strategic marketing, communication, and integration tools to amplify brands. With over 15 years of experience working with over 100 brands, Echoes attempts to reflect each brand's essence in its events, social media campaigns, and marketing activations. Echoes operates using market intelligence and insights from stakeholders to co-create engaging communications and integrations that "amplify brands' buzz."
MAGNE Consulting provides digital profile management services to help brands reach online users through new digital channels. Their services include designing and setting up digital profiles, conducting analytics on customer behavior, and increasing community engagement through social media and other online forums. MAGNE has over 50 professionals with experience designing, developing, and managing client digital profiles according to business objectives and governance frameworks.
Mann Marketing LLC is a marketing firm that blends strategy and creativity to build brands. It was founded in 2002 and provides marketing services to both B2B and B2C clients across various industries. The firm assists companies with developing and improving their marketing plans through services such as market research, brand strategy, communications design, and measurement. Viki Mann is the president and owner, bringing over 20 years of experience in marketing leadership roles for Fortune 500 companies.
Sid Lee provides interactive and technology solutions including web development, online advertising, mobile marketing, and content development. Their approach involves aligning content, commerce, and community across digital platforms. Sid Lee Technologies offers technological architecture, development, and integration services to support Sid Lee's strategies. Sid Lee is an independent, partner-owned agency with over 550 professionals across multiple offices worldwide specializing in brand strategy, social media, mobile, and more.
Imaj Associates provides graphic design, marketing, branding, and communications services. They offer strategic planning, advertising, public relations, social media campaigns, and web design. Their team has experience across industries such as healthcare, non-profits, government, and more. They take a project-based approach tailored to clients' budgets.
Sid Lee is a 550-person creative agency with offices worldwide. Their mission is to infuse their clients' brands into every customer touchpoint. They believe creativity drives performance and that storytelling is key to building consumer-brand relationships. Their flexible agency model provides integrated solutions across branding, advertising, digital, retail and more. Their case study for Adidas describes a unified "All In" campaign that increased sales by 13% and engaged millions of customers online and in unique retail events. For Adidas Originals, they reconnected with youth by focusing on fun, self-expression and recognition through global storytelling and social media engagement.
How to Acquire Your First Customer - DohertyWhiteMotarme Limited
The document discusses strategies for acquiring a startup's first customer. It covers the importance of the first customer in helping resolve business and technical issues. The rest of the document outlines a scenario for acquiring the first customer, including defining target customers, crafting an effective pitch, creating a product launch plan, optimizing the website, leveraging personal and professional networks, implementing email marketing, and using Google Ads and PR. The goal is to help generate early sales and learn lessons to improve the business.
Echoes Marketing Solutions is a startup providing strategic marketing, communication, and integration tools to amplify brands. With over 15 years of experience working with over 100 brands, Echoes attempts to reflect each brand's essence in its events, social media campaigns, and marketing activations. Echoes operates using market intelligence and insights from stakeholders to co-create engaging communications and integrations that "amplify brands' buzz."
Hello,
This is my final written portfolio for my education at the Fashion Institute of Design and Merchandising. Included in this presentation are some of the highlights of my academic achievements in Merchandise Strategies, Buying, Marketing and Brand Strategies, as well as Business Management.
Thank you in advance for taking the time to look through my work.
-Laura Stirling
IA Summit 2012 presentation slides
As we explore how the design team’s structure can hinder or foster collaborative relationships, we argue that clearly articulated, collaborative processes allow designers to facilitate a desirable and delightful user experience.
Blirt is a creative consulting firm that helps organizations lead better through creative thinking. They use visual thinking tools to improve communication, business models, and team performance. Originally a brand agency, Blirt realized creativity was needed across organizations. Their goal is unleashing creativity across entire organizations by applying tools to think differently, see clearly, and act with purpose.
This document discusses Deutsche Post DHL's social media initiative to create transparency, limit risks, and leverage opportunities in social media. It provides an overview of the initiative's objectives and challenges given DPDHL operates in 220 markets. It also outlines the tools and coordinated workflow between corporate, business unit, and country levels to develop social media strategies and consistently manage official DPDHL presences across platforms.
“In The Tipping Point, Malcolm Gladwell presents an important idea without any ‘how to.’ Now Bertrand Cesvet provides the ‘how to’ you need to create ‘Tipping Points’ for your business and success. This book is a compelling presentation of a powerful idea. This is how the new world will do business. Highly recommended if you care about your future.”
Stewart Emery, coauthor of international best-seller Success Built to Last
“Ultimately, magic is unexplainable. Still, Conversational Capital provides the most insightful analysis of what makes our shows ring in the heart of fans.”
Guy Laliberte, founder, Cirque du Soleil
“Like all great ideas, Conversational Capital is at its core simple: word-of-mouth momentum can be created, harnessed, and used to build consumer passion for a brand better and more cost-effectively than almost any other marketing medium.”
