Keynote presentation for the Lenovo partner event in Belgium on May 4.

1. M A S T E R I N G
D i g i t a l
Transformation

2. Hi, I’m Jo Caudron
Active in digital since 1993
Internet entrepreneur involved
in 20+ start-ups.
Founding Partner of
Duval Union Consulting
@jcaudron
jo@duvalunion.com
We are business
consultants for a digital
world.
Our mission is to help
organisations transform.
@jcaudron

3. Sold in +50
countries!

4. Survey

5. Expect a smack in the face…
Digital Disruption is real

6. What do
these 4 have
in common?

7. 1995+
Music
Photography
Video Rental
…
2005+
Print Media
TV
Travel
HR
…
2015+
Retail
Healthcare
Automotive
Education
Telco
Food
FMCG
Banking/Insurance
…
2025
All Safe
havens will be
subject to
digital
disruption
…
WAVES OF Disruption

8. You have a
C H O I C E
Digital
Disruption
Modeling
Business
Transformation

9. You have a
C H O I C E
Digital
Disruption
Modeling
Business
Transformation
Fear
Insight
Direction

10. @jcaudron
THE WORLD
I S C H A N G I N G

11. ANYTHING
ANYTIME
ANYPLACE

12. INSTANT
GRATIFICATION

13. TRANSPARENCY

14. CONVENIENCE

15. ACCESS OVER
OWNERSHIP

16. ACCESS OVER
OWNERSHIP

17. FREECONOMY
Buffer is a social listening tool that gives the
user great utility for free till a certain extent.
Software users expect to get a part for free
for ever. They are willing to pay for extra
features and to scale the use.

18. FROM PRODUCT
TO SERVICE

19. REINVENTING
BUSINESS
MODELS

20. RETHINKING
THE BASICS

21. VIRTUAL
WORLDS

22. SMART
ME

23. SMART
EVERYTHING

24. @jcaudron
AND ALL
OF THIS:
DOMINATED BY
NEW PLAYERS

25. @jcaudron
GAAFA

26. @jcaudron
CHALLENGERS

27. @jcaudron
THE PEOPLE

28. RISE OF THE
ROBOTS

29. HUMAN
VERSUS
MACHINE

30. Are you
Scared or
Inspired?
@jcaudron

31. Don’t worry,
we’ve got a PLAN
@jcaudron

32. A PLAN FOR TRANSFORMATION
SCAN
INNOVATIONS
DETERMINE
IMPACT
NORTH STAR
VISION &
STRATEGY
BUILD
ROADMAP
INSTALL
DIGITAL
LEADERSHIP
BUILD DIGITAL
ORGANIZATION
AND CULTURE

33. YOU NEED TO
Scan YOUR
ENVIRONMENT
@jcaudron
DETERMINE
THE
IMPACT

34. Slicing the
Elephant
creates Insight

35. Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
THE WHEEL OF
CHANGE
New experts
and our peers
decide what
matters
People
participate,
share and
co-create
their future
Technology
becomes part of
everything we
do
The relationship
with the market
changes
New
experiences in
product, service
& packaging
The position in
the value chain
changes
Mobile gives access to
everything,
everywhere, every
time

36. MEDIA
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg

37. versus
RETAIL
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg

38. FOOD
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg

39. BANKING
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg

40. HEALTH
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg

41. AUTO-
MOTIVE
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg

42. CREATE A
North Star
VISION

43. DEFINE A
Transformation
STRATEGY
@jcaudron

44. DEFINE A
Transformation
STRATEGY
@jcaudron
BUILD A
ROAD MAP
@jcaudron

45. D I G I TA L
Leadership

46. BUILD a new
ORGANIZATION
Ready for a digital world

47. From an outdated
MOTHERSHIP

48. From an outdated
Mothership
TO A modern
F L E E T

49. From an outdated
Mothership
T H E
F L E E T
NEEDS
GOVERNANCE

50. DIGITAL CULTURE

51. @jcaudron
WORLD OF
UNCERTAINTY

52. @jcaudron
AGILE &
FLEXIBLE

53. PEOPLE & TECHNOLOGY
Digital Transformation

54. IN THE FUTURE
MACHINES
WILL TAKE OVER
ALL
REPETITIVE
REPETITIVE
TEDIOUS
HEAVY
TASKS
SO WHAT ABOUT
HUMANS?
SHOULD WE ALL BECOME
PROGRAMMERS?
PEOPLE VS
TECHNOLOGY

55. We will have to
focus on skills
that make us
real humans
and will not
(easily) be
replaced by
machines
Creativity
Entrepreneurship
Emotionality
Innovation
Empathy
Intuition
Agility
Resilience
Improvisation
Negotiation
“Smarts”
HOW?

56. HOW?
PREPARE FOR A FUTURE OF

57. CANNIBALIZE
YOURSELF

58. @jcaudron
LEAD OR FOLLOW?

59. Case Courage
MINDSET
MEANS MANDATE
“license to win”
“license to operate” “license to change”
Capital
BE BRAVE & CHANGE

60. A PLAN FOR TRANSFORMATION
SCAN
INNOVATIONS
DETERMINE
IMPACT
NORTH STAR
VISION &
STRATEGY
BUILD
ROADMAP
INSTALL
DIGITAL
LEADERSHIP
BUILD DIGITAL
ORGANIZATION
AND CULTURE

61. Find my slides on
www.speakersbase.com/jo
Need help? Book me and my team to
consult you!
www.duvalunionconsulting.com
@jcaudron
jo.caudron@duvalunion.com
00 32 475 43 80 98

62. M A S T E R I N G
D i g i t a l
Transformation