Logan McClure is exploring a personal brand in sports broadcasting. His goals are to start a podcast and work for local sports outlets after graduation in 2024. In the long term, he aims to work for major networks like ESPN or FOX. Logan plans to connect with recruiters at ESPN and FOX on LinkedIn and follow up after a week. He will highlight his coursework at Full Sail University in his outreach. Logan recognizes he has minimal industry experience and online presence currently but is gaining skills and plans to attend industry events.

1. PERSONAL BRAND
EXPLORATION
Logan McClure
Project and Portfolio: week 1
November 21, 2022

2. Identity
• My name is Logan, and I have an
innate love for sports. Talking
about sports has been one of my
favorite hobbies for a long time,
and as I have grown my knowledge
of sports, my peers did not
expand theirs to the extend that
I have. This has made it more
difficult to engage in
conversation regarding it.
Therefore, I decided to pursue
Sports Broadcasting as a
profession, so that I may attempt

3. PROFESSION
• Broadcaster for Sports Media
• Potential Job Titles:
• “Broadcast Announcer and Radio Disc Jockey”
• “News Analysts, Reporters, and Journalists”
• “Media Programming Directors”
• BRAND ARCHETYPE – Along with informing, I
intend to explain and enlighten. Sharing
knowledge with others is the way of the Sage
Archetype.

4. TARGET AUDIENCE: HIRING
MANAGERS AT SPORTS
ORGANIZATIONS
• Outreach Plan:
• I plan to create a
portfolio of my work
to show Amy my
potential in the
industry.
• I plan to connect
with Amy via
LinkedIn.
• I will follow up with
Amy via LinkedIn and
I plan to do so after
a week from initial
contact.
Outreach Plan:
• I plan to appeal to Gene by
detailing the coursework I’ve
done at Full Sail University
while in Dan Patrick’s School
of Sportscasting, as Dan is a
prominent member of the
sports media industry.
• I plan to connect with Gene
via LinkedIn.
• I will follow up with Gene
via LinkedIn and I plan to do
so after a week from initial
contact.
Outreach Plan:
• I will provide Jason with the same
work I’d be sending Amy. Putting my
name in the same hat multiple times
may work in my favor.
• I will contact Jason via LinkedIn.
• I plan to follow up with Jason via
LinkedIn and will do so one week
AMY RILEY –
SR RECRUITER
AT ESPN
GENE WHITE –
DIRECTOR OF
TALENT
ACQUISITION
AT FOX
SPORTS
JASON WILLIAMS
– HR DIRECTOR
AT ESPN

5. GOALS
• Short Term: (Immediately After Graduation, 2024)
• I will get involved with local sports outlets to begin my
Sportscasting career, while creating personal content to continue
to grow my name.
‣ Specifically, I will reach 10,000 listeners to my future
podcast within the first full year of its release.
• Mid Term: (2029-2034)
• I will work with ESPN or FOX to continue growing my name in the
Sports Media Industry.
‣ At this point in my career, I wish to have at least
60,000 listeners to my podcast.
• Long Term: (2039-2044)
• I will use the experience I have built up to this point to get
heavily involved with New York Sports Media outlets.
‣ Specifically, I will work at the YES Network and assist

6. SKILLS ANALYSIS
• Notable Skills & Current Proficiencies:
• Hard: Microsoft Office (Adept), Adobe
Creative Cloud (Novice)
• Soft: Comfortable on Mic (Adept), Writing
(Adept)
• Notable Skills REQUIRED in TRADE &
Current Proficiencies:
• Hard: Video Editing Software (Expert),
Microsoft Office (Expert)

7. PROMISE
I will use my platform to create podcasts
and shows that will help sports fans
understand and appreciate innovative
sports analysis.

8. CREDENTIALS
• Work Experience:
• Taco Bell, Shift Lead; Led projects that
involved collective teamwork to increase sales
and customer turnout, along with reducing loss
and waste wherever applicable.
• Allure Las Vegas, Security Officer; Extensive
usage of Word, Excel, Outlook
• Work Experience:
• Taco Bell, Shift Lead; Led projects that
involved collective teamwork to increase sales
and customer turnout, along with reducing loss
and waste wherever applicable.
• Allure Las Vegas, Security Officer; Extensive

9. COMPETITION
• LOGAN MCCLURE
• Industry Experience:
• N/A
• Education:
• Chaparral High School (Las Vegas, NV),
Advanced Diploma (2019)
• Dan Patrick’s School of Sportscasting, B.S.
Full Sail University (Exp. 2024)
• Leadership Experience:
• Shift Lead, Taco Bell
• Skills and Proficiencies:
• 4+ Years of work with Microsoft Office
• Confident speaker
• Novice work in Adobe CC
• Possesses ability to react to news and
situations in a calm manner.
• Overall Online Presence:
• Very minimal online presence. LinkedIn
profile looks neglected, profile image
SHANE SALCEDO
Industry Experience:
• N/A
Education:
• Central High School
(Martinsburg, PA) (2007)
Leadership Experience:
• Military leadership work
• Various managerial work
Skills and Proficiencies:
• Possesses great problem solving
ability.
• Works well under stress
• Novice Video Editing work
Overall Online Presence:
• Very minimal online presence,
could not find specific

