Aaron Williams created a personal brand exploration document to outline his goal of becoming a sports broadcaster. He has a passion for sports that began in childhood and wants to pursue a career commenting on games. His short term goal is to apply for jobs at ESPN, NBC, and FOX, and his long term goal is to start his own sports podcast to increase his personal brand. He is currently enrolled in a sports broadcasting program to develop the necessary skills for his prospective career.

1. PERSONAL BRAND EXPLORATION
Aaron Williams
Project & Portfolio I: Week 1
May 6th, 2023

2. My passion for sports has always been around since I was 5 years
old. Growing up I played many different sports such as football,
basketball soccer but I wasn’t sure if I could make a career out of
doing something with sports whether it’d be playing, officiating, or
even broadcasting. After graduating high school even though I knew
my playing days were behind me I wanted to still be part of the
sports that I love so I starting officiating youth and adult flag football
and soccer. My goal is to continue working on my passion to be
become a play-by-play sports broadcaster.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Play-by-Play commentator
• Radio Announcer
• Sports Anchor
[Broadcast Announcer] for [The Sports Industry]

4. Hiring Managers or Recruiters at major sports companies
TARGET AUDIENCE
Amy Riley
Outreach Plan:
• To update my resume with to highlight my previous job
experience and skills to match the role I am pursuing.
• I would reach out via email or LinkedIn to as my initial
contact with the hiring manager or recruiter.
• Once I made my initial contact with the recruiter or
hiring manager I would give about a week for a
response before I would follow up with that person.
PROFILE
PICTURE
Sr. Recruiter at ESPN
Michael Schulman
Outreach Plan:
• To update my resume with to highlight my previous job
experience and skills to match the role I am pursuing.
• I would reach out via email or LinkedIn to as my initial
contact with the hiring manager or recruiter.
• Once I made my initial contact with the recruiter or
hiring manager I would give about a week for a
response before I would follow up with that person.
PROFILE
PICTURE Talent Acquisition Recruiter
at NBC Sports
Gene White
Outreach Plan:
• To update my resume with to highlight my previous job
experience and skills to match the role I am pursuing.
• I would reach out via email or LinkedIn to as my initial
contact with the hiring manager or recruiter.
• Once I made my initial contact with the recruiter or
hiring manager I would give about a week for a
response before I would follow up with that person.
PROFILE
PICTURE Talent Acquisition Recruiter
at FOX Sports

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• My short-term goal after graduation is to send out my
resume and find a job in my career path.
‣I plan on sending my resume to 3 of the top
sports companies. (ESPN, NBC, FOX)
Mid Term: (2025-2026)
• Network with the different experts in the sports world
to gain the knowledge necessary to be a successful
sports commentator.
‣Network 15-20 different people in my field of
work via in person or LinkedIn.
Long Term: (YEAR)
• To grow my brand awareness online in the sports
world.
‣Starting my own podcast discussing the world
of sports. This will increase my personal brand
and bring more awareness on my social media
platforms.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Data base user interface and
query software
SOFT
HARD
Novice / Adept / Expert
Music or sound editing software Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Reading Comprehension Novice / Adept / Expert
Spreadsheet software
SOFT
HARD
Novice / Adept / Expert
En
ter
pri
se
re
so
ur
ce
pl
an
ni
ng
E
R
P
sof
tw
ar
e
Working with Computers Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Reading Comprehension Novice / Adept / Expert

7. I promise to preform my role to the best of
my ability to meet company goals.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Training Developer responsible for
graphic user interface web-based design
Education:
• Sports Broadcasting Program, Full Sail University (2025)
Awards:
• Employee of the month for best Web
Design.

9. COMPETITION
Brian Sexton
Industry Experience:
• Sportscaster-Writer-Reporter-Speaker
Education:
• University of Kansas
Leadership Experience:
• Television broadcaster for the Jacksonville Jaguars
Skills and Proficiencies:
• Writer
• Radio speaker
Aaron Williams
Overall Online Presence:
• Over 3K followers on LinkedIn
HEADSHOT HEADSHOT
Industry Experience:
• N/A
Education:
• Nease High School Class of 2012
• Currently enrolled at Full Sail University
Leadership Experience:
• Former Training Developer at ARS National
Skills and Proficiencies:
• Graphic user interface web-based design
Overall Online Presence:
• No online connections but hope to change that in the
future.

10. COMPETITION
Mike Tirico
Noteworthy Experience:
• Over 25 years sportscasting experience with ESPN
• Currently commentator for NBC’s SNF
Aaron Williams
HEADSHOT HEADSHOT
Industry Experience:
• Sportscaster
Education:
• Syracuse University
Skills and Proficiencies:
• Earned the Sports Emmy for Outstanding Sports
Personality.
Overall Online Presence:
• Over 500K followers on twitter
Industry Experience:
• N/A
Education:
• Nease High School Class of 2012
Leadership Experience:
• Former Training Developer at ARS National
Skills and Proficiencies:
• Graphic user interface web-based design
Overall Online Presence:
• No online connections but hope to change that in the
future.

11. BRAND POSITION
For the hiring managers who are targeting
sportscasters, I will provide high energy and integrity
that will be different and unique from my competitors.
AARON WILLIAMS

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Brand Innovation Summit
‣ June 7th-8th | Chicago
• Sports Media Innovators
‣ November 2nd | New York
• Intercollegiate Athletics Forum
‣ Dec 6th-7th | Las Vegas
Digital Marketing
• Primary Content: The content that I would publish online my
own podcast discussing the latest sports topics
• Primary Tools: I would use twitter and Instagram to promote
my podcast.

13. PROFESSIONAL DEVELOPMENT
Mentor
• My professors at Full Sail University.
Formal Education
• Sports broadcasting program
Technical Skills
• Adobe Premier Pro – LinkedIn Learning, December
2023
• Adobe After Effects – LinkedIn Learning, December
2023
• Adobe Illustrator – LinkedIn Learning, December 2023
Soft Skills
• Active Listening- LinkedIn Learning, December 2023
• Critical Thinking - LinkedIn Learning, December 2023
• Social Perceptiveness - LinkedIn Learning, December
2023

14. Aaron Williams
The job of a Sportscaster is to bring excitement to the game people are
watching. To get them out of their seat so they can remember the awesome
moments during the game. That is kind of energy I will bring with my style of
Sportscasting
Picture of You
Goes Here

15. REFERENCES
Riley, Amy. (2023)
https://www.linkedin.com/in/amy-riley-3629677/
Schulman, Michael. (2023)
https://www.linkedin.com/in/mikeschulman/
White, Gene. (2023) https://www.linkedin.com/in/gene-white-
1a891a8/
Onetonline.com (2023)
https://www.onetonline.org/link/summary/27-3011.00