Rupert Duchesne,CEO of Aeroplan
“Marketing is an art that Conversational Capital turns smartly into science. This book provides the complete prescription for getting consumers excited about your ideas.”
Jim Champy, coauthor, Reenginering the Corporation, and author, Outsmart!
Embed into Your Products and Experiences the Ingredients that Drive Advocacy:
Create products and services that consumers find truly significant
Intensify consumption experiences to transform your brands into market leaders
Don’t settle for serendipity: manage and control the word-of-mouth around your brand by manipulating eight powerful experience amplifiers
For all the books that speak of the value of consumer advocacy, few indicate how to create it to begin with. Armed with a compelling set of examples from their own work in fostering leading brands, the authors reveal the triggers of word-of-mouth and a process to embedding them in your own products, helping you create stuff people love to talk about. From Bertrand Cesvet, chairman of Sid Lee, a leading purveyor of experiential design and communications services that leverages commercial creativity for breakthrough brands including Cirque du Soleil, adidas, and Red Bull.
1% of the proceeds from the royalties earned by the authors will be donated to the One Drop Foundation. The mission of the One DropTM Foundation is to fight poverty around the world by giving everyone access to safe water.
The document discusses branding, communication, and public relations. It covers several key points:
1) Your brand defines your identity and differentiates you from competitors. It is your competitive advantage.
2) PR helps build brands by creating stories and publicity that shape perceptions and close the gap between how a brand wants to be seen and how it is actually seen.
3) PR is more credible and trustworthy than advertising because the content is influenced rather than self-proclaimed. It achieves visibility and acceptance from third party endorsements.
PRT }} Nice to meet you PRT }} NIKE
The document discusses a communications agency called PRT and its philosophy, structure, expertise, partners, awards, and work. PRT believes that every company has a unique story that defines it in the minds of its audience. PRT has strategic planning, creative, administrative, and finance units. It has expertise in various areas including PR, digital strategy, and social media. The agency has won several awards for campaigns it has run. It then discusses some of its client work and campaigns in more detail for brands like Rexona, Clear, Glenfiddich, Grant's, and Sony Ericsson.
The document outlines various marketing projects carried out by a destination marketing firm, including strategies to promote tourism destinations, launch hotels, shopping centers, and real estate developments. It provides details on creative services, production, media planning, public relations, and events for clients in industries like tourism, retail, health, FMCG, finance, and real estate.
This document discusses the opportunity for Natural Products New Zealand to build an online presence through social media. It provides examples of how companies like Starbucks and Dell are using social platforms effectively. The document also analyzes Comvita's current social media usage and identifies opportunities to improve messaging, content, and engagement across sites like their website, Facebook, Twitter, blogs and more. It concludes with a SWOT analysis that identifies strengths in quality products but also weaknesses in being behind in social media usage given the geographically isolated location.
Liberty & Co Communications is a strategic communications consultancy dedicated to elevating both brands and executives. Here's an overview of our philosophy, services, values and kudos!
Mindmore Communications is an advertising and publishing agency that offers creative solutions through strategic and effective communication activities including graphic design, publishing, and interactive services. They have experience supporting corporate communications for pharmaceutical companies, hospitals, and other clients. Their team provides expertise in areas like branding, publications, websites, and events.
This document summarizes David Rogers' presentation on reinventing marketing for a world of customer networks. It discusses how marketing is shifting from mass marketing approaches where companies broadcast to anonymous customers, to customer network marketing where companies engage and collaborate with customers. The presentation outlines five key strategies for customer network marketing: access, engage, connect, collaborate, and customize. It provides examples for each strategy and encourages companies to rethink their marketing funnels and processes to focus on customer networks and objectives.
This document provides a summary of a marketing knowledge sharing session given by David Ren.
[1] The session covered marketing concepts, career paths in marketing, and David's experiences with creation and global strategy, as well as regional strategy and execution.
[2] David discussed the marketing concept and phases including planning, management, and sustaining. He also shared insights from creating innovation and developing global and regional strategies.
[3] The document outlines David's approach to marketing organization, deliverables, quarterly planning, execution, monitoring, and reporting.
We are a strategic communications consultancy. Our speciality is driving culturally relevant content, understanding online/offline communities, using social technologies to drive a conversation with audiences. Work has included The Grammy's, Lexus, Nike, Beats By Dre and The California Endowment
About Joseph Sobin: With Dual Masters Degree’s in Urban and Regional Planning with
an emphasis in Resort Planning Development and Strategic Marketing for the Hospitality
and Tourism Industry, Certified Travel Counselor and Destination Specialist Designations
coupled with 15 plus years in travel, tourism, hospitality and real estate marketing
consultancy, Joseph and his team deliver tangible, practical results for their clients.
Their work is on-time, compelling, and professional. Joseph also holds real estate brokerage
licenses in the states of Colorado and New York.
The Strategic Marketing Process - How to Structure Your Marketing Activities ...Moderandi Inc.
This guide defines a marketing process that you can use to put structure around your daily, monthly and annual marketing and sales activities.
