Social Media - Why your company should not ignore it! 12/11 part1Dr. Ute Hillmer (PhD)
Social Media 12/11 Lecture Part1
Why is Marketing Changing?
Do I have to be in Social Media as a Company?
Do I really have to be there as a B2B Company?
...
and once I have convinced you:
How to get started!
Social Media Winter 2011 lecture part1
The Social Media Toolbox - what channels should my B2B company use?Dr. Ute Hillmer (PhD)
A description of the most common Social Media channels, various use models and B2B cases, Plus and minus lists per channel. Make up your own mind and select the channels that are right for you.
Understand, engage, and embrace your customers by understanding the changes that have shaped Marketing Communication of the past 5-8 years in B2B. Learn about the basics of Social Marketing, Dialog Marketing, Digital Marketing, however you want to name it.
CONTENT
1. THE BASICS
• Why marketing is changing
• Social marketing vs. traditional marketing
• How social marketing works
• How to get started
• Consequences of Social Media
2. THE TOOLBOX
• Corporate Website
• Corporate Blog
• Social Networks
• Content Sharing Platforms
• Crowed Sourcing
• Online Shops
• Microblogging
• Social CRM
3. SM Marketing in PRACTICE – Hands On
Content marketing equips buyers with the knowledge to make better-informed decisions.
It is based on onversations and storytelling instead of pushing one message for the world. The content is compelling and interesting for a targetted customer segments, taking into consideration this segments world view.
Social Media - Why your company should not ignore it! 12/11 part1Dr. Ute Hillmer (PhD)
Social Media 12/11 Lecture Part1
Why is Marketing Changing?
Do I have to be in Social Media as a Company?
Do I really have to be there as a B2B Company?
...
and once I have convinced you:
How to get started!
Social Media Winter 2011 lecture part1
The Social Media Toolbox - what channels should my B2B company use?Dr. Ute Hillmer (PhD)
A description of the most common Social Media channels, various use models and B2B cases, Plus and minus lists per channel. Make up your own mind and select the channels that are right for you.
Understand, engage, and embrace your customers by understanding the changes that have shaped Marketing Communication of the past 5-8 years in B2B. Learn about the basics of Social Marketing, Dialog Marketing, Digital Marketing, however you want to name it.
CONTENT
1. THE BASICS
• Why marketing is changing
• Social marketing vs. traditional marketing
• How social marketing works
• How to get started
• Consequences of Social Media
2. THE TOOLBOX
• Corporate Website
• Corporate Blog
• Social Networks
• Content Sharing Platforms
• Crowed Sourcing
• Online Shops
• Microblogging
• Social CRM
3. SM Marketing in PRACTICE – Hands On
Content marketing equips buyers with the knowledge to make better-informed decisions.
It is based on onversations and storytelling instead of pushing one message for the world. The content is compelling and interesting for a targetted customer segments, taking into consideration this segments world view.
Content Marketing and Market Segmentation for B2B Markets - an introduction, How Content can lead to dialog. Segmentation example for technology products and some examples from Krones, Dell, Festool, litago milk, mymuesli
The basic mechanisms as well as specifics of new media in marketing get explaines and analyed. The presentations starting point is a review of the changes in marketing communications, and the why's behind.
Sales in the new enterprise
(10 reasons sales people need to care about social media)
Many sales people will totally ignore social media – except keeping connections in their social networks. For some it is a
frightening development, for others it is the greatest opportunity for more success.
This is the presentation deck, of the talk given by Sanjay Mehta (Jt CEO, Social Wavelength) at the Gripel organized conference, Social Media Marketing Excellence, on Feb 11th, 2011.
The focus of the talk is around the challenges of traditional models of advertising and marketing, and how Social Media and digital technologies, are challenging the same. Also how marketers and organizations can cope with this changing world!
IBM presentation at Digital Media Barcelona- Twitter For Business Microbloggi...the bureau, digital agency
IBM presentation: Twitter for business - Microblogging goes to work by Delphine Remy-Boutant, WW Social Media Marketing Manager IBM SWG - Digital Media Barcelona event 16th September
A case for the "strategy of no strategy" and a warning that the age of D.I.Y marketing (do it yourself) for small business is DEAD. Inspired by Tara "MissRogue" Hunt's "Your Social Media Strategy Won't Save You".
