SlideShare a Scribd company logo
COURSE: BUSINESS COMMUNICATION

AMIR JAMIL

DOWNWARD COMMUNICATION:
Downward Communication, which is directed from higher to a lower level. Thus, it is a process
of sending a message from a superior to a subordinate.
For example: The managing director of a public limited company sending a message issuing
instructions to an assistant manager, or a supervisor giving directions to the workers, all are
chased in Downward Communication.
The main objectives of Downward Communication are to supply the sub-ordinates with relevant
information and necessary explanation.
There are many forms available for Downward Communication. Some of these are letters,
circulars, Bulletins, posters, memos, E-mail etc.
Most of the communication flow within or organization is downward, became it has various
advantages such as:
To increase efficiency, to maintain good relation, to maintain discipline, no bypassing, to inform
etc.
It has some limitations also such as-under communication, delay, loss of information low
efficiency etc.
But these are not absolutely beyond control. These can be removed if management and the
managed sincerely desire.
Through downward Communication, management is able to carry out its basic Functions of
planning, organizing, directing and controlling.

UPWARD COMMUNICATION:
It can be defined as “Upward on flows from one level of an organization or a group to a higher
level.”
This is just opposite of downward Communication. Whenever the sub-ordinates send any
suggestion, complaint are any other type of message to the superiors of their own accord or at the
will of the superiors, the process is called upward Communication.
For example: A sales manager sends any message to a general manager through a letter, is an
upward Communication.
Some of the more commonly used forms of upward Communication are letters, memos, Reports,
Counseling, etc.
Upward Communication provides numerous advantages like: Decision making, giving feedback,
Motivating, maintain good relation, knowing employee attitude etc.
Subordinates may have many things to say which need to be transmitted to the superior’s Upper
management also needs to know specifically about production performance, marketing,
information, financial data and so forth.
The main purpose is to know if the sub-ordinates have properly received the message or they
have any problem. Another purpose is to collect mercenary data from the sub-ordinates. Which
are associated with implementation of the plan made by the upper level Management.

HORIZONTAL COMMUNICATION:
Generally by horizontal communication we mean the transmitting of massage within the some
level. It’s a combination of two words and is “Horizontal” another is “communication”.
If we analyze the words then: horizontal means the some level and communication means the
transformation of messages within of least two parties.
So, horizontal communication means transmitting of message within the some level workers.
According to Arora: “Horizontal Communication is the process of transmitting of messages
between those people who belong to some organizational level = or department.”
So we can get some features of it:
1. Sender reviver: Belongs to some level or department.
2. Status: Sender and receiver hold the some status.
3. Boundary: A specific department.
4. Speed: Moderate speed.

More Related Content

What's hot

Organizational Communication (Key Distinctions)
Organizational Communication (Key Distinctions)Organizational Communication (Key Distinctions)
Organizational Communication (Key Distinctions)
Mira Magnaye
 
Upward & downward communication
Upward & downward communicationUpward & downward communication
Upward & downward communication
shariful islam
 
Formal communication in an organization
Formal communication in an organizationFormal communication in an organization
Formal communication in an organization
Mohit Shukla
 
Importance of Organizational Communication
Importance of Organizational CommunicationImportance of Organizational Communication
Importance of Organizational Communication
Cheldy S, Elumba-Pableo
 
Channels of Communication
Channels of CommunicationChannels of Communication
Channels of Communication
Prof Selvi
 
Communication network of the organisation
Communication network of the organisationCommunication network of the organisation
Communication network of the organisation
Dattatreya Reddy Peram
 
Internal and external communication
Internal and external communicationInternal and external communication
Internal and external communication
Guerillateacher
 
importance of Communication in business
importance of Communication in businessimportance of Communication in business
importance of Communication in business
REHAN IJAZ
 
Communication in organization
Communication in organizationCommunication in organization
Communication in organization
Asr Rk
 
Importance of business communication
Importance of business communicationImportance of business communication
Importance of business communication
Junaid Rahsain
 
Upward communication and downward communication
Upward communication and downward communication Upward communication and downward communication
Upward communication and downward communication
NUPOORAWSARMOL
 
Organizational Communication
Organizational CommunicationOrganizational Communication
Organizational Communication
amanideutsch
 
Objectives of Business communication - definition and 10 objectives
Objectives of Business communication - definition and 10 objectivesObjectives of Business communication - definition and 10 objectives
Objectives of Business communication - definition and 10 objectives
AnjuSatheesh3
 
