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- 2. Social Content The Future of Connecting Relevant Content with People By Sandra D’Souza 2
- 3. Today • A little about Curate Bee and me • The shift in knowledge economy • What is Social Knowledge? • The Social Knowledge Economy • Why it’s important to connect people with relevant content • Important Strategies • Q&A “feel free to tweet and post comments during this presentation: @curatebee #actkm12” 3
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- 5. Curate Bee • Startedin 2012 and growing superfast • 100% Australian and female-owned • Focuses on content curation services on social media platforms but due to demand we are now expanding to: – social media marketing, – social media training, – creative marketing design, – implementing integrated cloud systems and, – copywriting 5
- 6. My background • Completed3 degrees in Business and Accounting including an MBA from MGSM • Worked in Canberra, Sydney, Singapore, New York City, Ibiza and London • Mainly focused on Media and IT industries and spend 20 years working with businesses to grow their revenue using strategic approaches • Companies include MTV Europe, Perot Systems/UBS, EMI Records, News Interactive, Telstra (for Westpac & Woolworths) as well as consulted many fast growth entrepreneurial companies 6
- 7. How we deliverSocial Media • Curation • Strategy • Copywriting • Implementation Content Marketing Design Integration • Concepts • Cloud systems • Delivery • Interactive technologies 7
- 8. The Shift inKnowledge Economy But first you need to get your systems in place 8
- 9. The Shift inKnowledge Economy Old Model – Working in Silos Manufacturing IT Accounts Marketing Retrieved from newvaluestreams.com. 9
- 10. Case Study no.1 Saasu (Accounting) Saferpay Webex (Payment (Document Solution) Mgmt) DTH Development (Conference Rego) Joomla Onmi & Roundcube (Website) (Email) MailChimp Social Media (Email accounts Marketing) This organisation has no CRM, collaboration tools, online calendar, self service cms or blog, social media plug-ins AND none of the systems above TALK to 10 each other!
- 11. The Shift inKnowledge Economy New Model Connectivity and integration connects people in an organisation Retrieved from WDD.com 11
- 12. Case Study no.1 (website) (Online CRM) (Online Events) (Online Collaboration (Online Marketing) (Payment system) and Doc Mgmt) (Online (Online Project Mgmt) (Accounting) email, calendar, software) 12
- 13. Case Study no.2 Slides not included Unfortunately, Case Study No. 2 is somewhat sensitive as it has not been released yet 13
- 14. What is SocialKnowledge? 14
- 15. What is SocialKnowledge? Our definition: “Continuous dialogue on open connected digital platforms between people and organisations based around content, ideas and subject matter.” 15
- 16. What is SocialKnowledge? Social Media is not going away and it is not only for the young. The fastest growing social media users are women over the age of 55 years old. Social media is quickly becoming a digital platform of choice to share knowledge. The sharing and collaboration of knowledge is the new movement of knowledge economy where people are being driven by the assumption that surrounding people possess more knowledge about the situation or subject. The more people are connected to the content, the more likely it is relevant to them. Hence the term, social knowledge. 16
- 17. The Social KnowledgeEconomy 17
- 18. The Social KnowledgeEconomy • Content Creation is still relevant and the social knowledge economy relies on them even more so • However the publishing and sharing of content is expected to be free as well as the ability to share it with as many people as possible. • Now it is regarded that the more people you share your content with, the more credible you are. The KPIs are so obvious among the share links that transparency in your work is more important than ever before. 18
- 19. Why it’s importantto connect people with relevant content 19
- 20. The Importance ofRelevant Content 67% of us experience information overload 20
- 21. In the next60 seconds… 9 blogs will be published 175,000 tweets will be sent 700,000 status updates will be posted 2,000,000 videos will be watched 21
- 22. The Importance ofRelevant Content • If you are a subject expert matter, professional organisation or specialty organisation, you must connect people with your content • User engagement is more important that just publishing content on your site • People are more likely to find out about you from social media contacts than via search engines 22
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- 24. Curating Content Ask your audience Investigate social Relevent Leverage Content data mentions Unearth trending topics 24
- 25. Sharing Content 1. Start curating relevant articles similar to your expertise to all social media platforms 2. Post them 3 to 5 times a week between 9am and 3pm Monday to Friday 3. Never post after 3pm on Friday or after 8pm unless your topic is relevant to entertainment or celebrity gossip 4. Promptly respond to comments made about your posts especially thanking or liking them 25
- 26. Important Strategies As wemove toward 2013, remember this: Great content + Other people = Growth. 26
- 27. Important Strategies You canimplement these strategies bookmarking the relevant news websites with targeted content and sharing them on all social media platforms Or use curation application like NewzSocial Or have someone do it for you (hint hint) 27
- 28. Business Card Draw Offeringa free month of our Content Curation Service Lite Pack valued at $500 to the winner of our business card draw. The winner will receive curation service of up to 5 relevant articles a week, post them to their social media accounts at the most effective timing to increase readability. Hand in your business card or contact details if you are interested. 28
- 29. Questions? 29
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Editor's Notes
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- #25 Ask your audience – Want to know what matters to your target audience? Just ask them. Too many times, marketers guess at what their audiences might be interested, instead of directly asking them. You can do this in person, through email newsletters and via social media channels such as Twitter and Facebook.Leverage data – One of the best ways to create relevant content is to see what’s worked before, whether it’s downloads, shares, social media mentions, page views, or some other type of measurement. What did you audience respond to in the past? You can see what’s been successful, and try to find a way to put a different spin on the same topic. To do this, you need to be familiar with both web and social media analytics tools.Unearth trending topics – It may be a broad, but looking at different trending topics – via search and social media channels – may help spark ideas and give you a better understanding of what your audience is interested in a higher level. Investigate social mentions – If you want to see what’s hot in a particular industry or category, track them using a social media management or analytics tool. Seeing what people are sharing and saying around a particular topic can give you important insights into what your audience is interested in. For example, we use HootSuite to track a number of industry keywords, such as content marketing, SEO copywriting, content optimization and many others.
- #26 Point 3 – where did you get this from? Highly incorrect from my perspective.
- #27 http://socialmediatoday.com/feldmancreative/895511/what-do-other-people-have-do-my-content-marketing – Read this - very powerful closer in terms of shift from pushing sales message to giving selflessly
- #28 Let’s speak about this tomorrow.
- #29 Why don’t you do a business card draw as well? One person gets free service etc?