Business communication is important for managerial efficiency, enhancing employee morale and relations, and effective leadership. It allows for the sharing of information within an organization to relay communication for commercial benefit. Effective communication helps reduce misunderstandings, develop mutual trust, make better decisions more promptly, aid staffing functions, and support all managerial functions like planning, organizing, and controlling.

1. IMPORTANCE OF BUSINESS
COMMUNICATION

2. BUSINESS COMMUNICATION
Business communication is the sharing
of information between people in the
organization.
Performed for the commercial benefit of
the organization.
Relaying of information within
a business by its people.

3. Importance
1. Managerial efficiency
 Managerial task can only be
performed when communication
system is effective.

4. Importance
2. Enhance morale
and relations
 Emphasizes the employee’s
participation in
management.
 Build the employees morale
and cordial industrial
relations between
management and
employees.

5. Importance
 Two-way communication helps
in effective communication
 Leadership can be obtained from
proper system of
communication.
3.Effective leadership

6. Importance
 Effective
communication
helps to reduce
misunderstanding
and develop mutual
trust.
4.Mutual trust and confidence

7. Importance
 communicates to
concerned department,
organization and
persons make
decisions promptly.
5. Better decision

8. 6.Staffing
Importance
 When the information are correctly
communicates in time, it helps in
the function of selection, placement,
socialization , promotion and
transfer.

9. 7. Better managerial concern
 All managerial functions such as
planning, organizing, directing,
controlling etc. can’t be
conducted without
communication.

10. Team Members,
Vidya V
Panchami A
Dinesh
Nirmal
Sathish Kumar M
Junaid CP
MBA 1st SEMESTER
2015-17 BATCH
SCHOOL OF MANAGEMENT
PONDICHERRY UNIVERSITY