Jake Adams is exploring developing his personal brand as an on-air sports and news talent. He has experience as a broadcaster for Luther College Athletics and is currently studying at Full Sail University. His goals are to obtain a job at a local news station, then gain experience at ESPN before eventually starting his own sports network. He plans to network at industry events, build his digital presence, and find a mentor in the field.

1. PERSONAL BRAND EXPLORATION
Jake Adams
Project & Portfolio I: Week 1
May 8, 2022

2. A little bit about me…
I am a Florida native, originally from Zephyrhills,
but residing in Auburndale. After High School I
attended Luther College. During my time there I
studied Communications played on the Football
team, and commentated the schools Basketball
games. In my second year my son was born
making me a relatively young dad. After Junior
year I transferred to Full Sail where I decided to
continue a pursuit toward a sportscasting career.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Field Reporter
• Sports Anchor
• News Anchor
BRAND ARCHETYPE - My brand
archetype is the entertainer, so what
better place to be than local news?
With my high energy and humor, I
feel I have the ability to mesh well
with others. This will help us
accomplish tasks in a more efficient
manner and have a good time while
doing it.
On-Air Talent for FOX 13
Picture Relevant
to Your Industry
Goes Here

4. Hiring at Fox Corporation
TARGET AUDIENCE
Mercheley Beuns-Morgan
Outreach Plan:
• I am going to record another successful piece in the
studio.
• My first official contact will be through LinkedIn since
that is where I found her
• To follow up I might try and email her this will be at
least 2 months after the original outreach depending on
how the interaction went.
PROFILE
PICTURE Head of Talent Acquisition at
Fox Corporation
Barbra Safer
Outreach Plan:
• I will record multiple successful pieces in the studio
• I will reach out initially on LinkedIn or email.
• To follow up I might try and email her this will be at
least 2 months after the original outreach depending on
how the interaction went.
PROFILE
PICTURE Senior Manager, Talent
Acquisition at Fox
Corporation
Kevin Lord
Outreach Plan:
• Complete at least 4 successful pieces in studio
• I will reach out initially on LinkedIn or email.
• To follow up I might try and email her this will be at
least 2 months after the original outreach depending on
how the interaction went.
No Photo :/ Executive Vice President &
Chief Human Resources
Officer at Fox Corporation

5. GOALS
Short Term: Get a job at a local news station
• Accept a job at FOX Station in Tampa
‣ Apply for 4 or more jobs within that Tampa
station and 4 or more other locations before
graduation.
Mid Term: Become a broadcaster on a major network
• Accept job at ESPN as Play-by-play commentator
‣ Gain on-air experience/highlights for 2 or more
years.
Long Term: Start my own sports network
• Own a Television Sports Network
‣ Build at least 4 streams of incomes and be a
household name by 2045

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Critical Thinking/ Problem Solving
SOFT
HARD
Novice / Adept / Expert
Broadcast Writing Novice / Adept / Expert
Collaboration Novice / Adept / Expert
Leadership Novice / Adept / Expert
Adobe Creative Cloud Proficiency
SOFT
HARD
Novice / Adept / Expert
Audio Production Novice / Adept / Expert
Empathy Novice / Adept / Expert
Management Novice / Adept / Expert

7. I help bring local professional, collegiate,
and high school athletics news to the local
sports fans with humor and energy!
PROMISE