10. COMPETITION
JEFF PASSAN
• Education:
• Bachelor of Science, B.S,
Journalism, Syracuse University
(1998-2002)
• Noteworthy Experience:
• Yahoo! Sports; April 2006 –
December 2018
• ESPN Insider; January 2019 –
Present
• Skills and Proficiencies:
• Journalism; 20 Years of
professional experience
• Confident and effective speaker.
• Able to draw in listeners with
witty remarks while remaining
highly informative.
• Overall Online Presence:
• Minimal connections on LinkedIn,
but the Experience is up to date
and accurate, along with Education.
Profile picture is professional, as
well. Jeff’s Twitter presence and
following depict his online
LOGAN MCCLURE
Industry Experience:
• N/A
Education:
• Chaparral High School (Las Vegas, NV),
Advanced Diploma (2019)
• Dan Patrick’s School of Sportscasting,
B.S. Full Sail University (Exp. 2024)
Leadership Experience:
• Shift Lead, Taco Bell
Skills and Proficiencies:
• 4+ Years of work with Microsoft Office
• Confident speaker
• Novice work in Adobe CC
• Possesses ability to react to news and
situations in a calm manner.
Overall Online Presence:
• Very minimal online presence. LinkedIn

11. BRAND POSITION
For sports fans who think analytic
statistics are ruining their game, I
provide a different approach to
understanding them. I want sports
fans to be able to have the same
fascination and amazement of their
game that I do.

12. NETWORKING AND MARKETING
• Industry Events & Organizations
• 2023 NFL Draft
‣ April 27-29, 2023 | Kansas City, MO
• 2023 Major League Baseball All-Star Week
‣ July 10-11, 2023 | T-Mobile Park, Seattle, WA
• 2023 NFL Pro Bowl
‣ Sunday. February 5, 2023 | Allegiant Stadium, Las Vegas, NV
Digital Marketing
• Primary Content: I would create a sports talk podcast with one or two
other co-hosts that would allow me to do the bulk of expressing my
knowledge and sharing it with others.
• Primary Tools: Twitter and Instagram will likely be my primary marketing
tools for all of my content. I would release podcast episodes weekly or
bi-weekly on Spotify and other related podcast destinations
simultaneously.

13. Professional Development
• Formal Education
• Dan Patrick’s School of Sportscasting, BS, Full Sail University (Fall 2024)
• Technical Skills
• LinkedIn Learning – Adobe Creative Cloud (Expected Completion: June 2023)
• LinkedIn Learning – Microsoft Office (varied apps) (Expected Completion: June
2023)
• Soft Skills
• Coursera “Creative Thinking: Techniques and Tools for Success”. (Expected Completion: January 2023)
• Google Data Analytics Course via Coursera (Expected Completion: January 2023)
• Mentor
• I will seek a current prominent member in Sports Media as a mentor. I would seek someone with no less than five years of
experience more than I would. That way, my position is still relatively fresh in their mind and their experiences will be more
applicable to me. EST. 2024

14. LOGAN MCCLURE
You know how sports fans say, “analytics are
killing the game?” Well, what I do is explain
these analytics in a manner that is simple to
understand while applying it to my ideas and
reports. I write articles that exemplify this
idea, and I have them on my personal portfolio
page.

15. References
• 27-2012.03 - media programming directors. O*NET OnLine.
(n.d.). Retrieved November 26, 2022, from
https://www.onetonline.org/link/summary/27-
2012.03
• 27-3011.00 - broadcast announcers and radio disc
jockeys. O*NET OnLine. (n.d.). Retrieved
November 25, 2022, from
https://www.onetonline.org/link/summary/27-
3011.00
• 27-3023.00 - news analysts, reporters, and journalists.
O*NET OnLine. (n.d.). Retrieved November 26,
2022, from
https://www.onetonline.org/link/summary/27-
3023.00
• Adobe Online Training Courses: LinkedIn Learning.
LinkedIn. (n.d.). Retrieved November 26, 2022, from
https://www.linkedin.com/learning/topics/adobe
-company
• Amy Riley - Sr.. recruiter - ESPN | linkedin. (n.d.).
Retrieved November 27, 2022, from
https://www.linkedin.com/in/amy-riley-3629677
• Arnold, J. (2020, March 27). Joe Buck, fellow
broadcasters Bide Time without s ports with
goodness. Forbes. Retrieved November 26, 2022, from
https://www.forbes.com/sites/jeffarnold/2020/0
3/27/joe-buck-fellow- broadcasters-bide-time-
without-sports-with- goodness/?sh=5530a5006678
•
• Creative thinking: Techniques and tools for Success.
Google Data Analytics. Coursera. (n.d.).
Retrieved November 26, 2022, from
https://www.coursera.org/professional-
certificates/google-data-analytics
How to get into sports broadcasting. Dean
College. (2021, October 27). Retrieved
November 26, 2022, from
https://www.dean.edu/news- events/dean-
college-blog/story/how-get-into-sports-
broadcasting/
Jason Williams - Director - ESPN | linkedin.
(n.d.). Retrieved November 27, 2022, from
https://www.linkedin.com/in/jason-williams-
1263aa4
Jeff Passan - Kansas city metropolitan area -
linkedin. (n.d.). Retrieved November 27,
2022, from https://www.linkedin.com/in/jeff-
passan-76693b155
Microsoft Office Online Training Courses:
Linkedin Learning. LinkedIn. (n.d.).
Retrieved November 26, 2022, from
https://www.linkedin.com/learning/to
pics/microsoft-office
Twitter. (n.d.). Jeff Passan - Twitter.
Twitter. Retrieved November 26, 2022, from
https://www.twitter.com/JeffPassan