This document summarizes new trends in enterprise social networking based on case studies of real social companies. It discusses Zyncro, an enterprise social network that allows companies to collaborate, share knowledge, cooperate and communicate. The document outlines business benefits of enterprise social networking such as reduced email use, increased productivity and motivation. It provides examples of 10 customers who use Zyncro, including political parties, manufacturers, pharmaceutical companies and automotive companies.

1. New Trends in
Enterprise Social
Networking:
Case Studies of Real
Social Companies
Social Business Forum
Marriott Hotel, June 4 & 5, 2012, Milan
Patricia Fernández Carrelo @Zyncro [English]
CHIEF MARKETING OFFICER @pfcarrelo
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2. Molte cose, non perché
sono difficili non
osiamo [farle], ma perché
non osiamo [farle] sono
difficili.
LUCIUS ANNAEUS SENECA
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3. The Company
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4. The Story
Founded & bootstraped in 2009 by Dídac
Lee, with seed capital from Inspirit Labs
Officially launched in 2010 – Luis Font
invested & joined as CEO in October 2010
2012: 110,000 users, 500 corporate
clients, 60 partners worldwide, 9
languages, 8 new releases, 20 ZyncroApps
From file sharing + microblogging to
Enterprise Social Software
From Barcelona… to the world
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5. From Barcelona… to the world
April: Jan-Mar : Other:
Japan Benelux, Germany LATAM, APAC
June: Abr-May:
Brazil Italy, China,
Canada
S1-2011 S2-2011 S1-2012 S2-2012 S1-2013
Oct-Nov: Jan-Apr:
Mexico, France Scandinavia
TODAY: Barcelona / Tandil, Argentina / Silicon Valley / Tokyo / Sao Paulo / Mexico DF / Paris
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6. Co-Founders
DIDAC LEE LLUÍS FONT
FOUNDER+PRESIDENT CEO+FOUNDER
Since the inception of his first enterprise in 1995, Serial entrepreneur with great international
Intercomgi, Dídac has been working non-stop, consulting background. After ten years as a
innovating and tackling new business opportunities management and technology senior consultant in
in the new technologies sector. Dídac is also member PwC in various countries, Lluís was appointed CEO
of the Board of Directors of FC Barcelona. Thanks to of the consultancy firm Internet AGM in 1999. In
his leadership in the Technology Area, the club is 2002, after first VC investment in NTRglobal as CEO,
ranked #1 in Facebook followers worldwide. He the company growth went from zero to €25M in five
holds a degree in Management from IESE Business years and expanded to 14 countries.
School.
INNOVATION + EXECUTION
Dídac & Lluís between them accumulate more than 15
technology companies, with presence in 40 countries and
more than 30,000 customers in just 10 years.
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7. Enterprise… Social Networks?
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8. Enterprise… Social Networks?
Social Networks are already part of our
personal lives
Much more is achieved with the
contributions of many
(The Wisdom of Crowds)
Companies are made up of people, in
community
The community within companies has
always existed... around the water-
cooler
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9. Zyncro, Your Enterprise Social Network
Zyncro is an Enterprise Social Network that lets
companies and organizations get their employees,
customers, suppliers and partners to:
collaborate share
cooperate communicate
meet connect
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10. 10

11. The business benefits...
Email use reduced
More collaboration and information
Increased productivity
Boosted corporate culture
Better knowledge management
Greater feeling of belonging
New remuneration models
More motivation
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12. Who can use it?
Freelancers
Large corporations
All types of SMEs
• companies
• agencies
• private entities
• public institutions
• political parties
• NGOs
• etc.
“Any professional collective can use it as an environment
to share information, documents and as a corporate
space to increase productivity.”
