Creating a digital transformation strategy is one thing but how do you put the insights and plans into practice. This presentation deals with vision, strategy, roadmap, governance, leadership, channel hacking, start-up-thinking and many more issues.

1. D i g i t a l
TRANSFORMATION
F R O M S T R A T E G Y
TO IMPLEMENTATION
JO CAUDRON

2. Expect a smack in the face…
Digital Disruption is real
@jcaudron
ARE YOU THE
INCUMBENT
ARE YOU THE
DISRUPTOR?

3. Hi, I’m Jo Caudron
Active in digital since 1993
Internet entrepreneur involved
in 20+ start-ups.
Founding Partner of
Duval Union Consulting
@jcaudron
jo@duvalunion.com
We are business
consultants for a digital
world.
Our mission is to help
organisations transform.

4. Sold in +50
countries!
@jcaudron

5. What do
these 4 have
in common?
@jcaudron

6. 1995+
Music
Photography
Video Rental
…
2005+
Print Media
TV
Travel
HR
…
2015+
Retail
Finance
Healthcare
Automotive
Education
Food
FMCG
…
2025
All Safe
havens will be
subject to
digital
disruption
…
WAVES OF Disruption
@jcaudron

7. You have a
C H O I C E
Digital
Disruption
Modeling
Business
Transformation
@jcaudron

8. You have a
C H O I C E
Digital
Disruption
Modeling
Business
Transformation
Fear
Insight
Direction
@jcaudron

9. @jcaudron
THE WORLD
I S C H A N G I N G

11. Are you
Scared or
Inspired?
@jcaudron

12. Don’t worry,
we’ve got a PLAN
@jcaudron

13. From
strategy
@jcaudron
to
IMPLEMENTATION

14. @jcaudron
UNDERSTAND
DISRUPTION

15. Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
THE WHEEL OF
CHANGE
New experts
and our peers
decide what
matters
People
participate,
share and
co-create
their future
Technology
becomes part of
everything we
do
The relationship
with the market
changes
New
experiences in
product, service
& packaging
The position in
the value chain
changes
Mobile gives access to
everything,
everywhere, every
time
@jcaudron

16. @jcaudron
UNDERSTAND
DISRUPTION
SEE THE
FUTURE

17. New Players
New Products & Services
Classic Products & Services
Business As Usual
13
2
OMG, WE’RE F*CK*D FUTURE
A world of fragmentation: (new) product and
services are sold by a multitude of (new)
players.
LESS SCARY FUTURE
Traditional players are leading the future with
new products and services.
Frog
Gatekeeper
Package
Cyborg
Classic Players
STILL VERY SCARY FUTURE
Classic players are white-label suppliers
of products and services that are
embedded and sold by new players.
@jcaudron

18. @jcaudron
UNDERSTAND
DISRUPTION
SEE THE
FUTURE
CREATE A
STRATEGY

19. @jcaudron

20. @jcaudron
UNDERSTAND
DISRUPTION
SEE THE
FUTURE
CREATE A
STRATEGY
MAKE A
ROADMAP

21. @jcaudron

22. @jcaudron
UNDERSTAND
DISRUPTION
SEE THE
FUTURE
CREATE A
STRATEGY
MAKE A
ROADMAP
CHANGE
ORGANIZATION

23. @jcaudron
UNDERSTAND
DISRUPTION
SEE THE
FUTURE
CREATE A
STRATEGY
MAKE A
ROADMAP
CHANGE
ORGANIZATION
DIGITAL
GOVERNANCE

24. @jcaudron

25. Case Courage
MINDSET
MEANS MANDATE
“license to win”
“license to operate” “license to change”
Capital
BE BRAVE & CHANGE
@jcaudron

26. @jcaudron
UNDERSTAND
DISRUPTION
SEE THE
FUTURE
CREATE A
STRATEGY
MAKE A
ROADMAP
CHANGE
ORGANIZATION
DIGITAL
GOVERNANCE
DIGITAL
LEADERSHIP