The process covers more than just traditional marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, creative development, marketing execution and sales, and customer retention.
How to manage your social media business profileDinis Guarda
This document provides guidance on how to manage a business's social media profile. It discusses creating and managing profiles on social networks to generate traffic. It emphasizes the importance of understanding a business's brand, audience, competitors and goals. It also stresses the need to listen to conversations, curate and distribute engaging content, and measure results through analytics. The overall message is that social media must be central to businesses and require clear strategies, planning and ongoing optimization.
Trizone is an integrated marketing communications company based in India with offices in multiple cities. It provides 360-degree solutions across various divisions like brand communications, events & activations, talent management, media production, and more. The company has over 7 years of experience working with over 65 brands globally. It offers specialized services including advertising, public relations, corporate identity design, events, and digital media production.
Social Construktion is 360-degree Social Media craftsmanship.
We specialize in building, renovating & remodeling businesses for success in today's Digi-Social economy.
Whether you are a Fortune 500 or an early-growth start-up - we will improve your business.
Snap shot portfolio lite low resolutionSimon Wills
The document outlines Simon Wills' experience and expertise in marketing and communications, including print and electronic promotion and advertising, strategic planning for businesses of all sizes, branding from development to implementation, innovations, writing marketing publications globally, and online marketing both externally and internally. It provides an overview of his qualifications and areas of specialization within the field of marketing and communications.
The document provides an overview of Proof's approach to integrated marketing communications and evidence-based processes. Some key points include:
- Proof believes in an evidence-based approach where research is gathered throughout a campaign to better inform programs and continuously optimize performance.
- They provide strategic planning, branding, advertising, public relations, digital and social media services.
- Case studies are presented showing how Proof has helped clients like Transitions Optical, LG Electronics, Destination DC, and Hormel Foods strengthen their brands and achieve business objectives through integrated campaigns.
Hello,
This is my final written portfolio for my education at the Fashion Institute of Design and Merchandising. Included in this presentation are some of the highlights of my academic achievements in Merchandise Strategies, Buying, Marketing and Brand Strategies, as well as Business Management.
Thank you in advance for taking the time to look through my work.
-Laura Stirling
IA Summit 2012 presentation slides
As we explore how the design team’s structure can hinder or foster collaborative relationships, we argue that clearly articulated, collaborative processes allow designers to facilitate a desirable and delightful user experience.
Blirt is a creative consulting firm that helps organizations lead better through creative thinking. They use visual thinking tools to improve communication, business models, and team performance. Originally a brand agency, Blirt realized creativity was needed across organizations. Their goal is unleashing creativity across entire organizations by applying tools to think differently, see clearly, and act with purpose.
This document discusses Deutsche Post DHL's social media initiative to create transparency, limit risks, and leverage opportunities in social media. It provides an overview of the initiative's objectives and challenges given DPDHL operates in 220 markets. It also outlines the tools and coordinated workflow between corporate, business unit, and country levels to develop social media strategies and consistently manage official DPDHL presences across platforms.
“In The Tipping Point, Malcolm Gladwell presents an important idea without any ‘how to.’ Now Bertrand Cesvet provides the ‘how to’ you need to create ‘Tipping Points’ for your business and success. This book is a compelling presentation of a powerful idea. This is how the new world will do business. Highly recommended if you care about your future.”
Stewart Emery, coauthor of international best-seller Success Built to Last
“Ultimately, magic is unexplainable. Still, Conversational Capital provides the most insightful analysis of what makes our shows ring in the heart of fans.”
Guy Laliberte, founder, Cirque du Soleil
“Like all great ideas, Conversational Capital is at its core simple: word-of-mouth momentum can be created, harnessed, and used to build consumer passion for a brand better and more cost-effectively than almost any other marketing medium.”
Rupert Duchesne,CEO of Aeroplan
“Marketing is an art that Conversational Capital turns smartly into science. This book provides the complete prescription for getting consumers excited about your ideas.”
Jim Champy, coauthor, Reenginering the Corporation, and author, Outsmart!
Embed into Your Products and Experiences the Ingredients that Drive Advocacy:
Create products and services that consumers find truly significant
Intensify consumption experiences to transform your brands into market leaders
Don’t settle for serendipity: manage and control the word-of-mouth around your brand by manipulating eight powerful experience amplifiers
For all the books that speak of the value of consumer advocacy, few indicate how to create it to begin with. Armed with a compelling set of examples from their own work in fostering leading brands, the authors reveal the triggers of word-of-mouth and a process to embedding them in your own products, helping you create stuff people love to talk about. From Bertrand Cesvet, chairman of Sid Lee, a leading purveyor of experiential design and communications services that leverages commercial creativity for breakthrough brands including Cirque du Soleil, adidas, and Red Bull.
1% of the proceeds from the royalties earned by the authors will be donated to the One Drop Foundation. The mission of the One DropTM Foundation is to fight poverty around the world by giving everyone access to safe water.