How Connected is your Cause? - Fundraising through Fans, Followers & Friends.Dell Social Media
Carly Tatum, International Social Media Manager at Dell, shares how family foundations can use social media to raise awareness and money for their cause. Presented on May 17, 2012, at the Neuroblastoma and Medulloblastoma Translational Research Consortium at Dell Children’s Hospital in Austin, Texas.
Events bring social media to life. Learn tips and tricks for incorporating social marketing into event planning.
Presented by Melonie Gallegos in a private corporate event planners' lunch and learn session.
The Content:
1. THE BASICS
• Why marketing is changing
• Social marketing vs. traditional marketing
• How social marketing works
• How to get started
• Consequences of Social Media
2. THE TOOLBOX
• Corporate Website
• Corporate Blog
• Social Networks
• Content Sharing Platforms
• Crowd Sourcing
• Online Shops
• Microblogging
• Social CRM
3. SM Marketing in Practice – Hands On
Content Marketing and Market Segmentation for B2B Markets - an introduction, How Content can lead to dialog. Segmentation example for technology products and some examples from Krones, Dell, Festool, litago milk, mymuesli
The basic mechanisms as well as specifics of new media in marketing get explaines and analyed. The presentations starting point is a review of the changes in marketing communications, and the why's behind.
Sales in the new enterprise
(10 reasons sales people need to care about social media)
Many sales people will totally ignore social media – except keeping connections in their social networks. For some it is a
frightening development, for others it is the greatest opportunity for more success.
This is the presentation deck, of the talk given by Sanjay Mehta (Jt CEO, Social Wavelength) at the Gripel organized conference, Social Media Marketing Excellence, on Feb 11th, 2011.
The focus of the talk is around the challenges of traditional models of advertising and marketing, and how Social Media and digital technologies, are challenging the same. Also how marketers and organizations can cope with this changing world!
IBM presentation at Digital Media Barcelona- Twitter For Business Microbloggi...the bureau, digital agency
IBM presentation: Twitter for business - Microblogging goes to work by Delphine Remy-Boutant, WW Social Media Marketing Manager IBM SWG - Digital Media Barcelona event 16th September
A case for the "strategy of no strategy" and a warning that the age of D.I.Y marketing (do it yourself) for small business is DEAD. Inspired by Tara "MissRogue" Hunt's "Your Social Media Strategy Won't Save You".
How Connected is your Cause? - Fundraising through Fans, Followers & Friends.Dell Social Media
Carly Tatum, International Social Media Manager at Dell, shares how family foundations can use social media to raise awareness and money for their cause. Presented on May 17, 2012, at the Neuroblastoma and Medulloblastoma Translational Research Consortium at Dell Children’s Hospital in Austin, Texas.
Events bring social media to life. Learn tips and tricks for incorporating social marketing into event planning.
Presented by Melonie Gallegos in a private corporate event planners' lunch and learn session.
The Content:
1. THE BASICS
• Why marketing is changing
• Social marketing vs. traditional marketing
• How social marketing works
• How to get started
• Consequences of Social Media
2. THE TOOLBOX
• Corporate Website
• Corporate Blog
• Social Networks
• Content Sharing Platforms
• Crowd Sourcing
• Online Shops
• Microblogging
• Social CRM
3. SM Marketing in Practice – Hands On
Wie verkauft man Software zur Miete und Datenspeicher in der Wolke, wenn es noch keiner tut? Wie bringt man den Maschinenbau dazu, (sich) nicht nur zu zerspanen sondern auch 3D zu drucken? Wie ist der Lebenszyklus der technologischen Innovationen am Markt, und welche Käufertypen schlagen wann zu?
