Karlos Mancilla is pursuing a career in sports broadcasting. He was born with cerebral palsy but has overcome adversity through determination. He is creating a personal brand and portfolio to pursue a career as a sportscaster or in a related role in television or radio. His goals are to gain experience in the field, secure an entry-level job, and eventually become a play-by-play announcer. He is developing his skills and networking within the industry.

1. PERSONAL BRAND EXPLORATION
KARLOS MANCILLA
Project & Portfolio I: Week 1
September 4, 2022

2. Karlos Mancilla is proof that through
determination, acceptance and empathy, that
anyone can handle adversity. Born with cerebral
palsy, a medical condition that impacts his
mobility, he’s had to address a wide variety of
problems head on from a young age. As a child,
he fell in love with sports, since then, he’s told
himself that his goal is to be a sportscaster. Over
the years, he’s widened his horizons to working
in the TV/radio industry in general. Karlos wants
to use the platform of the media to inspire others
living with disabilities to pursue their own
aspirations.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Content editor
• Video editor
• Sound editor
BRAND ARCHETYPE – Willing to
be open and honest with
colleagues. Easy to converse with,
able to understand the problems of
others.
Content editor for Sports broadcasting
Picture Relevant
to Your Industry
Goes Here

4. TV/radio employers
TARGET AUDIENCE
NBC Sports
Outreach Plan:
• Hone my craft by learning various
technology/equipment to have as much experience with
various aspects of the industry. NETWORK.
NETWORK. NETWORK.
• Apply on a hiring site.
• Send a message (email, linkedin, some other platform)
thanking them for their time and consideration once
again.
PROFILE
PICTURE
CBS Sports
Outreach Plan:
• Hone my craft by learning various
technology/equipment to have as much experience with
various aspects of the industry. NETWORK.
NETWORK. NETWORK.
• Apply on a hiring site.
• Send a message (email, linkedin, some other platform)
thanking them for their time and consideration once
again.
PROFILE
PICTURE
Local Sports outlets
Outreach Plan:
• Build my network.
• Apply on a hiring site.
• Send a message (email, linkedin, some other platform)
thanking them for their time and consideration once
again.
PROFILE
PICTURE

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Be well connected enough in the industry to be in
good position for an entry level job.
‣ Apply for at least 15 jobs in the field so that job
is secured shortly after graduation if not
sooner.
Mid Term: (2027)
• Accept at least one new job position higher than the
entry level job.
‣ Either gain promotion(s) at a major network or
move up to a larger market should I go the
local route.
Long Term: (2038)
• Be a play-by-play man
‣ Secure a job covering any of the following:
football (NFL, colligate), basketball (NBA, G-
League, colligate) baseball (MLB, AAA,
colligate), pro tennis

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Audio/visual editing software
SOFT
HARD
Novice / Adept / Expert
Word processing software Novice / Adept / Expert
Speaking Novice / Adept / Expert
Reading comprehension Novice / Adept / Expert
Database user interface software
SOFT
HARD
Novice / Adept / Expert
Enterprise resource planning software Novice / Adept / Expert
Knowledge of communication and media Novice / Adept / Expert
Sales and marketing skills Novice / Adept / Expert

7. I help TV/radio networks produce a
sportscast by helping the network tell a
meaningful and convincing story.
PROMISE

8. CREDENTIALS
Broadcasting expireince:
• Worked in high school’s journalism
programs (written and print)
• Worked in studio, on and off air (in control
room) at Dan Patrick School of
Sportscasting.
• Play-by-play/sideline reporting for Rollins
College
Education:
• Sportscasting, B.S., Full Sail University (Exp. 2024)
Awards:
• Honor roll student (3.4 GPA) in high
school
• AVID student throughout middle and high
school.
Picture Relevant
to Your Industry
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9. COMPETITION
Diego Pena
Industry Experience:
• Industry experience goes here
Education:
• Fine Arts, B.A. Full Sail University, 2018
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Flash- 1 endorsements
• Web content writing - 1 endorsements
• Literature- 1 endorsements
Karlos Mancilla
Overall Online Presence:
• How many connections? 46, banner image
customized? Yes, professionalism of headshot? Fairly
professional, how detailed is the profile? Moderate
detail, published articles? No, active on other social
media? None found, is their LinkedIn URL customized?
Yes
• Grade: Poor, Average, or Superior?,Average 70 out of
100
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Sportscasting, B.S. Full Sail University, exp. 2024
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• A/V editing- 0 endorsements
• Word processing software- 0 endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections? 0, banner image customized?
No, professionalism of headshot? N/A, how detailed is
the profile? Not detailed, published articles? No, active
on other social media? Instagram, is their LinkedIn URL
customized?No
• Grade: Poor, Average, or Superior? Poor, 0 out of 100