Communication in the Workplace
Communication in the WorkplaceCommunication in the Workplace
Communication in the Workplace
Jubayer Alam Shoikat
 
Organizational Communication
Organizational CommunicationOrganizational Communication
Organizational Communication
Lynette Clower
 
Business Communication in Organization
Business Communication in OrganizationBusiness Communication in Organization
Business Communication in Organization
Mohammad Ismail
 
Business Communication Module 1 Notes.pdf
Business Communication Module 1 Notes.pdfBusiness Communication Module 1 Notes.pdf
Business Communication Module 1 Notes.pdf
SnehaKashyap4
 
The Importance Of Communication
The Importance Of CommunicationThe Importance Of Communication
The Importance Of Communication
Sumeya Kuthubdeen
 
Business Communication
Business CommunicationBusiness Communication
Business Communication
Himanshu Dutt
 
Organizational communication
Organizational communicationOrganizational communication
Organizational communication
Ningsih SM
 

What's hot (20)

Organizational Communication (Key Distinctions)
Organizational Communication (Key Distinctions)Organizational Communication (Key Distinctions)
Organizational Communication (Key Distinctions)
 
Upward & downward communication
Upward & downward communicationUpward & downward communication
Upward & downward communication
 
Formal communication in an organization
Formal communication in an organizationFormal communication in an organization
Formal communication in an organization
 
Importance of Organizational Communication
Importance of Organizational CommunicationImportance of Organizational Communication
Importance of Organizational Communication
 
Channels of Communication
Channels of CommunicationChannels of Communication
Channels of Communication
 
Communication network of the organisation
Communication network of the organisationCommunication network of the organisation
Communication network of the organisation
 
Internal and external communication
Internal and external communicationInternal and external communication
Internal and external communication
 
importance of Communication in business
importance of Communication in businessimportance of Communication in business
importance of Communication in business
 
Communication in organization
Communication in organizationCommunication in organization
Communication in organization
 
Importance of business communication
Importance of business communicationImportance of business communication
Importance of business communication
 
Upward communication and downward communication
Upward communication and downward communication Upward communication and downward communication
Upward communication and downward communication
 
Organizational Communication
Organizational CommunicationOrganizational Communication
Organizational Communication
 
Objectives of Business communication - definition and 10 objectives
Objectives of Business communication - definition and 10 objectivesObjectives of Business communication - definition and 10 objectives
Objectives of Business communication - definition and 10 objectives
 
Communication in the Workplace
Communication in the WorkplaceCommunication in the Workplace
Communication in the Workplace
 
Organizational Communication
Organizational CommunicationOrganizational Communication
Organizational Communication
 
Business Communication in Organization
Business Communication in OrganizationBusiness Communication in Organization
Business Communication in Organization
 
Business Communication Module 1 Notes.pdf
Business Communication Module 1 Notes.pdfBusiness Communication Module 1 Notes.pdf
Business Communication Module 1 Notes.pdf
 
The Importance Of Communication
The Importance Of CommunicationThe Importance Of Communication
The Importance Of Communication
 
Business Communication
Business CommunicationBusiness Communication
Business Communication
 
Organizational communication
Organizational communicationOrganizational communication
Organizational communication
 

Viewers also liked

Provide examples of types of upward and downward
Provide examples of types of upward and downwardProvide examples of types of upward and downward
Provide examples of types of upward and downward
kieran122
 
Upward communication
Upward communicationUpward communication
Upward communication
renujain1208
 
16) provide examples of types of upward
16) provide examples of types of upward16) provide examples of types of upward
16) provide examples of types of upward
kieran122
 
Business Communication - Horizontal & Vertical Communication
Business Communication - Horizontal & Vertical CommunicationBusiness Communication - Horizontal & Vertical Communication
Business Communication - Horizontal & Vertical Communication
Jay Mehta
 
Flow of communication
Flow of communicationFlow of communication
Flow of communication
Vibhor Agarwal
 
Communication ppt
Communication pptCommunication ppt
Communication ppt
Tirtha Mal
 
Communication Flows in an Organization
Communication Flows in an OrganizationCommunication Flows in an Organization
Communication Flows in an Organization
Shailesh Pachori
 
Limitation on downward communication
Limitation on downward communicationLimitation on downward communication
Limitation on downward communication
ashlei Richards
 