The document discusses branding, communication, and public relations. It covers several key points:
1) Your brand defines your identity and differentiates you from competitors. It is your competitive advantage.
2) PR helps build brands by creating stories and publicity that shape perceptions and close the gap between how a brand wants to be seen and how it is actually seen.
3) PR is more credible and trustworthy than advertising because the content is influenced rather than self-proclaimed. It achieves visibility and acceptance from third party endorsements.
PRT }} Nice to meet you PRT }} NIKE
The document discusses a communications agency called PRT and its philosophy, structure, expertise, partners, awards, and work. PRT believes that every company has a unique story that defines it in the minds of its audience. PRT has strategic planning, creative, administrative, and finance units. It has expertise in various areas including PR, digital strategy, and social media. The agency has won several awards for campaigns it has run. It then discusses some of its client work and campaigns in more detail for brands like Rexona, Clear, Glenfiddich, Grant's, and Sony Ericsson.
The document outlines various marketing projects carried out by a destination marketing firm, including strategies to promote tourism destinations, launch hotels, shopping centers, and real estate developments. It provides details on creative services, production, media planning, public relations, and events for clients in industries like tourism, retail, health, FMCG, finance, and real estate.
This document discusses the opportunity for Natural Products New Zealand to build an online presence through social media. It provides examples of how companies like Starbucks and Dell are using social platforms effectively. The document also analyzes Comvita's current social media usage and identifies opportunities to improve messaging, content, and engagement across sites like their website, Facebook, Twitter, blogs and more. It concludes with a SWOT analysis that identifies strengths in quality products but also weaknesses in being behind in social media usage given the geographically isolated location.
Liberty & Co Communications is a strategic communications consultancy dedicated to elevating both brands and executives. Here's an overview of our philosophy, services, values and kudos!
Mindmore Communications is an advertising and publishing agency that offers creative solutions through strategic and effective communication activities including graphic design, publishing, and interactive services. They have experience supporting corporate communications for pharmaceutical companies, hospitals, and other clients. Their team provides expertise in areas like branding, publications, websites, and events.
This document summarizes David Rogers' presentation on reinventing marketing for a world of customer networks. It discusses how marketing is shifting from mass marketing approaches where companies broadcast to anonymous customers, to customer network marketing where companies engage and collaborate with customers. The presentation outlines five key strategies for customer network marketing: access, engage, connect, collaborate, and customize. It provides examples for each strategy and encourages companies to rethink their marketing funnels and processes to focus on customer networks and objectives.
This document provides a summary of a marketing knowledge sharing session given by David Ren.
[1] The session covered marketing concepts, career paths in marketing, and David's experiences with creation and global strategy, as well as regional strategy and execution.
[2] David discussed the marketing concept and phases including planning, management, and sustaining. He also shared insights from creating innovation and developing global and regional strategies.
[3] The document outlines David's approach to marketing organization, deliverables, quarterly planning, execution, monitoring, and reporting.
We are a strategic communications consultancy. Our speciality is driving culturally relevant content, understanding online/offline communities, using social technologies to drive a conversation with audiences. Work has included The Grammy's, Lexus, Nike, Beats By Dre and The California Endowment
About Joseph Sobin: With Dual Masters Degree’s in Urban and Regional Planning with
an emphasis in Resort Planning Development and Strategic Marketing for the Hospitality
and Tourism Industry, Certified Travel Counselor and Destination Specialist Designations
coupled with 15 plus years in travel, tourism, hospitality and real estate marketing
consultancy, Joseph and his team deliver tangible, practical results for their clients.
Their work is on-time, compelling, and professional. Joseph also holds real estate brokerage
licenses in the states of Colorado and New York.
The Strategic Marketing Process - How to Structure Your Marketing Activities ...Moderandi Inc.
This guide defines a marketing process that you can use to put structure around your daily, monthly and annual marketing and sales activities.
The process covers more than just traditional marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, creative development, marketing execution and sales, and customer retention.
How to manage your social media business profileDinis Guarda
This document provides guidance on how to manage a business's social media profile. It discusses creating and managing profiles on social networks to generate traffic. It emphasizes the importance of understanding a business's brand, audience, competitors and goals. It also stresses the need to listen to conversations, curate and distribute engaging content, and measure results through analytics. The overall message is that social media must be central to businesses and require clear strategies, planning and ongoing optimization.
Trizone is an integrated marketing communications company based in India with offices in multiple cities. It provides 360-degree solutions across various divisions like brand communications, events & activations, talent management, media production, and more. The company has over 7 years of experience working with over 65 brands globally. It offers specialized services including advertising, public relations, corporate identity design, events, and digital media production.
Social Construktion is 360-degree Social Media craftsmanship.
We specialize in building, renovating & remodeling businesses for success in today's Digi-Social economy.
Whether you are a Fortune 500 or an early-growth start-up - we will improve your business.