Vortragsfolien für die Hochschule der Medien Startup ADVANCE e-school (nach H. Scherer 12 Phasen des Verkaufsgesprächs)
Die Vorbereitung
Die Eigenmotivation
Die Begrüßung
Der Gesprächseinstieg
Die Bedarfsanalyse
Die Präsentation
Die Einwandbehandlung
Die Preisverhandlung
Kaufbereitschaft herbeiführen
Der Abschluss
Die Verabschiedung
Die Nachbereitung
Technische Innovationen die sich verkaufen - oder "Wie geht Innovationsmarket...Dr. Ute Hillmer (PhD)
Wie bringt man den Maschinenbau dazu, sich nicht zu zerspanen, sondern 3D zu drucken?
Wie verkauft man Dienstleistung zur Miete und in der Wolke, wenn es noch keiner tut?
Die Präsentation ist in 3 Teile aufgeteilt:
- Vorgedanke: die Evolution und die Revolution
1. Unterschiedliche Käuferprofile – der Technologielebenszyklus
2. Die Kommunikationskanäle: Gruppenmenschen, Rollenmenschen und mehr
3. Der Inhalt: Den Kunden ins Zentrum setzen
Innovationsvermarktung:
Warum muss man Innovationen anders verkaufen?
Ihre bahnbrechende Innovation ist gelungen, das Produkt fertig und ein paar wenige Betakunden arbeiten erfolgreich. Kunden müssten Ihnen jetzt die Türen einrennen, doch die Verkaufszahlen dümpeln. Sie haben alle Fakten gesammelt, die Nutzenargumente sorgfältig entwickelt. Was ist los? Warum gelingt das Durchstarten nicht?
Social Media is a powerful way for organizations of every size and industry to interact with their customers, critics, fans, and partners. The introduction of Social Media has enabled users to post comments, thoughts and opinions about services and products. With the increased frequency of participation in these sites, users are quickly becoming co-contributors to your brand — making it difficult to control your own messaging. This complimentary webinar is great for marketers looking to quickly get up-to-speed on the elements of Social Media, and more importantly, how to leverage those elements to increase ROI and take control of brand positioning.
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
Social Media-Palooza (Part II), by LeapFrog InteractiveLEAP
As an addendum to Part I, we take lessons learned and apply them to real-world business initiatives using social media. Learn if your company or organization is a prime candidate for Social Media Marketing and what steps to take when beginning a campaign.
Presentation compiled and presented by Michael Wunsch, VP of Client Services, and Emily Van Winkle.
How to embed social media in your business? Orange Digital corner at Women's ...the bureau, digital agency
Being a social business is about creating relationships. Brands are no longer controlled by their owners but by consumers and employees. Consumer-to-consumer interaction is crucial, with peer recommendations trusted more than advertising. Engagement is replacing marketing as the key goal of social media. Social strategy needs to be represented at board level; roles such as chief social media officer will become commonplace. Employees of all levels can communicate socially about the brand, provided that standards are set out to protect both brand and individuals. At a minimum, it is vital that companies listen to what social media are saying about them.
This is a presentation given in Atlanta to a group of Chief Marketing Officers and Vice Presidents of Marketing that provided an overview of today's public relations landscape and the role that digital communications plays in it today. As we've seen, the social and digital media landscape has changed the way that organizations communicate, engage and gather their information. Take a look and provide your thoughts or even share some of your best practices!
מדיה חברתית, מגמות וסיפורים מהשטח - הרצאת פתיחה בכנס מיקרוסופט, אוקטובר 2011Ministry of Education
הרצאה בסגנון של דואט שיתופי.
רונן עפר מאפריל ייעוץ עסקי הציג את המגמות ואת הבסיס התאורטי, בעולם המדיה החברתית.
סיגלית סובל סביון ממערך האינטרנט במינהל תקשוב ומערכות מידע, השלימה בדוגמאות ותובנות מהעשייה במשרד החינוך.
"Conversion vs. Conversation" - Measure Social Media ROI (2010)BusinessOnline
This deck was presented at a BMA luncheon where we discuss approaches for tracking social media marketing efforts and return on investment. This is a great deck for anyone who wants to learn about how to begin thinking about social media marketing attribution.
Balance the management of the present + create the future - Ambidexterity Dr. Ute Hillmer (PhD)
Why is it so hard to balance the management of the present
and simultaneously create the future?
It‘s all about our Corporate Comfort Zone! Find out more about Ambidexterity
Warum ist es so schwer, die Gegenwart zu managen und die Zukunft gleichzeitig zu gestalten?
Es geht um unsere Unternehmens-Komfortzohne.
Ambitextrie ist der Fachbegriff und die Präsentation zeigt die Argumente auf, warum es uns so schwer fällt
An Introduction to Digital Marketing:Framing Digital Marketing
The changing Customer Dialog
The Benefits of Digital Marketing
Categorizing Digital Marketing
The Digital Toolbox
Hands on Exploitation
Lead Generation with Digital Marketing
The Trends
This Lecture is about:
Changes in Market Research
What is Market Research good for?
What should you Research?
Market Segmentation and Target Markets
Find your most important Questions
Where to get Answers
What do you want to learn?
Who do you want to learn from?
How will you get to them?
How can you ensure to be effective?
How do you make sense of what you learn
It's Content:
Changes in Market Research
What is Market Research good for?
What should you Research?
Market Segmentation and Target Markets
Find your most important Questions
Where to get Answers
Digital Marketing Lecture, covering:
The Customer Dialog
Who is Social / Digital Marketing for?
Marketing Today
The Dell Story
The Digital Marketing Basics
The Digital Toolbox
Bringing Marketing into the Digital Era
New media and new purchase behaviour have changed marketing fundamentally. This lecture presentation shows the principles of Dialog Marketing and introduces the basics of Digital and Social Marketing
Content:
The Customer Dialog
Who is Social / Digital Marketing for?
The Digital Marketing Basics
Hands-on Work Session 1
The Digital Toolbox
Hands-on Work Session 2
How has marketing changed over the past 10 years?
New media and new purchase behaviour have changed marketing fundamentally.
What's new and why?
This slideset is an introductory lecture into these changes.
It aims at helping students and marketeers to understand the logic behind the changes, so they can make sense of them as they continue to occure in the future.
The slides focus on:
Marketing Today: the new Buying Decision Process
How to Segment a Market
Buyer/User-Typologies
Niche Markets
Positioning
Content Marketing
Why is Product Marketing Changing?
Customer Touch Points
Markteinführungsstrategien für neue Innovationen und wie der Innovationslebenszyklus mit seinen typischen Käufersegmenten helfen kann, die Markteinführung erfolgreich zu gestalten.
Eine kleine Einführung in NLP!
Ist es gut, ist es böse? Machen Sie sich Ihr eigenes Bild. NLP wurde entwickelt, damit sich Menschen gut fühlen können. Was wollen wir mehr im Leben?
NLP ist keine Technik, es ist eine Einstellung, aber die techniken verhelfen die Einstellung zu erlangen und sie zu halten, zu "konditionieren".
„It‘s not about who is right and who‘s wrong. It‘s not about what‘s true either. A good map is a map that get‘s you to see things from different perspectives and helps you feel as resourceful as possible about a situation.“
Understanding why market research is changing
Understanding customer discovery
The 5 big Q‘s of market research:
-What do you want to learn?
- Who d o you want to learn from?
- How will you get to them?
- How can you ensure to be effective?
- How do you make sense of what you learn?
Bei der Vermarktung von Innovationen jeder Art, insbesondere aber bei neuen Technologien geht es darum, rational zu sein und somit auch rational zu vermarkten …. ?
… von wegen!!
Auch in den hochkarätigstenEntscheidungsgremien sitzen … …genau: MENSCHEN!
Und die haben 2 Gehirnhälften, mehrere Rollen in Ihrem Leben, sie haben einen Rucksack voll Erfahrungen der guten und der schlechten Art, haben Einstellungen, Vorlieben, Interessen.
Auf Englisch heißt es so schön: WORLD VIEWS und bezeichnet die Brillen, durch die man auf die Welt schaut.
