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![[CATEGORY of PEOPLE]
TARGET AUDIENCE
Sara Straus
Outreach Plan:
• I will prepare my social media posts to demonstrate
understanding of sports talk through that medium.
• Will reach out to make initial contact through LinkedIn.
• I expect to follow up after five days to give proper time
and consideration with a phone call to make the matter
more personal.
[Director, Branded Content &
Partnership Strategy] at [Fox
Sports]
Jermaine Walton
Outreach Plan:
• Prepare to show YouTube or work from portfolio to
show skills.
• Will reach out through email sending resume and
attached portfolio
• I will call within a week to provide time for a response.
[Global Marketing Executive
& Brand Leader] at [ESPN]
Rhonda Crichlow
Outreach Plan:
• I will prepare my prepare elevator pitch and other work
I’ve published through my portfolio.
• Will submit resume and cover letter along with calling to
schedule an appointment.
• Will email within three days and will do a follow-up call
within a week if no response is found.
[Rhonda Crichlow] at
[Charter Communications]](https://image.slidesharecdn.com/hernandezalexscbspb1202110-211025022534/85/Hernandez-alex-scbs_pb1_2021_10-4-320.jpg)
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Hernandez alex scbs_pb1_2021_10
- 1. PERSONAL BRAND EXPLORATION AlexHernandez Project & Portfolio I: Week 1 October 3rd, 2021
- 2. Driven to accomplishany goal no matter the circumstances. Adept planner who organizes well individually or can coordinate with others. My skills include good communication, resilience, commercial awareness and adaptability. Honesty and trust are the most important values for me it is the blueprint for good business relationships. My passions include live-streaming for charity and engaging in social-justice activities. IDENTITY
- 3. PROFESSION Potential Job Titles: •On Air Personality- PT- ESPN 1320 • Orange County Reporter, KABC- TV • Program Host- USC BRAND ARCHETYPE – I outwork my competition by also knowing how to work with my peers. Always willing to help others while letting my work speak for my character. Broadcast Announcer and Radio Disc Jockeys for Arts, Design, Entertainment, Sports, and Media
- 4. [CATEGORY of PEOPLE] TARGETAUDIENCE Sara Straus Outreach Plan: • I will prepare my social media posts to demonstrate understanding of sports talk through that medium. • Will reach out to make initial contact through LinkedIn. • I expect to follow up after five days to give proper time and consideration with a phone call to make the matter more personal. [Director, Branded Content & Partnership Strategy] at [Fox Sports] Jermaine Walton Outreach Plan: • Prepare to show YouTube or work from portfolio to show skills. • Will reach out through email sending resume and attached portfolio • I will call within a week to provide time for a response. [Global Marketing Executive & Brand Leader] at [ESPN] Rhonda Crichlow Outreach Plan: • I will prepare my prepare elevator pitch and other work I’ve published through my portfolio. • Will submit resume and cover letter along with calling to schedule an appointment. • Will email within three days and will do a follow-up call within a week if no response is found. [Rhonda Crichlow] at [Charter Communications]
- 5. GOALS Short Term: (ImmediatelyAfter Graduation, 2023) • Attain a job in the sports news, media and entertainment industry. ‣ I will land a position in a television network with sports programming. I will also seek positions in the rising industry of e-sports gaming as a commentator Mid Term: (2028) • Becoming more involved in the major aspects of commentating positions To be in a position more directly related to on-the-field operations ideally as on the camera positions covering major events and broadcasts. Long Term: (2040) • Establishing my brand individually to reach out to other areas of major industry and business. I want to be recognized above others in my field to be able to be available for the opportunities in most major media outlets as an expert in my sports field. I have a huge focus on basketball media positions which by this time I would like have to established reputation for being a basketball analyst.