27. @jcaudron
UNDERSTAND
DISRUPTION
SEE THE
FUTURE
CREATE A
STRATEGY
MAKE A
ROADMAP
CHANGE
ORGANIZATION
DIGITAL
GOVERNANCE
DIGITAL
LEADERSHIP
CHANGE
CHANNEL

28. @jcaudron
UNDERSTAND
DISRUPTION
SEE THE
FUTURE
CREATE A
STRATEGY
MAKE A
ROADMAP
CHANGE
ORGANIZATION
DIGITAL
GOVERNANCE
DIGITAL
LEADERSHIP
CHANGE
CHANNEL
CUSTOMER
EXPERIENCE

29. @jcaudron
UNDERSTAND
DISRUPTION
SEE THE
FUTURE
CREATE A
STRATEGY
MAKE A
ROADMAP
CHANGE
ORGANIZATION
DIGITAL
GOVERNANCE
DIGITAL
LEADERSHIP
CHANGE
CHANNEL
CUSTOMER
EXPERIENCE
CHANNEL
HACKING

30. Producer/Brand
Producer/Brand
Producer/Brand
Producer/Brand Agent Wholesaler Retailer Consumer
Wholesaler Retailer
Retailer
Consumer
Consumer
Consumer
Direct to consumer
Producer/Brand Wholesaler Dealer Consumer
1
2
3
4
5
@jcaudron

31. @jcaudron
UNDERSTAND
DISRUPTION
SEE THE
FUTURE
CREATE A
STRATEGY
MAKE A
ROADMAP
CHANGE
ORGANIZATION
DIGITAL
GOVERNANCE
DIGITAL
LEADERSHIP
CHANGE
CHANNEL
CUSTOMER
EXPERIENCE
CHANNEL
HACKING
SOCIAL &
GROWTH
HACKING

32. @jcaudron
UNDERSTAND
DISRUPTION
SEE THE
FUTURE
CREATE A
STRATEGY
MAKE A
ROADMAP
CHANGE
ORGANIZATION
DIGITAL
GOVERNANCE
DIGITAL
LEADERSHIP
CHANGE
CHANNEL
CUSTOMER
EXPERIENCE
CHANNEL
HACKING
SOCIAL &
GROWTH
HACKING
CHANGE
SOLUTIONS

33. @jcaudron
UNDERSTAND
DISRUPTION
SEE THE
FUTURE
CREATE A
STRATEGY
MAKE A
ROADMAP
CHANGE
ORGANIZATION
DIGITAL
GOVERNANCE
DIGITAL
LEADERSHIP
CHANGE
CHANNEL
CUSTOMER
EXPERIENCE
CHANNEL
HACKING
SOCIAL &
GROWTH
HACKING
CHANGE
SOLUTIONS
SERVICE/
PRODUCT
DESIGN

34. @jcaudron
UNDERSTAND
DISRUPTION
SEE THE
FUTURE
CREATE A
STRATEGY
MAKE A
ROADMAP
CHANGE
ORGANIZATION
DIGITAL
GOVERNANCE
DIGITAL
LEADERSHIP
CHANGE
CHANNEL
CUSTOMER
EXPERIENCE
CHANNEL
HACKING
SOCIAL &
GROWTH
HACKING
CHANGE
SOLUTIONS
SERVICE/
PRODUCT
DESIGN
PLATFORM

35. @jcaudron
UNDERSTAND
DISRUPTION
SEE THE
FUTURE
CREATE A
STRATEGY
MAKE A
ROADMAP
CHANGE
ORGANIZATION
DIGITAL
GOVERNANCE
DIGITAL
LEADERSHIP
CHANGE
CHANNEL
CUSTOMER
EXPERIENCE
CHANNEL
HACKING
SOCIAL &
GROWTH
HACKING
CHANGE
SOLUTIONS
SERVICE/
PRODUCT
DESIGN
PLATFORM
DATA

36. @jcaudron
UNDERSTAND
DISRUPTION
SEE THE
FUTURE
CREATE A
STRATEGY
MAKE A
ROADMAP
CHANGE
ORGANIZATION
DIGITAL
GOVERNANCE
DIGITAL
LEADERSHIP
CHANGE
CHANNEL
CUSTOMER
EXPERIENCE
CHANNEL
HACKING
SOCIAL &
GROWTH
HACKING
CHANGE
SOLUTIONS
SERVICE/
PRODUCT
DESIGN
PLATFORM
DATA
CHANGE
BUSINESS