10. BRAND POSITION
For TV/radio employers who feel that they need
assistance in telling a compelling story within their
broadcast, I provide a unique perspective on how
to tell a story, whether that’s enhancing a
broadcast on the production side, or on the air
because I feel that a story to be respected and
given context, facts, and detail to enhance the
audineces expierence.
“NICKNAME?”

11. NETWORKING &
MARKETING
Industry Events & Organizations
• National Association of Broadcasters
• Sportscasters Talent Agency of America
• National Sports Media Association
Digital Marketing
• Primary Content: I plan on starting a podcast as soon as this
week. I plan on targeting an audience that doesn’t like hot
takes, and brash disingenuous opinions. I’m also possibly
considering posting my best calls when I get involved in play-
by-play.
• Primary Tools: I know for sure; I’ll be using Instagram and
YouTube. For the podcast promotion, it depends on how
frequently I upload.
• Website: I plan on using my portfolio the same I plan on using
social media; as a way for my best work to be seen and as a
way where I can show the best parts of my personality.
Picture of You
Goes Here

12. PROFESSIONAL
DEVELOPMENT
Mentor
• I hope to find a mentor that’s accomplished in the
TV/media industry proficient in areas I’m weak in
(primarily experience and any potential issues that may
arise). I hope they can guide me in the proper direction
while also being well connected. May 2024
Formal Education
• Include degree program here and/or other professional
certification programs you intend to complete w/ dates.
Technical Skills
• Learn how to use a professional grade camera
effectively, November 2022
• Gain more experience in the control room with the
mixer in particular, September 2022
• Learn OBS, January 2024
Soft Skills
• Improve time management skills, January 2023
• Improve critical thinking skills (I always feel that there’s
always room for improvement here), January 2023
• Improve upon keeping my writing brief , July 2023

13. KARLOS MANCILLA
You know when a sportscast feels dull and repetitive? Well, what I do is tell
compelling stories with a unique perspective. In fact, I attended Full Sail
University’s Dan Patrick School of Sportscasting where I created a portfolio
full of content and learned how to sell a story as an on-air talent and by
enhancing the story working behind the scenes.
Picture of You
Goes Here

14. REFERENCES
(n.d.). photograph. Retrieved September 4, 2022 from
https://www.istockphoto.com/photo/equipment-in-outside-
broadcasting-van-gm1169475494-
323304276?phrase=broadcast%20control%20room.
(n.d.). NBC Sports. photograph. Retrieved September 4, 2022,
from
https://www.nbcsports.com/sites/nbcsports.com/files/nbcsportsi
con.png.
(n.d.). CBS Sports. photograph. Retrieved September 4, 2022,
from https://sportsfly.cbsistatic.com/fly-
0316/bundles/sportsmediacss/images/fantasy/default-article-
image-large.png.
(n.d.). Shutterstock. photograph. Retrieved September 4, 2022,
from https://image.shutterstock.com/image-vector/sportscaster-
design-american-football-super-260nw-1623246592.jpg.
NAB: The Voice for America's Radio and TV Broadcasters.
National Association of Broadcasters. (n.d.). Retrieved
September 4, 2022, from https://www.nab.org/
Sportscasters Talent Agency of America. (2015, December 4).
Retrieved September 4, 2022, from http://staatalent.com/
Broadcasters and writers: National Sports Media Association.
National Sports Media Association. (n.d.). Retrieved
September 4, 2022, from http://nationalsportsmedia.org/
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager