Presented at actkm12

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2. Social Content
The Future of Connecting
Relevant Content with People
By Sandra D’Souza
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3. Today
• A little about Curate Bee and me
• The shift in knowledge economy
• What is Social Knowledge?
• The Social Knowledge Economy
• Why it’s important to connect people with relevant content
• Important Strategies
• Q&A
“feel free to tweet and post comments during this presentation:
@curatebee #actkm12” 3

4. Who are We?
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5. Curate Bee
• Started in 2012 and growing superfast
• 100% Australian and female-owned
• Focuses on content curation services on social
media platforms but due to demand we are now
expanding to:
– social media marketing,
– social media training,
– creative marketing design,
– implementing integrated cloud systems and,
– copywriting
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6. My background
• Completed 3 degrees in Business and Accounting
including an MBA from MGSM
• Worked in Canberra, Sydney, Singapore, New York
City, Ibiza and London
• Mainly focused on Media and IT industries and spend
20 years working with businesses to grow their
revenue using strategic approaches
• Companies include MTV Europe, Perot
Systems/UBS, EMI Records, News Interactive, Telstra
(for Westpac & Woolworths) as well as consulted
many fast growth entrepreneurial companies
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7. How we deliver Social Media
• Curation • Strategy
• Copywriting • Implementation
Content Marketing
Design Integration
• Concepts • Cloud systems
• Delivery • Interactive
technologies
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8. The Shift in Knowledge Economy
But first you need to get your systems in place
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9. The Shift in Knowledge Economy
Old Model – Working in Silos
Manufacturing IT Accounts Marketing
Retrieved from newvaluestreams.com.
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10. Case Study no. 1
Saasu
(Accounting)
Saferpay Webex
(Payment (Document
Solution) Mgmt)
DTH
Development
(Conference
Rego)
Joomla Onmi &
Roundcube
(Website)
(Email)
MailChimp
Social Media
(Email accounts
Marketing)
This organisation has no CRM, collaboration tools, online calendar, self service
cms or blog, social media plug-ins AND none of the systems above TALK to
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each other!

11. The Shift in Knowledge Economy
New Model
Connectivity and integration
connects people in an
organisation
Retrieved from WDD.com
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12. Case Study no. 1
(website)
(Online CRM)
(Online Events)
(Online Collaboration
(Online Marketing) (Payment system)
and Doc Mgmt)
(Online
(Online Project Mgmt) (Accounting)
email, calendar, software) 12

13. Case Study no. 2
Slides not included
Unfortunately, Case Study No. 2 is
somewhat sensitive as it has not been
released yet
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14. What is Social Knowledge?
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15. What is Social Knowledge?
Our definition:
“Continuous dialogue on open connected digital
platforms between people and organisations
based around content, ideas and subject
matter.”
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16. What is Social Knowledge?
Social Media is not going away and it is not only for the young.
The fastest growing social media users are women over the age of
55 years old.
Social media is quickly becoming a digital
platform of choice to share knowledge.
The sharing and collaboration of
knowledge is the new movement of
knowledge economy where people are
being driven by the assumption that
surrounding people possess more
knowledge about the situation or subject.
The more people are connected to the
content, the more likely it is relevant to
them. Hence the term, social knowledge. 16

17. The Social Knowledge Economy
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18. The Social Knowledge Economy
• Content Creation is still relevant
and the social knowledge economy
relies on them even more so
• However the publishing and
sharing of content is expected to
be free as well as the ability to
share it with as many people as
possible.
• Now it is regarded that the more
people you share your content
with, the more credible you are.
The KPIs are so obvious among the
share links that transparency in
your work is more important than
ever before.
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19. Why it’s important to connect people
with relevant content
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20. The Importance of Relevant Content
67% of us experience information overload
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21. In the next 60 seconds…
9 blogs will be published
175,000 tweets will be sent
700,000 status updates will be posted
2,000,000 videos will be watched
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22. The Importance of Relevant Content
• If you are a subject expert
matter, professional
organisation or specialty
organisation, you must
connect people with your
content
• User engagement is more
important that just
publishing content on your
site
• People are more likely to
find out about you from
social media contacts than
via search engines
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23. Important Strategies
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24. Curating Content
Ask your
audience
Investigate
social
Relevent Leverage
Content data
mentions
Unearth
trending
topics
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25. Sharing Content
1. Start curating relevant articles similar to your expertise to all social
media platforms
2. Post them 3 to 5 times a week between 9am and 3pm Monday to
Friday
3. Never post after 3pm on Friday or after 8pm unless your topic is
relevant to entertainment or celebrity gossip
4. Promptly respond to comments made about your posts especially
thanking or liking them
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26. Important Strategies
As we move toward 2013, remember this:
Great content + Other people = Growth.
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27. Important Strategies
You can implement these strategies bookmarking the relevant
news websites with targeted content and sharing them on all
social media platforms
Or use curation application like NewzSocial
Or have someone do it for you (hint hint) 27

28. Business Card Draw
Offering a free month of our Content Curation Service Lite Pack valued at
$500 to the winner of our business card draw. The winner will receive
curation service of up to 5 relevant articles a week, post them to their social
media accounts at the most effective timing to increase readability.
Hand in your business card or contact details if you are interested.
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29. Questions?
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