Upward & downward communication
Upward & downward communicationUpward & downward communication
Upward & downward communication
shariful islam
 
Flow of Communication
Flow of CommunicationFlow of Communication
Flow of Communication
Chirag Parmar
 
7 c's of communication
7 c's of communication7 c's of communication
7 c's of communication
Sahil Shah
 
Communication network .ppt
Communication network  .pptCommunication network  .ppt
Communication network .ppt
Nargis Ehsan
 
Seven Cs Of Effective Communications
Seven Cs Of Effective CommunicationsSeven Cs Of Effective Communications
Seven Cs Of Effective Communications
Aamirgr8iz1
 
Importance of communication in business
Importance of communication in businessImportance of communication in business
Importance of communication in business
Furrukh Ali Baig
 
Importance of communication
Importance of communicationImportance of communication
Types of business communication
Types of business communicationTypes of business communication
Types of business communication
awantika diwan
 
Business Communication
Business CommunicationBusiness Communication
Business Communication
Neutron Rau
 
External communication
External communicationExternal communication
External communication
Neelam Asad
 
channel (network) of communication
 channel (network) of communication channel (network) of communication
channel (network) of communication
kamlesh p joshi
 
7 c s of communication
7 c s of communication7 c s of communication
7 c s of communication
Zulaikha Ali
 

Viewers also liked (20)

Provide examples of types of upward and downward
Provide examples of types of upward and downwardProvide examples of types of upward and downward
Provide examples of types of upward and downward
 
Upward communication
Upward communicationUpward communication
Upward communication
 
16) provide examples of types of upward
16) provide examples of types of upward16) provide examples of types of upward
16) provide examples of types of upward
 
Business Communication - Horizontal & Vertical Communication
Business Communication - Horizontal & Vertical CommunicationBusiness Communication - Horizontal & Vertical Communication
Business Communication - Horizontal & Vertical Communication
 
Flow of communication
Flow of communicationFlow of communication
Flow of communication
 
Communication ppt
Communication pptCommunication ppt
Communication ppt
 
Communication Flows in an Organization
Communication Flows in an OrganizationCommunication Flows in an Organization
Communication Flows in an Organization
 
Limitation on downward communication
Limitation on downward communicationLimitation on downward communication
Limitation on downward communication
 
Upward & downward communication
Upward & downward communicationUpward & downward communication
Upward & downward communication
 
Flow of Communication
Flow of CommunicationFlow of Communication
Flow of Communication
 
7 c's of communication
7 c's of communication7 c's of communication
7 c's of communication
 
Communication network .ppt
Communication network  .pptCommunication network  .ppt
Communication network .ppt
 
Seven Cs Of Effective Communications
Seven Cs Of Effective CommunicationsSeven Cs Of Effective Communications
Seven Cs Of Effective Communications
 
Importance of communication in business
Importance of communication in businessImportance of communication in business
Importance of communication in business
 
Importance of communication
Importance of communicationImportance of communication
Importance of communication
 
Types of business communication
Types of business communicationTypes of business communication
Types of business communication
 
Business Communication
Business CommunicationBusiness Communication
Business Communication
 
External communication
External communicationExternal communication
External communication
 
channel (network) of communication
 channel (network) of communication channel (network) of communication
channel (network) of communication
 
7 c s of communication
7 c s of communication7 c s of communication
7 c s of communication
 

Similar to Downward communication

Channels of communication
Channels of communicationChannels of communication
business communication.pdf
business communication.pdfbusiness communication.pdf
business communication.pdf
ssuser7a6b52
 
Types of communications
Types of communicationsTypes of communications
Types of communications
PARTH PANDYA
 
5. communication in organisations
5. communication in organisations5. communication in organisations
5. communication in organisations
Tatenda Chityori
 
Communication ppt
Communication pptCommunication ppt
Communication ppt
sujeetkushwaha5
 
Types of communication
Types of communicationTypes of communication
Types of communication
Manthan Chavda
 
27. nature of directing
27. nature of directing27. nature of directing
27. nature of directing
Perla Pelicano Corpez
 
Channels of communication
Channels of communication Channels of communication
Channels of communication
Sandip Patil
 
Explain the flow of communication?
Explain the flow of communication?Explain the flow of communication?
Explain the flow of communication?
Tamur Iqbal
 