Snap shot portfolio lite low resolutionSimon Wills
The document outlines Simon Wills' experience and expertise in marketing and communications, including print and electronic promotion and advertising, strategic planning for businesses of all sizes, branding from development to implementation, innovations, writing marketing publications globally, and online marketing both externally and internally. It provides an overview of his qualifications and areas of specialization within the field of marketing and communications.
The document provides an overview of Proof's approach to integrated marketing communications and evidence-based processes. Some key points include:
- Proof believes in an evidence-based approach where research is gathered throughout a campaign to better inform programs and continuously optimize performance.
- They provide strategic planning, branding, advertising, public relations, digital and social media services.
- Case studies are presented showing how Proof has helped clients like Transitions Optical, LG Electronics, Destination DC, and Hormel Foods strengthen their brands and achieve business objectives through integrated campaigns.
Xotox provided creative branding and design solutions for several clients. For ABC, a notebook company experiencing declining sales, Xotox conducted market research and redesigned the notebook covers into categories by age group, leading to increased sales. For KPMG Jordan, Xotox used illustrations inspired by economic history in an interior design solution to celebrate the company's success within the Levantine context. For a national campaign promoting Jerusalem, Xotox established design rules to maintain quality and protect the visual identity across many diverse events and activities.
Xotox is a branding and design agency that has been operating successfully for 6 years, serving over 100 clients across 8 countries. The agency specializes in complete branding and marketing solutions through four departments: Marketing, Creative Art, Web Development, and Content Development. Xotox tells clients' unique stories through professional writing, striking imagery, and state-of-the-art technology. The agency uses classic design principles to ensure clients' projects are eye-catching, tasteful, and refined.
The document provides information on Andrew O'Sullivan's background and experience working on brand development projects for various clients. It summarizes his work developing branding strategies and visual identities for companies like Bentley, Fila, Electrolux, and Craft. For each client, it lists the types of branding work he led, such as global branding strategy, creative communication, digital strategy, product design innovation, and more. The summaries are concise, highlighting the key details about Andrew's role and responsibilities for each client engagement.
For almost 30 years Comstat has set the standard in virtually every branch of corporate communications in Puerto Rico, covering the gamut from reputation and crisis management to media and public relations. This is why top-tier clients from myriad industries look to Comstat for strategic thinking and tactical implementation. As a division of Badillo Nazca Saatchi & Saatchi, member of the Publicis Groupe global communications network, Comstat is committed to driving results in the conversation economy.
Ariston Interaction is an integrated marketing services company based in India that provides a wide range of digital, analog, events, and public relations services including strategy, planning, creative design, execution, and analytics. They have expertise across digital marketing, social media marketing, reputation management, events, and PR. Their solutions include digital marketing campaigns, SEO/SEM, media buying, website and app development, usability testing, brand monitoring, and social media management.
This document provides an overview of Point Consulting, a digital marketing agency. It discusses the company's mission to build two-way communication in media and help clients with image positioning. It then summarizes Point Consulting's services which include research, strategy, creative design, public relations, promotion and developing system solutions. It also includes an organizational chart and describes the areas of expertise for research, strategy, creative design, promotion and other services.
Kolota Creative Marketing provides innovative marketing and communications solutions through a full range of services. They can help solve marketing problems at any level in an organization through three service modules tailored for senior leadership, functional managers, and product/program managers. With over 25 years of experience, Kolota has developed marketing solutions for 35 companies across multiple business sectors. Their approach involves immersing themselves to understand a client's "Brand DNA" and position them for maximum marketing returns.
A presentation made to the EMU PRSSA chapter on November 27, 2012 on what to expect in the social media profession through a look at programs and tools in action.
Keone Productions is a 100% black-owned South African media production company. They offer services in design, branding, television, music, marketing, eventing, and provide complete pre-production and post-production services for the motion picture industry. Keone Productions has worked with television broadcasters, government departments, non-profits, academics, and corporate clients on various projects.
The document discusses branding, marketing, and creative services provided by The Eastco Group. It summarizes that their integrated team can weave together various marketing strategies, including branding, graphics, video, web, traditional, social media, and more. Their synergy across companies provides clients with cost savings and services all under one roof. They help decode customers and audiences through research and analytics to focus on retention and relationship marketing. Their full suite of services also includes advertising, public relations, media buying, fulfillment, printing, packaging, video production, and digital strategies.
This document summarizes the social media services offered by an agency including strategy and consulting, software integration, custom development, and media services. It provides examples of how the agency helps move clients along an evolutionary path from content to community building to fully integrating social media. Services include social media outposts, CRM integration, loyalty programs, custom development, and advertising. Analytics and reporting, brand protection, advocacy modeling, and examples of branded social media properties are also summarized.
10 Minutes To 1 - Credentials Presentation 201910 Minutes to 1
10minutesto1 is a strategic marketing communication consultancy that provides various services including graphic and web design, digital marketing, social media management, film making, web services, public relations, and internal communications. They have an experienced team and work with clients across industries to conceptualize and implement effective marketing campaigns through traditional and digital channels.
