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Digital Transformation in Media - 7 Steps to Become Future Proof

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What is the current state of TV and media? How have digital challengers been reshaping the industry? How can media-companies respond to the challenges? In 7 steps we explain how any (media) company can prepare themselves to be future proof for a digital world.

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Digital Transformation in Media - 7 Steps to Become Future Proof

  1. 1. MASTERING DIGITAL TRANSFORMATION 7 STEPS TO BECOME A FUTURE PROOF ORGANIZATION
  2. 2. JAZZ IS NOT DEAD IT JUST SMELLS FUNNY FRANK ZAPPA (1940-1993) RETAIL FINANCE AUTOMOTIVE MEDIA EDUCATION HEALTHCARE ... but they all need to ACT NOW
  3. 3. NO DYSTOPIA NO UTOPIA JUST REALISM TALKING ABOUT TRANSFORMATION
  4. 4. HEY, NICE TO MEET YOU! Jo Caudron CO-CEO @jocaudron @jcaudron jo.caudron@duvalunion.com Active in digital since 1993. Entrepreneur involved in 20+ start-ups. Founding Partner of Duval Union Consulting 00 32 475 43 80 98 THE BOOKS THAT CLOSED MEDIA DOORS THE BOOK THAT OPENED MANY MORE DOORS
  5. 5. GHENT DUBAI AMSTERDAM BUSINESS CONSULTANTS WITH A FOCUS ON DIGITAL TRANSFORMATION
  6. 6. “A BOUTIQUE CONSULTING COMPANY WITH A ROCK & ROLL APPROACH”
  7. 7. WE HELP OUR CLIENTS WITH THEIR DIGITAL TRANSFORMATION STRATEGY FINANCE & INSURANCE TELCO & TECHNOLOGY (NON) FOOD RETAIL BRANDS & FMCG MEDIA & PUBLISHERS INDUSTRY
 COMPANIES HEALTH & PHARMA MOBILITY &
 TRANSPORT PUBLIC &
 NON-PROFIT SERVICES & UTILITIES Vlaams Parlement
  8. 8. REMEMBER THIS?
  9. 9. REMEMBER THIS?
  10. 10. THE WORLD IS CHANGING FAST ARE YOU ABLE TO DEAL WITH IT?
  11. 11. 7 STEPS TO TRANSFORM INTO A FUTURE PROOF ORGANISATION
  12. 12. UNDERSTAND D I G I TA L TRANSFORMATION 1
  13. 13. Digital Disruption is real EXPECT A SMACK IN THE FACE
  14. 14. You have a C H O I C E Digital Disruption Modeling Business Transformation
  15. 15. You have a C H O I C E Digital Disruption MODELING Business Transformation Fear Insight Direction
  16. 16. A DEFINITION Digital Disruption Business Transformation
  17. 17. 1995+ MUSIC PHOTOGRAPHY VIDEO RENTAL … 2005+ PRINT MEDIA TV TRAVEL HR … 2015+ RETAIL BANKING/INSURANCE AUTOMOTIVE TRAVEL EDUCATION TELCO FOOD/FMCG HEALTHCARE … 2025 ALL SAFE HAVENS WILL BE SUBJECT TO DIGITAL DISRUPTION … WAVES OF DISRUPTION
  18. 18. SCAN YOUR ENVIRONMENT AND DEFINE IMPACT 2
  19. 19. The relationship with the market changes New experiences in product, service & packaging GLASS HOUSE THE PACKAGE THE FROG THE GATEKEEPERTHE TRAVELLER THE CYBORG THE PARTICIPANT The position in the value chain changes New experts and our peers decide what matters Mobile gives access to everything, everywhere, every time People participate, share and co-create their future Technology becomes part of everything we do WHEEL OF CHANGE
  20. 20. The relationship is changing between the organization and the outside world. THE GLASS HOUSE TRANSPARENCY ACCOUNTABILITY PROXIMITY RESPONSIVENESS BI-DIRECTIONAL HUMANIZATION
  21. 21. The Glass House Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency FINANCE HEALTH MEDIA TRAVEL & HOSPITALITY
  22. 22. The evolution of unbundling and how this changes your products, services and go-to-market. THE PACKAGE APPIFCATION LONG TAIL SELF-SERVICE SCALABILITYPRICESPEEDPERSONALIZED EXPERIENCEMONOLTHIC/ATOMIC
  23. 23. The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability Angry Birds Twitter, Facebook Newspaper Website CNN online / app Blogs Vertical sites and specialties portals Yelo App Apple TV Spotify Sporza.be LinkedIn, Monster, ... eBay Pinterest, blogs Weather Pro (iPhone) Traffic: Waze YouTube Twitter, Facebook RSS Breaking news In-depth analysis Services Weather Classifieds Jobs Sports TV Fun Specials Discovery Culture Trends & Lifestyle
  24. 24. The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability FINANCE RETAIL HEALTHCARE MEDIA
  25. 25. The position in the value chain is challenged. You can bypass, or be bypassed. BYPASSING VIRTUALISATION FRAGMENTATION OF TOUCH POINTS THE FROG
  26. 26. The Frog Bypassing Virtualization Fragmentation of touchpoints MEDIA & ENTERTAINMENT RETAIL & LUXURY AUTOMOTIVE
  27. 27. Opinion making is challenged. New players can dominate the attention of people. NEW GATEKEEPERS RECOMMENDATIONS “GOOD IS GOOD ENOUGH” AMBASSADORSHIP THE GATEKEEPER