Nehmen wir den Blick auf eine neue Technologie: So ein Blick durch die Brille spricht den Kopf und das Herz an: Da geht es um funktionale Vorteile (was macht diese Technologie), um wirtschaftliche Vorteile (was heißt das in Zeit und Geld?) aber es geht auch um funktionale Vorteile: Wie FÜHLT ES SICH AN?
Weil jeder Mensch ein bisschen anders ist und jeder seine Eigenarten pflegt, aber viele Menschen dann doch wieder ähnlich agieren, hat man sich die „Personas“ ausgedacht.
Es sind Stereotypen verschiedener Nutzer- oder Käuferprofile. Sie repräsentieren Schubladen für Menschen mit ähnlichen Lebensansichten, Grundeinstellungen und den daraus resultierenden typischen Verhaltensweisen.
Im Zeitalter von Dialogmarketing und Social Media bemüht man sich in der Kommunikation, diese verschiedenen Typen bestmöglich und somit unterschiedlich anzusprechen.
Dies gelingt besonders gut mit einer „Cartoon-Vorstellung“ von Herrn Meyer vor Augen, dem charismatischen, immer eiligen, sehr individuellen Sektrechtstarter. Oder mit dem Gedanke an den immer korrekten und präzisen, etwas Erbsen zählenden Herrn Müller.
Sehen Sie ihn vor Augen? Er will etwas anderes von Ihnen hören als der clevere, schnelle Herr Meyer. Und dann gibt es vielleicht noch Frau Schneider, die superkreative, etwas spleenige aber sehr problemkompetente Anpack-Frau.
Personas sind nicht nur hilfreich in der Kommunikation. Sie helfen auch dabei, die richtige Servicestrategie zu finden, das nächste Produkt zu entwickeln… .
Bauen Sie sich Personas mit den Eigenheiten ihrer typischen Käufer- und Nutzergruppen. Solche Bilder helfen sehr zielgerichtet zu kommunizieren!
Sind Ihnen schon ihre typischen Stereotypen eingefallen? Malen sie sich die Stereotypen oder suchen sie nach Ihnen in ihrem Lieblingscartoon. Schreiben sie den nächsten Artikel mal ganz gezielt für alle „Herren Müller“ dieser Welt. Der Vortrag wird für die „Herrn Meyer“ gemacht und die Abendveranstaltung auf der Messe wird ganz anders, wenn sie für alle Frau Schneiders am besten passen soll. Beobachten Sie, wie sich die ausgewählte Zielgruppe angesprochen fühlt.
Personas helfen gezielt zu fokussieren und diesen Fokus zu halten.
…ja, sie haben recht wenn Sie sagen, dass sich die Zielgruppe durch den Fokus verkleinert. Dafür stehen Sie aber dann ganz oben auf der Liste dieser ausgewählten Gruppe!
Why engaging with the customer?
The Social Media Marketing Basics
Content Marketing for B2B
The SM Toolbox
Corporate Website
Corporate Blog
Social Networks
Content Sharing Platforms
Crowd Sourcing
Online Shops
Microblogging
Social CRM
Cases
Social Media Marketing in Practice
Selling high-tech products is not easy.
Being in a global marketplace, e.g. with a cloud based service, the question is: can I do one kind of marketing for all regions? Or do regional differences matter?
The presentation gives some basics and 5 key points to remember.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
1. Social Media
MARKETING
with Social Media
ESB Lecture Dr. Ute Hillmer
MFG Innovationsagentur Baden-Württemberg
Dec 2009
2. Social Media
MFG Baden-Württemberg
Basics
MFG Baden- • Gesellschafter der MFG:
Württemberg mbH Land Baden-Württemberg (51 %)
Innovationsagentur des
SWR Media Services GmbH (49 %)
Landes für IT und • Auftraggeber: Land BW, Ministerien,
Medien die EU, Universitäten,
Forschungseinrichtungen,
Stiftung Baden- Unternehmen
Württemberg
• > 50 Mitarbeiter
• Jährlich über 100 Maßnahmen für
Innovationsförderung und
Technologietransfer, Cluster- und
Netzwerkmanagement sowie
Standortentwicklung und -marketing
Stand: Dezember 2008
• > 14 Jahre Erfahrung in Beratung,
Veranstaltungen, Training,
Technologietransfer, Netzwerke
3. Social Media
Content of the Lecture
Basics
1. The Basics of Social Media Marketing
2. How to use Social Media Marketing
Step 1 – 3
3. Social Media Marketing in Practice
4. The Case
4. Social Media
How do you inform Basics
yourself these days??