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13. 10 Customers
Success Stories
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14. 1. Izquierda Unida Ciempozuelos
+8
users
Innovative, modern and transparent
political party
USE & BENEFITS
• Document management and internal communication channel
• Shared structure for proposals, reports, data… and ideas
• Promotes the brand
• Extends the organization’s style to knowledge management
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15. 1. Izquierda Unida Ciempozuelos
From internal Social Network
… to external Social Network…
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16. 2. SWANY
+15
users
Product design & 3D modeling
USE & BENEFITS
• Processing and exchange of large 3D • Intuitive and easy to use system
design files (AutoCAD format) • Storage and sharing of
• Intranet also for external partners know-how
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17. 2. SWANY
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18. 2. SWANY
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19. 3. Omega Pharma
+30
users
360°digital innovation:
The case of the pharmaceutical industry
USE & BENEFITS
• Complement to its external online strategy • Completely digital environment
• Communication and innovation channel • 360º social methodology
• Shared, accessible documentation
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20. 3. Omega Pharma
E-COMMERCE
EXTRANET
INTERNAL
COMMUNITY
EXTERNAL 360º DIGITAL
STRATEGY
COMMUNITY
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21. 4. Pasiona
+60
users
users
Experts in software development.
Specialists in Microsoft technology... and now 2.0
USE & BENEFITS
• Communion: Microsoft & 2.0 world • Link to shared RSS
• Knowledge sharing • Shared, accessible documentation
• Discussion forums and knowledge • Up-to-date personal data
exchange
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22. 4. Pasiona (community)
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23. 4. Pasiona (work groups)
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24. 5. AON
+ users
+100
users
Leading (and traditional) provider in risk
management services, insurance and reinsurance
brokerage, and human capital consulting.
USE & BENEFITS
• Internal communication channel • Instant knowledge exchange
• Shared, accessible documentation • Improvement in sending of information to
• Custom designed and usability external parties
• Up-to-date personal data
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25. 5-AON
Chosen model?
• Social network Carlos García de la Vega
AON COMMUNITY MANAGER
Options?
Choice?
• Zyncro.com
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26. 6. Quadis
+350
users
Leader in car sales and repair in Spain.
Leader also in sales innovation processes
USE & BENEFITS
• Knowledge management system • Pre & post training follow-up
• Knowledge exchange among sales force • Forums for debate
members • Personalized and segmented training
• Social learning system
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27. 6. Quadis
Josep Guasch
SERVICES DIVISION AND F&Y
DIRECTOR AT QUADIS
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28. 7. Fiesta Hotel Group
+650
users
HOTEL GROUP
IN EUROPE AND AMERICA
USE & BENEFITS
• Internal communication channel • Relationship between departments
• 80% reduction in email use • Improvement in sending of information to
• Shared, accessible documentation external parties
• Up-to-date personal data
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29. 7. Fiesta Hotel Group
Hotels
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30. 7. Fiesta Hotel Group
Social Hotel Community
From the head of housekeeping to director...
From the Mediterranean to the Pacific...
everyone contributes
everyone receives
everyone collaborates
everyone participates
everyone is involved
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31. 8. Cetelem (BNP Paribas)
+1300
users
Expert bank in personal credits, online credits and card
management, belonging to the BNP Paribas group, which
has been operating in Spain since 1988.
USE & BENEFITS
• Corporate communication • Relationship between departments and cities
• “Internal Twitter” for events • Greater self-knowledge
• Groups for exchanging opinions • Promotes the corporate culture
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33. 8. Cetelem (BNP Paribas)
Sonia Ruiz
CORPORATE COMMUNICATION
CETELEM
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34. 8. Cetelem (BNP Paribas)
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35. 9. Seguros Monterrey New York Life
+1500
users
Seguros Monterrey: A leading company in the insurance sector in
Mexico, committed to the people of Mexico for more than 70 years
New York Life: More than 160 years at an international level.
USE & BENEFITS
• Central space for remote agents • Extends values: trust, reliability,
• Structured and organized handling of integrity and humanity
large volumes of documents and information • Promotes the corporate culture
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36. 9. Seguros Monterrey New York Life
Major corporation, major values and major need for management
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37. 10. Private Social Network: ClubAhora (La Caixa)
Users =
Customers
First European savings bank,
pioneer in the private Social Banking area
USE & BENEFITS
• Retain and create customer loyalty • Privacy in data exchange
• Attract new customers • Total segmentation in customer service
• Provide added value for its financial • Exclusivity and personalized service
products
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38. 10. Private Social Network: ClubAhora (La Caixa)
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40. www.zyncro.com
twitter: @zyncro_es
http://blog.zyncro.com
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