37. From an outdated
MOTHERSHIP
@jcaudron

38. From an outdated
Mothership
TO A modern
F L E E T
@jcaudron

39. @jcaudron
UNDERSTAND
DISRUPTION
SEE THE
FUTURE
CREATE A
STRATEGY
MAKE A
ROADMAP
CHANGE
ORGANIZATION
DIGITAL
GOVERNANCE
DIGITAL
LEADERSHIP
CHANGE
CHANNEL
CUSTOMER
EXPERIENCE
CHANNEL
HACKING
SOCIAL &
GROWTH
HACKING
CHANGE
SOLUTIONS
SERVICE/
PRODUCT
DESIGN
PLATFORM
DATA
CHANGE
BUSINESS
PLAN-AS-A-
STARTUP

40. STARTUP THINKING
Map the problems of your consumer
Come up with a product/market fit
Test, validate and scale
@jcaudron

41. @jcaudron
The concept
Value Proposition
Customers
Channels
Resources &
activities
Revenue & costs

42. @jcaudron
UNDERSTAND
DISRUPTION
SEE THE
FUTURE
CREATE A
STRATEGY
MAKE A
ROADMAP
CHANGE
ORGANIZATION
DIGITAL
GOVERNANCE
DIGITAL
LEADERSHIP
CHANGE
CHANNEL
CUSTOMER
EXPERIENCE
CHANNEL
HACKING
SOCIAL &
GROWTH
HACKING
CHANGE
SOLUTIONS
SERVICE/
PRODUCT
DESIGN
PLATFORM
DATA
CHANGE
BUSINESS
PLAN-AS-A-
STARTUP
INCUBATE
(INSIDE-OUT)

43. @jcaudron
UNDERSTAND
DISRUPTION
SEE THE
FUTURE
CREATE A
STRATEGY
MAKE A
ROADMAP
CHANGE
ORGANIZATION
DIGITAL
GOVERNANCE
DIGITAL
LEADERSHIP
CHANGE
CHANNEL
CUSTOMER
EXPERIENCE
CHANNEL
HACKING
SOCIAL &
GROWTH
HACKING
CHANGE
SOLUTIONS
SERVICE/
PRODUCT
DESIGN
PLATFORM
DATA
CHANGE
BUSINESS
PLAN-AS-A-
STARTUP
INCUBATE
(INSIDE-OUT)
ACCELERATE
(OUTSIDE-IN)

44. HACKATON
Harvest internal ideas
A hackaton is organized by
the organization to harvest
ideas from employees on a
certain domain of interest. By
empowering employees and
investing in there ideas, the
organization can launch
speedboats to build the fleet.
ACCELERATOR
Intensive money
An accelerator is a program
hosted by an organization on
a certain topic. During this
program start-ups active in
the domain are scouted. The
organization invests and
mentors the start-up in return
for equity.
VENTURES
Fast bets
Ventures are investments that
are made in mature scale-ups
in return for equity. Build a
smart fleet where you can
learn from the ventures and
the ventures can learn from
you. Find ventures in your
domain of choice with a win-
win for both.
DOMAINS OF INTEREST
The domain we want to grow in has to be
defined before going to the next steps.
@jcaudron

45. @jcaudron
UNDERSTAND
DISRUPTION
SEE THE
FUTURE
CREATE A
STRATEGY
MAKE A
ROADMAP
CHANGE
ORGANIZATION
DIGITAL
GOVERNANCE
DIGITAL
LEADERSHIP
CHANGE
CHANNEL
CUSTOMER
EXPERIENCE
CHANNEL
HACKING
SOCIAL &
GROWTH
HACKING
CHANGE
SOLUTIONS
SERVICE/
PRODUCT
DESIGN
PLATFORM
DATA
CHANGE
BUSINESS
PLAN-AS-A-
STARTUP
INCUBATE
(INSIDE-OUT)
ACCELERATE
(OUTSIDE-IN)
BLA BLA
BOOM BOOM