This document provides an overview of graphic design, including definitions, objectives, specialized areas, applications, and employment opportunities. It defines graphic design as a visual language used to convey messages through the creation and organization of visual elements. The document outlines several major specialized areas of graphic design such as advertising, branding, identity design, and environmental design. It also discusses applications within these areas and potential employment in design studios, agencies, and corporate design departments.
5. Touch-points
influencing
Company
stakeholders’ brand
perceptions
of the brand.
Building Your Brand from the Inside Out
6. How can we help you?
CORPORATE & GOVERNMENT SMALL/MEDIUM ENTERPRISE
• Internal, external, transformational and • Marketing Communication Strategies
project communication consultation • Brand consultation
• Communication Strategy development. Communication • Project management
• Development, Management and • Events
Coordination of communication • Business consultation
programmes . • Marketing material (concept to production)
• Conceptualisation and Art Direction of Print
campaigns, programmes, events, products Brochures
etc. Posters
• Brand and Reputation Management Advertisements
• Communication Research Newsletters
Communication
Communication
• Facilitation Services Flyers
• Communication Training and Coaching Company Electronic
(managers and communication staff) brand Websites
• Event Management Video production
• Organisational Development Specialists Multimedia
Network Presentations, etc
• Social Media Management Promotional items
• Copywriting Clothing, Stationery,
• Publicity & Media Liaison Mugs, etc.
• Photography Branding
• Travel incentives (TBC Travel) Signage, business cards,
• Media production letterheads etc.
Communication
Print design • Development & management of social
Web and digital media media (internet and electronic)
Video Productions • Publicity campaigns
• Industrial Theatre • Travel products (incentives/marketing)
Integrity | Enthusiasm | Value adding relationships | Consistent ExcellenceBrandthe impossible! Out
Building Your | Do from the Inside
7. A one-stop service or
Part of the Action
MediaMosaics
Building Your Brand from the Inside Out
9. MultiChoice
Corporate Governance
Awareness Campaign
Objective: Make the concept of Corporate
Governance accessible and understandable to all
employees
Methodology and Creative Concept:
A travelling journalist travels to Africa to find out
what Corporate Governance means to the
average man on the street. He shares his
thoughts and findings with the employees at
home. The accessibility of the character, simply
way of explaining content as well as the element
of fun ensured success.
Communication Elements:
•Industrial Theatre
•Max’s Diary
•Competitions
•Gifts
•Website and banner ads
• Poster campaign
•Foyer display
•Project memos and newsletters
Building Your Brand from the Inside Out
10. Sasol Polymers PP
Business
Values Awareness
Campaign
Objective: Create awareness, understanding and
buy-in amongst all employees into the Sasol
values
Methodology and Concept:
Development and implementation of a change
communications strategy and plan. Specific
behaviours were identified for each value which
had to be entrenched in the every day life of the
employees. The approach was to get people
involved and excited about the project.
Employees had to earn their Wings to graduate
from the Space Academy and go on a trip to the
universe.
Communication Elements:
Yearly Awards Function, Customised notice
boards, Banners, signage, exhibition
stands, Competitions , Web site , Awards &
Gifts, Incentive programmes, Poster series
, Cartoons, Newsletters, Values workshops for all
employees
Building Your Brand from the Inside Out
11. Sasol Polymers
Values Entrenchment
Campaign
Objective:
Following on phase one of creating awareness of
the Sasol values, this campaign entered the next
phase focused on entrenching the values as part
of the lives of each employee.
Methodology and Concept:
The role of management as communicators and
champions of the values were used as the
backbone for the campaign. The Space theme
was taken a step further and presented on a
different level to the more “mature” audience.
Communication Elements
Events, Leadership Communication,
videos, gifts, certificates, nomination system,
competitions, posters, newsletters etc
Building Your Brand from the Inside Out
12. Multichoice
Balanced Scorecard
Campaign
Objective: Convey the company
strategy, vision, mission and scorecards to all
levels of employees within the company.
Methodology & Concept:The campaign theme
was based on the importance of each
employee’s role and fit within the bigger picture
of the company. Motivation and pride to be part
of the company were emphasised with the
message:“You’re part of the Picture” .
Communication Elements:
The campaign was built around a “Picture Book”
which were to be populated through
information sessions lead by management. It
illustrated the total picture of the company from
the vision down to the individual’s scorecard, to
clearly show how everything and everyone is part
of the picture.
The campaign relied on management as the
drivers of the process. They would have
discussion sessions with their teams and were
supported with communication tools.
Building Your Brand from the Inside Out
13. MultiChoice
Employee Report
Objective: Develop an Employee Report that the
employees would actually want to read.
Something enticing, something fun and filled with
the people that actually make the company tick .
Creative Concept: Based on the style of “Hello”,
a glossy tabloid magazine in the UK, the report
showcased employees as the true celebrities and
stars of MultiChoice. Using the entertainment
environment and photos of actual programmes
within the DStv bouquet, employees’ faces were
superimposed to create the celebrity look.