How do you buy
these days??
•“… SOCIAL MEDIA TECHNOLOGIES changed the
way individuals and companies form their opinion
and buying decision, often even how they buy…”
5. Social Media
Rollplay Basics
• You buy a PC in 1985
• You buy a PC in 2009
• You buy a PC in 2030
7. Social Media
eMarke n
g Basics
Social
Marke ng
Open Innova o
n
Online
Social Commerce
Conversational Marketing
Social MediaViral Marke n
g
ns Web 2.0
Rela o hi p M r ke ng
a
eCommerce Crown Sourcing
Enterprise 2.0 P-to-P Marke n
g
to Prezi
8. Social Media
Basics
Why is Marketing
changing?
Why is “Social Media
Marketing” different?
9. Social Media
Some Statistiks
Basics
• 98 % of home Internet users use the Internet for product
research (Allensbach)
• 44 % of home Internet users account for comments
from other users (Allensbach)
• 19 % of home Internet users check discussion forums
(Allensbach)
source: Allensbach
h p: //www. acta-
online.de/praesenta o
nen/ acta_2008/ acta_
2008_Interne n 390DF 7. p
d%2 df
10. Social Media
Some Statistiks 2
Basics
What does this mean for B-to-B marketing?
The way people use the Internet in private, they use it in the
office.
• 89 % of B-to-B decision makers use the Internet for their
research
• 96 % of B-to-B decision makers (IT) use Google for their search
queries
• 40 % of B-to-B decision makers regularly use online
communities
source: creative 360 http://www.creative360.de/info-lounge/b2b-online-
marketing.html
11. Social Media
The Old Way:
Basics
eMarketing and eCommerce Tools
– eMail
– Portals
– Corporate Websites
– …
12. Social Media
Social Media Marketing has an ever
Basics
growing Toolbox
– Search Engines
– Forums – Podcasts
– Blogs – YouTube
– Interest Groups – Price Search Engines
– Portals – Ra n S tes
g i
– Social Networks – Picture Galleries
• (Facebook, Xing, LinkedIn, …) – …
13. Social Media
Social Media Marketing
Basics
• Trad. Media vs. Social Media
Shouting vs. Sharing
→ addi o M r ke ng Ch
nal a annel ( s)
14. Social Media
Social Media Marketing
Basics
Consequences for the Brand
A brand is no longer only what we – the
marketeers tell the consumer/user/buyer
it is.
The band is what the
consumer/user/buyer tell each other it is!
„the intelligence of the masses“
15. Social Media
Social Media Marketing is…
Basics
… to start a marketing campaign
(or multiple campaigns) that is
distributed through social
networks.
What sounds so easy is not simple at all. In
order to be successful, one has to understand
ist mechanisms!
18. Social Media
How Social Marketing Works 1
Basics
The Basics
#1 Place and distribute backlinks
#2 Built and maintain networks
#3 Built credibility and trust
21. Social Media
How Social Marketing Works 2
• In Order to understand how Social Media MarketingBasics
works, one has to understand how the basics work.
Think about a sports club!
22. Social Media
How Social Marketing Works 3
• Voluntary active or passive membership Basics
• Special areas of interests
• One communicates where one has something to say (or
not), has an opinion, answers questions, asks questions, …
• If one is open, friendly and nice, friendships will develop
that value ones expertise and opinion
• Once one has built a reputation, it will be accepted, even
appreciated if one recommends and hints one ones
products and services, online shop, other products…
23. Social Media
How Social Marketing Works 4
Basics
Friends are easily found,
one links up, meets, networks, …
and own expertise distributes …
26. Social Media
Understand your Goals
What do you intent to achieve with the Social Marketing Campaigne?
