Communication is essential for business success. Effective communication involves transmitting ideas between at least two parties using words that are understood. Managerial communication depends on the relationship between managers and subordinates, with the manager acting as a transmitter who can strongly influence receivers. The objectives of managerial communication are to ensure the message is correctly received, understood, and results in an accepted reaction or change. A company's communication code, which emphasizes support for employees and openness, is important for increasing workplace efficiency. Different types of business communication target customers, employees, the public, and investors to promote products, build relationships, share the company's identity, and strengthen its financial credibility.

1. THE ROLE OF COMUNICATION IN
BUSINESS

2.  Communication is a fundamental characteristic of
existence.
 All management functions are performed by using communication
as a process of understanding between people by means of
information transfer.
 Hence the three significant aspects of communication:
 IDEA: that idea to be conveyed receiver.
 Transceiver: communication involves the presence of at least two
people without whom no sense.
 WORD means the use of words so as to be understood by the
participants in the communication process.

3. RELATIONSHIP IN MANAGERIAL COMMUNICATION
TRANSCEIVER:
 Managerial Communication involves two partners: the manager and the
subordinate or its collaborator. Both partners can follow transmitter or receiver
and equally as through communication to facilitate achieving the targets.
Personality manager often inhibit communication between the two partners. It is
important to determine what role each plays in the process of communication,
which are their obligations.
 Manager, the position it has power and exert considerable influence over party.
For some employees is the first representative of the leader, a wise person who
guides, protects, supports giving advice. This "transfer of feelings", usually
unconsciously, explain why the leader is a "model" attribute whom the image of
"father" which has not always true. Communication management is strongly
influenced by manager-subordinate relationship and the Latter Often generates
an attitude of "ambivalence" -atat positive or negative. Manager, as the
transmitter, you must realize that the influence they exert on receptors can be
very strong and that practicing this influence takes over a considerable moral
responsibility.

4. OBJECTIVES MANAGERIAL COMMUNICATION
ARE:
1. correct reception of the message
2. The correct understanding of the message
3. accepting the challenge of a
reaction massage
4. (a change in behavior or attitude)

5. HOW IMPORTANT IS COMMUNICATION FOR A
SUCCESSFUL BUSINESS?
 Time spent at work, enthusiasm morning we head toward it, personal
motivation and satisfaction about it depend in large measure, of
communication. There are statistics that show, based on a research on
neuro-linguistic programming, that the communication process, a rate of 7%
is assigned as important communication content. Where are the other
percentages?Fact not surprisingly, 38% goes paraverbal communication,
while the rest, 55%, non-verbal communication.
 It is very easy to draw a conclusion that first, then turn it into hypothesis: a
company, and entrepreneurship in general, the way we communicate the
difference between effective and ineffective. Therefore, it goes without
saying that effective communication is the ability to increase efficiency in the
workplace.
 Every company must be defined by a set of values, mission and principles,
elements that are non-existent in the absence of a code of communication,
able to support. One of the most effective communication codes translates
emphasis on employees support their initiatives, promoting openness,
mutual respect, feedback, are just some elements of an effective
communication code.

6. BUSINESS COMMUNICATION;
 In terms of business communication, parts of high
practical relevance are those relating to
communication methods and techniques developed by
practitioners of marketing and management of public
relations, diplomacy, advertising creation, negotiation
and sales.Currently, employment and production are
equally crossed and somewhat paralyzed by the
imperative of communication. What company do not
need to set or negotiate internal and external
relationships to satisfy its main part- This means inside
power relations that are not overly
hierarchical; externally, the company must create and
image and maintain through a network of relationships
(good).

7.  In order to secure stability and growth, every company,
regardless of the nature and profile of its work, it needs to
send and receive messages on a few relatively distinct lines
of communication: commercial (marketing), institutional,
financial and internal.
 Commercial communication is targeted user prescribers
consumer and market products and services. The purpose
and is promoting and selling products and services whose
mission consists in creating trust in brands and products.
 Internal communication is targeted staff the company's
employees, in her being found: - actions to inform the
staff; - Actions aimed at creating relationships vertical and
horizontal in both directions within the company; it aims to
facilitate the flow of information; - Actions to generate and
obtain participation, involvement and boosting staff.

8.  Institutional communication is targeted at the whole business
environment: public opinion, media, authorities, banks, opinion leaders,
business partners and any other agents on the market.Its mission is to
promote the image of the company's global identity, the logo and its
institutional interests. Public relations (PR) are responsible for this type
of communication.
 Financial communication is partly a component of RP, since its main
target shareholders and investors. Its mission is to support and
strengthen the exchange value and prospects of the Company, its
credibility to shareholders and other potential investors.