  28. 28. • 28 Strengthening the gatekeeper rol Netflix will invest every year in local, flemish fiction. With 1,3 euro for each subscriber & 22% of the flemish people already on the platform this adds up to roughly 2 million euro’s.
  29. 29. • 29
  30. 30. Primary location and place of consumption are changing. There is a need to merge offline and online THE TRAVELLER PLACE UTILITY EMPOWERED SELF INSTANT GRATIFICATION NEW WAY OF WORKING CONTEXTUAL AWARENESS
  31. 31. The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness FINANCE RETAIL HEALTH GOVERNEMENT
  32. 32. The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness 15-19 years old 65+ years old 1 2 3 3 2 1 69% 54% 35% 65% 18% 19% digimeter 2017
  33. 33. Consumers are uniting. The power of the crowd can be good or bad for your organization. COMMUNITY COLLABORATION POWER OF THE CROWD SHARING ECONOMY - THE PARTICIPANT
  34. 34. The Participant Community Power of the crowd Sharing economyCollaboration Sharing economy From scarcity to abundance
  35. 35. The Participant Community Power of the crowd Sharing economyCollaboration MEDIA & ENTERTAINMENT FINANCE TRAVEL HEALTHCARE
  36. 36. 36 Empowered self - everyone is media With Instagram & Facebook live can everyone, everywhere become their own broadcasters. Fulfilling the instant gratification need.
  37. 37. 37 Permanently broadcasting themselves
  38. 38. Technology keeps progressing. We are only at the beginning of the digital revolution. THE CYBORG INTERNET OF THINGS WEARABLES MONITORINGDATAROBOTICSQUANTIFIED SELF
  39. 39. The Cyborg Wearables Quantified SelfInternet of Things Robotics Data Monitoring MEDIA & ENTERTAIMENT FINANCE HEALTHCARE MOBILITY
  40. 40. 41 World Cup matches in VR Facebook-owned Oculus is going to stream a handful of Word Cup matches in virtual reality (VR), for free. Oculus will stream four games via its recently-unveiled social co-viewing app Venues. Users of the app can watch 180-degree live streams of concerts, sports events and comedy nights together with others in VR, complete with the ability to talk to other avatars via voice chat.
  41. 41. • 42
  42. 42. GLASS HOUSE THE PACKAGE THE FROG THE GATEKEEPERTHE TRAVELLER THE CYBORG THE PARTICIPANT WHEEL OF CHANGEI SEE THE INNOVATIONS, BUT WHAT DO THEY MEAN? WHAT IS THE REAL IMPACT ON MY BUSINESS?
  43. 43. 2011 2018 “Well, it seems like we slightly underestimated the impact”
  44. 44. SEE THE FUTURE AND DEFINE A NORTH STAR VISION 3
  45. 45. IMAGINE A FUTURE…
  46. 46. highly fragmented media marketwhere everything is personalised… With a highly fragmented media market
  47. 47. Where everything is personalized
  48. 48. where international (social) platforms are dominating creation and distribution of news and lifestyle content
  49. 49. where live viewing 
 is mainly reserved for live events
  50. 50. Where no message 
 can really be trusted (but we don’t care)
  51. 51. where international streaming platforms 
 are dominating our viewing habits
  52. 52. where push advertising is largely 
 replaced by relevant consumer solutions
  53. 53. (written) content is replaced by apps & tech
  54. 54. TYPICAL VIEWING HABITS CONSIST OF PREMIUM 
 PRE-RUN LOCAL 
 LINEAR CUTTING-EDGE CATALOGUE
  55. 55. How many “linear TV-stations” could survive? Will they be entirely based on local content and if yes, how could this be financed? How much local advertising money can be made? How much will shift to FANG?
  56. 56. TYPICAL VIEWING HABITS CONSIST OF PREMIUM 
 PRE-RUN LOCAL 
 LINEAR CUTTING-EDGE CATALOGUE BTW: CAN YOU SEE THE PATTERN EMERGE?
  57. 57. DEFINE A TRANSFORMATION STRATEGY AND TACTICAL ROADMAP 4
  58. 58. CREATE NEW CUSTOMER CENTRIC BUSINESS MODELS 5
  59. 59. Stop looking for ideas Start solving problems
  60. 60. • 62 THE NEED FASHION PARENTING COOKING BEAUTY
  61. 61. • 63 THE NEED FASHION PARENTING COOKING BEAUTY FUNCTION & REALITY DEFINE FORM THE SOLUTION
  62. 62. • 64 FUNCTION & REALITY REDEFINE FORM THE NEED FASHION PARENTING COOKING BEAUTY
  63. 63. BUILD A NEW ORGANISATION WITH A DIGITAL LEADERSHIP 6
  64. 64. CHANGE CULTURE 7
  65. 65. Case Courage MINDSET MEANS MANDATE “license to win” “license to operate” “license to change” Capital BE BRAVE & CHANGE
  66. 66. QUESTIONS? THANK YOU! @jcaudron - jo.caudron@duvalunion.com 00 32 475 43 80 98
  67. 67. Find my slides on www.speakersbase.com/jo

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