• Win additional customers • Increase communication with
• Gain a new customer base customers
• Increase sales • Increase website traffic
• Increase awareness • Increase image
• Enter new markets • Change image
• Increase online reputation
As with traditional marketing:
set yourself realistic goals!
27. Social Media
Set a Strategy
Ask yourself
• What product(s) are suitable for • Which social networks will be
social networks? suitable?
• How do I position these • What reactions should I be
products? prepared to get?
• Does my CI and brand fit the • How will I react to negative
online community? feedback from blogs, etc.?
• How do I communicate online • Do I communicate centralised
(tone and stil)? or distributed?
Have a look how your competitors do it!
29. Social Media
What Products are Suitable
→ What is Going on in Your Market Niche?Basics
• Where does your target audience get its information
from?
• Who are their „trusted advisors“ and where do they
communicate?
• How do your competitors communicate?
• Are they successful with what they do?
• Why? Why not?
31. Social Media
How do I position my product(s)?
→ What is Going on in Your Market Niche?Basics
• What do your competitors communicate?
• Are they successful with what they do?
• Why? Why not?
• What are the communications that already exist?
• Can I join the communication and contribute?
• If you add value over a period of time, to the
community, your purchase advise will be listened
to!!
Don‘t try to cheat – the crowd will find out!
33. Social Media
Does my CI and Brand fit the online
community? Basics
• There is no need to change the corporate CI
• The Web 2.0 community is more easily reached without
a corporate layout, but rather on a People-to-People
basis.
35. Social Media
How do I Communicate Online
(Tone and Stile)? Basics
→ What is the Tone and Stile of your Community?
• What is the predominant tone and stile within the
community?
• Does this tone and stile fit the corporate image?
• If not, is there a middle way possible?
37. Social Media
Which Social Networks will Be Suitable?
Basics
• A social network of students might not be the right place
to promote ERP systems …
• A general business network might be to high and wide
for specialised engineering tools…
Think about the “long tail”
38. Social Media
What Reactions should I be
prepared to get? Basics
• Feedback, positive and negative, should not be seen as
a nuisance but as a helpful hand! It helps you improve
our product(s) or process(es)
• Listening to your customers and showing them that you
are listening builds credibility and trust
• Make a problem a joint adventure and you will gain very
loyal customers
Constructive negative feedback can help you
leapfrog your competitors! → Monitor Social
Media!
40. Social Media
How to Use Social Media in Marketing
The Toolbox How To
• Corporate Blogs
• Expert Blogs
• Microblogging
• Social networks (Corporate, business, personal)
• Image hosting platforms
• Video sharing platforms
• Recommendation platforms
• Social bookmarking platforms
• Podcasting platforms
• Forums
• Interest Groups
41. Social Media
How to Use Social Media in Marketing
Step 1 + 2 How To
• Goals have to be set and clearly defined
• To get prospects to your website, you have to intrigue
them by
– Content rich and interesting articles about a relevant topic
– Freebies like e-books,
vouchers, discounts
– Free add-ons or tools
– Sweepstakes and drawings
46. Social Media
The Corporate Blog as a Starting Point
How To
• You can show that you know a lot about a topic
• You are easily found by search engines
• A good article easily generates 10-50 backlinks in a few
days
• It is free for the customer and free media for you as a
vendor
• Search engines follow backlinks
47. Social Media
The Corporate Blog as a Starting Point
How To
• You are not credible in a “controlled” bog
• You don’t control what is said in an open employee blog
Corporate
blogging
debate
48. Social Media
The Corporate Blog
Make some rules. Basics
Empower all employees… they are the brand.
• Behave professionally and ethically.
• Take personal responsibility.
• Include a disclaimer: your opinions are yours,
not IBM’s.
• Don’t pick fiht s.
g
“Use social media as a means to expose IBM’s
experts—and exper se— o the w r l d ”
t o .