- 6. SKILLS ANALYSIS Notable Skills& Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Leader SOFT HARD Novice / Adept / Expert Entrepreneurial Spirit Novice / Adept / Expert Listens Well to Other’s Ideas Novice / Adept / Expert Ambitious Novice / Adept / Expert Believe in the Process SOFT HARD Novice / Adept / Expert Adaptable Novice / Adept / Expert Communicator Novice / Adept / Expert Social Perceptiveness Novice / Adept / Expert
- 7. I never backdown from any challenge. I don’t stop pursuing a task relentlessly and with utmost focus and passion. I have an unrivaled work ethic that ensures efficient completion of any goal PROMISE
- 8. CREDENTIALS Work Experience: • UniversalStudios Hollywood, Hilltop Operations • Automotive Technician, Nissan Education: • High School Graduate with Honors, John Marshall High School • Sportscasting, B.S., Full Sail University (Expected date of graduation May 2023) Volunteer Work: *Volunteer at Wage Justice Center of Los Angeles collecting depositions *Volunteer at Tenants Union of Los Angeles Work Experience: Played Basketball and Baseball at John Marshall High School
- 9. COMPETITION Logan McDonald Industry Experience: experiencewriting in sports journalism through thesportswave.net and also have lengthy social media experience with an NFL analysis page on Instagram @theprimetake. Education: • Virginia Polytechnic Institute Leadership Experience: • Writes for Virginia Tech Collegiate Times • Producer for Virginia Tech Television Skills and Proficiencies: • Sports Enthusiast- 1 endorsement • Writing- 1 endorsement • Sports Industry Alex Hernandez Overall Online Presence: • 154 Connections Has customized banner image. Headshot is very professional. Published articles are listed including Instagram posts • Grade: Superior 94 out of 100 Industry Experience: • Played basketball and baseball at John Marshall High School Education: • Full Sail University, Sportscasting B.S., Leadership Experience: Kiwanis Key Club Cabinet 2008 Treasurer Position Skills and Proficiencies: • Sports Writing • Web Broadcasting • Sports Coverage Overall Online Presence: • LinkedIn and Indeed Account for industry networking • Twitch Streamer • Grade 10 out of 100
- 10. COMPETITION Sana Abbadi Noteworthy Experience: •Sr. Property Adviser/ CRM Specialist Alex Hernandez Industry Experience: • Marketing Executive at Ayla Oasis Development Company Education: Full Sail University Skills and Proficiencies: • Photoshop 36 endorsements • Teamwork 27 endorsements • Illustrator 26 endorsements Overall Online Presence: • 500 plus connections. Profile contains resume. LinkedIn URL is customized very detailed with career information • Grade: Superior, 88 out of 100 Industry Experience: • Played basketball and baseball at John Marshall High School Education: • Full Sail University, Sportscasting B.S., Leadership Experience: Kiwanis Key Club Cabinet 2008 Treasurer Position Skills and Proficiencies: • Sports Writing • Web Broadcasting • Sports Coverage Overall Online Presence: • LinkedIn and Indeed Profile established Twitch streamer • Grade: average 70
- 11. BRAND POSITION For sportsmedia companies broadcasting entertainment, I provide the best and most efficient results because I work with integrity and sheer will to succeed like no one else. “LIVING LEGEND”
- 12. NETWORKING & MARKETING Industry Events& Organizations • National Association of Broadcasters 2022 • National Association of Sports Public Address Announcers 2022 • TwitchCon 2022 Digital Marketing • Primary Content: Online posts pertaining to relevant sport topics to engage fans in conversations which include comparisons and athlete controversies • Primary Tools: I will use Instagram to have posts with fan interaction as well as Twitch to make sports-talk streams to interact live. • Website: I will post more videos and clips of my published work.
- 13. PROFESSIONAL DEVELOPMENT Mentor • Iwill seek a mentor who has established themselves as a professional broadcaster by 2023 to show me how to make my mark in the industry. Formal Education • John Marshall High School graduated with honors, 2009 • Sportscasting major currently attending Full Sail University graduating July 2023 Technical Skills • National Association of Broadcasters State Leadership Conference February 28, 2022 • State Of The Industry 2021 Virtual Conference • National Sports Media 61st Annual Awards , December 2021 Soft Skills • Learning Adobe Fonts (Formerly Typekit)- LinkedIn, October 2021 • Adobe Color Essential Training, Adobe, October 2021
- 14. Alex Hernandez You knowhow difficult it is producing good quality sports content? Well, what I do is make content that stays with a viewer for a long time. In fact, I have videos and published posts showing the diversity and proficiency of my work.
- 15. REFERENCES 1. https://www.linkedin.com/in/sana-abbadi/ 2. Girl/GuyNext Door Brand Archetype - Kaye Putnam | Psychology Brand Strategy 2019EnglishKaye Putnam | Psychology Driven Brand Strategist 3. 27-3011.00 - Broadcast Announcers and Radio Disc Jockeys English https://www.onetonline.org/link/summary/27-3011.00 4. https://www.linkedin.com/in/logan-macdonald-20966018a/
Editor's Notes
- #4 Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.