The presentation discusses the importance of corporate communication, emphasizing both vertical and horizontal communication within organizations. It outlines the functions, advantages, and drawbacks of these communication types, highlighting the flow of information from top leadership to employees and vice versa. Effective communication is portrayed as essential for organizational success, with each type having its unique benefits and challenges.

1. PRESENTATION ON
Horizontal and Vertical
Communication

2. INTRODUCTION ON
CORPORATE COMMUNICATION
• TAKES PLACE EVERYWHERE
• FOCAL POINT OF ANY TRANSACTION OR
COMMERCIAL ACTIVITY
• SUCCESSFUL BUSINESS DEPENDS ON
EFFECTIVE COMMUNICATION
• LIFEBLOOD OF EVERY ORGANISATION

3. CORPORATE
COMMUNICATION
VERTICAL
COMMUNICATION
DOWNWARD
COMMUNICATION
UPWARD
COMMUNICATION
HORIZONTAL
COMMUNICATION

4. Horizontal Communication
 Communication between equals in an organization
 Lateral or diagonal exchange of messages among
peers or coworkers.

5. Objectives of Horizontal
Communication
 To coordinate functions throughout the organisation
 To share information
 To solve problems
 To resolve conflicts

6. Drawbacks of Horizontal
Communication
 Increased specialization
 Lack of recognition and reward
 Suppression of Differences
 Ego clashes

7. Drawback of Horizontal
Communication
Horizontal
Communication
Increased in
Specialization
Lack of
recognition and
reward
Suppression of
Difference
Ego Clashes

8. Downwards Communication
 Occurs when information flow down through an
organization's formal chain of command
 Rules and mandates come down from the top
leadership
 Trickling down to the managers and eventually
reaching the employees

9. Transfer of information from top to
bottom in Downwards
Communication
• CEO/
Directors
• Managers and other supervisors
• Assistant managers and other
employees

10. Advantages of Downward
Communication
 Organizational discipline
 Efficiency
 Effective communication of goals
 Ease of delegation

11. DISADVANTAGES OF DOWNWARD
COMMUNICATION
DISTORTION
SLOW
FEEDBACK
LOWERS
MORALE
NOT
MOTIVATING

12. Upward Communication
 Flow of information from front line employees
to managers, supervisors, and directors.

13. Advantages of Upward
Communication
 Managers can get feedback from employees
that can help improve organizational
development.
 Mutual trust brings employees and managers
closer to each other.
 Employees can be instrumental in forming new
policies or changing those that are outdated.

14. DISADVANTAGES OF UPWARD
COMMUNICATION
ATTITUDES OF
SUBORDINATES
ATTITUDES OF
SUPERIOR
ORGANISATIONAL
STRUCTURE
SKIPPING RANKS

16. CEO/
Directors
Managers and other
supervisors
Assistant managers and other
employees