The publication was a Finalist in the SA
Publications Board Awards, category: employee
reports
It was a smash hit with employees with a second
print run ordered.
Building Your Brand from the Inside Out
14. Sasol Technology
Training Material
Objective: Develop a name and look and feel for
a new training programme in the
company, ensure awareness to stimulate
attendance and give ongoing communication and
marketing support.
Methodology and Concept: Connecting to the
theme of a broken car, used by the company as
part of the change initiative, the concept of
racing cars were introduced. Project Traction
provided the company with the skills and
competencies necessary to get the car back on
the road.
Communication Elements:
Launch event, electronic media, videos, training
material, certificates, promotional material etc.
Building Your Brand from the Inside Out
15. Centurion Wine &
Art Centre
Brand and
marketing material
Objective: Create a brand and look &
feel for the centre and shops
within, including the Centurion
Theatre.
Communication Elements:
Logos
Stationary
Signage
Advertisements
Menus
Promotional items
Building Your Brand from the Inside Out
16. SA Post Office
Code of Conduct
Awareness Campaign
Objective: Get employees to internalise the
company’s Code of Ethical Conduct through a
Crime Awareness Campaign.
Methodology and Concept: The core of the
campaign was an industrial theatre road show
visiting the major mail centres around the
country. Supporting the communication theatre
production, a variety of creative print and digital
media, promotional items and videos were
developed. Products were distributed to more
than two thousand outlets (24 000 employees)
around South Africae:
Outcomes:
250% improvement in employees reporting crime.
Awarded Best Campaign at the international
“World Mail Awards”. Category: Security
Building Your Brand from the Inside Out
17. Government
Communication
Information
Services
SA Yearbooks 2007/08
and 2008/09
Objective: Translate the printed
version of the SA Yearbook into a
Multimedia presentation that could be
distributed across the world.
Awarded for two consecutive years to
Media Mosaics.
Building Your Brand from the Inside Out
18. Sasol Technology
Information
Management
Strategic
Communication
Objective: Provide communication
support for the new strategy to ensure
that all employees are informed and
aligned at all times.
Train and development a project team
to be able to run with all
communication efforts independently.
Communication Elements:
Communication training, group
facilitation and coaching, media
production and ongoing support.
Building Your Brand from the Inside Out
19. Aquarius Platinum
SA
Strategy Alignment
Project
Objective: Provide communication support for
the change initiative through ongoing project and
company communication.
Develop and establish a brand for the company
instilling a sense of pride in employees.
Creative concept: Innovation being key to the
brand essence of the company, the idea of Post-
its to were introduced. Strong visual elements
were used to convey the brand with pictures
rather than words – due to the audience being
mostly illiterate.
Communication elements: Induction
Programme, screensaver, events, powerpoint
presentations, promotional items, poster
series, strategy map, strategy
booklet, management toolkits etc
Building Your Brand from the Inside Out
20. iBrand Barometer
Brand and
marketing material
Objective: Create a visual look and feel for the
research instrument and translate its
methodology in a more accessible way through
marketing material.
Communication Elements:
Model
Web site
Brochure
Animated presentations
Banners
Promotional items
etc
Building Your Brand from the Inside Out
21. MultiChoice
Six Sigma Campaign
Objective: Create awareness around the Six
Sigma campaign across all levels in the company
Communication elements:
Posters
Web site
Promotional items
Building Your Brand from the Inside Out
22. Tshwane University
of Technology
Brand Guidelines
Objective: Develop a look and feel for the
university that conveys the brand of the
institution.
Develop a set of guidelines for the brand which
would still ensure the creative interpretation of
the brand.
Communication Elements:
Brand Photography
Brand Guidelines
Advertisements
Media designs
Building Your Brand from the Inside Out
23. Trans Africa Express
Brand and
Applications
Objective: Provide a brand look and feel for the
company,
Communication Elements:
Logo
Stationary
Promotional items
etc
Building Your Brand from the Inside Out
24. Avbob
Change
Communication
Objective: Providing ongoing communication
support during a period of change and
organisational development.
Communication Elements:
Vision development
Internal branding
Communication Audit
Facilitation
Ongoing Consultation
Building Your Brand from the Inside Out
25. Groenkloof Safety
Initiative
Community Support
activation
Objective: Create awareness amongst community
members of the inititative, enhance support and
optimise relations within the area.
Communication Elements:
Research
Newsletters
Web sites
Public Events
Posters
Public meetings
Database management
SMS communication
etc
Building Your Brand from the Inside Out
26. Department Social
Development
HCBC
Multimedia DVD &
Manual
Objective:
The improvement of effective service delivery by
HCBC caregivers, managers and supervisors
Products:
Multi-media training DVD combining video,
animation and e-training in a user-friendly and
fun package
Hard copy supporting Manual with checklists,
tools and tips
Building Your Brand from the Inside Out
27. Presidential
International
Advisory Council
Multimedia
Presentation
Objective: Create a presentation for a new
broadcast concept to a very high level target
audience, to create excitement and facilitate buy-
in into the project.