Adam Christensen
Manager, Social Media Communica ons
h p: //www. ib . com bl o
m / gs/zz/en/ gui d in h m
el es. t l
51. Social Media
Step 3
Distributing News 2 How To
• Once the blog is online, the world must learn about it
• There are many different categories in many different
social networks:
53. Social Media
Platforms with Backlinks
The Math How To
• 25 true backlinks on blogs with an everage of 200
visitors result in 5000 users that see the link.
• With a conversion rate of 0,5% this results in 750 more
visitors on the original blog.
• Given a very low clickprice of 20 ct, this translates into
150€.
• Maintaining a professional blog will require a time
investment of at least 60 minutes/day
54. Social Media
News Platforms
Practice
• The more you • If you are not yet known,
communicate, the more no one might find your
you reach your target information
audience • You need to use the right
• You can reach and involve key words
your “friends” quickly and
easily
55. Social Media
Social Networks
How To
Social networks are network communities on the internet.
Users can add friends or followers and send them
messages or notify them about updates concerning
themselves.
56. Social Media
Social Networks 2
How To
• Individuals, professionals and companies look for suitable
networks and clusters.
• Within the network, they look for suitable groups and joint
them
57. Social Media
Social Networks
Practice
• Direct customer • Privacy problems
communication • Dubious environment
• Many forms of interaction • Time-consuming
becomes possible
• Full display of pictures and
movies
• Many active users
(facebook: over 350
million)
58. Social Media
Business Oriented Social Networks
Practice
• Serious environment • Only partially ready for
• Suitable for personal business presentations
business profile pages • Not all audiences are in
• Business oriented groups these networks
• Backlinks increasingly
possible
60. Social Media
Search Engine Optimisation
Practice
How To
• Meta tags and meta descriptions are important to gain
relevant and valuable backlinks when people search
with an search engine
• Social network services read meta descriptions
61. Social Media
Content Sharing Platforms
Practice
• Online Communities for archiving and sharing content
such as:
– Photographs and images
– Videos
– Audios
– Presentations
62. Social Media
Content Sharing Platforms
Practice
• Easy way to display, • Copyright problems
archive and share • Free data upload or
• No need to own information spread is
infrastructure and storage limited
• Possible real time • No quality control of
reporting of events content and material
• Poducts / content is
ranked by audience
63. Social Media
Recommendation Platforms
Practice
Here users share experiences, perceptions and recommendations about
products, services and organizations . Sometimes detailed discussions
can evolve..
• Products are ranked by • Bad products are exposed
audience
• Credibility
• Good products are usually
ranked positively
Alert your company name and product name use
64. Social Media
Social Bookmarking Service
Practice
• Social bookmarking is a method to share, organize,
search, and manage bookmarks of web resources.
Unlike file sharing, the resources themselves are not
shared. Sharing occurs on a bookmarking level.
del.icio.us
65. Social Media
Microblogging
Practice
Microblogging is a form of blogging that allows users to
send brief text updates (or micromedia such as
photos or audio clips) and publish them. These
messages can be submitted by a variety of means like
text messaging, instant messaging, E-mail, digital audio
or the web. (Wikipedia)
66. Social Media
Microblogging
Practice
• fast • only short messages
• cheap (Twitter 140 characters)
• real-time communication • difficult to measure
• real-time market research • short lifetime of tweets
• advertising allowed • A lot of meaningless
(Twitter) information in twittersphere
• direct customer
communication
67. Social Media
Enterprise 2.0
Basics
• Enterprise 2.0
• Auszug aus Konferenzdiskussion Deutscher
Multimediakongress Juni 2009
• http://www.frogpond.de/index.php/archive/enterprise-20-
involvement-durch-innovations-communities/
• A controverse topic!
70. Social Media
The Case
Get the word out about your new
Smartphone targe n a n che a e e
g i udi nc
of your choice
71. Social Media
Vielen Dank!
Kontaktperson:
Dr. Ute Hillmer
hillmer@mfg.de
T: +49 711 90715 300
Weitere Informationen unter:
www.mfg-innovation.de
www.doit-online.de
Twitter: mfg_innovation