8. CREDENTIALS
Work Experience:
• Color commentating at Luther College
(2019-2021)
• Play-by-play commentating at Luther
College (2019-2021)
Education:
• Zephyrhills High School (2014-2018)
• Luther College (2018-2021)
• Full Sail University (2021- present)
Awards:
• After a year on the broadcast crew at
Luther I was promoted to lead “caster”
where I became the main voice for Men’s
and Women’s Basketball
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Asa Anderson
Industry Experience:
• Currently a Media Creator at Greyline
Media
Education:
• Full Sail University Grad 2022
Leadership Experience:
• Valedictorian of graduation class
Skills and Proficiencies:
• Good on-air presence
• Knowledgeable with Adobe Creative Cloud
• Understanding of social media platforms
Jake Adams
Overall Online Presence:
• 49 Conmnections, no customized banner, very
professional headshot, slightly informative profile, no
published articles, is active on other social media, no
custom URL
• Grade: Average 70%
HEADSHOT HEADSHOT
Industry Experience:
• Play-by-play and color commentating
for Luther College Athletics
Education:
• Luther College 2018-2021
• Full Sail University 2021-present
Leadership Experience:
• Captain on football team at Luther College
• Lead sales counselor at Esporta Fitness Lakeland
Skills and Proficiencies:
• Experienced with Adobe Creative cloud
• Extensive knowledge of sports
• Collaborate well with others
Overall Online Presence:
• Zero Connections, no customized banner, no headshot,
account not detailed, no published articles, is active on
other social media, no custom URL
• Grade: Poor, 20%

10. COMPETITION
KJ Doyle
Noteworthy Experience:
• Owns a Sports Media Company
• Worked for major network (Fox)
Jake Adams
HEADSHOT
Industry Experience:
• Production Runner at Fox
• NESN Internship
Education:
• Full Sail University Graduate 2022
Skills and Proficiencies:
• Good on-air presense
• Experienced writer
• Advanced in community development
Overall Online Presence:
• 368 connections, banner image is customized,
professional headshot, detailed enough, no published
articles, is active on other social media, URL is
customized
• Grade: Good, 81%
Industry Experience:
• Play-by-play and color commentating
for Luther College Athletics
Education:
• Luther College 2018-2021
• Full Sail University 2021-present
Leadership Experience:
• Captain on football team at Luther College
• Lead sales counselor at Esporta Fitness Lakeland
Skills and Proficiencies:
• Experienced with Adobe Creative cloud
• Extensive knowledge of sports
• Collaborate well with others
Overall Online Presence:
• Zero Connections, no customized banner, no headshot,
account not detailed, no published articles, is active on
other social media, no custom URL
• Grade: Poor, 20%

11. BRAND POSITION
For local news stations needing on-air talent, I
provide a humorous and exciting energy that
allows for not only good entertainment, but helps
to connect with an array of personal types behind
the scenes to complete our duties.
“CHAMELEON”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• NAB Show New York
‣ 10/19/-10/20/22 | New York
• NAB Show Vegas
‣ 4/16-4/19/22 | Las Vegas
• SportsPro APAC
‣ 9/14-9/15/22 | Singapore
Digital Marketing
• Primary Content: I would like to produce content first to
entertain. This would be possibly clips of what I am up to.
Then some pictures of “inside the scenes” and my personal
life, to an extent.
• Primary Tools: I will post on the usual social medias,
Instagram, Twitter, Snapchat, and Tiktok. I will also try to get
active on YouTube. Content will be informal, but in a
professional manner.
• Website: I will use the digital portfolio as a way of showcasing
my talents. It will contain all of my “highlights” and accolades
while still maintaining a fun, yet professional vibe
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I am seeking a mentor that has prior experience with
being on-air talents, whether that be at a local news
station or a major network. I hope to meet this person
within the next 6 months
Formal Education
• Zephyrhills High School (2014-2018)
• Luther College (2018-2021)
• Full Sail University (2021-present)
Technical Skills
• Proficient with Adobe Premier
• Good critical thinker/ problem solver
Soft Skills
• Good at working in a team
• Patient
• Enthusiastic

14. Jake Adams
Are you tired of boring and generic broadcasts? Well, what I do is bring a
high energy and humor on screen to better inform viewers of sports and
other news. In fact, I used this same method during my 2 years of
broadcasting for Luther College Athletics.

15. REFERENCES
https://www.linkedin.com/in/kevin-lord-3bba4329/
https://www.linkedin.com/in/mercheley/
https://www.linkedin.com/in/barbarasafer/
https://apac.sportspromedia.com/
https://www.nab.org/events/
https://www.linkedin.com/in/kj-doyle/
https://www.linkedin.com/in/aca-anderson-96372b1b1/