Multimedia animation and video
Powerpoint presentation
Building Your Brand from the Inside Out
28. United Nations
Development
Programme
Annual Report
Consultation
Conceptualisation
Copywriting
Design
Print
Building Your Brand from the Inside Out
29. Sasol Technology
Recognition Trophy
Conceptualisation
Design
Production
Graphic Animation
Building Your Brand from the Inside Out
30. Sasol O&S
Hamburg, Germany
Electronic
Newsletter
Development of electronic template
for ease of use and population by
internal team members.
Applied in four languages, including
Italian, German and Chinese.
Design
Building Your Brand from the Inside Out
31. Calypso
Accountants
Corporate ID & Web
Marketing plan
Corporate ID
Client Toolkits
Web presence
Building Your Brand from the Inside Out
32. Roche
Pharmaceuticals
HPV Awareness
Campaign
Conceptualisation
Project Management
Design
Event Management
Art Direction
Building Your Brand from the Inside Out
34. Various
Video Productions
Sasol Wax Vision
Sasol Wax Marketing video
Sasol Polymers Leadership Video
Natref Vision
Sasol Technology Marketing
Sasol Technology Project Management
Sasol Technology Women in Engineering
Sasol Polymers Vision
Sasol Polymers Recognition Event theme
Building Your Brand from the Inside Out
39. Decadent Africa
Celebration
• The Creative Circle
• Pretoria Institute of Architects
• The SA State Theatre
• Lindt Chocolate
• Makro Silver Lakes
• Red Bull
• le Boat European Barging Holidays
• Douglas Green Wines
• Fabric Library
• Canned Culture
Building Your Brand from the Inside Out
41. Corporate
Incentives
Boating holidays
on Europe’s waterways
• Travel Incentives
• Special Promotions
• Special Events
• Recognition programmes
Building Your Brand from the Inside Out
42. “Corporate communication and brand management are some of Media Mosaics' areas
of specialization. The company's expertise, insight and very extensive experience was
evident in the quality of work delivered. Within a short period, Media Mosaics
managed to understand the challenges the NWU faced as a higher education
institution that has been through a difficult merger. What I found very impressive was
the company's ability to recommend strategies and solutions which were best suited to
the University's circumstances instead of imposing theoretical and idealistic strategies
which would inevitably prove to be not only impractical but also unsustainable. A very
good example of a deliverable by Media Mosaics in this regard was a report on the
findings of an extensive internal communication channels evaluation they conducted
References which has had far reaching end results and contributed significantly to the
improvement of our internal communication efforts and highlighted gaps to be
addressed.”
Phumzile Mmope, Executive Director: Corporate Affairs and Relations, North West
University
“Media Mosaics never spare any effort to ensure client satisfaction. They are a truly
full-service, full-time agency - always a pleasure to do business with.”
Amanda Singleton, Managing Director: Mmopa Strategy Consultants
Managing Director: MS&L PR
“I immigrated from the UK in 1998 and have had previous experience with various
companies around the world. I can say that MediaMosaics work can set the standard
in any country I have visited and they can feel proud of that. Don’t change a thing!”
Derek Bultitude, Team-leader: Performance evaluation, Natref
• MediaMosaics don’t compromise on quality. Their ability to convert concepts into
programmes with strong visual impact, is extremely effective. They’re professional,
committed and very flexible people to work with, adding value to your business.”
• Tony Olivier, Manager: Services, Sasol Wax
• “Overall, they are able to effectively translate our needs into campaigns that are both
interesting and exciting, whilst ensuring that objectives are achieved. Their knowledge
and expertise on strategy development has been invaluable to the success of our
internal communication projects and it has been a pleasure working with them.”
• Marilyn Watson, Corporate Communication Manager: MultiChoice
Building Your Brand from the Inside Out
43. • “Every now and then you come across an individual that is really an expert on his/her
field of expertise, has such a passionate drive for what they do that they dive into the
project head first and still delivers exactly what was promised.
References I have experienced Mareli as just such a person.
Where she and her team really come into their own is that they are extremely
personable people. They invest a lot of their own emotion into the project, making you
feel like one big family working towards the same goal.
If your business needs to make its voice heard in the marketplace, then Mareli and her
team are the go-to people.”
Luan van Rhyn, Owner Calypso Accountants
• “I highly recommend Mareli as a Communication Strategy Consultant. She is very
creative, dynamic and always comes up with great ideas.”
Karin Kleynhans, Communications Manager: Sasol Technology
• “We served together with Mareli at IABC Pretoria Chapter. She is creative,
professional and passionate about communication and how important communication
is in supporting organisations to achieve strategic goals.”
Warren Makgowe, Public Relations Officer: UNISA
Building Your Brand from the Inside Out
44. Contact Us
Tel: (012) 346 7209
Fax: 0866 472 600
Cell: 082 854 6854
mareli@mediamosaics.co.za
Building Your Brand from the Inside Out