Directing ppt
Directing pptDirecting ppt
Directing ppt
Srv Saboo
 
Directing ppt
Directing pptDirecting ppt
Directing ppt
Srv Saboo
 
Different types of communication for organizational communication .pdf
Different types of communication for organizational communication .pdfDifferent types of communication for organizational communication .pdf
Different types of communication for organizational communication .pdf
Md. Sajjat Hossain
 
Directing ppt presentation transcript
Directing ppt presentation transcriptDirecting ppt presentation transcript
Directing ppt presentation transcript
Prince Henry
 
New microsoft office power point presentation
New microsoft office power point presentationNew microsoft office power point presentation
New microsoft office power point presentation
Simion Andreea
 
Communication network
Communication networkCommunication network
Communication network
Nargis Ehsan
 
communication and communication process.pptx
communication and communication process.pptxcommunication and communication process.pptx
communication and communication process.pptx
LouieSegundo
 
Business communication
Business communicationBusiness communication
Business communication
Viswa Corporate Trainer
 
Business Communication.pdf
Business Communication.pdfBusiness Communication.pdf
Business Communication.pdf
PankajSharma310583
 
Business communication chap i
Business communication chap iBusiness communication chap i
Business communication chap i
Reena Nath
 
The directing phase of the management process
The directing phase of the management processThe directing phase of the management process
The directing phase of the management process
Jamilah AlQahtani
 

Similar to Downward communication (20)

Channels of communication
Channels of communicationChannels of communication
Channels of communication
 
business communication.pdf
business communication.pdfbusiness communication.pdf
business communication.pdf
 
Types of communications
Types of communicationsTypes of communications
Types of communications
 
5. communication in organisations
5. communication in organisations5. communication in organisations
5. communication in organisations
 
Communication ppt
Communication pptCommunication ppt
Communication ppt
 
Types of communication
Types of communicationTypes of communication
Types of communication
 
27. nature of directing
27. nature of directing27. nature of directing
27. nature of directing
 
Channels of communication
Channels of communication Channels of communication
Channels of communication
 
Explain the flow of communication?
Explain the flow of communication?Explain the flow of communication?
Explain the flow of communication?
 
Directing ppt
Directing pptDirecting ppt
Directing ppt
 
Directing ppt
Directing pptDirecting ppt
Directing ppt
 
Different types of communication for organizational communication .pdf
Different types of communication for organizational communication .pdfDifferent types of communication for organizational communication .pdf
Different types of communication for organizational communication .pdf
 
Directing ppt presentation transcript
Directing ppt presentation transcriptDirecting ppt presentation transcript
Directing ppt presentation transcript
 
New microsoft office power point presentation
New microsoft office power point presentationNew microsoft office power point presentation
New microsoft office power point presentation
 
Communication network
Communication networkCommunication network
Communication network
 
communication and communication process.pptx
communication and communication process.pptxcommunication and communication process.pptx
communication and communication process.pptx
 
Business communication
Business communicationBusiness communication
Business communication
 
Business Communication.pdf
Business Communication.pdfBusiness Communication.pdf
Business Communication.pdf
 
Business communication chap i
Business communication chap iBusiness communication chap i
Business communication chap i
 
The directing phase of the management process
The directing phase of the management processThe directing phase of the management process
The directing phase of the management process
 

More from Muhammad Aamir Rakhshani

Tb writing book(1)
Tb writing book(1)Tb writing book(1)
Tb writing book(1)
Muhammad Aamir Rakhshani
 
Short reports
Short reportsShort reports
Sentence structure
Sentence structureSentence structure
Sentence structure
Muhammad Aamir Rakhshani
 
Sentence structure
Sentence structureSentence structure
Sentence structure
Muhammad Aamir Rakhshani
 
Sentence structure
Sentence structureSentence structure
Sentence structure
Muhammad Aamir Rakhshani
 
Resume writing ppt
Resume writing ppt Resume writing ppt
Resume writing ppt
Muhammad Aamir Rakhshani
 
Report writing
Report writing Report writing
Report writing
Muhammad Aamir Rakhshani
 
Report writing (short version)
Report writing (short version)Report writing (short version)
Report writing (short version)
Muhammad Aamir Rakhshani
 
Oral presentation skills
Oral presentation skillsOral presentation skills
Oral presentation skills
Muhammad Aamir Rakhshani
 
Long reports
Long reportsLong reports
Letterwriting types
Letterwriting typesLetterwriting types
Letterwriting types
Muhammad Aamir Rakhshani
 
Letter writing
Letter writingLetter writing
Letter writing
Muhammad Aamir Rakhshani
 