46. READINESS SURVEY
ASSESSMENT & RESEARCH
INSPIRATION
IMPACT ANALYSIS
FUTURE SCENARIOS
NORTH STAR VISION
TRANSFORMATION STRATEGY
STAKEHOLDERS & PROBLEMS
IDEATION & PRIORITIES
DIGITAL AGENDA
BUSINESS
STRATEGY
EXECUTIVE JOURNEY
TREND WATCHING
CONTINUOUSLY SCANNING THE
MARKET FOR NEW TRENDS
DIGITAL LEADERSHIP
Asses, contain and
develop digital savviness
DIGITAL GOVERNANCE
Digital ownerships, roles, policy, structure
Digital Office, …
DIGITAL ORGANISATION
Reshape your organisation
Communication for faster growth
ORGANISATION
INCUBATOR PROGRAM
Stimulate internal creativity
and bottom-up innovation (hackatons, …)
START-UP BOOTCAMPS
Think, plan, act like a start-up and build
the minimum viable business case
CORPORATE ACCELERATOR
Drive outside-in innovation via collaboration with
start-ups
BUSINESS (OPERATIONAL) MODELS
BUILDING
THE FUTURE PROOF ORGANISATION
SOCIAL STRATEGY
Make social an intrinsic part
of the business
CUSTOMER EXPERIENCE
Continuously optimise your journey,
pain points and touch points
GROWTH HACKING
Implement smart techniques
to scale our business
CHANNEL HACKING
Reinvent your channel relationships
for a digital world
CUSTOMER RELATIONSHIP
SOLUTIONS
SERVICE DESIGN
Define new style products &
services
PLATFORM MAPPING
Define (technology) solutions and
requirements
DATA STRATEGY
Make data an essential part of
day2day business
ROADMAP DEFINITION
Elaborate the Digital Agenda to become an actual
business roadmap

47. DIGITAL LEADERSHIP
Asses, contain and
develop digital savviness
DIGITAL GOVERNANCE
Digital ownerships, roles, policy, structure
Digital Office, …
DIGITAL ORGANISATION
Reshape your organisation
Communication for faster growth
INCUBATOR PROGRAM
Stimulate internal creativity
and bottom-up innovation (hackatons, …)
START-UP BOOTCAMPS
Think, plan, act like a start-up and build
the minimum viable business case
CORPORATE ACCELERATOR
Drive outside-in innovation via collaboration with
start-ups
READINESS SURVEY
ASSESSMENT & RESEARCH
INSPIRATION
IMPACT ANALYSIS
FUTURE SCENARIOS
NORTH STAR VISION
TRANSFORMATION STRATEGY
STAKEHOLDERS & PROBLEMS
IDEATION & PRIORITIES
DIGITAL AGENDA
BUSINESS
STRATEGY
EXECUTIVE JOURNEY
TREND WATCHING
CONTINUOUSLY SCANNING THE
MARKET FOR NEW TRENDS
SOCIAL STRATEGY
Make social an intrinsic part
of the business
CUSTOMER EXPERIENCE
Continuously optimise your journey,
pain points and touch points
GROWTH HACKING
Implement smart techniques
to scale our business
CHANNEL HACKING
Reinvent your channel relationships
for a digital world
ORGANISATION
BUSINESS (OPERATIONAL) MODELS
BUILDING
THE FUTURE PROOF ORGANISATION
CUSTOMER RELATIONSHIP
SOLUTIONS
SERVICE DESIGN
Define new style products &
services
PLATFORM MAPPING
Define (technology) solutions and
requirements
DATA STRATEGY
Make data an essential part of
day2day business
ROADMAP DEFINITION
Elaborate the Digital Agenda to become an actual
business roadmap

48. Find my slides on
www.speakersbase.com/jo
Need help? Book me and my team to
consult you!
www.duvalunionconsulting.com
@jcaudron
jo.caudron@duvalunion.com
00 32 475 43 80 98

49. D i g i t a l
TRANSFORMATION
F R O M S T R A T E G Y
TO IMPLEMENTATION
JO CAUDRON