Letter writing(1)
Letter writing(1)Letter writing(1)
Letter writing(1)
Muhammad Aamir Rakhshani
 
Itroductions
ItroductionsItroductions
Guidelines
GuidelinesGuidelines
Grammar sentence-structure
Grammar sentence-structureGrammar sentence-structure
Grammar sentence-structure
Muhammad Aamir Rakhshani
 
Fs 10.2 how to write a cover letter
Fs 10.2 how to write a cover letterFs 10.2 how to write a cover letter
Fs 10.2 how to write a cover letter
Muhammad Aamir Rakhshani
 
Files 3-handouts lecture-12
Files 3-handouts lecture-12Files 3-handouts lecture-12
Files 3-handouts lecture-12
Muhammad Aamir Rakhshani
 
English 2(buiseness and technical writing)
English 2(buiseness and technical writing)English 2(buiseness and technical writing)
English 2(buiseness and technical writing)
Muhammad Aamir Rakhshani
 
English 2 slides
English 2 slidesEnglish 2 slides
English 2 slides
Muhammad Aamir Rakhshani
 

More from Muhammad Aamir Rakhshani (20)

Tb writing book(1)
Tb writing book(1)Tb writing book(1)
Tb writing book(1)
 
Short reports
Short reportsShort reports
Short reports
 
Sentence structure
Sentence structureSentence structure
Sentence structure
 
Sentence structure
Sentence structureSentence structure
Sentence structure
 
Sentence structure
Sentence structureSentence structure
Sentence structure
 
Resume writing ppt
Resume writing ppt Resume writing ppt
Resume writing ppt
 
Report writing
Report writing Report writing
Report writing
 
Report writing (short version)
Report writing (short version)Report writing (short version)
Report writing (short version)
 
Oral presentation skills
Oral presentation skillsOral presentation skills
Oral presentation skills
 
Long reports
Long reportsLong reports
Long reports
 
Letterwriting types
Letterwriting typesLetterwriting types
Letterwriting types
 
Letter writing
Letter writingLetter writing
Letter writing
 
Letter writing(1)
Letter writing(1)Letter writing(1)
Letter writing(1)
 
Itroductions
ItroductionsItroductions
Itroductions
 
Guidelines
GuidelinesGuidelines
Guidelines
 
Grammar sentence-structure
Grammar sentence-structureGrammar sentence-structure
Grammar sentence-structure
 
Fs 10.2 how to write a cover letter
Fs 10.2 how to write a cover letterFs 10.2 how to write a cover letter
Fs 10.2 how to write a cover letter
 
Files 3-handouts lecture-12
Files 3-handouts lecture-12Files 3-handouts lecture-12
Files 3-handouts lecture-12
 
English 2(buiseness and technical writing)
English 2(buiseness and technical writing)English 2(buiseness and technical writing)
English 2(buiseness and technical writing)
 
English 2 slides
English 2 slidesEnglish 2 slides
English 2 slides
 

Recently uploaded

WeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation TechniquesWeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation Techniques
Postman
 
Skybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoptionSkybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoption
Tatiana Kojar
 
UI5 Controls simplified - UI5con2024 presentation
UI5 Controls simplified - UI5con2024 presentationUI5 Controls simplified - UI5con2024 presentation
UI5 Controls simplified - UI5con2024 presentation
Wouter Lemaire
 
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
Hiroshi SHIBATA
 
Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)
Jakub Marek
 
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing InstancesEnergy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Alpen-Adria-Universität
 
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc
 
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development ProvidersYour One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
akankshawande
 
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024
Jason Packer
 
Recommendation System using RAG Architecture
Recommendation System using RAG ArchitectureRecommendation System using RAG Architecture
Recommendation System using RAG Architecture
fredae14
 
Operating System Used by Users in day-to-day life.pptx
Operating System Used by Users in day-to-day life.pptxOperating System Used by Users in day-to-day life.pptx
Operating System Used by Users in day-to-day life.pptx
Pravash Chandra Das
 
5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides
DanBrown980551
 
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Jeffrey Haguewood
 
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and MilvusGenerating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
Zilliz
 
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of GermanyPresentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
innovationoecd
 
Artificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopmentArtificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopment
Octavian Nadolu
 
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptxNordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
MichaelKnudsen27
 
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUHCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
panagenda
 
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and MilvusBuilding Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
Zilliz
 
Deep Dive: Getting Funded with Jason Jason Lemkin Founder & CEO @ SaaStr
Deep Dive: Getting Funded with Jason Jason Lemkin Founder & CEO @ SaaStrDeep Dive: Getting Funded with Jason Jason Lemkin Founder & CEO @ SaaStr
Deep Dive: Getting Funded with Jason Jason Lemkin Founder & CEO @ SaaStr
saastr
 

Recently uploaded (20)

WeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation TechniquesWeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation Techniques
 
Skybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoptionSkybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoption
 
UI5 Controls simplified - UI5con2024 presentation
UI5 Controls simplified - UI5con2024 presentationUI5 Controls simplified - UI5con2024 presentation
UI5 Controls simplified - UI5con2024 presentation
 
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
 
Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)
 
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing InstancesEnergy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
 
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy Survey
 
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development ProvidersYour One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
 
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024
 
Recommendation System using RAG Architecture
Recommendation System using RAG ArchitectureRecommendation System using RAG Architecture
Recommendation System using RAG Architecture
 
Operating System Used by Users in day-to-day life.pptx
Operating System Used by Users in day-to-day life.pptxOperating System Used by Users in day-to-day life.pptx
Operating System Used by Users in day-to-day life.pptx
 
5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides
 
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
 
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and MilvusGenerating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
 
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of GermanyPresentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
 
Artificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopmentArtificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopment
 
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptxNordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
 
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUHCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
 
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and MilvusBuilding Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
 
Deep Dive: Getting Funded with Jason Jason Lemkin Founder & CEO @ SaaStr
Deep Dive: Getting Funded with Jason Jason Lemkin Founder & CEO @ SaaStrDeep Dive: Getting Funded with Jason Jason Lemkin Founder & CEO @ SaaStr
Deep Dive: Getting Funded with Jason Jason Lemkin Founder & CEO @ SaaStr
 

Downward communication

  • 1. COURSE: BUSINESS COMMUNICATION AMIR JAMIL DOWNWARD COMMUNICATION: Downward Communication, which is directed from higher to a lower level. Thus, it is a process of sending a message from a superior to a subordinate. For example: The managing director of a public limited company sending a message issuing instructions to an assistant manager, or a supervisor giving directions to the workers, all are chased in Downward Communication. The main objectives of Downward Communication are to supply the sub-ordinates with relevant information and necessary explanation. There are many forms available for Downward Communication. Some of these are letters, circulars, Bulletins, posters, memos, E-mail etc. Most of the communication flow within or organization is downward, became it has various advantages such as: To increase efficiency, to maintain good relation, to maintain discipline, no bypassing, to inform etc. It has some limitations also such as-under communication, delay, loss of information low efficiency etc. But these are not absolutely beyond control. These can be removed if management and the managed sincerely desire. Through downward Communication, management is able to carry out its basic Functions of planning, organizing, directing and controlling. UPWARD COMMUNICATION: It can be defined as “Upward on flows from one level of an organization or a group to a higher level.”
  • 2. This is just opposite of downward Communication. Whenever the sub-ordinates send any suggestion, complaint are any other type of message to the superiors of their own accord or at the will of the superiors, the process is called upward Communication. For example: A sales manager sends any message to a general manager through a letter, is an upward Communication. Some of the more commonly used forms of upward Communication are letters, memos, Reports, Counseling, etc. Upward Communication provides numerous advantages like: Decision making, giving feedback, Motivating, maintain good relation, knowing employee attitude etc. Subordinates may have many things to say which need to be transmitted to the superior’s Upper management also needs to know specifically about production performance, marketing, information, financial data and so forth. The main purpose is to know if the sub-ordinates have properly received the message or they have any problem. Another purpose is to collect mercenary data from the sub-ordinates. Which are associated with implementation of the plan made by the upper level Management. HORIZONTAL COMMUNICATION: Generally by horizontal communication we mean the transmitting of massage within the some level. It’s a combination of two words and is “Horizontal” another is “communication”. If we analyze the words then: horizontal means the some level and communication means the transformation of messages within of least two parties. So, horizontal communication means transmitting of message within the some level workers. According to Arora: “Horizontal Communication is the process of transmitting of messages between those people who belong to some organizational level = or department.”
  • 3. So we can get some features of it: 1. Sender reviver: Belongs to some level or department. 2. Status: Sender and receiver hold the some status. 3. Boundary: A specific department. 4. Speed: Moderate speed.